PR Survey Results Survey on Mobile Phones in Cambodia. SurveyMY February 2015

Transcription

1 PR Survey Results Survey on Mobile Phones in Cambodia SurveyMY February 05

2 Survey summary Country: Cambodia Survey method:online Screening: Mobile phone owners aged 6+ who live in the target country We recruited participants and collected their responses through Smaphone, SurveyMY community on Facebook. Questions: 7 Samples: N=0 Fieldwork : 0-3 January 05 Survey executor: Surveymy G.K. Breakdown of samples : Age Male Female Total 0s s s 3 8 0s or older 3 Total 6 0

3 Survey Results 3

4 Types of mobile phones they own Many respondents own smartphones (only or with other mobile phones) Q Do you have a mobile phone? What type is it? (SA) 0 % 0 % 0 % 60 % 80 % 00 % Total N= Male N= Female N= Smartphone only Both smartphone and other mobile phone Mobile phone other than smartphone only

5 Number of mobile phones each owns Nearly 0% of respondents have two or more mobile phones. Q How many mobile phones do you have?(sa) 0 % 0 % 0 % 60 % 80 % 00 % Total 6 3 Male 6 3 Female One Two Three Four Five or more 5

6 How to get your mobile phone More than 60% are new purchase. The lump sum is mainstream. Q How did you get the mobile phone? (SA) New Purchases 0 % 0 % 0 % 60 % 80 % 00 % Total Male Female Purchased the (brand-new) phone with a lump sum payment from a shop Purchased the (brand-new) phone by installments from a shop Purchased the (brand-new) phone by parent(s)/relative(s) Purchased the (used) phone with a lump sum payment from a shop Purchased the (used) phone by installments from a shop Purchased the (used) phone by parent(s)/relative(s) 6

7 Brands of mobile phones they own Samsung is the top, followed by Apple, Nokia, and LG. Many men have Samsung, women Apple. Q What brand and model is it? If you have more than one mobile phone, please answer about the one you are using most.(oa AC) 00 % 90 % 80 % 70 % 60 % 50 % 0 % 30 % 0 % 0 % 0 % Total Male Female 3 3 7

8 Brands of mobile phones they would you like to purchase 00 % 90 % Unlike the current possessions, Apple gains more votes than Samsung. Sony, Huawei and Nokia follow with huge difference from the top two. Q What brand or model would you like to purchase next? If you have more than one in your mind, please select up to three in the order of your preference. (3MA) 80 % 70 % 60 % 68 Total Male 50 % 6 Female 0 % 30 % 0 % 0 % 0 %

9 Home screens on their smartphones - ios Q Please capture a screenshot image of your home screen and upload it. (Optional, Photo) Home screen photos Trend, etc. Attri bute Games, such as 08 and Clash of Clans; Photo apps, such as Camera360 and Instagram; Pinterest, Line, etc. iphone 5s/Female, 0s /Student Dictionaries, such as Phum Dict and Library KH; Cydia (digital distribution platform for software on ios*), etc. *To be set on jailbroken ios (where you can download additional applications, etc. outside Apple's warranty and restrictions). As Khmer is not included in the standard languages, some people install Khmer fonts by jailbreaking or rooting. iphone 5s/Male, 0s /Student 9

10 Home screens on their smartphones - ios Q Please capture a screenshot image of your home screen and upload it. (Optional, Photo) Home screen photos Trend, etc. Apps are grouped: dictionaries, chat / voice calls, medical-related, music, photos, English learning, etc. Apps are grouped. "Photos", "Office" including Evernote, "Business", "Games", etc. Attri bute iphone 6 plus/female, 0s/Student iphones/male, 0s/Other 0

11 Home screens on their smartphones - ios Q Please capture a screenshot image of your home screen and upload it. (Optional, Photo) Home screen photos Trend, etc. Attribute Communication tools, such as Line, Skype and Tang Photo apps, such as Instgram and TimeCamera iphone 5s/Female, 0s Company employee Skull icons Photos etc. iphone 5/Male, 0s Hospitality employee (restaurant, hotel, etc.) Pangu (a jailbreak tool), Line, Viber Communication tools, such as WhatsApp and Tango Dictionaries, such as Phum Dict iphone/male, 30s Public servant

12 Home screens on their smartphones -Android Q Please capture a screenshot image of your home screen and upload it. (Optional, Photo) Home screen photos Trend, etc. Attribute Photos, games, Dictionaries, Flash Alerts (incoming flash lights, etc.), Viber, Temple Ran (game), TubeMate (Youtube Downloader), etc. Samsung Galaxy S/Male, 0s Company employee Camera360, Insta Video collage (photos) Bomber Friends (game), etc. Samsung Galaxy Grand Male, 0s/Part-time employee Line Samsung GALAXY S Male, 0s/Student

13 Home screens on their smartphones -Android Q Please capture a screenshot image of your home screen and upload it. (Optional, Photo) Home screen photos Trend, etc. PosterLabs (Photo), Phum Dictionary (dictionary) shared Pro (file sharing), Choun Nath Dictonary, Dictionary Premium (dictionaries) Khmer Calendar (calendar), Phum Dictionary (dictionary), Camera 360 (photo) Attribute SAMSUNG GALAXY NOTE Male, 0s/Student Samsung Galaxy Note Male, 0s/Student Samsung GALAXY S3 Male, 0s/Student 3

14 Home screens on their smartphones -Android Q Please capture a screenshot image of your home screen and upload it. (Optional, Photo) Home screen photos Trend, etc. Attribute Line, Dropbox, DU Battery Saver (battery management), Keo Sarath (music), Khmer Riddles (quiz), Camera360 LG Optimus G F80L Male, 30s/Company employee - HTC Desire HD Male, 0s/Company employee

15 Home screens on their smartphones - Windows mobile Q Please capture a screenshot image of your home screen and upload it. (Optional, Photo) Home screen photos Trend, etc. Attri bute Photos, etc. Lumia 70/Male, 0s/Company employee Translation, Line, map, photos, etc. Lumia 90/Male, 0s/Student 5

16 Demographics 6

17 Area S Areas of residence (SA) Ref. Cambodia's administrative division map 0 % 0 % 0 % 60 % 80 % Phnom Penh Kep Pailin Preah Sihanouk Banteay Meanchey BattamBang Kampong Cham Kampong Chhnang Kampong Speu Kampong Thom Kampot Kandal Koh Kong Kratie Mondol Kiri Otdar Meanchey Preah Vihear Prey Veng Pursat Ratana Kiri Siem Reap Stung Treng Svay Rieng Takeo

18 Age, occupation and income F Age(SA) % 0 % 0 % 60 % 80 % 00 % 7 55 F Occupation (SA) Public servant Professional service (e.g. legal, tax/accounting or medicine) Company employee (upper management level) Company employee (middle management level) Company employee (staff level) Hospitality employee (restaurant, hotel, etc.) Self employed 0 % 0 % 0 % 60 % 80 % 00 % F Household * R (Riel) = USD monthly income (SA) Less than 00,000R 6 00,000R - 399,999R 5 00,000R - 599,999R 0 600,000R - 799,999R 0 800,000R - 999,999R 5,000,000R -,99,999R 5,00,000R -,399,999R 8 0 % 0 % 0 % 60 % 80 % 00 % Part-time employee,00,000r -,599,999R Student 3,600,000R -,399,999R 7 Housewife/househusband,00,000R - 3,99,999R Unemployed Over 3,00,000R 0 Other Don't know/refused 3 8

19 Products they own Q Please select the products that you/your household currently own. (MA) 00 % 80 % 7 Total Male 60 % 53 Female 0 % 0 % % None of the above Digital SLR Camera Digital Compact Camera Tablet PC Laptop PC Desktop PC Motorbike Car 9