CTST: Mobile Technology & Applications May 5, 2009

Transcription

1 CTST: Mobile Technology & Applications May 5, 2009

2 mfoundry Background Company Founded in 2004 Headquarters in Sausalito QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. Strategic Investors: Motorola, PayPal, Bank of America & NCR Customers Include: Citibank, PNC, BB&T, IBC Bank, Zions Bancorporation, Sprint & Alltel QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. Mobile Financial Services Platform mfoundry enables banking, payments and commerce on mobile phones. QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture. mfoundry provides Mobile Banking/Wallet for financial institutions of all sizes & Mobile Wallet Platform for Alltel Wireless, Sprint and other US wireless operators. mfoundry platform provides open and equitable model for mobile financial ecosystem.

3 mfoundry Background : Role in Ecosystem "mfoundry is playing the role of mediator and neutral third party platform provider as it enables mobile financial services across a variety of mobile phone operators and handset devices.. Glenbrook Partners QuickTime and a TIFF (Uncompressed) decompressor are needed to see this picture.

4 Current Landscape: Mobile Banking & Mobile Payments mbanking Top 100 US banks have deployed or are in the process of deploying mobile banking Mid to small banks & Credit Unions have also deployed in large numbers & are starting to view mobile as key strategic tool Consumer adoption starting to increase dramatically mpayments FIs see mbanking as customer acquisition and cost savings tool and mpayments as revenue opportunity 2008 was year of trials 2009 & 2010 will move from pilots to public launches

5 Current Landscape: Where Do Operators Fit In? Can play a role in distribution strategy Are still working out their mobile banking & payments approaches Have started launching mobile wallets May be marginalized by App Store and other new mobile content marketplaces

6 Mobile Financial Services Learnings All Devices Are Not Created Equal

7 Mobile Usage Driven by Smartphones Smartphones Represent over 80% of Mobile Web & Apps Usage Minibrowser Users Rich Application Users Source: mfoundry Proprietary & Fierce Wireless March 2009

8 Mobile Financial Services Learnings The iphone is a Game Changer

9 iphone: The Numbers Tell the Story Large User Base with Appetite for Mobile Content Addressable audience of over 30 million (iphone & ipod Touch) Largest users of any mobile content, including mobile financial services. Over 1 billion applications have been downloaded from App Store Over 45% of iphone users access their financial accounts via their device Young & Affluent Demographic Skews younger than other smartphone users & has the highest household income of any other mobile device user base. Sources: Venture Beat Mar 2009; Apple web site Apr 2009; M:Metrics Dec 2008; TowerGroup Nov 2008

10 iphone: Top 5 Finance Applications If financial institutions won t provide account access and payments optimized for the iphone, non bank players will be eager to serve consumers

11 Mobile Financial Services Learnings All 3 Mobile Modes Being Used SMS WAP Apps

12 Mobile Modes Usage Consumers Use All 3 Modes if Available Outside the US, consumers who had access to banks via browser based or downloadable applications conducted twice as many transactions per month as those using SMS alone for their access mode. Source: Going for Gold in Mobile Financial Services: FSIs Add Triple Play Strategies to Their Playbook TowerGroup, Sep 2008

13 Implications Consumers have an appetite for mobile financial services Prioritize the right devices Use combination of mobile modes for different use cases Long term strategic value around payments (barcodes or contactless) Near term plays for pre NFC

14 Developments to Watch Different plays for mobile at POS Who will dominate mobile wallets? Large merchant applications Need for strong consumer brands to drive trial & adoption

15 Contact Info Jon Squire SVP Wallet & Payments