vdx Exponential Creative Specifications 2017
Contents 5 Creative Checklist 6 VDX Display 8 VDX Adhesion Banner (Tablet) 10 VDX Adhesion Banner (Smartphone) 12 VDX Mobile Leaderboard (Tablet) 14 VDX Mobile Rectangle (Smartphone & Tablet) 16 VDX Interactive Pre-Roll 2 EXPONENTIAL CREATIVE SPECIFICATIONS CONTENTS
3 EXPONENTIAL CREATIVE SPECIFICATIONS
COALITION FOR BETTER ADS We fully support the initiative to improve users overall experience in the world of online advertising, including building ads that observe the Initial Better Ads Standards. As you can see from our creative ad specs, the ads that we build and run for our clients are all compliant as per the Initial Better Ads Standards (i.e. we do NOT run ANY of the least preferred ad experiences in desktop or mobile web environments). 4 EXPONENTIAL CREATIVE SPECIFICATIONS VDX UNITS
Creative Checklist FOR VDX What we need from you Videos Design elements Brand & style guidelines Layered, hi-res or vector image source files (PSD AI) Vector logo (EPS or AI preferred PNG JPG or PSD OK) Creative direction for custom features and interactions (Storyboards to cocktail napkin sketches) Approved ad copy Fonts (OTF and WOFF licensed) Click-through URLs Third party tracking (for both HTTP and HTTPS protocols) Timeline 1-4 business days business days average turnaround time from receipt of all assets and instruction. Additional time may be necessary depending on complexity of the execution. 1 business day for each revision. Please allow 1-2 business days for trafficking, testing, and launch. Additional time may be required when working with 3rd party pixels. Your dedicated Account Manager is available to provide timelines specific to your campaign. Ad Choices AdChoices is an industry standard icon that links people to information and control over how data about their interests is used to offer them more relevant advertising. Exponential places AdChoices in ads that run in the US and Europe. The icon is displayed in a corner of the ad, typically the top right or left. You can learn more by visiting http://youradchoices.com/ or http://www.youronlinechoices.eu/. 5 EXPONENTIAL CREATIVE SPECIFICATIONS VDX CREATIVE CHECKLIST
VDX display Exponential s VDX Display format delivers user-initiated video views, custom interactive content and deep engagement at scale across desktop screens. Active attention is generated with your brand s most relevant audiences. Sktscraper 160x600 Halfpage 300x600 Rectangle 300x250 Leaderboard 728x90 Billboard 970x250 Teaser: Teaser size: Teaser video: Collapsed teaser size (Billboard): Logo: Skyscraper 160x600, Halfpage 300x600, Rectangle 300x250, Leaderboard 728x90, Billboard 970x250 Full video loop 970x90 Horizontal format (400x130 minimum PSD, EPS, BMP, JPEG, PNG, TIFF) Video: For the highest quality video output, please provide Exponential with the following Video length: 15 to 60 seconds recommended Aspect ratio: 16:9 Minimum video resolution: 1280x720 Max frame rate (fps): 30 Minimum bit rate: Video codecs: Audio codecs: Video file types: 2000 Kbps H.264 (recommended) MPEG-4 QuickTime AVI Windows Media MP3 or AAC MP4 (recommended) MOV MPEG WMV AVI Number of videos: Up to 5 6 EXPONENTIAL CREATIVE SPECIFICATIONS VDX DISPLAY UNITS
VDX display Expanded Unit: Expanded size: 970x546 Max file size (all content including video): 10MB Animation frame rate: 24 fps 7 EXPONENTIAL CREATIVE SPECIFICATIONS VDX DISPLAY UNITS
VDX Adhesion Banner (Tablet) The VDX Adhesion Banner is a responsive mobile-first ad format that delivers constant awareness and a better way for brands to connect with their audience. It offers approximately 10% share of screen with non-intrusive ad viewability. Upon interaction viewers are drawn into an engaging full-screen brand experience. Teaser: Teaser size: full width x 90 Teaser video: Logo: Close Button: 5 second loop Horizontal format (400x130 minimum PSD, EPS, BMP, JPEG, PNG, TIFF) 20x20 in the upper left corner Video: For the highest quality video output, please provide Exponential with the following Video length: 15 to 60 seconds recommended Aspect ratio: 16:9 Minimum video resolution: 1280x720 Max frame rate (fps): 30 Minimum bit rate: Video codecs: Audio codecs: Video file types: 2000 Kbps H.264 (recommended) MPEG-4 QuickTime AVI Windows Media MP3 or AAC MP4 (recommended) MOV MPEG WMV AVI Number of videos: Up to 5 8 EXPONENTIAL CREATIVE SPECIFICATIONS VDX ADHESION BANNER (TABLET)
VDX Adhesion Banner (Tablet) Expanded Unit: Expanded size: 768x928 portrait, 1024x672 landscape Max file size (all content including video): 10MB Animation frame rate: 24 fps 9 EXPONENTIAL CREATIVE SPECIFICATIONS VDX ADHESION BANNER (TABLET)
VDX Adhesion Banner (Smartphone) The VDX Adhesion Banner is a responsive mobile-first ad format that delivers constant awareness and a better way for brands to connect with their audience. It offers approximately 10% share of screen with non-intrusive ad viewability. Upon interaction viewers are drawn into an engaging full-screen brand experience. Teaser: Teaser size: Teaser video: Logo: 320x50 portrait, 568x50 landscape 5 second loop Horizontal format (400x130 minimum PSD, EPS, BMP, JPEG, PNG, TIFF) Close Button: 20x20 in the upper left corner Video: For the highest quality video output, please provide Exponential with the following Video length: 15 to 60 seconds recommended Aspect ratio: 16:9 Minimum video resolution: 1280x720 Max frame rate (fps): 30 Minimum bit rate: Video codecs: Audio codecs: Video file types: 2000 Kbps H.264 (recommended) MPEG-4 QuickTime AVI Windows Media MP3 or AAC MP4 (recommended) MOV MPEG WMV AVI Number of videos: Up to 5 10 EXPONENTIAL CREATIVE SPECIFICATIONS VDX ADHESION BANNER (SMARTPHONE)
VDX Adhesion Banner (Smartphone) Expanded Unit: Expanded size: 320x460 portrait, 568x232 landscape Max file size (all content including video): 10MB Animation frame rate: 24 fps 11 EXPONENTIAL CREATIVE SPECIFICATIONS VDX ADHESION BANNER (SMARTPHONE)
VDX Mobile Leaderboard (TAblet) The VDX Mobile Leaderboard is a mobile-first ad format that delivers in-page awareness across tablets. Non-intrusive streaming video teasers grab attention and invite viewers to interact and engage with the full-screen brand experience. Teaser: Teaser size: Teaser video: Logo: 728x90 5 second loop Horizontal format (400x130 minimum PSD, EPS, BMP, JPEG, PNG, TIFF) Video: For the highest quality video output, please provide Exponential with the following Video length: 15 to 60 seconds recommended Aspect ratio: 16:9 Minimum video resolution: 1280x720 Max frame rate (fps): 30 Minimum bit rate: Video codecs: Audio codecs: Video file types: 2000 Kbps H.264 (recommended) MPEG-4 QuickTime AVI Windows Media MP3 or AAC MP4 (recommended) MOV MPEG WMV AVI Number of videos: Up to 5 12 EXPONENTIAL CREATIVE SPECIFICATIONS VDX MOBILE LEADERBOARD
VDX Mobile Leaderboard (TAblet) Expanded Unit: Expanded size: 768x928 portrait, 1024x672 landscape Max file size (all content including video): 10MB Animation frame rate: 24 fps 13 EXPONENTIAL CREATIVE SPECIFICATIONS VDX MOBILE LEADERBOARD
VDX Mobile Rectangle (TABLET & SMARTPHONE) The VDX Mobile Rectangle is a responsive mobile-first ad format that delivers inpage awareness across tablets and smartphones. Non-intrusive streaming video teasers grab attention and invite viewers to interact and engage with the full-screen brand experience. Teaser: Teaser size: Teaser video: 300x250 5 second loop Logo: Horizontal format (400x130 minimum PSD, EPS, BMP, JPEG, PNG, TIFF) Video: For the highest quality video output, please provide Exponential with the following Video length: 15 to 60 seconds recommended Aspect ratio: 16:9 Minimum video resolution: 1280x720 Max frame rate (fps): 30 Minimum bit rate: Video codecs: Audio codecs: Video file types: 2000 Kbps H.264 (recommended) MPEG-4 QuickTime AVI Windows Media MP3 or AAC MP4 (recommended) MOV MPEG WMV AVI Number of videos: Up to 5 14 EXPONENTIAL CREATIVE SPECIFICATIONS VDX MOBILE RECTANGLE
VDX Mobile Rectangle (TABLET & SMARTPHONE) Expanded Unit: Expanded size: Responsive full screen Max file size (all content including video): Animation frame rate: 10MB 24 fps 15 EXPONENTIAL CREATIVE SPECIFICATIONS VDX MOBILE RECTANGLE
VDX Interactive Pre-Roll Exponential s VDX Interactive Preroll enhances typical in-stream viewing with deep engagement and interactivity. A preview of a custom brand experience entices viewers to opt-in and explore. Video: For the highest quality video output, please provide Exponential with the following Video length: 15 to 30 seconds recommended and long from video accepted for default video; up to 60 seconds recommended for additional videos Aspect ratio: 16:9 Minimum video resolution: 1280x720 Max frame rate (fps): 30 Minimum bit rate: Video codecs: Audio codecs: Video file types: 2000 Kbps H.264 (recommended) MPEG-4 QuickTime AVI Windows Media MP3 or AAC MP4 (recommended) MOV MPEG WMV AVI Number of videos: Up to 5 Logo: Horizontal format (400x130 minimum PSD, EPS, BMP, JPEG, PNG, TIFF) 16 EXPONENTIAL CREATIVE SPECIFICATIONS VDX INTERACTIVE PRE-ROLL
VDX Interactive Pre-Roll Expanded Unit: Expanded size: 970x546 Max file size (all content including video): 10MB Animation frame rate: 24 fps 17 EXPONENTIAL CREATIVE SPECIFICATIONS VDX INTERACTIVE PRE-ROLL