A Crash Course in Typography: Principles for Combining Typefaces - noupe
|
|
- Phyllis Briggs
- 6 years ago
- Views:
Transcription
1 A Crash Course in Typography: Principles for Combining Typefaces Cameron Chapman When combining typefaces, there are a couple of important principles you ll need to keep in mind, namely contrast and mood. Effectively combining typefaces is a skill best learned through practice, and trial-and-error. Once you ve mastered the principles covered here, you ll have the tools you need to try out combinations while making educated guesses about what will and won t work together. [fblike] Here, we re mostly covering combining two typefaces, as you would for body copy and headlines. In the next part, we ll cover combining more than two typefaces for things like navigation, image captions, and more. Contrast Page 1 of 26
2 Contrast is one of the most important concepts to understand when it comes to combining typefaces. Without proper contrast, typefaces tend to clash, creating a random, scattered look to your designs (and not in a good way). Creating proper contrast relies on a few principles, all of which are discussed below. But first, what exactly is contrast? Contrast is the amount of difference between two typefaces. Typefaces that are too similar tend to clash. Your mind doesn t instantly recognize that they re different typefaces, and when it finally does, it s jarring. Typefaces that are too dissimilar can appear haphazard and accidental, which can be just as jarring. Weight The weight of a typeface plays a huge role in its appearance. We often think of weight in terms of light, regular, medium, bold, etc. But different typefaces have varying weights to begin with. Combining typefaces based largely on weight is a fairly straight-forward way of creating typographic contrast. Page 2 of 26
3 You ll want to look for typefaces that have noticeable difference in weight, without being too extreme. Very extreme differences in weight need to be made up for with similarities in other respects, particularly structure and style. Page 3 of 26
4 Style and Decoration The style of a typeface has a huge impact on how it s received. Generally, when working with styles, you re going to be either using regular or italic styles. Underlines are also used, but in web design, they should only be used for links (otherwise, they re confusing). Other decorations include things like outlines or drop shadows, both of which can be used to unify varying typefaces. Page 4 of 26
5 Style and decoration can also be used to create contrast within a type family or typeface. Combine regular and italic fonts, varying weights, and things like shadows or outlines to create variation within a font family and sufficient typographic contrast. Page 5 of 26
6 Scale and Hierarchy The scale of typefaces, or their size relative to one another, is another important factor in combining typefaces. The hierarchy of different elements within the design is greatly influenced by the scale of the typefaces used. For example, your headings should obviously be larger than your paragraph copy. To the same end, your H1 headings should be larger than your H2 headings, and so forth. Page 6 of 26
7 As a general rule, your hierarchy should start with your H1 heading being the largest, and your meta information or captions should be the smallest. You need to balance the differences in scale with differences in weight and style, too, so that you don t have too much variation in size between your largest and smallest fonts. Page 7 of 26
8 Classificiation In general, when combining typefaces, you ll want to choose ones that aren t from the same classification. Combine a serif and a sans-serif, or a serif and a script, etc., and you ll have a much easier time coming up with a combination that has proper contrast and doesn t clash. Page 8 of 26
9 Combining typefaces within the same classification is sometimes possible, but there are some extra considerations. For one, you want to find typefaces that are different enough that they re immediately recognizable as different typefaces, while also using typefaces that have similar moods, structures, and other factors that tie them together. To some extent, trial and error is your best bet for finding typefaces within the same classification that can work together. Page 9 of 26
10 One trick is to choose typefaces that are in the same general classification, but fall under different sub-classes (such as a slab serif and a modern serif, or a geometric sans serif with a grotesk). This provides more contrast right from the start. Page 10 of 26
11 Structure The structure of a typeface plays a huge role in how it works with other typefaces. You either need to choose typefaces that have very, very similar structures, or very different structures. Letterforms that are only a bit similar are going to clash. Typefaces that are very different in other ways can be unified by their similar structures, though the reverse rarely works as well. Page 11 of 26
12 Look at the letterforms side-by-side and see if they share a similar shape or other factor (such as x-height). It s better to go with wildly different structures than structure that s almost the same but not quite. Color and Texture When you need to add visual contrast or unify disparate typefaces, the use of color and texture can do wonders. For example, when you need to add contrast among typefaces that are nearly identical (or within a single type family), changing the color of some elements instantly adds interest. Adding texture has the same effect. Page 12 of 26
13 Alternatively, if you have wildly different typefaces, color and texture and unify those typefaces, creating a harmonious look. The principles of color theory still apply to typography, so be sure you don t go overboard combining colors. Extreme Contrast Extreme contrast can be a great option if you re working with display or script typefaces. In these instances, it can be difficult to find typefaces with good contrast that aren t too dissimilar. So rather than trying to do that, go for completely different typefaces. Try combining a rather simple typeface with something more elaborate for the best results, rather than two elaborate typefaces. Page 13 of 26
14 Mood The mood of the typefaces you select is vital to the way they work together. Mood can be anything from formal to casual, fun to serious, modern to classic, or anything in between. This is where a lot of people run into trouble with combining typefaces. Selecting typefaces that not only have similar (or complementary) moods, but also have moods to match the project you re designing is crucial. Page 14 of 26
15 Examples Oak Street Bootmakers Oak Street Bootmakers Uses a combination of Hoefler Text and Franklin Gothic, both of which are very classic typefaces. It creates an image that is steeped in tradition. Page 15 of 26
16 Pound & Grain Pound & Grain combines two serif typefaces, as well as a sans serif on their home page. The two serifs work well together because they belong to different sub-classes. Page 16 of 26
17 Burciaga Burciaga combines three distinct typefaces: Droid Serif, Georgia, and Dancing Script. Droid Serif and Georgia work surprisingly well together, and Dancing Script adds extra elegance. Page 17 of 26
18 Stuart Bicknell Photography Stuart Bicknell Photography uses font size and style to create contrast on the site, depsite the fact that virtually all of the typography is Times New Roman (there are a few small touches of Arial). Page 18 of 26
19 Foundation Six Foundation Six uses a mix of Clarendon and Helvetica Neue, which creates a modern but still conservative look. Page 19 of 26
20 CalebAcuity Americas CalebAcuity Americas uses a combination of YanoneKaffeesatzBold and Lucida Sans. It s a very modern look, and a great example of how to successfully combine sans serif typefaces. Page 20 of 26
21 Analog Analog is a great example of a site that uses a single typeface, but uses styles, colors, and scale to create contrast. Page 21 of 26
22 Thor Datacenter Thor Datacenter combines a few typefaces, including AllerDisplay, JournalRegular, and Arial. The addition of a script font like JournalRegular to the otherwise sans serif typography palette results in a much more casual and inviting feeling to the site. Page 22 of 26
23 47 Degrees 47 Degrees combines LeagueGothic with ChunkFive and Helvetica for a very modern, casual style. They also use Museo300 sparsely on their site, which adds more visual interest. Page 23 of 26
24 Logo Nest Logo Nest combines a huge number of typefaces on their site to create a vintage look. They keep everything unified, though, through color (virtually all the type on the site is either black or white). Page 24 of 26
25 More Resources: Typographic Contrast and Flow From WebDesignerWall. Covers the basics of contrast in typography. Typographic Contrast and the Web A very comprehensive aritcle that covers the basics of typographic contrast as it pertains to web design. Focus on Typography, Part 1: Contrast From SitePoint, this article covers all the basics of contrast, fully illustrated. Page 25 of 26
26 A Guide to Web Typography A fantastic, comprehensive article covering web typography from I Love Typography. 29 Principles for Making Great Font Combinations A list-style post that covers some excellent rules for combining typefaces. (ik) [fblike] Subscribe To Our Newsletter It's full of all our latest tips and tricks Join our monthly newsletter by signing up below an get more interesting content like this one. Fonts / Typography typography Page 26 of 26
LESSON 7 Introduction to Typography
FOUNDATION IN GRAPHIC DESIGN with ADOBE APPLICATIONS LESSON 7 Introduction to Typography Summary Notes WHAT IS TYPOGRAPHY? Typography is, quite simply, the art and technique of arranging type. Typography
More informationFont, Typeface, Typeface Family. Selected Typographical Variables
Font, Typeface, Typeface Family Font: A font is a set of printable or displayable text character in a specific style, weight, and size. E.g. Helvetica Italic 10 Point. Typeface: The type design for a set
More informationPrinciples of Typography
Principles of Typography Different fonts send a different message to the reader. Categories: Sans serif Serif Script Decorative Fonts Sans-serif Fonts Easy to read, especially online Modern and clean Good
More informationVOICE OF TYPE LECTURE 1
VOICE OF TYPE LECTURE 1 TYPOGRAPHY II COUNTY COLLEGE OF MORRIS PROFESSOR GAYLE REMBOLD FURBERT VOICE OF TYPE As you look at typefaces, analyze their forms, learn their history and learn how to use them
More informationLogo. Logo. Symbol. Wordmark
1725 Windward Concourse, Suite 300 Alpharetta, Georgia 30005 www.thinmanager.com info@thinmanager.com OFFICE 678-990-0945 FAX 678-990-0951 Introduction... 1 Logo... 2 Clear space and minimum size... 3
More informationTYPE. Design Process
TYPE Design Process 01 Vocabulary 02 Classification 03 Six Classic Typefaces 04 Readability 05 Ten Type Commandments 06 Inspiration 07 Assignment 01 Vocabulary 02 Classification 03 Six Classic Typefaces
More informationsection four typography contents introduction...44 helvetica neue...45 bodoni...46 examples of type usage...47 body text examples...
section four typography 43 contents introduction...44 helvetica neue...45 bodoni...46 examples of type usage...47 body text examples...48 introduction Consistent application of type fonts and styles allows
More informationIntroduction. ThinManager - A Rockwell Automation Technology
1220 Old Alpharetta Road, Suite 390 Alpharetta, Georgia 30005 www.thinmanager.com info@thinmanager.com OFFICE 678-990-0945 Introduction... 1 Logo... 2 Clear space and minimum size... 3 Primary color palette...
More informationTypography. is the foundation of good web design
Typography is the foundation of good web design my name is Samantha Warren I am a web designer for Viget Labs I teach web & graphic design at the Center for Digital Imaging Arts at Boston University &
More informationHow Typography Determines Readability: Serif vs. Sans Serif, and How To Combine Fonts.
18/03/2018 How Typography Determines Readability: Serif vs. Sans Serif, and How To Combine Fonts. Harshita Arora Follow 16 y/o entrepreneur & programmer. Formerly at Salesforce and MIT Launch. Creator
More informationBrand Guidelines Solano County Transit (SolTrans)
Brand Guidelines Solano County Transit (SolTrans) May 2018 Table of Contents The SolTrans Story... 1 Brand Elements... 2 Logo Usage... 3 Color Palette... 7 Typography.... 8 Photography.... 9 The SolTrans
More informationDesign that Enhances Readability
Working to ensure that all Americans get enrolled and stay enrolled in our nation s health care system Design that Enhances Readability By Eva Anderson Nicole Donnelly Joan Winchester Penny Lane MAXIMUS
More informationIn your lifetime you ve seen billions of letters and millions of words, yet you might never have consciously noticed the typefaces you read.
In your lifetime you ve seen billions of letters and millions of words, yet you might never have consciously noticed the typefaces you read. Type is important because it is an unconscious persuader. It
More informationTYPE ANATOMY jtittle
TYPE ANATOMY TYPE ANATOMY TITTLE j Serif Typefaces Tt HUMANIST (a.k.a. Old Style ) - Modeled after the roman typefaces of 15 th & 16 th centuries - Closely related to calligraphy and hand movement CLASSIC
More informationCorporate Identity Style Guide. April 2014
Corporate Identity Style Guide April 2014 Table of Contents Our Signature 1.0 Restrictions Legibility 2.0 Color 2.1 Usage with Photos 2.2 Color Palette 3.0 Typography Primary Type 4.0 Websafe / Alternate
More informationABOUT RESEARCH POSTERS
ABOUT RESEARCH POSTERS Research posters summarize information or research concisely and attractively to help publicize it and generate discussion. The poster is usually a mixture of a brief text mixed
More informationIntroduction A global icon needs an iconic logo. Fashion has evolved since 1969, when Gap opened its first store. Our logo has changed with the
Introduction A global icon needs an iconic logo. Fashion has evolved since 1969, when Gap opened its first store. Our logo has changed with the times, too. One thing that hasn t changed is our mission
More informationBrand Overview COLORS / FONTS / LOGOS rd Street, Suite 210 Denver, CO communityengineeringcorps.org
Brand Overview COLORS / FONTS / LOGOS 1031 33rd Street, Suite 210 Denver, CO 80205 720 204-3194 Color Palette PRIMARY COLORS PRIMARY PALETTE For most situations, it is important to utilize the two main
More informationFont classification review
Font classification review Taken from Lettering & Type by Bruce Willen Nolen Strals Old Style Transitional Modern Slab Serif Garamond ag Baskerville ag Bodoni ag Cowboys ab Sans Serif Gill Sans ag Decorative
More informationCorporate Identity Guidelines
Corporate Identity Guidelines CONTENTS 1.0 TRADEMARK Watco Companies Logo Logo Clear Space Logo Variations Project Logos Proper Logo Use 03 04 05 06 07 08 2.0 TYPOGRAPHY Type Family 3.0 COLOR Brand Color
More informationThird Party Identity Guidelines
Third Party Identity Guidelines Introduction Introduction This document has been developed to provide anyone using The Wolfson Foundation logotype with clear guidelines on how the brand identity can be
More informationFOUNDATION IN GRAPHIC DESIGN. with ADOBE APPLICATIONS
FOUNDATION IN GRAPHIC DESIGN with ADOBE APPLICATIONS CAN YOU ALL HEAR ME? SPECIAL ANNOUNCEMENT Win a Lifetime Membership to Shaw Academy The draw will be held live during Lesson 8 * CONDITIONS Attend at
More informationVisual Design. Gestalt Principles Creating Organization and Structure Typography. UI Visual Design Objectives
Gestalt Principles Creating Organization and Structure Typography 1 UI Objectives 1. Information communication - Enforce desired relationships (and avoid undesired relationships) 2. Aesthetics - well designed,
More informationPLANNING. CAEL Networked Worlds WEEK 2
PLANNING CAEL5045 - Networked Worlds WEEK 2 WEEK 2 CHOOSING COLOURS CHOOSING FONTS COLLECTING CONTENT PLANNING STRUCTURE WIREFRAMES + MOCKUPS Every colour, including black and white, has implications for
More informationVisual Design. Gestalt Principles Creating Organization and Structure Typography. Visual Design 1
Visual Design Gestalt Principles Creating Organization and Structure Typography Visual Design 1 UI Visual Design Objectives 1. Information communication - Enforce desired relationships (and avoid undesired
More informationcorporate identity guidelines
Seilevel Corporate Identity Guidelines Introduction 1 Preferred Signature and Components Logo Space and Minimum Size Signature Variations Color Palette Typography Signature Misuse 2 3 4 5 6 7 corporate
More informationPutting type on a page without incorporating typographic principles is merely word processing. Terry Rydberg, Author Exploring InDesign 3
Putting type on a page without incorporating typographic principles is merely word processing. Terry Rydberg, Author Exploring InDesign 3 Typography The study of all elements of type as a means of visual
More informationC L A S S 2 T Y P O G R A P H Y. FOUNDATIONS OF GRAPHIC DESIGN MW 8 a.m.
C L A S S 2 T Y P O G R A P H Y FOUNDATIONS OF GRAPHIC DESIGN MW 8 a.m. Typography Typography separates graphic design from visual art. In every piece of type you see, somebody has considered how the letters,
More informationBRAND & LOGO GUIDELINES SOCKET MOBILE. - Logos - Social Media - Web
BRAND & LOGO GUIDELINES - Logos - Social Media - Web SIMPLICITY IS THE ULTIMATE FORM OF SOPHISTICATION. 2 BRAND GUIDELINES THIS IS A GUIDE TO THE BASIC ELEMENTS THAT MAKE UP OUR BRAND. IT WILL LET YOU
More informationCorporate Identity Guidelines
Corporate Identity Guidelines - CONTENTS 1.0 TRADEMARK Watco Companies Logo Logo Clear Space Logo Variations Project Logos Proper Logo Use 03 04 05 06 07 08 2.0 TYPOGRAPHY Type Family 3.0 COLOR Brand Color
More informationMODULE CM 2004 / STAGE 2 / SEMESTER 2 / SESSION Module title Design Principles and Context
MODULE CM 2004 / STAGE 2 / SEMESTER 2 / SESSION 06-07 Module title Design Principles and Context Typography Fonts are classified under the following headings. Old Face fonts make use of contrasting wide
More informationPRESENTATION BOARD LAYOUT
NEW YORK CITY COLLEGE OF TECHNOLOGY THE CITY UNIVERSITY OF NEW YORK ARCHITECTURAL TECHNOLOGY DEPARTMENT written by annie boccella spring 2010 1. BEFORE YOU BEGIN... Organize yourself. What is your argument
More informationWhat is Accessibility?
Email Accessibility What is Accessibility? 1. Extent to which a consumer or user can obtain a good or service at the time it is needed. 2. Ease with which a facility or location can be reached from other
More informationSorenson Media, Inc. Style Guide
Sorenson Media, Inc. Style Guide Table of Content Logo Treatments Definitions 1 Sorenson Media 2 Sorenson Media - reversed 3 Sorenson Squeeze 4 Sorenson 360 5 Sorenson Squish 6 Sorenson SparkSDK 7 Sorenson
More informationRepetition is not just naturally consistent; it comes from intentional effort to unify all parts of a design.
1 REPETITION Introduction The Principle of Repetition states, "Repeat some aspect of the design throughout the entire piece." The repetitive element may be a bold font, a thick rule (line), a certain bullet,
More informationType on the Web: Dos, Don ts and Maybes Ilene Strizver
Type on the Web: Dos, Don ts and Maybes Ilene Strizver What exactly is Type on the Web? How does it differ from print? Type in print Fixed Predictable Controllable Appearance varies depending on: Operating
More informationBrand Identity Guide. September 2017
Brand Identity Guide September 2017 Welcome At Canada Drives our goal is to be the number one consumer lending company in Canada by making financing simple and accessible to every Canadian while maintaining
More informationUsing Text in Photoshop
Using Text in Photoshop So, we re going to take a break for a while from talking about photographs and how to manipulate them, and instead focus on some design elements! We re going to spend a while talking
More informationUsing CSS in Web Site Design
Question 1: What are some of the main CSS commands I should memorize? Answer 1: The most important part of understanding the CSS language is learning the basic structure and syntax so you can use the language
More informationBrand Identity Guide. Raise Your Hand Texas Brand Identity Guide Standards and Practices
Brand Identity Guide Raise Your Hand Texas Brand Identity Guide Standards and Practices August 2016 Primary Logo The Raise Your Hand Texas primary logo uses the letterforms from our name to present an
More informationTypographic hierarchy: How to prioritize information
New York City College of Technology, CUNY Department of Communication Design Typographic Design III Instructor: Professor Childers pchilders1@mac.com Typographic hierarchy: How to prioritize information
More informationUnit 3--Alignment, Formatting Font--Size, Color, Style [Bold, Italic, and Underline] Block
Unit 3--Alignment, Formatting Font--Size, Color, Style [Bold, Italic, and Underline] Block Use the mouse pointer to select the text (or put a blue highlight behind it). Then, make the changes you need.
More informationUNIVERSITY HOUSING COMMU- NICATION GUIDE TO DESIGN
UNIVERSITY HOUSING COMMU- NICATION GUIDE TO DESIGN INTRODUCTION Hello and welcome to the University Housing Communication Guide to Design! In this book, you will find various guides to help you enhance
More informationOCA Graphic Design: Core Concepts 1 Assignment 5 - Penguin Books Jane Braybrook Jane511794
OCA Graphic Design: Core Concepts 1 Assignment 5 - Penguin Books Jane Braybrook Jane511794 Supporting Blog Post: https://jane511794.wordpress.com/category/assignments/assignment-5/ Critical Evaluation
More informationTypography One typeface classification
Typography One typeface classification Why classify? Classification helps us describe and navigate type choices Typeface classification helps to: 1. sort type (scholars, historians, type manufacturers),
More informationIntroduction to Multimedia. MMP100 Spring 2016 thiserichagan.com/mmp100
Introduction to Multimedia MMP100 Spring 2016 profehagan@gmail.com thiserichagan.com/mmp100 Troubleshooting Check your tags! Do you have a start AND end tags? Does everything match? Check your syntax!
More informationDESIGN GUIDELINES. Davis Technical College. DAVIS TECHNICAL COLLEGE 550 East 300 South Kaysville, UT Phone: Web: davistech.
DESIGN GUIDELINES Davis Technical College DAVIS TECHNICAL COLLEGE 550 East 300 South Kaysville, UT 84037 Phone: 801.593.2500 Web: davistech.edu About this brand This identity guideline is a tool designed
More informationHow to Create Accessible Word (2016) Documents
How to Create Accessible Word (2016) Documents Heading Styles 1. Create a uniform heading structure through use of Styles in Word under the Home ribbon. a. Proper heading structure is necessary for screen
More informationBRAND GUIDE L I N E S
BRAND GUIDE LINES NETWORK OF COMMUNITY MINISTRIES SIMPLICITY IS THE ULTIMATE FORM OF SOPHISTICATION. Leonardo da Vinci 2 BRAND GUIDELINES THIS IS A GUIDE TO THE BASIC ELEMENTS THAT MAKE UP OUR BRAND. IT
More informationONE K CREATIVE. tools for social impact storytelling: CREATING A CONSISTENT BRand
ONE K CREATIVE tools for social impact storytelling: CREATING A CONSISTENT BRand key elements to define for brand consistency DEFINING THE BASIC ELEMENTS OF YOUR BRAND ALLOWS YOUR TEAM - STAFF, BOARD MEMBERS,
More informationInDesign. your. Resumé. a how-to guide for creating a professional resumé using InDesign
InDesign your Resumé a how-to guide for creating a professional resumé using InDesign Table of Contents p4. Glossary p5. The Importance of Good Design p6. Setting up the Document p10. Creating a Grid p12.
More informationTYPOGRAPHY. ascender arm (as on the capital T) descender bar (as on the capital H) counter ear (as on the lower case g and r)
TYPOGRAPHY Parts of letters: base line x-height ascender arm (as on the capital T) descender bar (as on the capital H) extenders bowl counter ear (as on the lower case g and r) serif stroke tail (as on
More informationTemplate Tidbits. Q How do I get the places I can enter copy to show up? (Highlight Fields Bar)
Template Tidbits This document is not intended to replace the individual guidance documents that accompany each template. Instead, it is a general document that addresses questions frequently asked by
More informationFort Edmonton Park Logo Guidelines 1
Fort Edmonton Park Logo Guidelines 1 Visual Identity Fort Edmonton Park (FEP) is represented by a logo that incorporates distinctive typography combined with stylized illustration of the fort. The colour
More informationMultimedia for the Web: Creating Digital Excitement. Multimedia Element Text
: Creating Digital Excitement Multimedia Element Text Chapter Concepts Discuss Fonts Understand Fonts Define Cascading Style Sheets (CSS) Explain Additional Options for Implementing Text on the Web Chapter
More informationFont Basics. Descender. Serif. With strokes on the extremities of the letters. T Script. Sans-Serif. No strokes on the end of the letters
Font Basics Ascender Font Size d p x A X-height Cap height Counter The white space within letters Descender Bar A Serif With strokes on the extremities of the letters. T A Sans-Serif No strokes on the
More informationThe Fresno EOC logo includes the box symbol and wordmarks
Brand Guidelines box symbol wordmarks The Fresno EOC logo includes the box symbol and wordmarks Introduction The foundation of our graphic identity system, the Fresno EOC logo, represents the most concise
More information8 Web Design Principles to Use IN ELEARNING DESIGN
8 Web Design Principles to Use IN ELEARNING DESIGN (813) 901-8600 info@elogiclearning.com elogiclearning.com TABLE OF CONTENTS 1. Purpose 3 2. Communication 4 3. Typefaces 5 4. Colors 6 5. White or Negative
More informationBRAND STANDARDS GUIDE UPDATED 9/15
BRAND STANDARDS GUIDE UPDATED 9/15 LOGO USE THE LOGO EXACTLY AS IT IS DESIGNED. The logo and positioning line are the results of research and creative development - as well as a rigorous approval process.
More informationUnit 4. Multimedia Element: Text. Introduction to Multimedia Semester 2
Unit 4 Multimedia Element: Text 2017-18 Semester 2 Unit Outline In this unit, we will learn Fonts Typography Serif, Sans Serif, Decorative Monospaced vs. Proportional Style Size Spacing Color Alignment
More information.hedgehog { background-image: url(backyard.jpg); color: #ffff99; height: 6in; width: 12in; } .tube {
.hedgehog { background-image: url(backyard.jpg); color: #ffff99; height: 6in; width: 12in;.tube { color: #996600; height: 3in; width: 12in; position: fixed; What is CSS? Cascading Style Sheets CSS is responsible
More informationINTRODUCTION TO TYPOGRAPHY DESIGN
INTRODUCTION TO TYPOGRAPHY DESIGN Goals of typographic design Typography plays an important role in how audiences perceive your document and its information. Good design is about capturing your audience
More informationNEW BEGINNINGS. Our Visual Identity Version 1: July 2015
NEW BEGINNINGS Our Visual Identity Version 1: July 2015 1 hello The National Opera House is Ireland s first purpose-built opera house, an award-winning building situated in the historic heart of Wexford.
More informationThis document describes the basic elements of our identity system and provides guidelines for their correct use.
STYLE GUIDE CONTENT 3 INTRODUCTION 4 APPROVED PRIMARY LOGO 5 USE OF THE PRIMARY LOGO 10 APPROVED BRAND LOGOS 11 CLEAR SPACE 13 INCORRECT LOGO USAGE 14 FONTS 15 WEBSITE 16 SUMMARY Welcome to the EPIC style
More informationLogos. North Dallas Shared Ministries
Brand Guidelines Logos The NDSM logo stands at the center of the NDSM brand. For this reason it must be reproduced and applied with consistency in all of our brand communications. It is essential that
More informationTrends for DECEMBER 14, 2017
D e s i g n Trends for 2018. DECEMBER 14, 2017 COLOR TRANSITIONS We ve seen this style emerge with the Instagram redesign and it s quickly making it s way around major brands. It is very possible for
More information8/19/2018. Web Development & Design Foundations with HTML5. Learning Objectives (1 of 2) Learning Objectives (2 of 2)
Web Development & Design Foundations with HTML5 Ninth Edition Chapter 3 Configuring Color and Text with CSS Slides in this presentation contain hyperlinks. JAWS users should be able to get a list of links
More informationVisual Identity Guidelines. Abbreviated for Constituent Leagues
Visual Identity Guidelines Abbreviated for Constituent Leagues 1 Constituent League Logo The logo is available in a horizontal and vertical format. Either can be used depending on the best fit for a particular
More informationPushpay Simple Brand Guide. Volume 1.0
ushpay Simple Brand Guide Volume 1.0 rimary Logo HORIZONTAL VERTICAL INFO The ushpay logo is the face of the brand. It is the one element that is used on all communication pieces and should always be implemented
More informationEverything Emoji Inc Brand Guidelines 2015
Everything Emoji Inc Brand Guidelines 2015 Contents Mission Statement Logo Logo Styles Exclusion Zone Logo Sizing Color Palette Typography Restrictions Applications Contact Mission Statement At Everything
More informationTYPE BASICS Cartographic Design & Principles Winter 2016
TYPE BASICS Cartographic Design & Principles Winter 2016 Words on a Map Everything on the Earth has a name Names on a map, make it a map Otherwise it is a picture, photograph or design Assigning names
More informationTypesetting Tips. Put your best type forward.
Typesetting Tips Put your best type forward. Do you want your audience to read your document? Improve your chances by making your article easy to read. Make the document difficult to read and To learn
More informationDesign Style Guide. Tips & Tricks for Designing Outstanding Yearbook Pages.
Design Style Guide. Tips & Tricks for Designing Outstanding Yearbook Pages. TIPS & TRICKS FOR DESIGNING OUTSTANDING YEARBOOK PAGES INFOGRAPHIC GUIDE Designing your yearbook with YBLive should be fun and
More informationBRAND BOOK BRANDING DOCUMENT
BRAND BOOK BRANDING VERSION 1.0 DOCUMENT / 2018 Brand Manual OTM Capital (OTM Ventures Inc) WE LOVE OUR BRAND. BE MINDFUL WHEN APPLYING IT. ABOUT THIS GUIDE This brand book is a guide that streamlines
More informationDESIGN AND BRAND GUIDELINES
DESIGN AND BRAND GUIDELINES Address Phone & Fax Online LinkResearchTools GmbH LeonardBernsteinStraße 10/ Floor 7 Saturn Tower 1220, Vienna, Austria, Europe Phone AT: +43 720 116 440 Phone US: +1 866 3473660
More informationFormat and Layout 8/31/2012. Using Visuals to Inform and Persuade
ENG112 Prof. Katherine Delhagen *No sound read every slide of the presentation carefully Using Visuals to Inform and Persuade Effective technical communication integrates textual and visual elements: o
More informationTEMPLATE ORDER GUIDE /
TEMPLATE ORDER GUIDE / Our template order guide is filled with guidelines to help you complete the template order form. We want this to be a super easy and fun process for you! In order to prevent any
More informationCREATING CONTENT WITH MICROSOFT POWERPOINT
CREATING CONTENT WITH MICROSOFT POWERPOINT Simple Tips And Tricks Presented by TABLE OF CONTENTS Introduction... 2 Design Tips... 3 Advanced Tips... 4 ShortCut Keys for Microsoft PowerPoint... 5 How-Tos...
More informationKELLY CARES FOUNDATION
KELLY CARES FOUNDATION Brand Standards A PLAYBOOK FOR HOPE. Version 1.0-2017 KELLY CARES FOUNDATION :: BRAND STANDARDS v1 Address: KELLY CARES FOUNDATION Eddy Street Commons at Notre Dame 1251 N. Eddy
More informationOUR IDENTITY AND ITS COMPONENTS. Logo Logo usage policy 03 Official logo 05 Dimensions 06 Improper usage 07
VISUAL GUIDELINES TABLE OF CONTENT This document is intended for all those who use the ISPE visual identity in communications and supporting documents. Instructions provided in this guide will ensure consistency
More informationLogo Style Guide. February 20, 2008
Logo Style Guide February 20, 2008 Table of Contents Communicating the Plexera Brand. 1 The Plexera Logo. 2 Using the Plexera Logo. 3 Color Palette. 4 Logo Don ts. 5 Typefaces. 6 Product Naming Typography.
More informationDesign Principles. The Four Basic Principles That Underlie Good Page Design
Design Principles The Four Basic Principles That Underlie Good Page Design Some of the information presented in this video will appear on quizzes and exams. Please be sure to pay attention to key points
More informationCustomizing Graphical Reports
MicroEdge Customizing Graphical Reports Table of Contents EnablingReportLayoutEditingforIndividualUsers 2 EnablingReportLayoutEditingSystemWide 3 OverviewforModifyingTemplatesandThemes 3 AddingaLogototheHeaderofaReport
More informationThe theme is the main idea around which the yearbook is based.
The theme is the main idea around which the yearbook is based. 1 To achieve the highest impact, the theme should meet the following criteria: --In addition to having a distinctive visual look, there should
More informationIn this lesson: Line height, type size and line width are the three aspects of shaping a perfect paragraph. Lesson 2
In this lesson: Line height, type size and line width are the three aspects of shaping a perfect paragraph. Lesson 2 The reader should be able to read the message of a text easily and comfortably. This
More informationBRAND ASSETS AND GUIDELINES
BRAND ASSETS AND GUIDELINES PAS Brand Guidelines 2 The PAS Brand The PAS visual style uses a bold, energetic aesthetic. The focus is on personality and good vibes allowing for a deeper connection with
More informationOur Brand THIS BOOK SERVES AS A GUIDE TO THE BASIC ELEMENTS THAT MAKE UP LERO. IT WILL HELP YOU TO GET TO KNOW US BETTER.
Brand Assets & Guidelines 2015 Our Brand THIS BOOK SERVES AS A GUIDE TO THE BASIC ELEMENTS THAT MAKE UP LERO. IT WILL HELP YOU TO GET TO KNOW US BETTER. These guidelines have been designed to show our
More informationLOGO & BRAND STANDARDS GUIDE
LOGO & BRAND STANDARDS GUIDE INTRODUCTION The SparkPost Brand Standards Guide provides key information needed to accurately and consistently produce external and internal documents and communications.
More informationClearOne Style Guide 1
1 Contents Overview 3 Brand Personality/Tone Specifics 4 Logo 5 Logo Sizing and Color 6 Logo with Taglines 7 Incorrect Logo Usage 8 Color Palette 9 Typography Style 10 Illustration Style 11 Logo - with
More informationBRAND IDENTITY STANDARDS GUIDE
BRAND IDENTITY STANDARDS GUIDE JANUARY 2015 TABLE OF CONTENTS This brand identity standards guide was created to help establish the BCIU s visual brand image and bring consistency to all visual representations
More informationMoviePlex Graphic Standards 02.06
MoviePlex Graphic Standards 02.06 Contents Logo Elements Unnacceptable Logo Usage Clear Space & Sizing Color Variations Background Control File Structure 3 4 5 6 7 9 Color Specifications Typography 10
More informationMultimedia Design Principles
By: Chelsea East Things to Consider Organization Form & Content Basic Design Principles Design Rules of Thumb Things to Consider Time/Cost Skills Audience Equipment Things to Consider Time/Cost How much
More informationTypography 2! HCC 710 2/1 /13. Human&Centered,Compu/ng,at,University,of,Maryland,,Bal/more,County
Typography 2! HCC 710 2/1 /13 1, Human&Centered,Compu/ng,at,University,of,Maryland,,Bal/more,County Letterform Critiques! 25-30 minutes 2, Wordpress Questions / " Graphic Design Inspirations! 3, Human&Centered,Compu/ng,at,University,of,Maryland,,Bal/more,County
More informationList Building Income
How to Build a Virtual Empire of Recurring Customers for Passive Income! Module 04: Maximize Your Leads and Sales Conversions Important Learning Advisory: To experience better learning, it is recommended
More informationSCOTTISH SWIMMING Visual Identity Guidelines 05 February 2015
SCOTTISH SWIMMING Visual Identity Guidelines 05 February 2015 SCOTTISH SWIMMING VISUAL IDENTITY GUIDELINES This guide is a tool designed to help us project the values and vision behind the Scottish Swimming
More informationlaurengregory laurengregorydesign.com
THSPA November 25, 2013 Topic: Basic Design Tips and Photoshop Helps 1. Layout Page layout is one of the most important graphic design disciplines. laurengregory lauren@briererows.com laurengregorydesign.com
More informationLogo, Brand and Style Guidelines
Logo, Brand and Style Guidelines GEORGIA PUBLIC LIBRARY SERVICE LOGOS LOGO FORMATS AND USE Primary Color PRIMARY LOGO WITH BALL The primary logo the preferred version. ALTERNATE LOGO The alternate logo
More informationGood Publication Design
Good Publication Design The top ten tips for creating professional print documents How do I create a well-designed print publication? Good publication design is an art form. Attractively presenting written
More informationExcel for Gen Chem General Chemistry Laboratory September 15, 2014
Excel for Gen Chem General Chemistry Laboratory September 15, 2014 Excel is a ubiquitous data analysis software. Mastery of Excel can help you succeed in a first job and in your further studies with expertise
More informationDESIGNING THE PAGE FOUNDATIONS OF DIGITAL DESIGN. Layout composition, the grid and typography. Prof. Eva Machauf
DESIGNING THE PAGE Layout composition, the grid and typography FOUNDATIONS OF DIGITAL DESIGN Prof. Eva Machauf prof.machauf@gmail.com THE GRID The grid is the foundation of all design. Creating and working
More information