2015 CONNECTIVITY STUDY

Transcription

1 REPORT 2015 CONNECTIVITY STUDY April 2015

2 TABLE OF CONTENTS Methodology... 3 General Information... 4 Internet Usage... 6 Frequency of Internet use... 6 Smartphone/handheld device use... 7 Internet usage habits use...12 Internet preferences...13 Smart Phones and Handheld Devices Digital audio files/podcasts...15 Smartphone/handheld device habits...17 Social Media Social media preferences...20 Twitter...21 Facebook...21 LinkedIn...22 Snapchat...23 Instagram...23 Pinterest...24 Tumblr...24 Videos...25 About your operation COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

3 METHODOLOGY The following report examines the results of a survey that was ed to Commercial Carrier Journal subscribers. The purpose of the survey was to gather information on how CCJ readers use current technologies such as smart phones and other mobile devices, computers, the Internet, digital magazines and social media. As an incentive to complete and return the survey, respondents were offered entry into a contest in which they could possibly win various cash prizes. After approximately four weeks, a total of 264 completed surveys were returned and are included in this report. 3 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

4 GENERAL INFORMATION 26.7% What is your age? 73.3% Up to % 51 or older 73.3% 2.6% 1.1% 0.8% 0.8% Please specify your ethnicity: 94.7% White 94.7% Other 2.6% Hispanic or Latino 1.1% Black or African American 0.8% Asian/Pacific Islander 0.8% 10.9% Please specify your gender: 89.1% Male 89.1% Female 10.9% 4 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

5 On a scale of 0 to 10 (where 0 = never and 10 = constantly), how frequently do you use the following sources of information about the trucking industry? Printed magazines newsletters Digital magazines Supplier websites Magazine websites Meetings and conventions Webinars Video Radio/satellite radio Social Media (Facebook, LinkedIn, Twitter, etc.) Podcasts Printed magazines 2.4% 4.1% 4.1% 5.6% 4.1% 9% 9% 11.7% 20.7% 6.4% 22.9% Digital magazines (where pages flip, zoom or provide interactive media) 10.6% 4.5% 7.9% 6% 9% 11.7% 10.9% 9.4% 10.9% 7.1% 12% Magazine websites 12% 7.8% 8.3% 6.8% 7.5% 17.3% 8.3% 10.5% 10.2% 4.9% 6.4% Supplier websites 9.2% 4.9% 7.1% 7.1% 12.4% 13.5% 13.5% 8.6% 9% 6.8% 7.9% Meetings and conventions 12.7% 10.1% 11.3% 11.3% 7.5% 12.4% 6.8% 5.3% 11.3% 6.4% 4.9% Webinars 18% 13.8% 11.3% 10.2% 6.8% 10.5% 6.4% 7.5% 6.8% 3.4% 5.3% Radio/satellite radio 33.9% 15.1% 10.9% 5.6% 4.5% 7.1% 4.1% 7.1% 2.3% 3.4% 6% newsletters 3% 3.3% 3.4% 5.6% 5.3% 9.8% 7.5% 15.4% 17.7% 11.7% 17.3% Social Media (Facebook, LinkedIn, Twitter, etc.) 40.2% 11.4% 7.5% 6% 4.9% 8.3% 2.6% 6.8% 4.1% 2.6% 5.6% Podcasts 55.2% 14.2% 7.5% 4.9% 3.8% 6.8% 2.6% 1.9% 1.9% 0.8% 0.4% Video 21.4% 14.3% 9.8% 8.3% 7.5% 11.3% 7.1% 8.3% 6% 3.4% 2.6% 5 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

6 If you could only receive trucking industry information from just one of the following sources, which would you choose? 1.5% 1.5% 1.1% 0.8% 1.9% 20.3% 5.6% 30.8% 36.4% Printed magazines 36.5% newsletters 30.8% Digital magazines 20.3% Magazine websites 5.6% Supplier websites 1.9% Meetings and conventions 1.5% Social media (Facebook, LinkedIn, Twitter, etc.) 1.5% Webinars 1.1% Radio/satellite radio 0.8% INTERNET USAGE How often do you use the Internet for any purpose? 0.4% 3.4% 7.1% 33.5% 55.6% Constantly 55.6% Several times a day 33.5% At least daily 7.1% Several times a week 3.4% Rarely 0.4% 6 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

7 Which of the following do you use to access the Internet? (Check all that apply) 80% 80.1% Desktop computer 80.1% 60% 60.9% 58.3% Handheld device (i.e. smart phone or PDA) 60.9% 40% Laptop computer 58.3% 20% 0% 36.8% Tablet computer (i.e. ipad, Kindle Fire, Samsung Galaxy, Microsoft Surface, etc.) 36.8% What smart phone/pda operating system do you use most often? (Check only one) Based on respondents who said they use a handheld device to access the Internet. 0.6% 4.9% What tablet computer do you use most often? Based on respondents who said they use a tablet computer to access the Internet. 8.2% 3% 52.5% 11.2% 59.2% 42% 18.4% iphone (ios) 52.5% Android 42% BlackBerry 4.9% Windows Phone 0.6% ipad/ipad Mini 59.2% Samsung Galaxy Tablet/Notebook 18.4% Kindle Fire 11.2% Microsoft Surface 8.2% Other 3% 7 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

8 Where do you access the Internet? (Check all that apply) 100% 80% 60% 94.7% 74.8% Office 94.7% Home 74.8% Mobile 56.4% 40% 56.4% Other 4.9% Truck stop 3.4% 20% 4.9% 3.4% 0% Which do you use most often to access the Internet? Where do you most often access the Internet? 1.1% 4.5% 7.9% 10.1% 63.2% 10.28% 80.8% 22.2% Desktop computer 63.2% Laptop computer 22.2% Handheld device 10.1% Tablet computer 4.5% Office 80.8% Home 10.2% Mobile 7.9% Other 1.1% 8 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

9 How do you most often get to an Internet site? 40% 40.2% 30% 20% 27.4% 21.8% 10% 0% 7.1% 1.5% 1.2% 0.8% Use search engines to find the topic/site I am interested in 40.2% Use bookmarked or saved favorites links 27.4% Click on a link in an message/newsletter or another web page 21.8% Type the exact web address from memory 7.1% Click on a link in a social media posting 1.5% Other 1.2% Don t know 0.8% What Internet browser do you use most often to access the Internet? 1.1% 1.5% 3% 12.4% 36.5% 45.5% Internet Explorer 45.5% Google Chrome 36.5% Mozilla Firefox 12.4% Safari 3% Other 1.5% Don t know 1.1% 9 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

10 What time of the day do you most often access the Internet? Early morning 18.4% 51.1% 9% 18.4% 12% 3.8% 3.8% Mid-morning 12% Midday 3.8% Mid-afternoon 3.8% Late afternoon 1.5% Evening 9% Late at night 0.4% No particular time 51.1% 0.4% 1.5% 10 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

11 On a scale of 0 to 10 (with 10 being extremely important and 0 not important at all), how important is the Internet as a resource for the following for you? Researching products and services Industry news/information General news Purchasing products and services Services to help me manage my business Job service Connecting with family Entertainment Other Researching products and services Purchasing products and services 0% 0.5% 1.1% 1.9% 1.9% 5.6% 5.6% 9.4% 19.5% 13.9% 40.6% 0.4% 2.4% 3% 4.9% 6% 12% 8.6% 12.4% 18.8% 12% 19.5% Industry news/information 0.4% 0.8% 0.4% 1.1% 1.5% 4.9% 8.6% 11.7% 22.9% 19.9% 27.8% General news 2.3% 1.1% 2.3% 3% 3.4% 12% 6.8% 12% 19.9% 18.4% 18.8% Services to help me manage my business 3% 3.4% 3.4% 5.3% 5.3% 14.3% 11.2% 14.3% 15% 8.6% 16.2% Entertainment 9.4% 10.5% 12.8% 9% 9.8% 16.9% 6% 9.4% 6% 3.4% 6.8% Connecting with family 9.5% 10.5% 10.5% 5.6% 9% 16.5% 6.4% 11.3% 6.4% 6.8% 7.5% Job service 15% 11.3% 5.3% 6% 6.4% 14.3% 4.5% 8.6% 9.8% 6.8% 12% Other 32.4% 6.7% 4.9% 1.8% 7.3% 18.3% 8.5% 4.9% 4.9% 2.4% 7.9% 11 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

12 Are there any other ways you use the Internet as a resource? Researching potential customer websites to better understand their business. communication Financial Researching fire service or safety materials and data. I USE WHAT EVER IT TAKES TO GET THE JOB DONE. ROAD MAPS On the plane, in the car, Banking, investing Direction to location recruiting Search for info with google advertizing I use it for Face time with family overseas everyday life all things are on the internet Copy, scan and print, info from office, permits, registration/insurance updates, all done on the truck, don t forget send BOLs/mileage page What service do you use for ? (Check all that apply) 61.7% 37.2% 22.9% 22.2% 8.3% 8.3% 7.9% 1.5% 0% 20% 40% 60% Corporate account 61.7% Gmail 37.2% Yahoo 22.9% provided by Internet/ wireless service provider (Comcast, Charter, AT&T, Bellsouth, Verizon, etc.) 22.2% MSN 8.3% Hotmail 8.3% AOL 7.9% Other 1.5% 1.1% 3% How often do you check your account? 8.3% 35.3% 52.3% Constantly 52.3% Several times a day 35.3% At least daily 8.3% Several times a week 3% Once a week or less often 1.1% 12 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

13 On a scale of 0 to 10 (with 10 being extremely important and 0 not important at all), how important is it to include the following services on a trucking industry website? New product information Service and maintenance information Industry/Market news Business information/best practices News from OEMs/Manufacturers Whitepapers (authoritative reports on important trucking issues) Manufacturer training materials Service/How-to videos Industry event calendar Product videos Manufacturer training materials 4.1% 1.9% 4.5% 4.9% 3.4% 10.5% 8.3% 12.8% 16.9% 12.8% 19.9% New product information 1% 0.8% 0.4% 2.6% 2.3% 6% 6.8% 15.8% 25.9% 17.7% 20.7% News from OEMs/ Manufacturers 2.2% 1.9% 1.9% 3.4% 4.1% 9.8% 5.6% 17.7% 23.3% 15.8% 14.3% Industry event calendar 4.9% 2.7% 7.1% 5.6% 6.4% 13.5% 10.5% 9.8% 17.3% 10.5% 11.7% Business information/best practices 1.5% 1.1% 0.8% 2.6% 4.1% 8.6% 10.2% 12.4% 19.2% 20.7% 18.8% Industry/Market news 1.5% 1.1% 1.1% 1.9% 3.4% 9.4% 7.9% 15.8% 18.8% 17.3% 21.8% Service and maintenance information 1.5% 1.9% 1.9% 2.3% 4.1% 7.1% 6% 8.6% 22.2% 22.6% 21.8% Product videos 5.6% 5.6% 4.9% 6% 5.6% 12% 8.6% 15% 15% 11.5% 10.2% Service/How-to videos 5.2% 2.6% 6.4% 3.8% 4.1% 10.2% 6.8% 13.2% 14.3% 13.9% 19.5% Whitepapers (authoritative reports on important trucking issues) 2.3% 4.1% 2.6% 2.3% 6.8% 9.4% 5.3% 12.8% 16.2% 20.7% 17.5% 13 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

14 Is there anything else (not listed above) you would like to see on a trucking industry website? News within certain aspects of the industry No, you pretty much covered it. Positive info on trucking companies World and Local News - it would bring me to the Web Site faster. User reviews of vehicles and products. more info on load securement best practices daily fuel cost and futures, success stories -good feel good stories -not just all bad news!!! DOT and other regulatory issues Fed DOT updates In which of the following ways do you most often read industry news? (Check only one) 9.7% 6.8% 3.4% 0.4% ed daily news 38% Print magazines 29.7% 12% ed weekly news 12% Short news briefs 9.7% 29.7% 38% In digital magazine format - where pages flip, zoom or provide interactive media 6.8% Search box to find the topic you are most interested in 3.4% Does not apply 0.4% 14 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

15 When looking for equipment or services information from companies online, which of the following are you most likely to try first? (Check only one) 12.8% 8.3% 2.6% 1.1% 0.4% 0.4% Web search (such as Google) 60.5% Review articles about products 13.9% Click a link with a company s name 12.8% 13.9% Search a directory 8.3% None of the above 2.6% 60.5% View a video 1.1% Click on a banner ad 0.4% Other 0.4% SMART PHONES AND HANDHELD DEVICES 65% 35% Do you listen to digital audio files on a mobile device or computer? Yes 35% No 65% 15 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

16 Which of the following music streaming services do you use? (For those who answered yes to prior question.) Check all that apply. Based on respondents who said they listen to digital audio files on a mobile device or computer. 40% 57% Pandora 57% I do not use any of these services 28% 20% 28% Spotify 14% Other 14% 0% 14% 14% 2.2% 1.1% R.dio 2.2% Last.fm 1.1% What do you listen to or view on your ipod or MP3 device? (Check all that apply) Based on respondents who said they listen to digital audio files on a mobile device or computer. 80% 60% 40% 87.1% Music 87.1% Video 33.3% Audio books 25.8% 20% 33.3% 25.8% 22.6% 3.2% Podcasts 22.6% Other 3.2% 0% 2.2% 51.6% Do you stream podcasts or other nonmusical audio content on your computer or mobile device? Based on respondents who said they listen to digital audio files on a mobile device or computer. 46.2% No 51.6% Yes 46.2% I would if I knew how 2.2% 16 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

17 What non-musical programming would you prefer to stream on your computer or mobile device? Based on respondents who said they stream podcasts or other non-musical audio content on their computer or mobile device. 55.8% 48.8% 40% 39.5% 20% 30.2% 27.9% 25.6% 20.9% 0% 7% 7% Business 55.8% Trucking news 48.8% Experts on trucking topics/issues 39.5% Books 30.2% Politics 27.9% Sports 25.6% Comedy 20.9% Trucking lifestyle and culture 7% Other 7% 18.4% Do you use a smart phone or other handheld device for purposes other than making phone calls? 81.6% Yes 81.6% No 18.4% 17 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

18 6.9% 4.6% 2.3% 27.2% How frequently do you access the Internet/ with your smart phone or handheld device? Based on respondents who said they use a smart phone or other handheld device for purposes other than making phone calls. 18.4% Constantly 27.2% Several times a day 40.6% At least daily 18.4% 40.6% Several times a week 6.9% Once a week or less often 4.6% Never 2.3% Do you currently download apps for your smart phone? Based on respondents who said they use a smart phone or other handheld device for purposes other than making phone calls. Which do you use most on your smart phone? Based on respondents who said they use a smart phone or other handheld device for purposes other than making phone calls. 4% 21.3% 22.8 % 44% 78.7% 29.2% Yes 78.7% No 21.3% I use the Internet browser and apps about equally 44% Internet browser 29.2% Apps 22.8% I don t use these 4% 18 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

19 What type of smartphone apps do you use you use regularly? (Check all that apply) Based on respondents who said they currently download apps for their smart phone. 80% 87.2% 60% 67.3% 59.6% 40% 38.5% 35.3% 30.1% 28.2% 20% 0% 25% 14.7% 14.1% 13.5% 5.1% Weather 87.2% News 67.3% Work-related 59.6% Music & audio 38.5% Sports 35.3% Travel 30.1% Personal finance 28.2% Games 25% Video 14.7% Books 14.1% Magazines 13.5% Other 5.1% The image above is a QR code. Do you recall seeing a QR code? Respondents were shown an image of a QR code for this question. Have you ever scanned a QR code with your smart phone? Based on those respondents who said they recall seeing a QR code. 8.3% 46.2% 53.8% 91.7% Yes 91.7% No 8.3% Yes 53.8% No 46.2% 19 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

20 SOCIAL MEDIA Do you use any of these online network resources? (Check all that apply) 60% 61.7% 50% 40% 44.7% 20% 19.2% 13.5% 9% 8.6% 2.6% 2.6% 0% YouTube 61.7% LinkedIn 50% Facebook 44.7% None of the above 19.2% Twitter 13.5% Pinterest 9% Instagram 8.6% Snapchat 2.6% Tumblr 2.6% 20 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

21 Do you use your smart phone to access social media services? Based on those respondents who said they use some sort of social media. Do you maintain a personal Twitter account? Based on those respondents who said they use Twitter. No 11.1% No 47.9% Yes 52.1% Yes 88.9% 46.9% 6.3% 12.5% 25% 9.3% How often do you log onto your Twitter account? Based on those respondents who said they maintain a personal Twitter account. Constantly 6.3% Several times a day 25% At least daily 9.3% Several times a week 12.5% Once a week or less often 46.9% 6.7% Do you have a personal Facebook account? Based on those respondents who said they use Facebook. 93.3% Yes 93.3% No 6.7% 21 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

22 16.2% 13.5% How often do you access Facebook? Based on those respondents who said they have a personal Facebook account. 20.8% 31.5% 18% Constantly 13.5% Several times a day 18% At least daily 31.5% Several times a week 20.8% Once a week or less often 16.2% 2.3% Do you have a personal LinkedIn account? Based on those respondents who said they use LinkedIn. 97.7% Yes 97.7% No 2.3% 1.6% 3.9% How often do you access LinkedIn? Based on those respondents who said they have a personal LinkedIn account. 48% 17.8% 28.7% Constantly 1.6% Several times a day 3.9% At least daily 17.8% Several times a week 28.7% Once a week or less often 48% 22 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

23 42.9% 57.1% Do you have a personal Snapchat account? Based on those respondents who said they use Snapchat. Yes 57.1% No 42.9% 25% 75% How often do you access Snapchat? Based on those respondents who said they have a personal Snapchat account. Constantly 0% Several times a day 25% At least daily 0% Several times a week 0% Once a week or less often 75% 21.7% Do you have a personal Instagram account? Based on those respondents who said they use Instagram. 78.3% Yes 78.3% No 21.7% 23 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

24 38.9% 5.5% 11.1% 16.7% 27.8% How often do you access Instagram? Based on those respondents who said they use Instagram. Constantly 5.5% Several times a day 11.1% At least daily 16.7% Several times a week 38.9% Once a week or less often 27.8% 20.8% Do you have a personal Pinterest account? Based on those respondents who said they use Pinterest. 79.2% Yes 79.2% No 20.8% 36.8% 5.3% 10.5% 5.3% 42.1% How often do you access Pinterest? Based on those respondents who said they use Pinterest. Constantly 5.3% Several times a day 10.5% At least daily 5.3% Several times a week 42.1% Once a week or less often 36.8% 24 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

25 Do you have a personal Tumblr account? Based on those respondents who said they use Tumblr. 42.9% 57.1% No 57.1% Yes 42.9% How often do you access Tumblr? Based on those respondents who said they have a personal Tumblr account. 25% 75% Constantly 0% Several times a day 0% At least daily 0% Several times a week 33.3% Once a week or less often 66.7% 25 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

26 What type of trucking-related videos do you like? (Check all that apply) 60% 57.3% 40% 50.6% 43.9% 42.1% 20% 23.8% 16.5% 12.2% 4.3% 0% Technical how-to 57.3% Business how-to 50.6% Interviews with trucking experts 43.9% Drive tests and other equipment info 42.1% Custom trucks 23.8% Interviews with drivers 16.5% I don t look at trucking related videos 12.2% Entertainers and other celebrities 4.3% 11.6% Do you subscribe to any YouTube channels? Based on those respondents who said they use YouTube. 88.4% No 88.4% Yes 11.6% 26 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

27 0.5% 1.9% 4.2% 12.6% 4.2% 25.5% 4.6% When do you access social media most often? Early morning 12.6% Mid-morning 4.2% Midday 1.9% Mid-afternoon 0.5% Late afternoon 4.2% 46.5% Evening 25.5% Late at night 4.6% No particular time 46.5% ABOUT YOUR OPERATION 0.8% 6.4% 34.3% 58.5% How would you classify your operation among these choices? For-hire trucking company 58.5% Private fleet 34.3% Government 6.4% Lease/rental 0.8% 27 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

28 Which of the following best describes your primary fleet operation? 1.1% 2.6% Freight transportation 61.4% 3% Severe service (i.e., construction, oilfield, etc.) 15% 5.6% 11.3% 15% 61.4% Pickup and delivery/ local distribution 11.3% Utility 5.6% Service (i.e., landscaping, plumbing, etc.) 3% Bus/motorcoach 2.6% Waste handling 1.1% Which of the following best describes your freight transportation operation? 1.9% 0.6% 4.9% 7.4% 12.3% 16.7% 38.9% 17.3% General freight-truckload 38.9% Refrigerated 17.3% Flatbed/platform/specialized 16.7% Tank/bulk 12.3% General freight-ltl 7.4% Intermodal containers 4.9% Household goods 1.9% Packages/small shipments 0.6% 28 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

29 How many power units does your organization operate? 12% 15.8% 8.3% 16.9% 25.9% 21.1% 10 to % 25 to % More than % 101 to % 51 to % 251 to % 18% 8.3% 7.2% 29.3% 37.2% What is your role within your organization? Corporate management 37.2% Operations/safety management 29.3% Maintenance management 18% Other 8.3% Purchasing/Administrative Marketing Management 7.2% 29 COMMERCIAL CARRIER JOURNAL 2015 CONNECTIVITY STUDY APRIL 2015

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