Network Added Value and Platform technology for new service creation. Hideharu SUZUKI
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1 September 14, 2010 Network Added Value and Platform technology for new service creation Hideharu SUZUKI Manager of Core Network Development Department NTT DOCOMO, INC.
2 Looking back on the mobile communication services Trend in the past decade Mobile phone market has been matured in Japan. Mobile internet has been popularized. ex.) What s happening today Change in the environment Smartphone and variety of Applications in APL store. Social network services. (Mixi, GREE, Twitter) Change in the customers Seek to connect with others. Return from Virtual to Real in their communication. Communication becomes diversified Variety of other person to connect. (Virtual and real) Various ways to connect. (Blogs, SNS and Gaming) 2
3 Telecom and Web convergence Coordinating and converging gtelecom and Web services in order to respond to the diversification. Strength of Telecom -Phone number as an unique ID -Actual location information Telecom Peer-to-Peer form Strength of Web -Enriched media -Various type of terminals Web Client-Server form Telephony, SMS, etc. Motion pictures, music, SNS, gaming, etc. Telecom and Web convergence To provide new values for users: 1. Create flexible connection in easy ways. 2. Bridge between Real and Virtual. 3
4 What are Telecom/Web Converged Services? Users can share pictures/maps/videos p easily by phone number and securely through telecom-network. Users can communicate each other more conveniently and precisely by multi-screen operation. Bob Share pictures, memos Anne Share the current location Share images Anne Pictures and videos are displayed on a variety of terminals Users share pictures, maps, videos during their telephone calls. Telephone Bob Mobile phone Photo frame 4 PC
5 How is the user experience changed? Before Phone calls (Telecom) Words alone cannot convey everything Want to use picture for effective explanation After: Telecom & Web convergence Multi-screens further enrich their communication. Enables simple communication that consist of simple words like, Here, that s it!. Easy to operate even for novice Web users. Photo frame, TV, PC, etc. Sharing the letters and line drawings Image viewing (Web) Difficult to find the precise images Painful to use a software Seeing the same pictures Mobile phone 5
6 Key technologies for Telecom and Web convergence 1. Service Orchestration: controls Telecom and Web functions in an integrated manner. 2. NW-API: conceals telecom-specific complex functions and processing. (Enablers) 3. Session Coordination: links Telecom session (P2P) and Web session (Client-Server). SEN (Serv vice-enable er Network k) 1. Service Orchestration Scenario Scenario Scenario Tl Telecom Service Functions WbS Web Service Functions 3PCC Location Telecom enablers 2. NW-API... Font conv. Vi Voice Rec. Telecom Session (P2P)... Value -added enablers SNS 3. Session Coordination IMS Video Game WEB services Web-API Web Session(Client-server) ALL-IP Network 6
7 NW-API Standardization Trend Making a shift toward Web service base & high level of abstraction for making programming an easy task for anyone. GSMA working group proceeds to develop a set of open NW enabler APIs. Abstraction level: High Initial enablers for the API (Phase 1): Charging, Location, Messaging. Lightweight RESTful & SOAP APIs. Q IF spec. : dedicated Parlay-X Web Services (WSDL/SOAP) Parlay_REST (XML/HTTP) IF spec. : general Parlay/OSA (CORBA) JAIN/JSR289 (Java) CAMEL (CAP) Abstraction level: Low 7
8 Summary New service creation through h Telecom & Web service convergence. 3 Key technologies for service convergence: Service Orchestration NW-API Session Coordination Toward further development of communication services, we will make the most of Telecom and Web technologies. 8
9 9
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