WIRELESS POWER IN 2016: SIZING THE MARKET AND SEIZING THE OPPORTUNITY WPC MEETING TAIPEI

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1 Information IHS TECHNOLOGY Analytics Expertise 16 JUNE 2016 WIRELESS POWER IN 2016: SIZING THE MARKET AND SEIZING THE OPPORTUNITY WPC MEETING TAIPEI David Green, Research Manager IHS

2 ABOUT IHS WHAT WE DO We offer information, analytics and expertise to organizations around the world. INFORMATION They depend on our insights to help them make decisions about everything from day-to-day operations to longterm investments. ANALYTICS EXPERTISE 2015 IHS 02

3 A change of phase? 1. INNOVATION (Proof of concept) 2. REFINEMENT (Technology focus) 3. APPLICATION (Product focus) 4. COMMODITISATION (Cost focus) IHS 3

4 If I had asked people what they wanted, they would have said faster horses. HENRY FORD 1. INNOVATION (Proof of concept) Challenges: Awareness Initial volume 2016 IHS 4

5 Have you heard of wireless charging technology before? YES NO 37% 63% 76% 24% IHS 5

6 USERS Have you used wireless charging technology before? CHOOSERS Would you like wireless charging on your next device? 2016 IHS 6

7 CHOOSERS Non-user Non-chooser Non-user Chooser User Non-chooser User Chooser USERS 2016 IHS 7

8 10.4% 0.3% 70.1% 19.3% 2016 IHS 8

9 Receiver unit shipments on an upward trend 55m m m IHS 9

10 A change of phase? 1. INNOVATION (Proof of concept) 2. REFINEMENT (Technology focus) 3. APPLICATION (Product focus) 4. COMMODITISATION (Cost focus) IHS 10

11 Customer demand means a new level of expectation. 2. REFINEMENT (Technology focus) Challenges: Consumer demand Internal focus 2016 IHS 11

12 The risk of negative customer experience Alignment Multi-Device More Public Infrastructure Lower Cost Use While Charging Faster Through Objects Others except for user choosers. Very similar for most profiles Speed 2016 IHS 12

13 Where is the balance of focus? EXTERNAL INTERNAL 2016 IHS 13

14 What does this mean? 2016 IS THE LAST CHANCE TO CREATE FIRST IMPRESSIONS 2016 IHS 14

15 A change of phase? 1. INNOVATION (Proof of concept) 2. REFINEMENT (Technology focus) 3. APPLICATION (Product focus) 4. COMMODITISATION (Cost focus) IHS 15

16 Not the first but the second, third, fourth 3. APPLICATION (Product focus) Challenges: Diversification Volume 2016 IHS 16

17 Automotive Roll-out plans Fitness bands Medical Smart watches Public infrastructure Low-end mobile phones Laptops 2016 IHS 17

18 What does that do to market volume? >1 BN RECEIVERS IN 2020 >2 BN RECEIVERS IN IHS 18

19 A change of phase? 1. INNOVATION (Proof of concept) 2. REFINEMENT (Technology focus) 3. APPLICATION (Product focus) 4. COMMODITISATION (Cost focus) IHS 19

20 The inevitable race to the bottom? 4. COMMODITISATION (Cost focus) Challenges: Margin Alternative revenue streams 2016 IHS 20

21 WIRELESS POWER IN 2016: SIZING THE MARKET AND SEIZING THE OPPORTUNITY / 16 JUNE 2016 What are the costs? $3.1 $2.5 5W Volume is the biggest cost driver Up or down? Change in product mix moving forwards: High-frequency Multi-frequency Higher power Larger devices low-frequency receivers dominating the market right now IHS 21

22 A change of phase? 1. INNOVATION (Proof of concept) 2. REFINEMENT (Technology focus) 3. APPLICATION (Product focus) 4. COMMODITISATION (Cost focus) IHS 22

23 The time is now 2016 IS THE LAST CHANCE TO CREATE FIRST IMPRESSIONS 2016 IHS 23

24 Contact us Americas: IHS.CARE ( ); Europe, Middle East, and Africa: +44.(0) ; Asia and the Pacific Rim: ; 2015 IHS. No portion of this report may be reproduced, reused, or otherwise distributed in any form without prior written consent, with the exception of any internal client distribution as may be permitted in the license agreement between client and IHS. Content reproduced or redistributed with IHS permission must display IHS legal notices and attributions of authorship. The information contained herein is from sources considered reliable but its accuracy and completeness are not warranted, nor are the opinions and analyses which are based upon it, and to the extent permitted by law, IHS shall not be liable for any errors or omissions or any loss, damage or expense incurred by reliance on information or any statement contained herein. For more information, please contact IHS at IHS CARE (from North American locations), or +44 (0) (from outside North America). All products, company names or other marks appearing in this publication are the trademarks and property of IHS or their respective owners. V