Joel Obstfeld Director of Engineering SP CTO team November Cisco and/or its affiliates. All rights reserved. 1

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Kristopher Preston
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Controller architecture that efficiently computes & fits applica9on instances onto the network 31.

3% SDN is just about network programability & new APIs 28.

1% SoDware that derives network topology from an applica9on 12.

2 Controller architecture that efficiently computes & fits applica9on instances onto the network 31.3% Switched network w/ more controllers & APIs to help virtualize the network 31.3% SDN is just about network programability & new APIs 28.1% SoDware that makes network orchestra9on concurrent w/ applica9on deployment 28.1% SoDware that derives network topology from an applica9on 12.5% SDN just adds computa9on & algorithms to a switched network 9.4% Sources: ACG Research, Cisco % 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 2012 Cisco and/or its affiliates. All rights reserved. 2

3 There are multiple SDN definitions which creates complexity are we even talking about the same thing? - Asian SP The biggest challenge is how to operationalize a network driven by software. Where would the NOC guys start? - US SP/Telco SDN s will become interesting when it offers, at a minimum, parity to today s network infrastructure. Until that time, we see no compelling use-case that SDNs enable - EMEA SP/ Telco We know that the network contains a wealth of data. If we can get it, how do we monetize it? - Asian SP 2012 Cisco and/or its affiliates. All rights reserved. 3

Research/ Academia Massively Scalable Data Center

support experimental SDN components in a production

insight into network traffic and enable optimization

Policy-based control and analytics to optimize and

orchestration - with security Network Slicing Network

delivery Private Cloud Automation Diverse

4 Research/ Academia Massively Scalable Data Center Cloud Service Providers Enterprise Flexibility to support experimental SDN components in a production network environment Customize with APIs to provide insight into network traffic and enable optimization Automated provisioning and programmable overlays Policy-based control and analytics to optimize and monetize services Virtualization, distribution and orchestration - with security Network Slicing Network flow management Scalable Multi-tenancy Agile service delivery Private Cloud Automation Diverse functionality required across segments 2012 Cisco and/or its affiliates. All rights reserved. 4

5 More efficient usage of network lower cost per unit while improving customer experience Need for faster service implementation Operationalize (and monetize) information already being collected in network elements Enable new services & revenue sources 2012 Cisco and/or its affiliates. All rights reserved. 5

Abstractions allow the definition of layered APIs and NPIs Enable multi-layer APIs across all elements, to integrate with operator

deployment modes, local and remote APIs Multiple Language Bindings and Virtualization options API Network Stats Rou,ng API Network

Tunnels API Service Path Forwarding Policy, QoS Debugging API Service Discovery NPI NPI NPI NPI NPI Address Mapping API API API API

7 Abstractions allow the definition of layered APIs and NPIs Enable multi-layer APIs across all elements, to integrate with operator development environments Accelerate development of network applications: Integrated stack from device to network Multiple deployment modes, local and remote APIs Multiple Language Bindings and Virtualization options API Network Stats Rou,ng API Network Topology Neighbor Discovery Device Capabili,es and Configura,on API Service Placement Packet Data- Path Access Interfaces and Tunnels API Service Path Forwarding Policy, QoS Debugging API Service Discovery NPI NPI NPI NPI NPI Address Mapping API API API API Example Abstrac,ons Diagnos,c Events Device focused abstrac,ons Network focused abstrac,ons 2012 Cisco and/or its affiliates. All rights reserved. 7

Virtualized Functions Consumer Apps DATA CENTER Pod Aggregation Backbone

Services Billing Svc Delivery Origin Server Encryption Pod Regional

Network Element Transcode Device Net Mgmt Services Transport Router

On the Go Home Enable optimal resource usage Enable higher quality

8 Virtualized Functions Consumer Apps DATA CENTER Pod Aggregation Backbone Network Element Off-Net Provider Network Element Video Processing Net Services Billing Svc Delivery Origin Server Encryption Pod Regional Network Element Transport Router Headend Transport Router ISP/ Partners Network Element Transcode Device Net Mgmt Services Transport Router Access Ethernet Fiber PON HFC Transport Router Off-Net Customers Business On the Go Home Enable optimal resource usage Enable higher quality services with increased service velocity 2012 Cisco and/or its affiliates. All rights reserved. 9

9 Billing systems if I can t bill, I can t get revenue How to interface dynamic services with billing systems premised on static services? The law how do the rules apply? As a customer eg. where is my data right now? As a provider eg. what requirements for traceability must I meet? 2012 Cisco and/or its affiliates. All rights reserved. 10

Transformation through Innovation

INSSPG-2921 Transformation through Innovation Sumeet Arora Senior Vice President/GM, SP Network Systems Service Providers Biggest Challenges Web scale breaks our current cost and design models. l don t