MOBILE. SMARTPHONE 320x50 Small Banner SMARTPHONE TABLET STATIC. 320x480 Dual Full Screen. 1024x768 Dual Full Screen TABLET SMARTPHONE

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1 STATIC 2-7 All 3P mobile tags must be secure: - site served secure - separate click command and 1x1 tracking tag - 3P hosted - HTML5 & MRAID secure within the full javascript tag - Client landing page should also be secure (required for all ios delivery, otherwise creative limited to Android OS only) SMARTPHONE 320x50 Small Banner SMARTPHONE 300x250 Medium Rectangle Dimensions: 320x50 Maximum File Size: 20k image, Mobile Web Maximum File Size: 50k image, Mobile Web SMARTPHONE 320x480 Dual Full Screen TABLET 300x250 Medium Rectangle 728x90 Leaderboard Dimensions: 320x480/480x320 (Requires two image files) Maximum File Size: 250k per image Supports: Site Served or 3PAS (single image) Maximum File Size: 50k image, Mobile Web TABLET 1024x768 Dual Full Screen Dimensions: 1024x768/768x1024 (Requires two image files) Maximum File Size: 250k per image Supports: 3PAS (single image) HTML5 BANNERS 5-14 All 3P mobile tags must be secure: - site served secure - separate click command and 1x1 tracking tag - 3P hosted - HTML5 & MRAID secure within the full javascript tag - Client landing page should also be secure (required for all ios delivery, otherwise creative limited to Android OS only) 300x250 MEDIUM RECTANGLE (SMARTPHONE, TABLET) Dimensions: 300x250 HTML, CSS, JS, no external libraries PSD Layered Comps or AI file, Storyboard, Fonts (as needed) Maximum File Size: 200k Supports: 3PAS/MRAID 1.0, dynamic text Audio: User initiated (TABLET) Dimensions: 728x90 HTML, CSS, JS, no external libraries PSD Layered Comps or AI file, Storyboard, Fonts (as needed) Maximum File Size: 200k Supports: 3PAS/MRAID 1.0, dynamic text Audio: User initiated FULLSCREEN (SMARTPHONE, TABLET) Dimensions: 320x480 smartphone, 768x1024 tablet HTML, CSS, JS, no external libraries PSD Layered Comps or AI file, Storyboard, Fonts (as needed) Maximum File Size: 250k smartphone, 500k tablet Supports: 3PAS/MRAID 1.0, dynamic text Audio: User initiated ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev

2 CUSTOM IMMERSION from final assets + storyboard 4-6 including design iteration SMARTPHONE IMMERSION Dimensions: 320x480 Assets Needed for Conversant Concept Design: High resolution layered PSDs, Fonts, Logos/Images, Storyboard, Branding guidelines High resolution layered final PSD, Storyboard, Fonts, Video, Click throughs Functionality: Multiple click throughs, accelerometer, tilt, shake, tap, swipe, drag, dynamic text Video: 15/:30, autoplay TABLET IMMERSION Dimensions: 768x1024 Assets Needed for Conversant Concept Design: High resolution layered PSDs, Fonts, Logos/Images, Branding guidelines High resolution layered final PSD, Storyboard, Fonts, Video, Click throughs Functionality: Multiple click throughs, accelerometer, tilt, shake, tap, swipe, drag, dynamic text Video: 15/:30, autoplay ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev

3 SMARTPHONE TEMPLATES: TRAILER IMAGE GALLERY 3 including design iteration 3 including design iteration One 320x480 poster image, One video (any digital format, 15 or 30 seconds, up to 25MB), One call-toaction, Up to 4 social icons (optional) Video: 15/:30, User initiated by default Up to 4 static 320x480 gallery images, each can be it s own Click-to URL, Up to 4 social icons FILMSTRIP 3 including design iteration POSTER FRAME Up to three 320x480 images. PRODUCT FRAME One 320x480 image and up to six 200x180 product images VIDEO FRAME One 320x480 background image. One mp4 video (320x180, max size; 3mb). One 320x180 video poster image. One 35x35 social icon. Video: 15/:30, User initiated by default NARRATIVE FRAME Up to three 320x480 images TRAILER/IMAGE GALLERY COMBO 3 including design iteration Up to 4 static 320x480 gallery images, each can be it s own Click-to URL, One call to action, One video, Up to 4 social icons Video: 15/:30, User initiated SCROLLING ISI 3 including design iteration One 320x320 image (each can be it s own Click to URL, static or animated GIF - Max animation time, 15 seconds), Text wih embedded link for scrolling. ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev

4 VIDEO 5 SMARTPHONE PRE-ROLL 3 RD Party Served Creative File Requirements VAST (Video Ad Serving Template) for Pre-Roll: File Dimensions: Min width 320px; Min height 180px (1) Media File with bitrate of 400 kpbs (Required) mp4 Add Aspect Ratio: 16:9 Widescreen (preferred) 4:3 (Standard) Maximum File Length Supported: 15 or 30 seconds Recommended File Size: 25MB Maximum File Size: 100MB TABLET PRE-ROLL 3 RD Party Served Creative File Requirements VAST (Video Ad Serving Template) for Pre-Roll: File Dimensions: Min width 768px; Min height 432px (1) Media File with bitrate of 400 kpbs (Required) mp4 Add Aspect Ratio: 16:9 Widescreen (preferred) 4:3 (Standard) Maximum File Length Supported: 15 or 30 seconds Recommended File Size: 25MB Maximum File Size: 100MB ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev

5 DISPLAY 3PAS RICH MEDIA PROVIDERS All major 3rd party rich media providers are accepted Our approved list includes: DoubleClick, PointRoll, Sizmek, Eyewonder, OggiFinogi, Spongecell, Interpolls, Flite, and iguiders Any other provider must be tested before approved STANDARD BANNERS STATIC (Static) 300x250 MEDIUM RECTANGLE 300x600 RECTANGLE 160x600 WIDE SKYSCRAPER Dimensions: 300x250, 728x90, 160x600 (inquire for other sizes).jpg.gif Maximum File Size: 40k Maximum Initial Load: 40k (total max Assets Needed for Production (if Conversant is producing based on specific approval process): High resolution layered final PSDs, Logos/Images, Fonts All creative with a white background is required to have a one pixel black border. The entire banner needs to be clickable at all times. STANDARD BANNERS HTML (Static) 300x250 MEDIUM RECTANGLE 300x600 RECTANGLE 160x600 WIDE SKYSCRAPER Dimensions: 300x250, 728x90, 160x600 (inquire for other sizes) HTML JS CSS Alt Image.jpg.gif Maximum Initial Load: 200k Audio: Off by default; all units with sound events are flagged for audio and subject to publisher exclusions and inventory limitations max Assets Needed for Production (if Conversant is producing based on specific approval process): High resolution layered final PSDs, Logos/Images, Fonts Supports: 3PAS All creative with a white background is required to have a one pixel black border. The entire banner needs to be clickable at all times. EXPANDABLE BANNERS 3-5 (3PAS) 300x250 MEDIUM RECTANGLE Expanded Dimensions: 500x400 Panel Expand Direction: Any Expanded Dimensions: 728x270 Panel Expand Direction: Down 160x600 WIDE SKYSCRAPER Expanded Dimensions: 480x600 Panel Expand Direction: Left/Right Initial Standard Banner: Dimensions: 300x250, 728x90, 120x60, 160x600 (inquire for other sizes) Tags: Completely 3PAS via full tags Supports: 3PAS only, multiple click throughs, video, photos, tabbed content, custom engagement metrics Maximum Initial Load: 200k Maximum File Size: 300k A close button that retracts the banner on click is mandatory. ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev

6 VIDEO STANDARD PRE-ROLL 5 STANDARD PRE-ROLL Video + Companion Banner VIDEO File Dimensions: 640x360+ Aspect Ratio: 16:9 (Widescreen) or 4:3 (Standard).mov.mpeg.avi.mp4.flv.webm.wmv Maximum File Length Supported: 15 or 30 seconds Recommended File Size: 25MB Maximum File Size: 100MB Frame Rate: fps Bit Rate: kbps Key Frame Interval: Every 24 frames Audio Codec: AAC, 128 kbps, 44 khz, Stereo Audio Start Volume (On/Off): Publisher Specific Supports: 3PAS Tags: VAST and VPAID, as well as creative asset + 1x1 imp/click tracker (Note: Seperate tags needed for 15 & 30 second videos) COMPANION BANNER (optional) File Dimensions: 300x250.swf Maximum Frame Rate: 24 fps Maximum File Size: 40k Maximum Initial Load: 40k Supports: 3PAS, Rich Media (in-banner only) Tags: Creative asset + 1x1 impression tracker and click tracker INTERACTIVE PRE-ROLL (Basic) 5-15 (Custom or personalized)) (both of these video products share the specs to the right) PERSONALIZED PRE-ROLL (Basic) 5-15 (Custom or personalized)) INTERACTIVE PRE-ROLL / PERSONALIZED PRE-ROLL Video + Companion Banner VIDEO File Dimensions: 640x360+ Aspect Ratio: 16:9 (Widescreen) or 4:3 (Standard).mov.mpeg.avi.mp4.flv.webm.wmv Maximum File Length Supported: 15 or 30 seconds Recommended File Size: 25MB Maximum File Size: 100MB Frame Rate: fps Bit Rate: kbps Audio Start Volume (On/Off): Publisher Specific COMPANION BANNER (optional) File Dimensions: 300x250.swf Maximum Frame Rate: 24 fps Maximum File Size: 40k Maximum Initial Load: 40k Supports: 3PAS Tags: Creative asset and 1x1 impression tracker and click tracker (Note: Seperate tags needed for 15 & 30 second videos) * Unit will then be built and served via a VPAID tag if needed by Conversant. PERSONALIZED / INTERACTIVE COMPONENTS Vector logos/graphics (.ai.eps), Fonts, Images, Storyboard, Branding guidelines, Click throughs Minimum Image Size: 500x500 pixels ALL NAMES AND LOGOS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS. Rev