PR Survey Results Survey on Mobile Phones in Laos. SurveyMY March 2015

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1 PR Survey Results Survey on Mobile Phones in Laos SurveyMY March 20

2 Survey summary Country:Laos Survey method:online Screening: Mobile phone owners aged 6+ who live in the target country We recruited participants and collected their responses through Smaphone, SurveyMY community on Facebook. Questions: Samples: N=2 Fieldwork : 0-9 February 20 Survey executor: Surveymy G.K. Breakdown of samples : Age Male Female Total 0s s s s or older Total Surveymy G.K.. All Rights Reserved 2

3 Survey Results 3

4 Types of mobile phones they own More than 90% of respondents own smartphones Q Do you have a mobile phone? What type is it? (SA) 0 % 20 % 0 % 60 % 80 % 00 % Total N=2 8 Male N= Female N=6 9 0 Smartphone only Both smartphone and other mobile phone Mobile phone other than smartphone only 20 Surveymy G.K.. All Rights Reserved

5 Number of mobile phones each owns Approx 0% of respondents have two or more mobile phones. Q How many mobile phones do you have?(sa) 0 % 20 % 0 % 60 % 80 % 00 % Total N= Male N= Female N= One Two Three Four Five or more 20 Surveymy G.K.. All Rights Reserved

6 How did they get their mobile phones? Over 80% are new purchases. The lump sum is mainstream of new purchases. Q How did you get the mobile phone? (SA) New Purchases 0 % 20 % 0 % 60 % 80 % 00 % Total N= Male N= Female N= Purchased the (brand-new) phone with a lump sum payment from a shop Purchased the (brand-new) phone by installments from a shop Purchased the (brand-new) phone by parent(s)/relative(s) Purchased the (used) phone with a lump sum payment from a shop Purchased the (used) phone by installments from a shop 20 Surveymy G.K.. All Rights Reserved 6

7 Brands of mobile phones they own Apple and Samsung are top two with a small difference. Apple's ratio of women is higher than men. 00 % 90 % Q What brand and model is it? If you have more than one mobile phone, please answer about the one you are using most. (OA AC) 80 % 0 % 60 % 0 % Total Male Female 0 % 30 % % 0 % % 20 Surveymy G.K.. All Rights Reserved

8 Brands of mobile phones they would like to purchase 00 % 90 % Apple is top in the purchase intention, slightly pulling away from Samsung. Chinese brands Oppo and Huawei follow the top 2 with a significantly difference. Q What brand or model would you like to purchase next? If you have more than one in your mind, please select up to three in the order of your preference. (3MA) 80 % 0 % 6 60 % Total 0 % Male 0 % Female 30 % 20 % 0 % % 20 Surveymy G.K.. All Rights Reserved 8

9 Home screens on their smartphones - ios Q Please capture a screenshot image of your home screen and upload it. (Optional, Photo) Home screen photos Trend, etc. Pig wallpaper Line, Camera360, Instagram, ZombieTsunami (game), Dictionaries Line, WhatApp, WeChat Lao Lottery,Boom Beach, Ramboat (game), Music D / L, Thai Dict (Thai dictionary) Line,WeChat,WhatsApp, Camera360, HelloCamera Attri bute iiphone s/female,0s/company employee iphone /Male, 20s/Student iphone s/female, 20s/Other 20 Surveymy G.K.. All Rights Reserved 9

10 Home screens on their smartphones - ios Q Please capture a screenshot image of your home screen and upload it. (Optional, Photo) Home screen photos Trend, etc. Dictionary, Google Translation WhatsApp SNS(Wechat,WhatsApp,Line), Photo Editor, Directory, Clash of Clans (game) Attri bute iphone s/female, 0s/Student iphone s/male, 0s/Student iphone 6/Male, 20s/ Company employee 20 Surveymy G.K.. All Rights Reserved 0

11 Home screens on their smartphones -Android Q Please capture a screenshot image of your home screen and upload it. (Optional, Photo) Home screen photos Trend, etc. Wechat, Whatsapp, Line, Dropbox, English Lao (dictionary) SuperSU (app necessary to root Android) Wechat,LINE,Whatsapp, TopEleven (Football simulation) Line,Wechat,WhatsApp Root Checker, hi(sns),top Eleven Attribute Huawei Y-U30 Male, 0s/Public servant Zenfone Male, 20s/ Company employee i-mobile IQ3 Male, 20s/Public servant 20 Surveymy G.K.. All Rights Reserved

12 Home screens on their smartphones -Android Q Please capture a screenshot image of your home screen and upload it. (Optional, Photo) Home screen photos Trend, etc. Attribute Buddha wallpaper Whatsapp,Wechat,Skype,hi Beetalk,BBM (Communication App) Nokia X2 Female, 30s/Company employee Wallpaper of Oscar Whatsapp,Wechat TopEleven Telego W00 Male, 0s/Student Wallpaper of Naruto Line,Wechat,WhatsApp Camera360, CM Browser (browser) Galaxy Win Female, 0s/Student 20 Surveymy G.K.. All Rights Reserved 2

13 Demographics 3

14 Area:Laos S Areas of residence (SA) 0 % 20 % 0 % 60 % 80 % Ref. Administrative division map of Laos Attapeu Bokeo Bolikhamsai 2 Champasak 6 Hua Phan Khammouane Luang Namtha Luang Prabang Oudomxay Phongsali Sayabouly Salavan Savannakhet Sekong Vientiane Capi. 6 Vientiane Prov. Xieng Khouang 3 20 Surveymy G.K.. All Rights Reserved

15 Age, occupation and income:laos F Age(SA) 0 % 20 % 0 % 60 % 80 % 00 % F occupation (SA) Public servant 0 % 20 % 0 % 60 % 80 % 00 % 29 F Household monthly income (SA) 0 % 20 % 0 % 60 % 80 % 00 % Below Kip Professional service (e.g. legal, tax/accounting or medicine) Kip Company employee (upper management level) Company employee (middle management level) Company employee (staff level) Hospitality employee (restaurant, hotel, etc.) Self employed 6 Kip Kip Kip Kip Kip Kip Part-time employee Kip Student Housewife/househusband Unemployed Kip Kip Kip Kip or more 2 3 Other Don't know/prefer not to state Kip USD 20 Surveymy G.K.. All Rights Reserved

16 Products they own Q Please select the products that you/your household currently own. (MA) 00 % 80 % 6 60 % 0 % 20 % Total Male Female 9 0 % None of the above Digital SLR Camera Digital Compact Camera Tablet PC Laptop PC Desktop PC Motorbike Car 20 Surveymy G.K.. All Rights Reserved 6