GSMA Seminars GSMA Seminars are free to all attendees

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1 MOBILISING THE INTERNET OF THINGS Coected Livig at Mobile World Cogress February 2014

2 1 Coected Livig at Mobile World Cogress GSMA Semiars GSMA Semiars are free to all attedees Coected Livig: Mobilisig the Iteret of Thigs Wedesday, 26 February, GSMA Semiar Theatre 1, CC1.1 These sessios will address all aspects ivolved i mobilisig the Iteret of Thigs icludig the mai drivers, techology issues, stadards requiremets ad challeges that operators ad adjacet idustries eed to be aware of i order to capitalise o this rapid growth market. Itroductio Not so SIMple: the Embedded SIM ad what it meas for M2M Embedded SIM specificatios The market opportuity SIM for M2M i the future Realisig the potetial of M2M - Operator value ad moetisig services beyod coectivity: The Opportuity for Big Data Makig moey: Billig ad chargig Preparig for 11 billio coectios the eed for optimised etworks, parterships ad regulatory frameworks to support may more coected devices How ca etworks better support M2M coectivity ad scale? The role of stadards Regulatory frameworks required Operator collaboratio drivig ecoomies of scale ad ew busiess opportuities globally Partership the key to eablig coectivity ad ulockig value discussio sessio Opportuities for operators eterig ad parterig with adjacet idustries

3 Coected Livig at Mobile World Cogress 2 Partership i Motio: GSMA Grad Tour Wedesday, 26 February, 12:20 13:30 GSMA Semiar Theatre 1, CC1.1 This sessio will focus o the September 2013 cycle ride from Brussels to Barceloa that offered a uique opportuity to demostrate mobile health solutios for diabetes ad coduct cliical research. It also provided a platform for reachig out to policy makers ad regulators about the opportuity for mhealth solutios to help solve the ever icreasig burde of healthcare costs for chroic diseases. The Grad Tour parters will discuss why the evet was such a valuable demostratio of mobile health for all stakeholders, ad how the process itself ca be a model for successful mobile health deploymet. We will also view the first set of results ad prelimiary coclusios of the research study. Mobilisig Ecosystems: Smart Cities Thursday, 27 February, GSMA Semiar Theatre 1, CC1.1 This semiar will focus o smart cities that are developig aroud the world with regioal experts discussig how smart cities have moved from cocept to reality. The speakers are a bled of operators, city represetatives, vedors ad other ecosystem players. The Smart Cities Idex ad the model behid it will be show durig the sessio. Mobilisig Ecosystems: Educatio Thursday, 27 February, GSMA Semiar Theatre 1, CC1.1 This sessio will look at the potetial of mobile across the educatio ad learig spectrum. With the help of expert paels from the educatio ad mobile sectors, we will attempt to uderstad the demad for mobile learig, its potetial for improvig learer outcomes ad discuss the critical igrediets of successful commercial solutios.

4 3 Coected Livig at Mobile World Cogress Coected Livig at the Coected City Hall 3, Stad 3A11 ad 3A31 Moday to Wedesday 09:00 19:00 Thursday 09:00 16:00 Coected Livig is at the heart of the ext geeratio GSMA Coected City, which is alive with trasformatioal mobile experieces. Joi us to see a world where cosumers ad busiesses ejoy rich ew services across may differet devices securely coected to the Iteret via ubiquitous mobile etworks. Experiece a Iteret of Thigs with seamless ad pervasive coectivity betwee people ad processes, eablig a wealth of valuable cotext-aware services delivered immediately ad automatically. Featured mobile experieces iclude: The BMW i3 showcasig CoectedDrive, mobile techology packed full of services ad apps coectig drivers closely to the world aroud them. The future of the coected car with Embedded SIM at its heart. Experiece a virtual jourey through augmeted reality ad see the future of driver iformatio, mobile etertaimet, vehicle telematics ad associated services, such as coected isurace all powered by the Embedded SIM. A demostratio of how Embedded SIM techology eables split billig ad chargig to provide a seamless customer experiece. SafeSigal, showcasig how Big Data is beig used to save lives by highlightig accidet hotspots for drivers through aalysig driver behaviour ad the city eviromet.

5 Coected Livig at Mobile World Cogress 4 A world exclusive look at the latest geeratio of Smart Sesig sportswear o our Basketball Court. These shirts are made from textiles with cuttig-edge techologies i order to provide smart clothig products for both professioal ad amateur sport. A groud-breakig mobile learig partership amog three mobile etwork operators ad two govermet agecies i the Philippies. Led by the GSMA, this multi-stakeholder collaboratio targets out-of-school youths i the coutry with a particular focus o techical ad vocatioal educatio ad traiig, especially durig the last two years of secodary educatio. Parters GSMA, Orage ad Dexcom demostrate the etirely wireless, ed-to-ed diabetes moitorig solutio used by research subjects throughout the GSMA Grad Tour. The Grad Tour, a 2100km cycle ride from Brussels to Barceloa that took o some of the most challegig climbs i Europe, was a uique opportuity to demostrate a multi-vedor, cross-idustry mobile health solutio built o iteroperability guidelies. A Smart Cities cotrol cetre that icludes: Live telematics from our coected basketball players The ehaced Smart Cities Idex fid out if you live i a Smart City The Coected Livig Tracker, a customised tool that collates mobile products ad services aroud the globe i order to share the rapid growth of the coected mobile busiess opportuity Live updates of the Fitbit Challege fid out where you rak

6 5 Coected Livig at Mobile World Cogress Coected Livig i the Mai Coferece Ageda Tuesday, 25 February Keyote 3: The Coected Lifestyle: Trasformig Idustries Coferece Village, Hall 4, Auditorium 1 A icreasigly coected lifestyle will have a massive impact o ed users ad the societies they live i. However, key regulatory, techical ad busiess eablers eed to be established for thigs to really scale. It will require telcos ad other idustries to rethik the services they deliver ad the ways i which they do so. Smart Cities: Smarter Livig Coferece Village, Hall 4, Auditorium 2 May public ad private bodies are workig to esure that the cities of the future will be safe ad sustaiable eviromets ad mobile will be the backboe to much of this eviromet. I this sessio, fid out how mobile is playig a key role i trasformig the future of the city ad how the broad ecosystem is comig together to eable smart cities. The Future of: Smart Buildigs Coferece Village, Hall 4, Auditorium 4 To deliver o the promise of the coected lifestyle, our coceptio of residetial, commercial ad idustrial developmets will eed to take ito accout existig ad emergig techologies i order to develop buildigs that will stay smart for the duratio of their log lifecycle. Wedesday, 26 February Mobile Health: a Solutio to the Epidemic of Diabetes Coferece Village, Hall 4, Auditorium 5 Mobile health solutios ca play a importat role i improvig primary prevetio of diabetes through supportig lifestyle chages. They ca also support healthcare professioals i addressig behaviour chage, screeig ad diagosis of complicatios. This sessio will feature thought leaders discussig the latest treds, challeges ad opportuities i addressig the burde of diabetes. Spotlight o Busiess Models for M2M Services Coferece Village, Hall 4, Auditorium 4 M2M services are evolvig beyod providig basic coectivity a key objective of service providers to providig maaged coectivity ad other value-added services. Busiess model approaches, ofte tailored to differet market segmets, are adaptig accordigly, ad i doig so are improvig commercialisatio opportuities for operators ad other service providers. Thursday, 27 February Steerig the Automotive Idustry ito the Future with M2M Coferece Village, Hall 4, Auditorium 2 The automotive idustry is a highly competitive ad rapidly evolvig market, as automakers grapple with itese pressure to improve the customer experiece ad icrease reveue. Excitig growth opportuities exist across a expadig ecosystem of automakers, operators, software developers, hardware developers ad a rage of ew players burstig oto the market. Rise of the Machies: Eablig the Evolutio from M2M to a Iteret of Thigs Future Coferece Village, Hall 4, Auditorium 2 Historically, much of the focus with M2M techology has bee o how to coect devices ad capture data. Icreasigly, the greatest opportuities ca be foud i how this data is used ad traslated ito actioable iformatio. How do we move from the historically vertical M2M solutios to the more horizotal Iteret of Thigs? What is a mobile operator s role?

7 Coected Livig at Mobile World Cogress 6 Experiece Coected Livig ad the Future of the Iteret of Thigs at MWC14 Coected City Basketball See our coected basketball players from PABA (Pay d Aix Basket) wearig the latest Smart Sesig sportswear that moitors their biometrics through microtechology wove ito the fabric of their shirts. Players heart rate, locatio ad persoal stress data will be delivered to a team maager s desk via mobile broadbad, providig vital idividual player iformatio to help optimise team performace. CityZe Scieces clothes coupled with mobile broadbad offers a huge rage of future applicatios i sport, health, trasportatio, smart data maagemet ad everyday life. Tap Go Iformatio throughout MWC14 Get everythig you eed to kow about Coected Livig at MWC14 dowloaded istatly to your mobile with our Tap Go poits throughout Cogress. The Tap Go poits demostrate the power of mobileeabled NFC (Near Field Commuicatio) to deliver the latest iformatio ad etertaimet directly to your mobile. At the Tap Go poits you ll be able to pick up a wealth of valuable iformatio icludig the Coected Livig Guide to MWC14, the Smart Cities Idex ad the Coected City Guide, leadig you o a jourey through the coected life. Joi the Fitbit Challege Mobile World Cogress has joied forces with Fitbit, the leader i the fast-growig Coected Health ad Fitess category, to offer attedees the chace to experiece the effect of wearable techology. MWC attedees ca experiece first-had the pheomeo of persoal data trackig ad see the real impact that live persoal data has o activity levels by makig Mobile World Cogress their ow fitess challege. Durig Mobile World Cogress, each participat ca moitor their activity, share their statistics ad challege their colleagues ad Cogress attedees all via their mobile device. Prizes icludig the HTC Fitbit phoe ad Fitbit FORCE will be awarded daily to the two idividuals recordig the highest umber of steps. Do t yet have a Fitbit? Registered Mobile World Cogress attedees may use their ow Fitbit FLEX devices to participate or they ca purchase a Fitbit FLEX at a substatial discout. For more iformatio ad to register for the Fitbit Challege, visit mhealth Coected Experiece Mobile health solutios are everywhere at Mobile World Cogress. The GSMA Coected Livig team challege you to experiece a wide rage of iovative applicatios beig demostrated by our parters throughout the exhibitio. To get started, go to the Coected City ad dowload the map of the demostratio locatios or visit the stad of ay participatig parter to pick up a paper copy. At each demostratio, tap your NFC-eabled phoe o the mhealth Coected Experiece ico to receive a clue o your phoe. (There s a solutio for visitors who do t have NFC-eabled phoes, too.) Whe you ve visited all the statios ad collected all the clues, go back to the Coected City ad eter yourself i the draw you could wi a top-of-the-lie coected persoal health device! Parters participatig i the mhealth Coected Experiece iclude Acceture, Fitbit, Mobile World Capital, Orage, Telecom Italia ad Vodafoe.

8 Coected Livig at Mobile World Cogress Coected Livig at the Coected City Moday to Wedesday 09:00 19:00 Thursday 09:00 16:00 Coected Livig: Mobilisig the Iteret of Thigs Wedesday, 26 February Partership i Motio: GSMA Grad Tour Wedesday, 26 February 12:20 13:30 Mobilisig Ecosystems: Smart Cities Thursday, 27 February Mobilisig Ecosystems: Educatio Thursday, 27 February GSMA Semiar Theatre 1, CC Coected Livig i Mai Coferece