Using Facebook in your Small Businesses
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- Leslie Chase
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1
2 Using Facebook in your Small Businesses
3 Dianthe Harris Skurko Social Business Manager 10+ in social media marketing 10+ helping small to large businesses
4 What you will learn How to add your business to Facebook Which Facebook tools to use Content creation shortcuts Using Facebook ads Online and offline tactics to reach customers
5 Why Facebook?
6 The numbers 1.65 billion active monthly users 1.09 billion daily active users In 2nd place: YouTube at 1 billion
7
8 Your business + Facebook
9 Creating a Facebook page Login to your Facebook profile Select create page Choose a category that represents your business
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15 Update the About Section Tell Facebook about your business Complete all relevant fields Set your Facebook web address Add your address (not public to others) Add your website
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18 10 Ways to Use Facebook in your In Your Small Business
19 #1 Create a Strategy
20 Create a Strategy Plan out what you will post Post at least 1-2X a day Develop a 30-day plan What would my customers be interested in? Tools Facebook Insights Facebook scheduler Hootsuite
21 #2 Tell a Story
22 Tell a Story Why should your customers care? Be a better storyteller Look at other related brands
23 Share Engaging Content Types of content Blog posts Video Photos Look at your competition for ideas Subscribe to blogs (feedly) Test, test, test (Feedly is a news aggregator application that compiles news feeds from a variety of online sources for the user to customize and share with others).
24 #3 Create Visual Content
25 Creating Visual Content Keep your audience coming back Vary the type of content you share Blog post/photos/videos Tools Word Swag - (create beautifully custom text layouts) Ripl - (create animated posts) Canva - (design, graphics and layouts) Magisto - (create business videos) Giphy - (interface allows users to search for reaction GIFs)
26 #4 Facebook Live Video
27 Facebook Live Video Broadcast to your audience Share your first hand experience Available for Profiles/Pages/Groups/Events Record up to 90 minutes at a time Tools Facebook Pages app
28 #5 Apply Facebook CTA buttons
29 Call-To-Action Buttons Highlight something important 1 button per Facebook page Recommended buttons Sign up ( list) Learn more Call now Tools LeadPages - lets you collect leads and customer contacts from landing pages, pop-up forms, social media, text messaging, and .
30 #6 Add a Shop
31 Facebook Page Shop Sell products to customers Check-out on Facebook Manage Orders View clicks and purchases Advertise with Facebook ads *Not available everywhere Tools Facebook page
32 Shopping and More Create landing pages A page with a single action Mobile-friendly! Examples Customer discount List products for sale Tools Shortstack - Create Facebook apps and build engaging social media marketing campaigns contests, promotions LeadPages - lets you collect leads and customer contacts from landing pages, pop-up forms, social media, text messaging, and .
33 #7 Build Your List
34 Building Your List Filling the funnel with leads Convert leads into customers Share valuable content Tools LeadPages - lets you collect leads and customer contacts from landing pages, pop-up forms, social media, text messaging, and . Aweber - an auto-responder for marketing
35 #8 Facebook Groups
36 Facebook Groups More personalized than a page Get to know customers better Create groups for anything! Public (general topic) Closed (members only) Secret (think-tank) Tools Facebook group Groups mobile app
37 #9 Promoting Your Page
38 Leverage Personal Connections Share Facebook posts to your profile Higher exposure Tag friends in comments using sign Work with other businesses Tag pages using sign
39 Facebook Messenger Codes Scannable code Allows customers to message your business Make it your page profile photo Include in presentations and storefronts Tools Tutorial Facebook Messenger
40 Facebook Plugin Page Add to blog/website Can be customized Customers can like your page Message your page Tools Facebook page pugin
41 #10 Facebook Ads
42 Facebook Ads Who do you want to reach What is your goal Set a budget ($1 - $5) Install a Facebook pixel on website (tracking) Create your ads Tools Facebook Ads Messenger
43 Facebook Ads - Nearby Customers
44 Thank you!
45 Questions?
46
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