* ETSI ISG * / ARF initiative / # Augmented Reality Framework #

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1 * ETSI ISG * / ARF initiative / # Augmented Reality Framework # Jérôme Royan, Ludovic Noblet

2 The context /2 / 2

3 The big cake $120B 2020 / 3

4 Avoiding too much disillusionment / 4

5 Plethora of AR market research ABI (Nov, 2015): The company s report shows AR smart glasses are forecast to ship 21 million total units in 2020, with a Compound Annual Growth Rate (CAGR) of 78% from 2015 to Total revenues for the AR market will follow a similar trend, with an estimated CAGR of 73% from 2015 to 2020, and encompassing both dedicated AR hardware sales and mobile, as well as dedicated AR content and software revenues. The revenues will be split between a number of major verticals, including education, gaming, healthcare, industrial, and retail, among others. The Virtual Reality market will see similar growth rates, but in a much smaller market compared to AR. / 5

6 What they say about AR for industry In the future, Augmented Reality applications will be used in many areas of our lives. In the industrial sector and the automotive aftermarket, AR applications will save time and reduce costs, says Dr. Eng. Hans-Peter Meyen, Member of the Divisional Board of the Bosch Automotive Aftermarket division For Aurélien Cottet, Head of SMW (Smart Mobile Worker) at TESTIA, the SART system enables "inspection time to be optimised while reducing the risk of penalties relating to deviations in conformity» "The system is now installed on over 100 tablets and is used by a thousand people", he specifies, for upstream sub-system assembly but also for final aircraft assembly for which the system is adapted to precise element geolocation». / 6

7 What they measure about AR for industry We saw over a 90% improvement in the first time quality ( ) the time to build the wing was reduce by over 30%, these numbers are obviously very exiting for everyone and huge for us says Paul Davis, Senior Manager IT Systems at Boeing First Time Second Time / 7

8 Key Issues /8 / 8

9 Feedbacks from French AR actors / 9

10 1 st report : An Unstable Ecosystem 2014 to 2015 SME Major groups Acquisition Open Source Research The 3 mainly used AR software solutions acquired by 3 American companies G.A.F.A.M. in direct competition with European actors Monopolistic control on AR technologies raises a question of industrial sovereignty / 10

11 2 nd report : No standard adoption A standard provides industry with: Interoperability& Interchangeability Durability& Evolutivity Open-source technologies??? Industry ARAF ARML Standards Today, no real structure targeting Industry Except«The Area», but lackof transparency / 11

12 3 rd report : More Robustness Required Pragmatic solutions exist for simple use cases Robust markerless solutions are required for generalization 2D Markers Deployment of 3D Markers / markerless 3D Markers / markrless in Labs / 12

13 3 rd report : More Robustness Required Wide variety of use cases and requirements Accuracy, scale, lighting, occlusions, etc. No «one solution fits allproblems» for AR Low-level customization for better performances / 13

14 Movingforward /14 /

15 Strategic goals for creating an ETSI ISG on AR Avoid a lack of a systemic/ holistic framework for achieving thatinteroperabilitygoal: more a question of APIs and interfaces than core technologies Ensure the enablement and development of a sustainable technological environment for augmented reality applications Ensurethereare interoperablewaysto implementand use AR applications, not onlyproprietaryones, in a complexlandscapeof stakeholders Target professional applications first, then consumer ones: AR as a disruptive technology for significantly improving productivity and competitiveness of the European Industry Broad range of applications (manufacturing, agriculture, medical, security, etc) Atthe benefitof SMEs: fosterinnovation throughan open framework / 15

16 Why it s time for such an initiative What favors fragmentation No «one solution fitsallproblems» for AR Problems of different scales for different usages to be solved Stillearlydaysfor AR What would favor industry collaboration R&D projects: advancecoretechnology(computer vision, machine learning) Standardization: ensure interoperable interfaces Open source: leveragea capabilityfor «lego» building blocks (core technology), leverage communities, ensure sustainable technology access against effects of M&A Whatisa long termvision for suchan initiative Compact initiative first, in orderto launchthe overall«arf» initative in a pragmatic way(phase 1, ) Then pan-european extension (phase 2, ) / 16

17 What is proposed to do Focus on creating and managing requirements specs for interoperability Produce normative specifications that can be used to enable end-to-end interworking of AR technologies, products and applications/services Work with any relevant standard group, industry, and open source community In a coordinated way Not developing standards for core technologies It s not the problem to be solved Several temptatives in the past have failed, too broad scope Need is for a flexible framework allowing an evolutionary path for core technologies But Favors its adoption Not only specifications, but an efficient framework with high-level tools. Based on open-source and proprietary technologies. Integrate to open-source and proprietary solutions. The ETSI has a tool for that: «Industry Specification Group» Start small, pragmatic together with whom wants to move forward 4 founding ETSI members required Lot of freedom defining the terms of reference, work program, decision rules Open to non-etsi members (important for SMEs) / 17

18 ETSI ISG «ARF» Initial focus To drive convergence on requirements for setting AR standards To include applicable standards, where they already exist, into industry services and products To simultaneouslydevelopnew technicalrequirementswiththe goal of stimulatinginnovation and fosteringan open ecosystemof vendors Initial scope To definethe requirementsand architectural frameworkfor AR applications and services To address the technical challenges which include - Ensuring AR platforms and applications will be simple to operate - Achieving high performance appliances which are portable between differentar software technologies, software solutions and hardware vendors - Requirementand gap analysisfor future technicalspecifications & standards within ETSI and other relevant standards development organizations / 18

19 QUI ARF landscape Open-source technologies liaisons ARAF ARML Standards liaisons ETSI ISG ARF (API standardization) implementation Open-ARF (Framework) liaisons Proprietary technologies / 19

20 ARF Timeline Short Term Finalize ETSI ISG «ARF» (4 founding ETSI members) Terms of Reference Draft working program 07/30 Launch ETSI ISG «ARF» 08/30 ETSI ISG «ARF» 1st face-to-face meeting 09/15 Long Term «AR across the industry» Use cases Requirements Architectural framework Terminology 03/31/17 1st Proof-of-concept Illustrating key aspects of the «ARF» platform 07/31/ members WW 11/30/17 Phase 2 preparation H2020 coordination 01/31/18 / 20

21 Thanks / ludovic.noblet@b-com.com / / jerome.royan@b-com.com /