Post PC Era. Are you ready? Bryan Kolburn Sr. Director, Mobile Service Line #mstrworld

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1 Post PC Era Are you ready? Bryan Kolburn Sr. Director, Mobile Service Line 1

2 The Mobile Service Line A commitment to Mobile excellence Worldwide perspective on Customer Successes (and failures) Over 100 years of combined Mobile Application experience Bi-directional relationship with MicroStrategy Engineering Committed to helping our customers succeed in every stage of their Mobile Strategy 2

3 Post PC - real or hype? The incredible growth of Mobile What should I be thinking about? Doing? The MicroStrategy Mobile Application Development platform Innovative companies leading the charge

4 The Post PC Era Really?

5 A few historical assumptions...computers in the future may have only 1,000 vacuum tubes and weigh only 1.5 tons - Popular Mechanics, 1949 Nuclear-powered vacuum cleaners will probably be a reality in 10 years - Alex Lewyt, 1955 data processing is a fad that won t last out the year - Editor of Prentice Hall business books, 1957 There is no reason anyone would want a computer in their home - Ken Olsen, 1977 We will never make a 32 bit operating system - Bill Gates, 1989 There's no chance that the iphone is going to get any significant market share - Steve Ballmer, 2007 You might want to tell me the difference between a large phone and a tablet - Eric Schmidt,

6 iphone 6+ iphone 7 super + Maybe Mr. Schmidt was right? 6

7 Predicting the Future Intelligent Aware Biofeedback Voice Motion Touch Integrated Mobile 7

8 The Future is in the Interface 8

9 Security beyond the Keyboard Touch Location Scan 9

10 Fortune Is the Post favors PC Era the prepared for real?

11 The Incredible Growth of Mobile

12 A Merry Christmas for Mobile 28% of Black Friday online sales from Mobile devices 52% of online browsing done on Mobile devices on Thanksgiving Day IBM, 2014 WalMart reports. 70% of walmart.com traffic from Mobile devices Thanksgiving-Cyber Monday ipad Mini in the top three sold items on Black Friday 12

13 Decline of PC sales 2015 will be the year the Tablet overtakes the PC 2014 Mobile Device - Units Sold 276,221 Desktop/Laptop 32,251 Ultramobiles 256,308 Tablets 1,862,766 Phones Gartner 2014 IDC,

14 Mobile Market Growth 85% of world s population covered by commercial wireless signals 80% of the global population is mobile, with 5.6 billion mobile subscribers worldwide KPCB (Mary Meeker),

15 15

16 Global Market Share of Personal Computing Platforms by Operating System Shipments, E Source: KPCB, Asymco.com (as of 2011), Public Filings, Morgan Stanley Research, Gartner for 2012 data. 16

17 More than 90% of American smartphone users admitted that their smartphone is the first and the last thing they look into every day. Mobiliotte, October 8,

18 By 2015, Mobile App development projects will outnumber native PC projects by 4-to-1. Gartner

19 Your Mobile Strategy Where to begin

20 PC Usage Mobile Usage Impact Mapping Point and click mouse controls Gesture navigation 30 Second vs. 2 Second Data Capture (URL or SKU) Keyboard data entry QR Codes, NFC, barcode 15 Second vs. 1 Second Address Type in address, street, city, zip GPS Lookup 20 Second vs. 1 Second Image Capture Camera and wires and sync... Built-in camera Infinitely Better Readability Nobody reads novels ibooks / Kindle / Nook Infinitely Better Accelerometer Not available Any movement as input Infinitely Better Availability At a desk Anytime, anyplace Infinitely Better 20

21 Six Steps Give the project a name Assess current systems yes, all of them Rank priority for mobilizing each of those systems. Decide on your device strategy. Determine the type of app that s appropriate for various systems. Get started. Think long term, but act in manageable steps. 21

22 Where to start What are those great use cases that can really make an impact? Mobility inherently part of the job Need for speed Valuable, but not user- friendly 22

23 Device Strategy YOU PROVIDE BYOD HYBRID 23

24 Deployment options No one option covers all needs Virtualization 10% OOTB Native App 10% OOTB HTML 10% Native Code 5% Platform 65% 24

25 Scoping your app projects App Bloat vs. App Proliferation Too many apps Apps are too big Function Use Case Business Unit Source System 25

26 Getting it done Your Project Team Project Coordinator Sponsor Business Expert Data Guy UI/Graphic Designer Developer 26

27 Maturity over time Governance Steering Measures Vision Process Resources Systems 27

28 Proactively Assess the Release Knowing what happens after you release the app Who Assess Demand Track Usage Early Warnings Adoption by business Where Corporate Home Starbucks? What Devices Form Factors O/S Versions 28

29 Ongoing Assessment What is the spread of usage across device types? 29

30 Ongoing Assessment Who are the users - what patterns of usage do they follow? 30

31 MicroStrategy Mobile App Platform Brief Overview

32 The MicroStrategy Mobile App Development Platform Code Free approach to Enterprise Mobile apps Human Resources General Mgmt Sales Force Hiring Employee info Bonuses Hot desk locator Training Mgmt Carbon emissions Time-off request Product sales Expense approval Partner sales T&E tracking Corporate events Quotas Salary Review Pipeline Facilities Services Lead tracking T&E tracking Customer info Churn rate 32

33 The MicroStrategy Mobile App Development Platform Rapid app deployments through reusable objects Pre-built Widgets Drag-n-Drop Canvas Beautiful Cross-platform Apps Analytics & Visualizations 1. Insert a widget 2. Set location, size, color 3. Set properties 4. Save Done Transactions Multimedia 33

34 The MicroStrategy Mobile App Development Platform Platform approach versus code approach 34

35 MicroStrategy 9s with Usher Security A complete data security solution Dematerialize traditional forms of identity into a mobile identity badge Link the mobile badge to its owner with Touch ID Extend the mobile identity to every business process and application 35

36 Leverage the App Development Platform for Ease of development Controlled Growth Long term flexibility 36

37 Coach Embraces the MicroStrategy Platform 37

38 The next wave of interfaces What does your future hold? 38