CUSTOM BRAND MARKETING OPPORTUNITIES

Size: px

Start display at page:

Download "CUSTOM BRAND MARKETING OPPORTUNITIES"

Simon Barker
5 years ago
Views:

1 CUSTOM BRAND MARKETING OPPORTUNITIES 1

H I G H I M P A C T M A R K E T I N G O P P O R T U N I T Y 2-Page Special

Scholastic Professional Media editorial team Special report will be

driving to the Special Report on Scholastic.

2 H I G H I M P A C T M A R K E T I N G O P P O R T U N I T Y 2-Page Special Report with Exclusive Promotion 2-Page Special Report written by Scholastic Professional Media editorial team Special report will be promoted on the website and in the print issue 500,000 co-branded s driving to the Special Report on Scholastic.com One (1) Edit Mention in ADMINISTR@TOR e-newsletter (200,000 impressions) Full Page Brand Ad supplied by advertiser 2

Editorial Coverage of your product in the next edition of Tech Tools featured in ADMINISTR@TOR e-

3 H I G H I M P A C T M A R K E T I N G O P P O R T U N I T Y Editorial Coverage in Tech Tools Get your product featured in the Tech Tools sections in print and online. Editorial Coverage of your product in the next edition of Tech Tools featured in ADMINISTR@TOR e- newsletter, website, and magazine. Full Page Brand Ad supplied by advertiser 50,000 custom s driving to your branded website and write-up within Tech Tools 3

L E A D G E N E R A T I O N O P P O R T U N I T Y Article Collection Packs Sponsorship Generate qualified leads and

Each Article Collection Pack features content curated by ADMINISTR@TOR to provide administrators with solutions and ideas

front page of the Article Collection Pack Promotion on the ADMINISTR@TOR home page Qualified leads from download

4 L E A D G E N E R A T I O N O P P O R T U N I T Y Article Collection Packs Sponsorship Generate qualified leads and connect with influential administrators with this exclusive sponsorship opportunity. Each Article Collection Pack features content curated by ADMINISTR@TOR to provide administrators with solutions and ideas that ensure their school s success in areas such as: the Common Core, Professional Development, technology, BYOD, and more! Your brand will be featured on the front cover and the registration page aligning your brand with ADMINISTR@TOR magazine and reaching the most qualified decision makers in schools today Brand placement on the registration page and front page of the Article Collection Pack Promotion on the ADMINISTR@TOR home page Qualified leads from download registrations 50,000 co-branded promotional s One (1) edit mention in the ADMINISTR@TOR e-zine Full page brand ad (supplied by sponsor) in issue of choice guaranteed 2,000 leads! 4

S P O N S O R S H I P A N D L E A D G E N E R A T I O N O P P O R T U N I T Y Virtual Events Generate qualified leads and connect online with influential administrators through this exclusive

5 S P O N S O R S H I P A N D L E A D G E N E R A T I O N O P P O R T U N I T Y Virtual Events Generate qualified leads and connect online with influential administrators through this exclusive sponsorship opportunity. Brand placement throughout the virtual event presentation and registration page Promotion on the ADMINISTR@TOR home page Qualified leads from those who registered 100,000 co-branded s promoting the on-demand virtual event Sponsored Twitter Posts (2x) Important virtual events hosted by ADMINISTR@TOR magazine s Editor In Chief, Wayne D Orio Align your brand with topics that activate your target purchasers Features expert guidance from Scholastic and school administrators who will share their insights, knowledge, and expertise about how to successfully tackle the Common Core Two (2) edit mentions in the ADMINISTR@TOR e-zine promoting the webinar (500,000 total impressions) Full page brand ad (supplied by sponsor) in issue of choice guaranteed 2,000 leads! 5

L E A D G E N E R A T I O N O P P O R T U N I T Y Targeted R.O.I. Email Marketing Generate qualified leads and connect with influential administrators and purchase decision makers through this targeted opportunity.

6 L E A D G E N E R A T I O N O P P O R T U N I T Y Targeted R.O.I. Marketing Generate qualified leads and connect with influential administrators and purchase decision makers through this targeted opportunity. Exclusive Database Reach more than 4 million educators nationwide Scholastic database updated daily Scholastic s Deliver Results 55% driven to educationbased sites through Scholastic has the largest and most accurate database: average 10.43% open rate and 3.85% click rate higher than industry norms E-newsletters average 11.69% open rate and 6.8% click thru rate BRAND OPPORTUNITIES OPTION ONE 250,000 co-branded s (split into three (3) deployments) Custom lead gen form with compelling image, logo integration, and qualified fields 2x edit mentions in e-newsletter Leads are delivered on a weekly basis (.xls doc) Lead gen form hosted on Scholastic.com for a total of 3 months White paper or case study, must be supplied in PDF format OPTION TWO 125,000 co-branded s (split into two (2) deployments) Custom lead gen form with compelling image, logo integration, and qualified fields 1x edit mentions in e-newsletter Leads are delivered on a weekly basis (.xls doc) Lead gen form hosted on Scholastic.com for a total of 3 months White paper or case study, must be supplied in PDF format 6

E X C L U S I V E S P O N S O R S H I P O P P O R T U N I T Y Sponsored Digitorial on Top U.S. Educator Site High visibility sponsorship of Scholastic content for Administrators featured on Scholastic.

7 E X C L U S I V E S P O N S O R S H I P O P P O R T U N I T Y Sponsored Digitorial on Top U.S. Educator Site High visibility sponsorship of Scholastic content for Administrators featured on Scholastic.com Exclusive opportunity to connect with more than 2.6 million unique visitors every month with a sponsored content opportunity on Scholastic s Educator Channel Sponsored article along with exclusive promotion that leverages Scholastic s proprietary database puts your brand message in front of decision makers including teachers and school administrators Opportunity to reinforce your brand perception as an industry leader and demonstrate your commitment to quality education for today s youth One (1) sponsored article hosted on Scholastic.com Educator Channel 100,000 co-branded s to administrators driving to the article 500,000 brand banner impressions on Scholastic Educator Channel ROS driving to your site (creative/ tags supplied by sponsor) and/or the sponsored article One (1) edit mention in the ADMINISTR@TOR e-newsletter driving to the sponsored content 7

8 C U S T O M C O N T E N T O P P O R T U N I T Y Brand Page on Scholastic.com Keep your brand top of mind with Scholastic s universe of decision makers with a hosted brand page on Scholastic.com Scholastic s Educator Channel gets 2.6+ million unique visitors each month Scholastic is the #1 educator site (QED/MDR) with 93 years of experience and trust with educators nationwide Scholastic reaches every single school building and more than 90% of teachers and school decision makers from Pre-K 12 Partnership open rate average is 10.27% with a CTR average of 3.45% outpacing industry norms Co-branded landing page hosted on Scholastic.com Two (2) co-branded blasts to administrators that drive to the brand landing page (125,000 total impressions) 750,000 brand banner impressions on Scholastic Educator Channel ROS (creative/tags supplied by sponsor) Sponsored Twitter Post (1x) 8

9 CONTACT YOUR SCHOLASTIC BRAND MANAGER EAST COAST Michele Robinson Group Publisher Tel (212) Fax (212) CENTRAL SOUTH Jenna Bryerman Senior Sales & Marketing Associate Tel (212) Fax (212) WEST COAST Lisa Hershey National Advertising Director Tel (607) Fax (888) WEST COAST Chrissy Bridger Marketing Associate Tel (607) Fax (888)

MEMBER RATES. CONTACT Joanna Keel

MEMBER RATES. CONTACT Joanna Keel MEMBER RATES CONTACT Joanna Keel 900 Victors Way, Suite 140 Ann Arbor, Michigan 48108 Tel: 734.994.6088 Fax: 734.994.3338 E-mail: jkeel@motioncontrolonline.org TABLE OF CONTENTS Overview...1 Discounted