The 5G Business Potential. Terminsstart Telekom 2017 Monika Byléhn, 5G marketing director
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1 The 5G Business Potential Terminsstart Telekom 2017 Monika Byléhn, 5G marketing director
2 DiversE opportunities with 5G 2G 3G 4G 5G VOICE BROWSING VIDEO MULTIPLE INDUSTRIES Ericsson AB 2017 September 2017 Page 2
3 5G - a path to new revenues New consumer services like 8K and fixed wireless Make enterprises capture the IoT opportunity Capture the mobile video opportunity with 11 fold consumption increase 5G Digitalize enterprises with new capabilities Enable enterprises build truly global, connected solutions Develop new business models beyond data monetization Ericsson AB 2017 September 2017 Page 3
4 5G is use case driven Massive MTC Critical MTC LOGISTICS TRAFFIC SAFETY & CONTROL SMART AGRICULTURE FLEET MANAGEMENT INDUSTRIAL APPLICATION & CONTROL REMOTE TRAINING SMART METER TRACKING REMOTE MANUFACTURING REMOTE SURGERY LOW COST, LOW ENERGY SMALL DATA VOLUMES MASSIVE NUMBERS Enhanced mobile broadband ULTRA RELIABLE VERY LOW LATENCY VERY HIGH AVAILABILITY ENTERPRISE VR/AR HOME MOBILE/ WIRELESS/ FIXED SMARTPHONES BROADCASTING VENUES NON-SIM DEVICES 4K/8K UHD Ericsson AB 2017 September 2017 Page 4
5 Technical expectations of 5G Peak Data Rate 1-20 Gbps Connection Density 10k - 1m devices / km 2 Reliability % (of packets) User Experienced Data Rate Mbps Network Energy Efficiency Position accuracy 10m - <1m Spectral Efficiency 1-3 Area Traffic Capacity Mbps / m 2 Security High Mobility km/h Availability % (of time) Latency 1-10 ms Battery life 10 years* Ericsson AB 2017 September 2017 Page 5 *For low power IoT devices Source: ITU-R, NGMN, 3GPP
6 Use case evolution with supporting technology Current On the road to 5G 5G experience Enhanced Mobile Broadband Browsing, social media Music, video Fixed Wireless Access Interactive live concerts and sport events 4K/8K videos, Mobile AR/VR gaming and immersive media Automotive WiFi Hotspot, On demand GPS map data Over-the-air SW updates Predictive vehicle maintenance Capturing sensor data for realtime traffic, weather, parking, and mapping services. Autonomous vehicle control Cooperative collision avoidance Vulnerable road user discovery Manufacturing Connected goods Intra-/inter enterprise communication Collaborative robots Distributed control system Remote quality inspection Remote control of robots AR in training, maintenance, construction and repair Energy & Utilities Smart metering Dynamic and bidirectional grid Distributed energy resource management Distribution automation Control of edge-of-grid generation Virtual power plant Real time load balancing Healthcare Remote patient monitoring Connected ambulance Electronic health records Telesurgery Augmented reality aiding medical treatment Precision medicine Remote robotic surgery Ambulance drones Technologies Multi-standard network Cat-M1/NB-IoT Cloud optimized network applications VNF orchestration Gigabit LTE (TDD, FDD, LAA) Massive MIMO Network Slicing Dynamic service orchestration Predictive analytics 5G NR Virtualized RAN Federated network slicing Distributed Cloud Real time machine learning/ai Ericsson AB 2017 September 2017 Page 6
7 Operator Addressable 5G DIGITALIZATION REVENUES IN 2026 Automotive Media & Entertainment Public transport Financial services 11% 13% 8% 5% 582 USDbn 19% Manufacturing Energy & Utilities 17% Healthcare 13% 13% Public safety Source: Ericsson, Arthur D. Little Note; 1) Year 2026 Ericsson AB 2017 September 2017 Page 8
8 Current operator 5G addressable operator revenues Sweden opportunity for operators Current & 5G addressable revenues Split per industry (2026) (USDbn) % > service revenues Source: Ericsson and Arthur D. Little Note: 1) Excludes revenues from devices Total Energy & utilities Public safety 0.6 Healthcare 0.6 Public transport Media & entertainment Manufacturing Automotive 0.2 Financial services Ericsson AB 2017 September 2017 Page 9
9 Photos by ABB, Boliden and SKF 5G Connecting people, industries and society Broadband experience everywhere, anytime Ericsson AB 2017 September 2017 Page 11
10 Ericsson AB 2017 September 2017 Page 12
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