MOBILE MAPS AND NAVIGATION

Transcription

1 MOBILE MAPS AND NAVIGATION INDEX Index Table of Contents Table of Contents... i List of Figures... v Executive summary Mobile navigation solutions Portable navigation solutions PNDs, PDAs, smartphones and mobile phones Usability aspects Digital maps and content Digital map data POI data Rich and dynamic content Navigation software platforms Functionality Onboard and off-board navigation platforms Mapping and navigation server platforms Enabling technologies Handset performance Positioning technologies Handset-based mapping and navigation services Mobile local search Mapping and routing Turn-by-turn navigation software and services Operator navigation offerings Map data and content providers Digital map data suppliers NAVTEQ Tele Atlas AND...31 STRATEGIC LBS RESEARCH SERIES i

2 INDEX MOBILE MAPS AND NAVIGATION 2.2 Directory publishers DasÖrtliche Eniro Pages Jaunes Groupe Seat Pagine Gialle The Yell Group Travel guide, POI data and weather information providers CustomWeather Falk Marco Polo Interactive Fodor s ViaMichelin Wcities Traffic information providers Inrix ITIS Holdings Mediamobile SmartRoute Systems Trafficmaster T-Systems Traffic Mapping and local search providers Cityneo Google Mappy MapQuest Microsoft m-spatial NAVITIME Novasys Rand McNally Yahoo! YellowMap...48 ii STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES

3 MOBILE MAPS AND NAVIGATION INDEX 4 Onboard navigation software vendors ALK Augmentra Destinator Technologies Garmin InfoPortugal Navicore NAVIGON NavNGo ROUTE TomTom Server-based navigation solution vendors Appello Systems Jentro Technologies LocatioNet Systems Nav4All Networks In Motion PTV TeleCommunication Systems TeleNav Telmap Trimble WaveMarket Wayfinder Systems Webraska Case studies: Mobile maps and navigation applications Handset manufacturers Nokia Motorola HTC Research In Motion...88 STRATEGIC LBS RESEARCH SERIES iii

4 INDEX MOBILE MAPS AND NAVIGATION 6.2 Mobile operator navigation services A1 Navi from Mobilkom Austria VZ Navigator from Verizon Wireless Mobile Web 2.0 applications Google Maps for mobile Yahoo! Go Market forecasts and trends Vendor market shares Smartphone and GPS handsets sales Onboard navigation solutions European off-board navigation and mapping services Off-board navigation subscribers Off-board navigation service revenues North American off-board navigation and mapping services Off-board navigation subscribers Off-board navigation service revenues Glossary iv STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES

5 MOBILE MAPS AND NAVIGATION INDEX Index List of Figures Figure 1.1: Major PND, PDA and handset vendors...4 Figure 1.2: Evolution of portable navigation systems...5 Figure 1.3: Advantages and disadvantages of handset-based navigation solutions...6 Figure 1.4: Mapping and navigation server platform...11 Figure 1.5: Comparison of handset-based search, mapping and navigation services...15 Figure 1.6: Handset-based turn-by-turn navigation service categories...17 Figure 1.7: Handset mapping and navigation value chain...18 Figure 1.8: Advantages and disadvantages of onboard navigation solutions...19 Figure 1.9: Advantages and disadvantages of off-board navigation solutions...20 Figure 1.10: Navigation services and price examples from US network operators...21 Figure 1.11: Price examples for European operator offerings...22 Figure 2.1: Examples of digital map and content providers...26 Figure 2.2: Major digital map data suppliers (2006)...27 Figure 3.1: Key digital map data and content providers...40 Figure 4.1: Onboard navigation software vendors...50 Figure 5.1: Off-board navigation technology vendors...62 Figure 5.2: TeleNav operator partners in North America...72 Figure 5.3: Telmap operator customers...74 Figure 5.4: Trimble Outdoors services and prices...75 Figure 5.5: Wayfinder user base...79 Figure 5.6: Webraska Navigation operator partners in Europe...81 Figure 6.1: The Nokia N Figure 6.2: The Nokia 6110 Navigator...85 Figure 6.3: The Motorola Q9h smartphone and Motorola Bluetooth GPS receiver...87 Figure 6.4: A1 Navi navigation service packages...90 Figure 6.5: Google Maps for mobile screenshots...93 Figure 6.6: Yahoo! Go screenshots...94 Figure 7.1: Market share for onboard navigation software, Europe and N. America (2006)...96 STRATEGIC LBS RESEARCH SERIES v

6 INDEX MOBILE MAPS AND NAVIGATION Figure 7.2: Market share for off-board navigation services (Europe 2006)...97 Figure 7.3: Market share for off-board navigation services (North America 2006)...97 Figure 7.4: Annual shipments of GPS-equipped GSM/UMTS handsets ( )...98 Figure 7.5: Annual shipments of smartphones, Europe and North America ( )...99 Figure 7.6: Annual sales of onboard navigation software Europe and N.A. ( ) Figure 7.7: Off-board navigation subscribers, Europe ( ) Figure 7.8: Revenues from premium and ad-funded navigation services, EU ( )..102 Figure 7.9: Off-board navigation subscribers, North America ( ) Figure 7.10: Revenues from premium and ad-funded navigation services NA ( ).104 vi STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES