Store Tours Washington DC

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1 Things To Look For: Th Customr Journy == Entrn == Cln n inviting? Opning hours post? Wht o you noti vn for you ntr? == First Imprssion == Lighting? Musi plying? Dos th stor fl wloming? Dos somon grt you s you ntr? == Amin == Wht is th ovrll fl of th lotion? Is it pl you woul fl omfortl to lingr? == Prout Qulity == Do th prouts look high qulity? From wht you tri ws is s goo s you hop it woul? == Mrhnising == How is th prout - foo, lothing, t. prsnt? High-n? Uniqu fixturs? How muh o thy srv you vrsus slfhlp? (Not inluing pymnt, of ours). == Prout Signg == Wht o thy us to init vryy offrings? Priing? Ar thir mnus slik print, or hn writtn? Dos th mnu mth th rn? Ar thr spils? Limit tim offrings? If so, how i thy lt you know? == Point of Srvi / Rgistr == How is th xprining gtting your prout? Ws th prson on th rgistr frinly, ni, ourtous? Is th POS r ln or luttr? == Soil Mi == Cn you tll if thy us Twittr, Fook, t? If so, how o you know? M Strt Gorgtown Wshington DC Stor Tours Stury, Jun 23 Stor Tours Wshington DC Courtsy of I-Snox.om == Lsting Imprssion == Woul you ring frin from out of town to this onpt? Is it stintion? Ws visiting this lotion mmorl xprin?

2 Burgr & Burritos Wht To Look For / Py Attntion To Qo 3303 M St Chipotl 3255 M St 5 Guys 1335 Wisonsin Av BTS (Burgr, Tp & Shk), 2200 Pnnsylvni Av NW (Est of Hotl) Boy's Burgr Pl 2121 K St (Est of Hotl) Th Wstin Gorgtown 2350 M Strt * How r thy similr to your onpt? * How r thy iffrnt? * How si or vri is th mnu? * Dos th sp ftur n opn kithn? * How sy or onfusing is th rtil quu? * How usy r thy? If thy r usy, is it omfortl in lin/ witing for your foo? * Is it lr whthr somon rings you your foo, or if you wit for it t th ountr? * How o you ustomiz your orr? Topping r, onimnt r, t.

3 Coff Conpts Wht To Look For / Py Attntion To Dn & Dlu (not Struks) 3276 M St Struks 3122 M St Bk & Wir 1052 Thoms Jffrson St. Struks 2400 M St Struks 2175 K St (Est of Hotl) Th Wstin Gorgtown 2350 M Strt * How r th vrious Struks lotions onsistnt with h othr? How r thy iffrnt from h othr? * At Dn & Dlu n Bk + Wir, py ttntion to th off srvi. How os it ompr to Struks? * Is th Struks promotionl signg th sm? * Do Dn & Dlu n Bk + Wir hv promotionl signg? If so, wht r thy promoting? * Ar ll th Struks mploys rss th sm? Wht out th mploys t Dn & Dlu n Bk + Wir?

4 Bk Goos & Cupks Wht To Look For / Py Attntion To Pi Sistrs 3423 M St Gorgtown Cupks 3301 M St Sprinkls 3015 M St Bk & Wir 1052 Thoms Jffrson St * How o thy offr prouts to go? * Wht r thir mnus lik? * How n you tll wht flvors thy offr? * How o thy hnl priing? * How sy or onfusing is th rtil quu? * How mny iffrnt typs of prouts o thy offr? * Do th upks fl mss-prou or homm? * Noti th priing t Gorgtown Cupks? Noti th lin? Th Wstin Gorgtown 2350 M Strt

5 Rtil Stors Wht To Look For / Py Attntion To Anthropologi 3222 M St All Sints 3225 M St Th Gp 1258 Wisonsin Av Appl Stor 3030 M St Urn Outfittrs 3111 M St Th Wstin Gorgtown 2350 M Strt * Wht is th fl of th stor? Cln/wll-kpt or mssy? Dos th stor fl wloming? * Ar th mploys rss th sm or uniquly? Dos tht mk thm mor or lss pprohl? * In th lothing stors, wht is th mix of lothing to othr prouts - houswrs, ggts, othr? * Try on somthing (t lothing stor) or sk to try out prout - os th sls ssoit giv you thir nm or sk for yours? How os tht mk you fl?

6 Frozn Yogurt Wht To Look For / Py Attntion To Swtgrn 3333 M St (offrs fro-yo) Pinkrry 3288 M St Bn & Jrry's 3135 M St Iy Brry 3001 M St. * How r thy similr to your onpt? * How r thy iffrnt? * Ar thr othr offrings sis frozn yogurt? * How sy or onfusing is th rtil quu? * Cn you your toppings or os n mploy o it for you? * Do you fl lik you n mk hlthy hoi if you wnt to? Th Wstin Gorgtown 2350 M Strt

7 Quik-Srv Bistro Conpts Wht To Look For / Py Attntion To Dn & Dlu 3276 M St L Mison Pul 1078 Wisonsin Av L Mlin 3000 M St L Pin Quotiin 2815 M St Th Wstin Gorgtown 2350 M Strt * How r thy similr to your onpt? * How r thy iffrnt? * Dos th foo fl spil or gnri? * Do you unrstn whr/how to orr? * Is it ovious whthr you hv witr/witrss, if your foo is rought to you, or if you wit to pik it up? * Do you unrstn whr to sit? * Woul you ring frin from out of town to lunh hr? Why or why not?