Big Data Analytics for Intelligent Backhaul Networks

Transcription

1 Big Data Analytics for Intelligent Backhaul Networks Taking advantage of network insight in the world of SDN Petar Djukic Office of the CTO November 2015 Copyright Ciena Corporation All rights reserved.

2 Key takeaways

3 CIENA HELPS FACILITATE ON-DEMAND BUSINESS MODELS SO YOU CAN THRIVE IN A WEB-SCALE WORLD We enable cloud services on-demand by driving an ecosystem for open software control and by building the programmable packet-optical network to deliver those services Converged packet-optical and Ethernet platforms Automation of service creation, orchestration, and delivery across physical and virtual domains Professional services and technical services 1,300+ Serving 80% Aiding government, 5,000+ employees customers across of the world s largest web-scale providers, in 80+ countries North America, CALA, service providers Fortune 2000 EMEA and APAC enterprises, and other private network operators

4 +170, , % Ethernet-enabled macro cell towers in North America alone Served by Ciena packet solutions Ciena North American market share

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6 OP n Architecture enables web-scale capabilities SERVICES LAYER CONTENT SERVICE SYSTEMS COMPUTE SERVICE SYSTEMS ORCHESTRATION CONNECT SERVICE SYSTEMS BILLING SYSTEMS CONTROL LAYER CIENA NETWORK APPLICATIONS CUSTOMER APPLICATIONS OPEN INTERFACES PARTNER APPLICATIONS 3RD PARTY APPLICATIONS SDN CONTROLLER Connect Users to Content Connect Content to Content INFRASTRUCTURE LAYER

7 Observe and store Decision plane Act Connectivity Deep packet inspection Packet counters Physical layer SDN controllers Network orchestrators NFV orchestrators NMSs OSSs

8 Big-data analytics and SDN apps Observe and store Analyze Decide Act Connectivity Deep packet inspection Packet counters Physical layer Large-scale data processing Sift through all information isolate actionable information SDN apps Solve management problems to make money and/or save money SDN controllers Network orchestrators NFV orchestrators NMSs OSSs

9 Real-time analysis and decision making Operational efficiency Customer experience enhancement Precise marketing Congestion control Anomaly detection Alarm correlation Data visualization SLA optimization Overbooking Defragmentation Green networking Path computation Network planning Liquid spectrum Service bundling Service upselling Optimize demand Yield management Geo-analytics Price negotiation Revenue forecast Velocity decreases Variety increases Volume increases

10 Maximizes utilization while ensuring SLAs are met Maximizes revenue with price-based resource management

11 The whole is smaller than sum of its parts due to statistical multiplexing Network Provider Rising costs Flat or declining revenue Rigid network Cloud Web Content BW = CIR OTT service provider

12 Self-service portal Packet Overbooking Calculator Resource manager Connection request Resource estimate Requested bandwidth Bandwidth Historical usage Overbooking gain Required bandwidth Time

13 High throughput, Increased Congestion High throughput, No Congestion No Overbooking Global overbooking Fine-grained overbooking

14 Revenue Maximizer applies 40 years of established science and profit making to networking Deregulation and low utilization Lost profit due to de-centralization Brink of bankruptcy due to oversupply Agile on-demand networks and SDN 1970s 1980s 1990s Today Fixed pricing Minimize cost Dynamic pricing Maximize profit Manual pricing Automated pricing De-centralized resource management Centralized resource management Static network services On-demand network services $300 million increase in annual profit $150 million increase in annual profit $50 million increase in annual profit What is your profit goal?

15 Analytics Network demands Revenue maximizer User portal Path computation Network data Client DB Pricing engine Allocation engine

16 Capacity Booked revenue Foregone revenue $$$ $$ $ $$ $$ $ $$$ $$$ $$ $ Capacity $ $$$ Nesting Limits Booked revenue Foregone revenue $$$ $$ $ $$ $ $$$ $$$ $$$ $$ $ $$ $ $$ $

17 Bronze traffic is held back Gold and silver get through, increasing revenue Nesting limits inactive Nesting limits active

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