SMARTPHONE SUB-PANEL (February 2015)

Transcription

1 PT. Nusaresearch is the prominent Online Market Research service provider in Indonesia. The actively managed Nusaresearch panel has been established since the beginning 2013 and continuously developing. SMARTPHONE SUB-PANEL (February 2015) This sub-panel is based on Single and Multiple-choice question types with a total of 4,579 respondents (which 3,760 respondents have smartphone) from Nusaresearch Panel. Statistical result includes tables in following content: 1. Type of gadgets owned 2. Number of smartphone as personal property 3. Number of smartphones owned 4. Smartphone's most often using brand 5. Amount of simcard in current smartphone 6. Amount of money for buying current smartphone 7. Current smartphone's status 8. Place for buying current smartphone 9. Name of online shop when buying current smartphone 10. Purchasing time 11. Number of respondents intending to buy smartphone 12. Future smartphone brands 1. Type of gadgets owned [MA] (n=4,579) Total 4, % Smartphone 3, % Laptop 3, % SmartTV 3, % Printer 1, % PC Desktop 1, % Digital Camera 1, % Tablet 1, % Handheld game console (Playstation, Xbox, PSP, Nintendo, etc) % Ipod/MP3/MP % Digital cameras, DSLR/SLR % Digital Camcorder % Positioning devices (Garmin, TomTom, etc) % Not owning equipment listed above % 2. Number of smartphone as personal property [SA] (n=3,760) Total 3, % Personal Property 3, % Not personal property % 3. Number of smartphones owned [SA] (n=3,703) 1 pcs 2, % 2 pcs 1, % 3 pcs % More than 3 pcs %

2 4. Smartphone's most often using brand [SA] (n=3,703) Samsung 1, % Blackberry % Smartfren % Sony Ericsson / Xperia % Lenovo % Asus % Nokia % Evercoss / Cross % Advan % iphone / Apple % Oppo % LG % Xiaomi % Mito % Acer % Others % 5. Amount of simcard in current smartphone [Matrix SA] (n=3,703) Samsung Blackberry Smartfren Sony Ericsson / Xperia Lenovo Asus Nokia Evercoss / Cross Advan iphone / Apple Oppo LG Xiaomi Mito Acer Others Total Single SIM Dual SIM % 58.6% 41.4% % 97.9% 2.1% % 7.3% 92.7% % 77.8% 22.2% % 11.4% 88.6% % 5.6% 94.4% % 63.3% 36.7% % 3.9% 96.1% % 5.1% 94.9% % 94.1% 5.9% % 9.3% 90.7% % 47.4% 52.6% % 19.4% 80.6% % 2.4% 97.6% % 2.5% 97.5% % 24.3% 75.7%

3 5.1. SAMSUNG smartphone series using [SA] (n=1,181) Total 1, % Galaxy Young % Galaxy S % Galaxy ACE % Galaxy Young % Galaxy Grand % Galaxy Grand % Galaxy Y % Galaxy Core % Galaxy Ch@t % Galaxy S III % Galaxy V % Galaxy Y Duos % Galaxy Core % Galaxy S % Galaxy Ace % Galaxy Mega % Galaxy S III mini % Galaxy Grand Prime % Galaxy Frame % Galaxy mini % Galaxy Star % Galaxy Grand Neo % Galaxy Ace % Others % 5.2. BLACKBERRY smartphone series using [SA] (n=432) Total % BlackBerry Curve % BlackBerry Curve % BlackBerry B % BlackBerry Curve % BlackBerry B % BlackBerry Curve % Blackberry Z % Blackberry Q % Blackberry Q % Blackberry Z % Others % 5.3. SMARTFREN smartphone series using [SA] (n=317) Total % Andromax C % Andromax C % Andromax C % Andromax U % Andromax G % New Andromax C % Andromax G % New Andromax G % Andromax i % Andromax U 4.5 Limited % Andromax-i 4.0 New % Andromax I % Others % 5.4. SONY ERICSSON / XPERIA smartphone series using [SA] (n=212) Total % Xperia L % Xperia M % Xperia E % Xperia Tipo % Xperia M % Xperia Miro 9 4.2% Xperia E 9 4.2% Xperia J 9 4.2% Xperia ray 8 3.8% Xperia Z % Xperia Z % Xperia Z 7 3.3% Others %

4 5.5. LENOVO smartphone series using [SA] (n=211) Total % A369i % A % A % A % P % S % A316i % A % VIBE X 8 3.8% Others % 6. Amount of money for buying current smartphone [SA] (n=3,703) Under IDR 1,000, % IDR 1,000,001 - IDR 3,000,000 2, % IDR 3,000,001 - IDR 6,000, % IDR 6,000,001 - IDR 9,000, % Over IDR 9,000, % Do not know % 7. Current smartphone's status [SA] (n=3,703) 100 % New 3, % Second hand % 8. Place for buying current smartphone [SA] (n=3,703) Mobile Shop 1, % Retailed center of computer, component and mobile % Supermarkets/ Electronics Center % Online purchase % Gift from other people % Trade Center % Secondhand mobile shop % Purchased from oversea % Others % Do not know 3 0.1% 9. Name of online shop when buying current smartphone [SA] (n=317) Total % Lazada % OLX % Kaskus % Tokopedia % Berniaga.com % Blibli.com % Elevenia % Qoo % Bukalapak 9 2.8% Others % 10. Purchasing time [SA] (n=3,703) Before December % December December % January December , % January 2015 until present % 11. Number of respondents intending to buy smartphone [SA] (n=3,760) Total 3, % Intend to buy 3, % Don't Intend to buy %

5 12. Future smartphone brands [SA] (n=3,070) Total 3, % Samsung % iphone / Apple % Asus % Sony Ericsson / Xperia % Xiaomi % Oppo % Lenovo % Nokia % Blackberry % LG % Advan % Evercoss / Cross % Smartfren % HTC % Acer % Motorola % Huawei % Others % 13. Price of future smartphone brands [SA] (n=3,070) Total 3, % Under IDR 1,000, % IDR 1,000,001 - IDR 3,000,000 1, % IDR 3,000,001 - IDR 6,000, % IDR 6,000,001 - IDR 9,000, % Over IDR 9,000, % Do not know % Respondent's Profile 1.Gender (n=4,579) 2. Age (n=4,579) 50.0% 37.0% 63.0% 15.8% 25.5% 7.4% 1.4% Male Female years yearls years years Over 50 years 3. Monthly Househ Income (n=4,579) Lower than IDR 3,500, % IDR 3,500,001 - IDR 5,000, % Above IDR 5,000, % CONTACT INFORMATION PT. Nusaresearch Address: Lantai 21, Grand Slipi Tower, Jl. S. Parman, Kav , Slipi, Jakarta Barat, JKT, Indonesia. Office phone: Fax: info@nusaresearch.com The copyright of this report belongs to PT. Nusaresearch. The results (anlyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from PT. Nusaresearch (also include its website address