Broadband Everywhere Benefits for the society. Eduardo Oscar Griffa Director Regional M&C, Ericsson Latam Sur

Transcription

1 Broadband Everywhere Benefits for the society Eduardo Oscar Griffa Director Regional M&C, Ericsson Latam Sur

2 More people are getting more connected 1 billion new Middle class consumers in BRIC countries Mobile is an enabler for development in high-growth markets Urgency to stay connected and share Personalization and individual experience Young people digital natives Enterprises aim for productivity and efficiency collaboration, automation Ericsson AB

3 Consumer Lab - Argentina 62% of Argentineans access weekly to Internet and for personal reasons. 22% use communities, only 13% blog. Younger users see mobile internet as entertainment Older segments see a more need based use. Interest in mobile broadband is high in Argentina: 27% of our sample says it will use it regularly! Household devices: Overrepresentation in HDTV and Blue Ray players Learning is one of the 10 main life rector principles Given the choice of more free time or more $, Argentineans (+Australia + México + Turquía) choose time! Consumer lab Argentina study, June cases Urban sample Ericsson AB

4 Broadband drivers Entertainment Industrial growth (GDP, jobs) Sustainable society Interact and socialize Enterprise and government efficiencies Personal efficiency Live and work where you want New business opportunities Benefits for individuals, enterprises and society FTTH Cable 4G LTE VDSL 2 HSPA Evolved ADSL 2 HSPA ADSL 3G GPRS Network characteristics like speed, latency etc Subscriptions (million) 3000 Inexpensive, small access devices Broadband subscription forecast Fixed Mobile Subscriber uptake and Volumes Ericsson AB

5 Broadband benefits society Individuals, enterprises and governments Industrial growth (GDP, job creation,...) Entertainment (Gaming, film, photos, music, user generated content..) Sustainable society (Avoid transport of products, people, paper, enable rural living) Social & Personal efficiency (Communities, video conf, messaging, ) Government efficiency (Democracy, education, health, tax,...) Education (Info, e-learning,...) New business opportunities Enterprise efficiency (Travel, info, distribution, R&D, sales channels,...) Universal need for services & efficiency gain Ericsson AB

6 Macro economic benefits As a result of higher broadband penetration Industrial growth Australia, State of Victoria The diagram shows the expected gain in GSP (Gross State Product) that Victoria will experience as a result of the use of broadband. It shows how an total economic growth of approximately 30% during an eleven year period without broadband is estimated to become around or even over 40% thanks to broadband, a substantial difference. Source: Economic Impacts of Broadband Adoption in Victoria, ACil Tasman, June 2004 Ericsson AB

7 TV as we know it is changing New consumer value proposition Entertainment Passive Personalization Active Chatting Mobility Voting Traditional scheduled TV Podcast TV Sharing On Demand Advertising User generated content Personalization and interactivity demand two-way communication Ericsson AB

8 The digital natives Social & Personal efficiency 10,000 hours of mobile phone use Constantly connected 250,000 s, IM and SMS Content creators and multi-taskers 5,000 hours of video game playing 3,500 hours of online social networking Source: The Digital Natives Project (2007), Pew Internet & American Life Project (2007), Financial Times (September 20, 2006) Ericsson AB

9 Personal and fragmented use New usage patterns Social & Personal efficiency Multiple screens and connections Media consumption across multiple platforms Anyone can publish/broadcast Growing content creation and sharing More personal communication More capable devices are available Media snacking Multi-tasking Time-shifted and place-shifted media consumption is growing Source: Ericsson ConsumerLab (2007) Ericsson AB

10 E-education and learning Government efficiency Education One Laptop Per Child Distance learning Internet as a source of information 67% of lecturers stated that they delivered course material electronically Source: Study of 3 UK universities made by University of Strathclyde, UK Equality facilitator Ericsson AB

11 Ericcson s experience in Perú: A day for the virtual teacher Education Universidad Católica del Perú, Ericsson & Universia did the first simultaneous transmission conference life using IPTV & Webcasting in Latam. The conference s objective was to create the profile of the virtual teacher. Was organized by Dirección de Educación Virtual de la PUCP, and transmitted through Ericsson s ITPV platforms for the first time life from Univesia site. This was an important step to the e-learning project of PUCP that gives relevant tools for e-teachers education In Argentina UCES, UP & UCA are already using some kind of e-learning (Convergencia Redes N 89) Ericsson AB

12 E-health to the mass market Improves quality of life Government efficiency Sustainable society Remote consultations and surgery Alleviating disabilities Information and web consultation Taking care of the young & elderly Ericsson AB

13 E-business/E-commerce Enterprise efficiency Video conferencing Remote connectivity to base + mobile Internet for sales and delivery Efficiency improver Ericsson AB

14 Broadband based teleworking Sustainable society Enterprise efficiency Ericsson AB

15 E-government Cost savings & efficiency gains Government efficiency In Germany, 16 regions introduced fully digital, Internet based, tax declaration system for both individuals and companies Elimination of ~40Mn paper-templates annually reduces cost with 10Mn Positive impact on environment due to reduced paper consumption German Government introduced a web-based procurement system handling 150,000 RFQ:s/yr from vendors in 2005 using electronic signatures improved efficiencies Source: Deutsche Steuerverwaltung 2007, and Deutsche Beschaffungsamt 2007 Ericsson AB

16 Telecoms contribution to sustainability Sustainable society Web-based tax return - If all employees in EU-25 countries (193 Mn) deliver their tax return via the Internet, then thousand tons of CO2 can be saved/yr. Flexi-work - If 10% ( Mn) of EU-25 countries employees became flexi-workers, then Mn tons of CO2 can be saved per year. Business travel replacement - (videoconference) If 20% of business travel in EU- 25 Countries is replaced by a non-travel solution (e.g. video-conference), ~ Mn tons of CO2 can be saved per year. If 10% of British Telecom employees work from home or from offices with remote access, Online phone-bills - If all households, with Internet access, in EU-15 countries, and all mobile customers in EU-25 countries would get an online phone-bill, then thousand tons of CO2 can be saved/yr. which has reduced travel with approx. 69 million miles per year. Life Cycle Assesmen (LCA) understanding the relationship between energy, OPEX and CO2 to develop efficient and sustainable solutions. The Tower Tube consume 40 less energy from the LCA perspective Audio-conference -If 50% ( Mn) of EU-25 countries employees replaced one meeting with one audio-conference call per year, then Mn tons of CO2/year can be saved. Virtual answering machine -If 20% of households in EU-15 countries (31Mn) use virtual answering machines instead of physical answering machines, then 1.03 Mn tons of CO2 can be saved per year. ERICSSON is the first Telecom Vendor to be includded in the CDP index report (CARBON DISCLOSURE PROJECT: ) Ericsson AB

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18 Conclusions

19 Broadband key enabler for economic & social development 50% agrees on the statement Having high speed Internet everywhere is important to me ConsumerLab study 2007 Regulatory framework reducing uncertainty Balanced Spectrum Policy Policies stimulating ICT investment ICT subsidies, etc. to increase usage the ability to connect the Mobile workforce to the main office with a mobile PC is becoming a critical productivity factor for both private and public sector... EU Commission, June 2004 target is to eliminate of zero-broadband areas & to Increase coverage ratio for ultra-high speed broadband to over 90% by Goal set by the Ministry of Internal Affairs and Communications (MIC) Japan, 2006 Ericsson AB

20 HSPA closing the digital divide: >637 HSPA enabled devices from over 110 suppliers Telstra provided HSPA to 98% of pop in 10 months. 18 villages and 15 towns provided internet services using HSPA Also rural areas like Mornington Island in Gulf of Carpentaria, Australia over 120km from serving tower Ericsson AB

21 Humanismo Tecnología = Estancamiento Social Tecnología Humanismo = Declive Social Humanismo + Tecnología = Progreso Social Fuente: Mario Bunge. Crisis y Reconstrucción de la filosofía. Gedisa 2002 Ericsson AB

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