SOCIAL MEDIA: SPFIZZLE YOUR COMMUNICATION PLAN. Presented by Carl Alves, MassTAPP

Transcription

1 SOCIAL MEDIA: SPFIZZLE YOUR COMMUNICATION PLAN Presented by Carl Alves, MassTAPP

2 What do these symbols mean to you?

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4 The following list comprises a significant sampling of the top social media sites Airbnb: 3 million users, 300,000 listings App.net: 20,000 users AppGratis: 10 million users Aviary: 35 million users Badoo: 172 million users Banjo: 4 million users Bebo: 30 million users Blippar: 1 million downloads box.net: 15 million users Branchout: 30 million users Buffer: 500,000 users Care2: 18 million users Change.org: 30 million users Classmates.com: 55 million users Cooliris: 3 million users Couple: 1 million users Deezer: 26 million users DeviantArt: 26 million members Douban: 100 million users Dropbox: Over 100 million users, 1 billion files uploaded daily Edmodo: 18 million users Ebay: 100 million active users Eskimi: 10 million users Etsy: 20 million users, 100 Fab: 11 million users Facebook: 1.06 billion monthly active users, 680 million mobile users, more than 50 million pages and 10 million apps Fancy: 2 million users Feedly: 3 million users Expandedramblings.com

5 Flickr: 87 million users, 8 billion photos Flipboard: 20 million users Fotopedia: 14 million users foursquare: 25 million users, 1 million businesses 10.4 million monthly users Freelancer.com: 6.6 million users GetGlue: 3.2 million users Giggle: 3.2 million users Glassdoor: 14 million users Glympse: 4 million users Gmail: 425 million users Goodreads: 13 million users Gogobot: 2.5 million users Google+: 343 million active users Groupon: 36.9 million users Hootsuite: 5 million users hoppr: 3 million users Hotmail: 286 million users Hulu Plus: 3 million users icloud: 250 million users iheartradio: 20 million users Imgur: 56 million users Instagram: 100 million users, 4 billion photos Kakao Talk: 70 million users Keek: 6 million users Kik Messenger: 30 million users Kiloo: 26.5 million daily active users Kleii: 1 million users LevelUp: 1 million users Life360: 30 million users Line: 100 million users LinkedIn: 200 million users Listia: 2 million users LockerDome: 4 million users LoginRadius: 10 million users Mailbox: 1 million users MeetMe: 1 million users MeetMoi: 3 million users Mega: 3 million users, MessageMe: 1 million users Mint.com: 10 million users Momo: 20 million users Mxit: 50 million users MyFitnessPal: 30 million users MyHeritage: 72 million users

6 MyLife: 60 million users Rally.org: 3 million users MySpace: 25 million users Rdio: 10 million users Netflix: 30 million users Reddit: 43 million use 400 million Netlog: 84 million users 37 Billion Page Views Nimbuzz: 150 million users Renren: 100 million users Ookbee: 3 million users Rounds: 6 million users oovoo: 70 million subscribers Rovio (Angry Birds): 1.7 billion downloads Openstreetmap: 1 million users 263 million monthly active users Ortsbo: 212 million unique users Runkeeper: 14 million users Outlook.com: 60 million users Pandora: 175 million registered users Path: 6 million users Paypal: 117 million users Pheed: 1 million users PicMix: 8 million users, 108 million photos Pinterest: 48.7 million users Pocket: 7.4 million users Popcornflix: 1 million users Prezi: 20 million users Pulse: 20 million users qeep: 18 million users Quora: 1.5 million monthly unique users QQ: 700 million monthly users Qzone: 500 million users

7 Scoop.it: 7 million users Shazam: 300 million users; 5 billion tags ShopAdvisor: 10 million users Shopkick: 4 million users Sina Weibo: 503 million users SkillPages: 8 million users Skype: 280 million users Slacker: 4 million monthly users SlideShare: 45 million users Socialcam: 56 million monthly users Songza: 1 million users Sonico: 55 million users Soundcloud: 180 million monthly users SoundHound: 100 million users Spotify: 24 million total users, Square: 3 million users, 250,000 merchants Steam: 50 million users Storybird: 2 million members Stumbleupon: 25 million uses Tango: 100 million users Trello: 1 million users Truecaller: 11 million users Trulia: 23.6 million monthly active users Tuenti: 13 million users Tumblr: 150 million users Twitter: 500 million total users Viggle: 1.8 million users Vimeo: 12.6 million users Visual.ly: 145,000 users VK.com: 190 million users Voxer: 70 million users WAYN: 21 million users Waze: 34 million users WeChat: 300 million users WeiXin: 100 million registered users WhatsApp: 100 million users Wix: 25 million users WordPress: 74 million blogs Wrapp: 1 million users Xing: 11 million users Yahoo! Mail: 281 million users Yammer: 7 million users Yelp: 78 million users; 30 million reviews Youtube: 1 billion users, 4 billion views per day Yummly: 7.5 million monthly users Zalo: 1 million users

8 I m an expert. in what I know This is what I know about Social Media

9 but seriously The following are some of the Truths that I have discovered during my experience working with social media. The horizon is constantly changing Saying you re doing social media because you have a facebook account is like saying your doing prevention by Just Saying No to Drugs There s truth to it but, it really isn t doing much

10 Truths Continued It takes a while to understand, develop and execute an effective plan. It takes even longer, if you delay getting started. According to MacWorld It s estimated that 56% of the population is connected to some form of social network The Average American that uses social media, spends 7.6 hours per month on social networking sites 98% of 18 to 24 year olds utilize some form of social networking

11 Truths Continued An effective plan must include more than just the Techie sitting in a room putting up a webpage, twitter feed or facebook page. Although you need someone with tech skills, think about a team approach

12 Truths Continued The more you find out about social media, the more there is to learn. The basis of social media is collaboration, sharing ideas and learning

13 Truth Continued Effective social media campaigns are less about Tech and more about a solid Communication Plan.

14 Social Media What do effective Social Media and Prevention strategies have in common? SPFIZZLE! Put a little SIZZLE in your SPF

15 SPF Concepts Apply to Social Media Planning Assessment What is our target?, What is our message? What are our goals? Building Capacity- Communication Plan, Tech IQ, People Power, Mission/Position Statements, Talking Points Planning Logic Model, Activity Calendar, Schedule of Activities

16 Thank You! Carl J. Alves

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