Created For The Emerging Markets

Size: px

Start display at page:

Download "Created For The Emerging Markets"

Doreen Dawson
6 years ago
Views:

Creating a Successful Business in Emerging Markets Antti Vanhanen ICT &

Targeted at the non-urban consumers in emerging markets Focus on

use innovative graphical interface Nokia Life Tools Inform. Involve.

1 Creating a Successful Business in Emerging Markets Antti Vanhanen ICT & Innovation Africa Seminar June 3, Created For The Emerging Markets Targeted at the non-urban consumers in emerging markets Focus on information and services Local information in one s own language Easy to use innovative graphical interface Nokia Life Tools Inform. Involve. Empower. No hassles with settings Works anywhere with GSM coverage, GPRS not necessary Nokia

Based on Quantitative and Qualitative Research 13,850 interviews

Turkey * Egypt Algeria Pakistan Mexico Bangladesh Vietnam Colombia

Qualitative already carried out Target consumers are mobile

class High Mid Low Urban Fixed line internet Population spread

2 Based on Quantitative and Qualitative Research 13,850 interviews across 17 countries Qualitative in 15 countries Ukraine Russia 3 Turkey * Egypt Algeria Pakistan Mexico Bangladesh Vietnam Colombia Uganda Kenya Thailand Philippines * Brazil Argentina South Africa * Qualitative already carried out Target consumers are mobile subscribers in low-tier urban and rural areas Population by income class High Mid Low Urban Fixed line internet Population spread Suburban / low tier cities Target users Rural No Internet access Mobile penetration

: Asymmetrical nature of Information control Target segment Pain

information Prices, weather, inputs, techniques Lack of additional

information and news 58% 43% Suppliers / buyers Info dissemination

China rural statistical yearbook 2007; BCG analysis In the emerging

relevant; Entertainment has the widest appeal Livelihood Life

3 : Asymmetrical nature of Information control Target segment Pain points Potential Services Total workforce 803M 516M Lack of basic information Prices, weather, inputs, techniques Lack of additional income opportunities Customized agriculture information Local information and news 58% 43% Suppliers / buyers Info dissemination Product information messages Note: 2006 data Source: FAO database; China rural statistical yearbook 2007; BCG analysis In the emerging markets Livelihood and Life Improvement Services are highly relevant; Entertainment has the widest appeal Livelihood Life improvement Entertainment Nokia 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

The NLT Research Process Concept 07: Lowest Price Finder

getting expensive, and I worry that I am not getting the

I wish there was a way of finding the best price in my area.

location, and Life Tools helps me to find the cheapest

It tells me the lowest price or I can look through a list

Mango es 4p /kg Now I can save money when I go shopping as

Tested for: Relevance Appeal Uniqueness 7 Neares t market

with a colour display. It is also very robust and compact.

with: A stereo FM radio A connection for your headset at a

5mm AV) Price: 28 : market prices, weather & agriculture

Comprehensive Sow Pre- Sowing Seed prices Seed types Trends

4 The NLT Research Process Concept 07: Lowest Price Finder Many goods (both for individuals and for businesses) are getting expensive, and I worry that I am not getting the best price. I wish there was a way of finding the best price in my area. 1. I tell Life Tools what I looking for and my current location, and Life Tools helps me to find the cheapest price in my area. It tells me the lowest price or I can look through a list of prices to compare. 2. Mango es 4p /kg Now I can save money when I go shopping as I know the cheapest price for the things that I need 3. Tested for: Relevance Appeal Uniqueness 7 Neares t market locatio n Handset: Nokia 1616 This is an easy to use phone with a colour display. It is also very robust and compact. Tested for: Appeal Relevance for services The phones comes with: A stereo FM radio A connection for your headset at a standard size (3.5mm AV) Price: 28 : market prices, weather & agriculture advise timed to the cropping cycle. All in one package. Comprehensive Sow Pre- Sowing Seed prices Seed types Trends Sell Sowing techniques Market prices Weather Fertilizer prices Grow Crop protection Advise practices Harvesting practices Pesticides & prices Govt. schemes Harvest database of categories & crops Daily weather & Agromet advise Market prices Nokia

Nokia Life Tools Value Chain Customer Care Content Provider NLT Client Operator NLT Server Agri Editorial Desk Content Providers Entertainment Content Provider Service request Service consumption

traders 5000 Taluks; 18 states; 11 languages 8 Agri specific weather parameters Agri advisors empanelled across India for dynamic event based advise Extensive knowledgebase of tips and best practices

5 Nokia Life Tools Value Chain Customer Care Content Provider NLT Client Operator NLT Server Agri Editorial Desk Content Providers Entertainment Content Provider Service request Service consumption Billing Service delivery Service activation Subscription management Content push Content supply Content formatting User database Charging Vibrant Life Tools ecosystem in India markets and traders 5000 Taluks; 18 states; 11 languages 8 Agri specific weather parameters Agri advisors empanelled across India for dynamic event based advise Extensive knowledgebase of tips and best practices Handling 10,000+ data points daily State Agri Marketing Boards All India Coverage, Mapped to National & State boards curriculum 11 languages Exam results > 90 exams 300 districts localized news, events & General Knowledge Nokia

6 Nokia Life Tools today Agricultur e Market Prices, News & Tips, Weather Learn English, Gen Knowledge, Exam Tips Entertainment Ringtones, Astrology, News Alerts, Sports 11 Nokia Life Tools Inform. Involve. Empower. 12

Nokia Life Tools appeals to wide range of consumers Farmer I earlier had to leave my day work

. Now with this I get rates of three nearby areas and I now sold my crop at a profit of Rs.

. I want her to improve her English so that she can teach the kids, it will help me also improve

. I want her to learn English from the beginning Insurance Agent He is an insurance agent.

thought he would become middleman. Now taking service for his child.

. I want to continue using this service I like it that people come to me and I don t want them

13 2009 Nokia Nokia Life Tools Agri Editorial desk delivering profiled and localized information

Editorial Desk Information Aggregation Info Gaps & Errors Correction Validation & Agri Advice

7 Nokia Life Tools appeals to wide range of consumers Farmer I earlier had to leave my day work and travel so far to check rates and sell crop for my family who was growing it in the village.. Now with this I get rates of three nearby areas and I now sold my crop at a profit of Rs. 70/- per quintal Husband whose wife is a teacher my wife is a teacher at school.. I want her to improve her English so that she can teach the kids, it will help me also improve what I know.. Also my daughter is right now 3 and she will go to school next year.. I want her to learn English from the beginning Insurance Agent He is an insurance agent. Subscribed to agriculture information as he saw it as a means of helping his clients, and thought he would become middleman. Now taking service for his child. Grain Trader the fact that people now come to me to ask for information on where to sell etc.. I want to continue using this service I like it that people come to me and I don t want them to stop asking me for advice I share the information with everyone around so feel proud & good Nokia Nokia Life Tools Agri Editorial desk delivering profiled and localized information Multiple Information Partners & Sources Primary Info Network Other Online Sources NLT Agri Editorial Desk Information Aggregation Info Gaps & Errors Correction Validation & Agri Advice Generation Hyperlocalized Agri info Regional Agri Expert Panels Editorial Desk Analysts Raw & Un-profiled Data Information Enrichment, Processing & Validation Profiled & Hyper local Information

Nokia Life. Mobile based Lifelong Education. for the Millions.. Willie Cher Head of Nokia Life, China GSMA Connected Living 25 th June2013

Nokia Life. Mobile based Lifelong Education. for the Millions.. Willie Cher Head of Nokia Life, China GSMA Connected Living 25 th June2013 Mobile based Lifelong Education for the Millions.. Nokia Life Willie Cher Head of Nokia Life, China GSMA Connected Living 25 th June2013 1 ..Mobile Internet Its Real & Large.. What worked on PC/Laptop