TYPE. Design Process
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1 TYPE Design Process
2 01 Vocabulary 02 Classification 03 Six Classic Typefaces 04 Readability 05 Ten Type Commandments 06 Inspiration 07 Assignment
3 01 Vocabulary 02 Classification 03 Six Classic Typefaces 04 Readability 05 Ten Type Commandments 06 Inspiration 07 Assignment
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14 01 Vocabulary 02 Classification 03 Six Classic Typefaces 04 Readability 05 Ten Type Commandments 06 Inspiration 07 Assignment
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16 Serif
17 SERIF - Old Style
18 SERIF - Transitional
19 SERIF - Neoclassic + Didone
20 SERIF - Slab
21 SERIF - Clarendon
22 SERIF - Glyphic
23 Sans - Serif
24 SANS SERIF - Grotesque
25 SANS SERIF - Square
26 SANS SERIF - Geometric
27 SANS SERIF - Humanistic
28 Script
29 Script - Formal
30 Script - Calligraphic
31 Script - Blackletter & Lombardic
32 Script - Casual
33 Decorative
34 Decorative
35 01 Vocabulary 02 Classification 03 Six Classic Typefaces 04 Readability 05 Ten Type Commandments 06 Inspiration 07 Assignment
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37 Serif
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43 Baskerville Baskerville Baskerville Baskerville Baskerville Baskerville
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52 Sans - Serif
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63 01 Vocabulary 02 Classification 03 Six Classic Typefaces 04 Readability 05 Ten Type Commandments 06 Inspiration 07 Assignment
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84 01 Vocabulary 02 Classification 03 Six Classic Typefaces 04 Readability 05 Ten Type Commandments 06 Inspiration 07 Assignment
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95 P.S. ALWAYS REMEMBER THE WHY
96 The font you use
97 will dictate the mood
98 and message of your design.
99 Some fonts feel elegant.
100 Others can feel juvenile.
101 Some evoke a time period.
102 Ps!b!qmbdf/
103 Or a culture.
104 Some feel casual.
105 Some feel light.
106 And others, heavy.
107 Some are not terribly legible.
108 some evoke energy and excitement.
109 And some are benign and bland.
110 Try to use a typeface with the appropriate voice. Each will communicate different things to your audience.
111 Be careful what you use for longer text. Most typefaces that are intended for display will be hard to read in paragraph format. Imagine reading a whole book of this.
112 Also! Serif type is easier to read in paragraph format than a sans-serif type. The serifs help move the eye along the horizontal lines of the text, making it more legible.
113 P.P.S. PLS DON T USE: PAPYRUS or COMIC SANS. EVER.
114 01 Vocabulary 02 Classification 03 Six Classic Typefaces 04 Readability 05 Ten Type Commandments 06 Inspiration 07 Assignment
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123 01 Vocabulary 02 Classification 03 Six Classic Typefaces 04 Readability 05 Ten Type Commandments 06 Inspiration 07 Assignment
124 Assignment 1. Create 3 expressive words. An expressive word is one that manipulates the word s letterforms to communicate the meaning of the word. Feel free to use your sketch book, but your final designs should be made in either photoshop or illustrator. (do not use the word love) 2. Make a blog post about your work.
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131 Assignment 1. Create 3 expressive words. An expressive word is one that manipulates the word s letterforms to communicate the meaning of the word. Feel free to use your sketch book, but your final designs should be made in either photoshop or illustrator. 2. Make a blog post about your work.
TYPE ANATOMY jtittle
TYPE ANATOMY TYPE ANATOMY TITTLE j Serif Typefaces Tt HUMANIST (a.k.a. Old Style ) - Modeled after the roman typefaces of 15 th & 16 th centuries - Closely related to calligraphy and hand movement CLASSIC
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