MEDIAKIT 1. The online media for the Italian meetings & events industry MEDIAKIT.

Transcription

1 The online media for the Italian meetings & events industry 1

2 .it 2 3 Event Report The Italian daily news website for meetings, conferences, conventions, marketing and communication events, incentive travel, motivational events and business travel industry professionals. Event Report is a website created by Exmedia, a 95%-owned subsidiary of TTG Italia (Rimini Fiera Group), Italy s leader in communication, services and the organisation of B2B events for the tourism industry.

3 5 4 5 So young, but how it s grown! The website contents Event Report went online in May In the first six months, the amount of news, articles and content published grew to the point that it became necessary to double the newsletter and publish it twice a week. It is the Italian website for the meetings and events industry that has been approved as a Google News feed. It is the Italian meetings and events industry website optimised for Google indexing. EventReport.it articles are almost always included among the top results in an organic search. EventReport.it offers web 2.0 functions, interaction with users, Google Maps services and integration with the main social media. The website comprises the online Directory, a comprehensive database of events venues, agencies and suppliers. First page (Prima pagina) The news section: interviews, market research and studies, reports of events, economic analyses, marketing and communications news, international content, articles on digital technology and social media, book reviews and stories on destinations, hotels, agencies, PCOs, conference centres, venues and events suppliers. Diary (Agenda) Events of interest to the meetings and events community. Users can publish events in the Diary. From the world (Dal Mondo) The news published online by the leading international industry publishers, taken by RSS feeds in original language and in real time, with links to the source. Have your say (La tua opinione) Opinion polls. A quick and effective way to enable users to express their views on topical issues. Web resources (Risorse sul web) A mine of links to new web tools and utilities, applications for smartphones and tablets for events, marketing, communication and work in general. Open to user recommendations. Spotlight Advertorials written by journalists, covering topical issues and including interviews. News made to measure. Directory A comprehensive database of hotels, conference centres, venues and events suppliers, presented with dedicated web pages and multimedia contributions.

4 6 7 The newsletter The Event Report newsletter is issued twice a week (Tuesday and Thursday) to a database of 40,000 Italian professionals operating in the meetings and events industry. It takes all the news published on the website directly to subscribers. 19% Hotels, hotel groups, conference centres, events venues, exhibition centres/grounds 2% Universities, public bodies, regional authorities, trade fairs organisers 2% Convention bureaus, destination marketing organisatons, tourism offices, tourism authorities SUPPLIERS 5% Professional, commercial, industrial and trade associations. Unions The newsletter is sent to: 11% Events service suppliers (technology, audiovisuals, web, catering, entertainment, fittings, transport, merchandising companies, etc), travel agencies, airlines 24% Corporates (event managers, meeting planners, marketing and communication managers, managing directors, procurement and HR managers, commercial directors) BUYERS 14% Professional congress organisers (PCOs), incentive travel companies, destination management companies (DMCs) Event Report Directory The complete guide to Italian hotels, venues and services for events, meetings and conferences. The directory can be viewed online on the Event Report website. 11% Pharmaceutical companies, medical-scientific societies, medical provincial associations, hospitals 12% Event, marketing, communication and advertising agencies. Consulting, team building, coaching and training agencies Events suppliers 32% Events buyers 68%

5 8 9 Event Report Directory Profiles in online directory Event Report online Directory A large database with an advanced search engine able to identify thanks to selection filters based on geographical location, hotel and conference capacity or service type the most suitable venue, agency and suppliers for an event. Suppliers included in the online Directory Hotels Conference centres Event venues Historic venues Convention bureaus Event agencies PCOs (Professional Congress Organisers) CME (Continuing Medical Education) providers Communication, marketing and advertising agencies Incentive agencies and DMCs (Destination Management Companies) Entertainment agencies Technology/audio/video providers Event stagers Catering companies Translators and interpreters Transport companies Integration with social media Video Photo gallery Attachment to download (for example brochure) Description Hotel facilities and services Meeting and conference facilities and services Online profiles of venues and service suppliers include photo galleries, videos, Google Maps localization, a description of the services and facilities provided, integration with social media, updates on special deals and attachments to download. Google Maps service News, special deals, packages and updates entered by the client

6 10 EventReport Advertising formats A variety of advertising formats to meet different promotional requirements. The strategic position of banners on the website and newsletter and the indexing of advertorials on search engines ensure advertisers maximum visibility. 11

7 12 13 Banners Spotlight Spotlight page Advertising banners are available in different formats and may be positioned: On the homepage On article pages On tool pages without journalistic content (Diary, From the world, Have your say, Web resources) Spotlight is an advertorial written by a journalist. It is given maximum visibility on the homepage, and is optimised for indexing on Google. It contains text, photos and other multimedia elements. As well as the main photos, it may also include a photo gallery and is linked to the client s website. It may contain a PDF attachment to download (e.g. the client s brochure) and a Google map showing the location of the venue or company covered in the Spotlight. The Spotlight can be given additional visibility by: Publishing a preview banner in the weekly newsletter. Sending it via to our database of 40,000 meetings and events industry professionals, with a lay-out that reproduces the web page. Spotlight preview on homepage

8 14 15 Promotional s (DEM Direct Marketing) Newsletter Promotional s, produced by the client, are sent to a database of 40,000 Italian contacts specialising in the meetings and events industry. On request, the database may be segmented, and the sent only to a specific target group, by type (e.g. corporates and agencies, or hotels and events venues) or by geographical location. The newsletter, sent out twice a week (on Tuesday and Thursday) to a database of 40,000 Italian meetings and events industry professionals, may contain the following advertising formats: Banners Spotlight preview banners Directory preview banners

9 22 EventReport Foro Buonaparte, Milan, Italy Tel Fax media Exmedia Srl is a subsidiary of TTG Italia RIMINI FIERA GROUP