Standards for V2X Communication and Implications for OEMs and ITS

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1 Standards for V2X Communication and Implications for OEMs and ITS FISITA Jürgen Daunis London Nov. 12, 2015

2 PACE OF CHANGE >50 billion connected devices Connections (billion) 25 years 5 billion connected people 15 years 26 billion connected devices 100 years 1 billion connected places Ericsson Jürgen Daunis FISITA Page

3 The Networked Society People Business Society Ericsson Jürgen Daunis FISITA Page 3 = transformation

4 ERICSSON AS A PARTNER MOBILE INFRASTRUCTURE OPERATIONS & BUSINESS SUPPORT SOLUTIONS TELECOM SERVICES TV PLATFORMS 37,000 Patents 1 billion Subscribers managed by us 228 B. SEK Net sales ,700 R&D employees 2.5 billion Subscribers supported by us 180 Countries with customers 36 B. SEK In R&D 65,000 Services professionals 118,000 Employees Ericsson Jürgen Daunis FISITA Page 4

5 Networked society is forming Creating value for business, people & society Energy & Utilities Transport & Automotive Safety & Security Ericsson Jürgen Daunis FISITA Page 5

6 FROM SILOS TO STANDARDIZED PLATFORMS AND CLOUDS In IoT, apps drive business & ecosystems create value Stove Pipe Solutions Point-to-point Connections Devices & Connectivity Internal Business Ericsson Jürgen Daunis FISITA Page 6 Driving Innovation Ecosystem partnering Design with flexibility Automation for scale

7 Telematics is evolving Customer value OEM value Generating value by connecting the eco system OTA OEM Road Condition Warning Connected Safety Subscription based OEM funded CRM & Customer Interaction Variable business models Telematics 1.0 Telematics 2.0 Telematics 3.0 Ericsson Jürgen Daunis FISITA Page 7

8 Telematics 3.0 Thoughts OEM Customer Technology 3.0 Government & Regulatory ITS & Content Eco System Commercials Ericsson Jürgen Daunis FISITA Page 8

9 Technology Cooperative Cloud Environments How to connect a de-central OEM infrastructure with others E2E security across industry silos is a must have V2X enables new services capabilities V2I LTE & 5G technology support new service requirements (e.g. real time) p, DSRC, ITS ETSI G5 provide a way forward for V2V, but some questions remain Ericsson Jürgen Daunis FISITA Page 9

10 Connected Vehicle Cloud Dealer Media Agencies Automotive OEM Insurance Companies Driver & Owner Vehicle Telematics platform Content Provider Service Provider App Developer Fleet Company Network Operator Repair Shop Support Center Energy / Utilities Companies Ericsson Jürgen Daunis FISITA Page 10

11 Connected traffic cloud Connected Vehicle Cloud Connected Traffic Cloud Traffic Authority TRAFFIC MANAGEMENT Reaching out to vehicles and road users OEM OEM Fleet Transport & Mobility Traffic Ericsson Jürgen Daunis FISITA Page 11 Sharing aggregated anonymous data

12 Integration need Leads into Cooperative clouds OEM a) Content a) Content b) Decentralized Multi-country, cross-border and cross-authority deployment, with aggregation platforms OEM b) Traffic Traffic country b) Cross-Domain Interactions e.g. Road traffic data, OEM & extended eco system Country a) Controlled Security, code of conduct, policy enforcement needs some alignment Ericsson Jürgen Daunis FISITA Page 12

13 wireless access generations The foundation of mobile telephony Mobile telephony for everyone The foundation of mobile broadband Mobile broadband matured Non-limiting access to information and sharing of data anywhere and anytime for anyone and anything Ericsson Jürgen Daunis FISITA Page 13

14 Ericsson Mobility Report On the pulse of the Networked Society Source Ericsson (June. 2015) Mobile subscriptions by technology, Global mobile traffic: voice and data, Ericsson Jürgen Daunis FISITA Page 14

15 Critical MTC Communication Distance vs. Latency 1 s 500 ms Inter-substation comm. Process automation 200 ms 100 ms Substation-internal comm. Hot rolling mill control Tele-surgery Remote handling w/o haptic feedback Latency ~150 ms 20 ms 10 ms 3 ms Robot manufacturing cell/roundtable Autonomous driving Automated guided vehicle Remote handling with hepatic feedback (e.g. remote mining) 1 ms Drive Control (packaging, printing) 100 us Wind turbineinternal High speed motion control 2 m 10 m 100 m 1 km 10 km 100 km Ericsson Jürgen Daunis FISITA Page 15 Communication distance MTC = machine type communication

16 Range of Requirements Massive MTC Low cost Low energy Small TEXT data volumes Massive numbers Ultra reliable Very low latency Very high availability Critical MTC Sensors, actuators Capillary networks Traffic safety & control Tactile Internet Smart grid Industrial application Ericsson Jürgen Daunis FISITA Page 16

17 Telematics 3.0 Motivations OEM Customer Technology 3.0 Government & Regulatory ITS & Content Eco System Commercials Ericsson Jürgen Daunis FISITA Page 17

18 OEM Motivations Speed and innovation of new services Maintain control and ownership of customer intimacy High-quality, secure solution to avoid warranty costs, liability claims and brand damage Future business models might change Question existing business models and fill new business models before someone else does (protect business) Support OEM core business! Ericsson Jürgen Daunis FISITA Page 18

19 ITS & Content ECO System Motivations ITS: Make traffic smarter, better, safer, more efficient Solution needs to be e2e secure Content: Generate value from existing content, generate new content Establish new business models Google, Apple, Uber, etc. Get access to user data and monetize it Establish new disruptive business models Ericsson Jürgen Daunis FISITA Page 19

20 Commercials Ericsson Jürgen Daunis FISITA Page 20 Who will fund such a system? Do we believe in a central approach? Do we believe in involvement of public authorities on the business side? How to share the investments through all parties? Central global funding is unlikely

21 Customer Motivations Wants value through better services and functions Best possible service for a good price But: What a customer values is variable and will change over time Ericsson Jürgen Daunis FISITA Page 21

22 Government & Regulatory The industry would benefit from a global standard and legal framework but that s not likely to happen in time Lack of clarity around many regulatory topics especially on global level The industry cannot sacrifice competitiveness by waiting for standards or regulations Ericsson Jürgen Daunis FISITA Page 22

23 Telematics 3.0 conclusions Standardization will not be sufficient to enable a cross industry cooperative system based on different motivations of the parties and mismatch of innovation speed But some standardization is needed and existing (e.g. 3GPP, p, ) as baseline for cooperation New Technology (e.g. 5G, sensors, cloud, ) enable new service capabilities in balance with commercial reality Ericsson Jürgen Daunis FISITA Page 23

24 Telematics 3.0 Proposed Focus for OEMs Execution paradigm Global reach Flexibility & interoperability Reuse building blocks and use of existing enablers and technology -> reduce time to market Agile working model (not waterfall) Scalability and robustness Start to build aggregated industry islands that makes commercial sense and agree on security concepts and code of conduct Those islands then can be aligned and connected with other consortiums to build a global cooperative environment Ericsson Jürgen Daunis FISITA Page 24

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