1/13/2011. Using the Four C s of Social Networking. QR Code Handout Slides

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1 Using the Four C s of Social Networking to Help You and Your Program Housekeeping Session Materials: QR Code Handout Slides Embedded Presentation Audio Recording available afterwards On Twitter? Use #5csn for discussion! Not on Twitter yet? Just text to Questions? Ask away! Andrew Zweibel, Presenter Housekeeping Housekeeping Session Materials: QR Code Handout Slides Embedded Presentation Audio Recording available afterwards On Twitter? Use #5csn for discussion! Not on Twitter yet? Just text to Questions? Ask away! What IS Web 2.0 Anyway? Features of Web 1.0 : Static, One Way Content Webmaster creates content, public consumes content Think of it as a scholarly journal Example: FAQ Page, Contact Page Web 2.0 is Dynamic and Two Way! Content is created by all parties who access a site Think of it as a professional conference Example: YouTube, Wikipedia, Blogs What is Social Networking? Social Networking describes a group of Web 2.0 services that help you meet people, and share ideas! Examples of Social Networking sites: Facebook MySpace Flickr LinkedIn Twitter Blogs MusicPLN 1

2 In Other Words Social Networking allows us to engage in the 4 C s : Creation Connection Conversation Collaboration This style of tool isn t just about posting information, it s about sharing it and discussing it! The Layout For Each of the 4 C s : Resources In depth explanation How can it help YOU and THEM Layman s terms! Examples of real application by real music educators REMEMBER: All links are available at Creation Social Networking is based around content Importance of content creation: For students: creativity, group work For teachers: sharing with other teachers (new ideas) Resources: Blogs Podcasts RSS and Syndication Blogs What are they? Short for web log online journal How can they help YOU: Write a blog with your ideas Subscribe to others blogs for their ideas THEM: Have students contribute to blogs as part of class Rehearsal Reflections, Listening Lessons, etc. Examples: MusicEdMajor.net, MusTech.net FAMS Music Blog: Listening Lesson FAMS Music Blog: The Magic Flute Podcasts Video or Audio Blogs How can they help YOU: Subscribe to resource sharing podcasts Professional Development on your morning commute! THEM: Create a podcast of your students work Share with parents, friends, community Not so fast! Legal considerations discussion coming later. 2

3 Podcast Examples Jim Frankel Managing Director of SoundTree: Scott Watson Composer, Music Tech Teacher: What Music Means: Larry Marra Retired Music Teacher MusicTeachers 911: RSS/Syndication What is it?? RSS Syndication brings the information to you RSS Feeds List of updates Feed Readers Google Reader, Bloglines Google Reader Syndication Examples Blog Syndication Integrated in Blog Platform! FeedBurner Advanced Features Analytics Subscription Adsense Podcast Syndication Blog Integration Plugins itunes Integration! RSS/Syndication Resources OPML File containing multiple RSS Feeds Import into RSS Reader Music Education OPML Project Web based RSS Aggregation MusicEdNews.com Professional Development in a Box! Connection Social Networking is all about meeting people to share ideas! Connecting with other music educators helps create a PLN: Professional Learning Network More on this to come This is more for YOU than THEM Resources: Facebook LinkedIn 3

4 Facebook Before we begin IT IS POSSIBLE TO BE SAFE ON FACEBOOK! Facebook Personal Pages vs. Fan Pages Personal Pages DON T FRIEND THE STUDENTS Privacy Settings (Account > Privacy Settings) Everyone, Friends of Friends, Friends Only Connecting on Facebook Settings > Who can find you Benefits: Connection with other music educators I m a Band Director Group: Connecting with Resource Providers (specials) Facebook Fan Pages NO personal communication is possible NO Chat NO Private Messages One Way Relationship You don t need to approve who Likes your page You can t contact anyone who Likes your page directly Fan Page for Your Program News from your program Links worth reading (for students) Media (photos, videos) of your program PR! Create events for your concerts using the page Post the event on your page, students can invite their friends Facebook Fan Page Example Shenago HS Wildcat Band Fan Page Doug Butchy, Director LinkedIn Online PROFESSIONAL Social Network Connections, NOT Friends Your Online Resume: Summary, Experience (Current, Past), Education AND: Websites, Online Presences Recommendations Groups Resume Generator Conversation How many other music teachers are in your school? As secluded as we are, we need ways to continue learning Conversation tools can also enhance your curriculum Resources: Twitter MusicPLN Skype 4

5 Twitter: Micro Blogging Twitter Basics 140 character Tweets to followers Don t need to accept a new follower Replies, Retweets (FWD) Twitter is NOT about telling people what you ate for breakfast! Twitter IS a blogging platform Twitter IS a tool for content creation and sharing. Twitter IS an incredible medium for professional development Hashtags on Twitter In Twitter lingo Hashtag = Keyword Hashtags let you search for specific topics Some examples: #followfriday #musiced #mpln #edchat #MusEdChat on Twitter The Problems: Teachers are Secluded Not many music teachers at each school This makes Professional Development hard! The Solution: #MusEdChat Weekly Twitter Chat on Music Education #MusEdChat Basics Homepage: Includes: Topic Submission Form Topic Poll Chat Transcripts Chat Recaps #MusEdChat: The Chat Monday Nights, 8pm Eastern Time: Sign on Twitter (or use an app!) Search for #musedchat Read the Tweets Respond using #musedchat hashtag Reply Retweet Ask Questions! Other Twitter Resources: Lists Twitter List: Follow multiple users at once Dr. J. Pisano (MusTech.net): Top Music Lindsay Morelli and I: 100 Music Ed Majors on memt Make your own list! Twitter Homepage > Lists > Create a List 5

6 Twitter for Your Program Updates to the general public (PR/Advocacy) Updates to students (changes in plans) Updates to parents on trips TwitPic Memorable Moments Links back to your program s website MusicPLN.org PLN = Professional Learning Network MusicPLN = Facebook for Music Teachers! Groups, Forums, Events, and more The two things about MPLN that set it apart are the amazing amount of integration with other social networks and the caliber of the people who are involved in this PLN. Thomas J. West Music PLN Forums Skype Audio / Video Chat Educational Implications: Elementary: Skype in another class Middle: Skype in a colleague for a private lesson High: Skype in a composer! Collaboration Social Networking is about working together towards a common goal! Benefits of collaboration for students: Helps build interpersonal skills Teamwork/Leadership skills Differentiated Instruction Resources: Google Docs Wikis Google Docs 6

7 Google Docs 3 Main Points: Stored On the Cloud Real Time Collaboration Revision History Document Types: Documents Spreadsheets (Forms) Presentations Drawings Google Docs Applications for Teachers: Collecting Information Contact Information Absence Request Form Music Library Check Out Grade Book: On The Go! Festival Management Applications for Students Collaborative Group Projects! Google Forms Google Docs for Students Group Projects (Docs, Presentations): Multiple Authors, One Doc Real Time Collaboration Revision History You can play big brother! Student Leadership: Uniform Check Out Music Library Additions List of Equipment Needed Wikis dnl00tdmly 7

8 Wikis Group Edited Website Great for projects requiring multiple pages Safe and Secure (Contained) YOU have total control Legal Considerations* Posting Student Content: NEVER Full Names First Names Only Initials Consent Form From Parents Posting Media of Students NEVER Full Names Consent Form From Parents Consult Your Administration * I am NOT a lawyer! Legal Considerations* Closed Access Tools Google Docs Google Apps Blogs Edublogs Wikis WikiSpaces, PBWiki General Rules of Thumb: No Open Account Creation NO Full Names! No images/videos/recordings without consent To Recap: Creation Blogs Podcasts Connection Facebook LinkedIn Conversation Twitter (#MusEdChat) MusicPLN Skype Collaboration Google Docs Wikis * I am NOT a lawyer! Final Thoughts The use of social networking tools should ALWAYS be used to enhance your curriculum, and NEVER be used to replace your curriculum. Teach Music: The Technology Will Follow Questions? For more information: Facebook: andy@andyzweibel.com Don t forget! Materials/Audio available at: 8