A Great Ecommerce Platform Does Not Guarantee a Great Customer Experience. Sharon Bell Director, Marketing CDNetworks

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1 A Great Ecommerce Platform Does Not Guarantee a Great Customer Experience Sharon Bell Director, Marketing CDNetworks

2 Agenda Overview and benefits of Ecommerce Platforms Ecommerce Platforms do not Address Site Performance The Revenue Impact of Slow Site Performance CDNs Allow Ecommerce Sites to Enter New Markets and increase revenue Reaching China with your Ecommerce website Who is CDNetworks

3 Ecommerce Platform must-have functionality Strong site management Content management Order management Merchandising tools

4 Ecommerce Platforms Animations and Video Detailed searching by category and price range Larger, enhanced images with zoom color swatching Interactive reviews Real-time inventory lookup

5 Reasons to Adopt an Ecommerce Platform Provide a rich user experience Offload site management Scale up to reach new markets If you are in the market, check out the reviews on Jon Gregiore s blog:

6 Fabulous Features Provide a great user experience finding, viewing, and evaluating merchandise But, ecommerce platforms do not address speed, performance and page load times especially the further away your customers are from the origin

7 Reaching global market with your brands Existing Datacenters Ecommerce Platform Content Delivery Network

8 Distance = Latency Download time (sec) Site performance degrades as distance increases Source: CDNetworks network monitoring POP latencies

9 Great Firewall Slower Websites 64kB object downloaded from Test agents inside of China Guangzhou (inside China) Hong Kong (outside China) 40% slower download time from Hong Kong!

10 THE IMPACT PAGE SPEED HAS ON REVENUE

11 IMPACT OF PAGE LOAD SPEED 2 SECOND RULE CONSUMERS EXPECT A WEB PAGE TO LOAD IN 2 SECONDS OR LESS Source: Forrester, Gomez, Kissmetrics

12 IMPACT OF PAGE LOAD SPEED 52% OF ONLINE CONSUMERS STATE PAGE LOAD SPEED IS TIED TO THEIR SITE LOYALTY Source: Forrester, Gomez, Kissmetrics

13 IMPACT OF PAGE LOAD SPEED 1 SECOND DELAY DECREASES VIEWS BY 11% & SATISFACTION BY 16% Source: Forrester, Gomez, Kissmetrics

14 IMPACT OF PAGE LOAD SPEED IN 10 SECONDS YOU CAN LOSE ALMOST 50% OF YOUR MOBILE USERS Source: Forrester, Gomez, Kissmetrics

15 IMPACT OF PAGE LOAD SPEED

16 IMPACT OF PAGE LOAD SPEED This Wal-Mart example, shows that seconds make a difference in conversions to sales and therefore revenue.

17 IMPACT OF PAGE LOAD SPEED SEARCH RANKINGS

18 WORD GETS AROUND FAST 44% OF ONLINE SHOPPERS WILL TELL THEIR FRIENDS ABOUT A BAD EXPERIENCE ONLINE FORRESTER RESEARCH

19 Why Does it All Matter? 11 seconds (Before) 2 seconds (After) Rest of World China

20 HOW CAN CDNETWORKS HELP?

21 Employ a Global Content Delivery Network Serving a global user audience from just one or two data center locations is difficult because of global Internet latency. Global CDNs deliver top performance at the best cost efficiency

22 Website Acceleration Overcomes inefficient internet Creates a Fast Secure Tunnel over the Internet Gets content closer to end users with origin and edge servers Quickly deliver websites globally No CAPEX for Hardware / Software Fully integrated and managed services

23 Ensure Site Performance With CDN DOWNLOAD TIME REDUCED FROM 1.3s to 0.48s! Without CDN With CDN 62% IMPROVEMENT!

24 Opportunity: 27% of all luxury goods are consumed by Chinese Shoppers. By 2015, they will account for 35% of all luxury goods sold. Challenges Bally launches bally.cn in 2011: Required optimization to comply with local regulations Rich media resulted in poor web performance Spotty in-country peering increased website latency Result: Bally Reduces Load Time By 81% Improving Online Shopping Experience in China

25 Opportunity: China has become the world s second-largest ecommerce market, with estimates that by 2020 the sector could generate $420bn to $650bn in online sales and equal that of the United States, Japan, the United Kingdom, Germany and France combined. Challenges Required a faster, more consistent online ordering experience in China Needed a CDN with strategically placed local infrastructure Wanted a partner with local presence for regulatory and content requirements Result: Tesco Reduces Load Time By 70% Gaining and keeping customers with a great user experience

26 Global Content Delivery Network Accelerating over 40,000 sites across 140+ PoPs around the globe Only Global CDN with a presence inside of Mainland China (25 PoPs) Integrated solutions: Performance, Security and Scalability Industry leaders in reaching emerging markets

27 Get your Godiva Chocolates at the CDNetworks booth while they last! Thank you! Contact CDNetworks Join us for our roundtable on Wednesday at 11:20!

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