TCBL PUBLIC COMMUNICATION TOOLS. Co-funded by Horizon 2020

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1 TCBL PUBLIC COMMUNICATION TOOLS Co-funded by Horizon 2020 TCBL DELIVERABLE DECEMBER 2015

2 Co-funded by Horizon 2020 DELIVERABLE PROJECT ACRONYM: TCBL GRANT AGREEMENT N.: PROJECT TITLE: D 8.3: TCBL Public Communication Tools V Jesse Marsh (Prato) Ester van der Geest (Waag) AUTHORS: Laurie Skelton (Waag) Luca Leonardi (ARCA) Francesco Molinari (CCA) REVIEWERS: Lorena Vidas (Prato) CO-FUNDED BY THE EUROPEAN COMMISSION IN THE TCBL: TEXTILES & CLOTHING BUSINESS LABS, GRANT AGREEMENT N Dissemination Level PU Public

3 EXECUTIVE SUMMARY This Deliverable presents the Communication Toolkit for distribution to project partners in order to support all partner-led communication and dissemination actions. The major elements of the TCBL corporate image have been defined in Deliverable 8.1 and applied to the project website in Deliverable 8.2, while here they are presented as easy-to-use templates and printready files. The elements in the Communication toolkit are as follows: Posters o Roll-up Posters o General Promotion Posters o DIY Posters Brochure Folder Kit o A4 Pocket Folder o Bookmark Info Sheets Powerpoints Video Title Pages Deliverables and Publications Due to the fact that the design team is internal to the project consortium, updates and maintenance of the communication toolkit will be possible on an on-going basis. Annex I reproduces the Style Guide for use of the logo and graphics. 3

4 TABLE OF CONTENTS EXECUTIVE SUMMARY... 3 TABLE OF CONTENTS TCBL TOOLKIT POSTERS ROLL-UP POSTERS GENERAL PROMOTION POSTERS DIY POSTERS BROCHURE FOLDER KIT A4 POCKET FOLDER BOOKMARK INFO SHEETS POWERPOINTS VIDEO TITLE PAGES DELIVERABLES AND PUBLICATIONS TOOLKIT MAINTENANCE LIST OF FIGURES DOCUMENT INFORMATION Revision History Statement of originality Copyright Disclaimer Acknowledgement ANNEX I: STYLE GUIDE

5 1. TCBL TOOLKIT Deliverable 8.1 discussed a range of communication channels in relation to the target audiences to be reached. Here we are presenting the tools with which to vehicle that communication, with a toolkit consisting of different elements that can be used in different combinations for each channel. The main channels are: The yearly project conference A conference session to which a TCBL representative is making a presentation An exhibition space, normally a stand related to a conference or event. A local event or workshop A TCBL facility such as a Lab or partner facilities. A TEDx or other type of video (GoPro tutorial, selfie interview, etc.) A press conference The relation between these channels and the tools presented in the following pages is shown below: Project conference Conference session Exhibition space Local event TCBL Lab or facility TEDx or Lab video Press conference Roll-up X X X X X A0 Poster X X X X DIY Poster X X X Brochure X X X X X X A4 Folder kit X X X X Info sheet X X X X Powerpoint X X X X X Video X X X X X PRODUCTION AND DISTRIBUTION Given that the costs of production are by now far inferior to the costs of shipping, all of the toolkit elements requiring printing, including the brochure, are provided as print-ready files so partners can make the necessary copies locally on demand. This not only should produce less waste of printed material, but it also allows for greater flexibility in design. Many of the elements are therefore available in different variations that partners can mix and match as they like. LICENSING AND COPYRIGHT All communications tools, including the photo library updated at regular intervals, have the same license as all TCBL products: CC BY SA. That means that the photos are freely distributable and can be adapted to partners communication needs, but credit should be given. An appropriate credit file has been provided for use with the TCBL logo and images. 5

6 Figure 1. Design credit (large) ACKNOWLEDGEMENT OF EU FUNDING All communication tools carry the EU logo and the acknowledgement foreseen in the Grant Agreement: This project has received funding from the European Union s Horizon 2020 research and innovation programme under grant agreement No All project partners should be aware that this acknowledgement is a requirement to accompany all communication and dissemination actions, including local Facebook pages and websites, locally printed material, and so forth. 6

7 2. POSTERS 2.1 ROLL-UP POSTERS The roll-up is intended as a backdrop for public events, stands, etc. The aim is simply to carry the TCBL logo and image. Two versions are provided. Figure 2. Roll-up Posters (1x2m) 7

2.2 GENERAL PROMOTION POSTERS These general

8 2.2 GENERAL PROMOTION POSTERS These general promotion posters are intended to be printed A0 size and mounted on a wall. Two variations have been designed: one with only the project logo and the other with basic project information, based on the website s home page text. Figure 3. General Promotion Posters (A0) 8

9 2.3 DIY POSTERS DIY posters are more specifically intended to be used on the walls of a stand or similar exhibition setting, since they leave space to add additional sheets (A4 or A3) with explanatory texts and diagrams. Different variations have been designed for partners to mix and match as they please. Figure 4. DIY posters (A0) 9

aim to engage the audience to seek further and more updated information

10 3. BROCHURE The project brochure presents a general description of the project, with a text that reinforces those of the website and primarily aim to engage the audience to seek further and more updated information there. The brochure is to be printed 148mm x 148mm. Figure 5. TCBL brochure 10

11 4. FOLDER KIT 4.1 A4 POCKET FOLDER The A4 Pocket Folder is intended to contain the project brochure, info sheets specific to the occasion, and any other partner or event-specific material. Figure 6. Pocket Folder (A4+) 11

an example of the kind of promotional item that can

12 4.2 BOOKMARK Below is a suggestion for Bookmarks in two sizes (one fronte-retro, one fronte only), as an example of the kind of promotional item that can be inserted into a Folder Kit. Figure 7. Bookmarks 12

13 5. INFO SHEETS Info sheets are provided as empty Word templates. They are intended to be printed on demand and generally inserted into the A4 Pocket Folder with the brochure, as needed on specific occasions. Examples of use of the info sheets include: Local language translation of the brochure Event agendas Questionnaires and similar Profiles of local Labs, pilot scenarios, etc. Newsletters of local activity An example is shown below. Figure 8. Example Info Sheet 13

6. POWERPOINTS A powerpoint template has been produced using different images and providing different alternatives for the same typology of slide (image, bulletpoint, etc.

14 6. POWERPOINTS A powerpoint template has been produced using different images and providing different alternatives for the same typology of slide (image, bulletpoint, etc.) from which partners can choose as they like. An example of layout variety is shown below. Figure 9. Powerpoint template In addition to the empty template, an updated standard project presentation is constantly available to partners on the MyMinds intranet. 14

15 7. VIDEO TITLE PAGES Title and credit pages are for inserting in project and TEDx videos. They are provided as AI and JPG files to be loaded in standard video editing programs. Figure 10. Video title pages 15

16 8. DELIVERABLES AND PUBLICATIONS Deliverables are produced using a Word template that includes a deliverable specific style guide that explains the use of headings, formatting of tables, the sequence of sections, etc. The template is that contained in this and previous documents, and is constantly available to partners on the MyMinds intranet. A different cover page image is provided for all deliverables of a given milestone (ie for M3, M6, M9, etc.). Deliverable formatting is as follows (using standard Word styles): Normal: Arial 10 pt, aligned left, 1,15 spacing, 5pt after paragraph Section break before Heading 1 (header different first page) Page breaks can occur before Heading 2 (same header) Heading 1: Arial 20 pt, small caps, 30pt after Heading 2: Arial 16 pt, small caps, 12pt before, 20pt after Heading 3: Arial 12 pt, small caps, 16pt before, 8pt after Heading 4: Arial 10pt, small caps, 12pt before, 6pt after Heading 5: Arial 10pt, 12pt before, 6pt after Bullet points: indent, square bullet Tables: Arial 9pt, single spacing, cell margins 0,12cm all sides Table headings: Arial 9pt bold, aligned bottom, lower border Coral 1,5pt Labels: Arial 9pt, italic, centred The Coral accent colour is: R 255, G 125, B 143. Specific publications are not foreseen in the project workplan but it is still possible that the need arise. In that event the graphic design will be done ad hoc by the design team at Waag as a separate job. 16

17 9. TOOLKIT MAINTENANCE All of the elements presented in this document, including the illustrative pdfs, print-ready files, and usable templates (Word and Powerpoint), have been loaded into the project MyMinds intranet. In addition, there is also a folder for the lo-res photo collection that is enriched on a regular basis by the Waag design team. Due to the fact that the design team is internal to the project consortium namely with Waag Society it is possible to maintain and update the communication toolkit on an ongoing basis. The re-allocation of resources to Waag in WP8 in fact foresees this possibility throughout the project s lifetime. Toolkit maintenance thus occurs on an as-needed basis, with updates of the standard Powerpoint presentation, Deliverable cover pages, posters, etc. occurring in relation to partners needs for specific events, in particular the yearly project conferences. 17

18 LIST OF FIGURES Figure 1. Design credit (large)... 6 Figure 2. Roll-up Posters (1x2m)... 7 Figure 3. General Promotion Posters (A0)... 8 Figure 4. DIY posters (A0)... 9 Figure 5. TCBL brochure Figure 6. Pocket Folder (A4+) Figure 7. Bookmarks Figure 8. Example Info Sheet Figure 9. Powerpoint template Figure 10. Video title pages

19 DOCUMENT INFORMATION REVISION HISTORY REVISION DATE AUTHOR ORGANISATION DESCRIPTION Version Jesse Marsh City of Prato Table of Contents Version Jesse Marsh, Laurie Skelton Waag Society Text introductions, Main graphics elements Version Lorena Vidas City of Prato Review comments Version Jesse Marsh City of Prato Feedback from reviewer skype meeting for the design team revisions Version Jesse Marsh City of Prato Final version incorporating revised designs. STATEMENT OF ORIGINALITY This deliverable contains original unpublished work except where clearly indicated otherwise. Acknowledgement of previously published material and of the work of others has been made through appropriate citation, quotation or both. COPYRIGHT This work is licensed by the TCBL Consortium under a Creative Commons Attribution-ShareAlike 4.0 International License, For details, see The TCBL Consortium, consists of: Municipality of Prato (PRATO) Italy; German Institutes for Textile and Fiber Research - Center for Management Research (DITF) Germany; Istituto Superiore Mario Boella (ISMB) Italy; Skillaware (SKILL) Italy; The Open University (OU) UK; iminds (iminds) Belgium; Tavistock Institute (TAVI) UK; Materials Industrial Research & Technology Center S.A. (MIRTEC) Greece; Waag Society (WAAG) Netherlands; Huddersfield & District Textile Training Company Ltd (TCOE) UK; ezavod (ezavod) Slovenia; Consorzio Arca (ARCA) Italy; Unioncamere del Veneto (UCV); Italy; Hellenic Clothing Industry Association (HCIA) Greece; Sanjotec - Centro Empresarial e Tecnológico (SANJO) Portugal; Clear Communication Associates Ltd (CCA) UK. DISCLAIMER All information included in this document is subject to change without notice. The Members of the TCBL Consortium make no warranty of any kind with regard to this document, including, but not limited to, the implied warranties of merchantability and fitness for a particular purpose. The Members of the TCBL Consortium shall not be held liable for errors contained herein or direct, indirect, special, incidental or consequential damages in connection with the furnishing, performance, or use of this material. 19

20 ACKNOWLEDGEMENT The TCBL project has received funding from the European Union's Horizon 2020 Programme for research, technology development, and innovation under Grant Agreement n

21 ANNEX I: STYLE GUIDE 21

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DELIVERABLE 5.2 Establishment of a common graphical identity WP5 Dissemination

DELIVERABLE 5.2 Establishment of a common graphical identity WP5 Dissemination Table of Contents Disclaimer... 3 Purpose... 4 Executive Summary... 5 Deliverable report... 6 Introduction... 6 Guidelines...