Moving to dynamic utility Storage for cloud computing Craig Nunes

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1 Moving to dynamic utility Storage for cloud computing Craig Nunes Vice President of Marketing HP Storage

2 Storage workflow in an unpredictable world 1 Store Massive scale, virtualized, app proliferation, risk 3 Manage Too many tools & people, Not enough info or time 2 Optimize 4 Protect Utilization <30% Must reduce costs More data, more copies, more risk, less time 2

3 Store: Handling consolidated, unpredictable workloads Challenges Massive workload consolidation Unpredictable applications Workload mobility Critical technologies System-wide striping, Mesh active design Mixed workload support Storage federation 3

4 Storage architecture born for the cloud System-wide striping Data writes striped across all system resources Mesh-active controller design Each volume active on every controller Mixed workload optimization Split control and data paths with 4th gen ASIC Storage federation with HP Peer Motion Non-disruptive volume movement between systems 4

5 Response Time (ms) Why it matters: Performance and VM Density EMC CX3-40 IBM DS8700 NetApp FAS3170 Pillar Axiom 600 IBM DS5300 IBM DS8300 Turbo 3PAR F400 HDS AMS 2500 HDS USP V 3PAR T800 HDS VSP 3PAR P , , , , , , , , , ,000 5 This chart reflects single non SSD storage array system SPC-1 performance. SPC-1 Online. SPC-1 IOPS

6 Double VM density - GUARANTEED! Performance and VM density optimized Multi-tenant design Hardware-based integration with VMware VAAI Cloud Service Provider Cloud Service Provider Financial Services Firm 6 *as compared to legacy storage arrays

7 Optimize: Resource constraints demand higher efficiency Challenges Legacy provisioning models New disk technologies Critical technologies Thin storage provisioning Automated data tiering Wasted capacity Wasted capacity Written data Wasted capacity Written data Written data Written data Written data Written data Buffer pool 7

8 Online Travel Company: The AO impact We no longer compromise between fast and expensive fiber channel or slower but cheaper SATA Overall cost/gb is lower All volumes have the same low latency Operational decisions are simplified -Ken Kirchoff, priceline.com 8

9 HP 3PAR thin built-in & tiering technologies Start thin: built-in vs. bolt-on 16k reservation; less provisioning dedicate on write Get thin: 50-percent guarantee In-line zero detect thin conversion from any array Stay thin: transparent re-thinning Continual 16k reclamation w/app. Integration Adaptive optimization: policy-based tiering Block, sub-lun tiering with no pool required Block sub-lun tiering SSD FC SATA 9

10 Terabytes (including RAID 5 Overhead) Why it matters: Savings and data center life Thin technologies reduce cost and power at Terremark Storage capacity savings: 532 vs. 105 TBs Projected power savings: $1.8 million over four years Impact of Terremark storage virtualization & thin provisioning strategy 0 System Allocated Written 10

11 Manage: Speed of deployment is primary cloud driver Challenges Virtualization/Cloud = clustered environment (e.g. VMware) Clustering multiplies manual storage provisioning overhead Critical technologies Autonomic management Rapid provisioning and change management 11

12 Provision and manage change in seconds Autonomic Provisioning at Cloud Speed Autonomic Host Group Autonomic Volume Group Spend up to 90% less time managing storage HP 3PAR Autonomic Groups 3 clicks and 60 seconds to fully create and provision multiple volumes to multiple servers 12

13 Protect: Current strategies lack cloud-scale Challenges Incompatible technologies Multiple dedupe/rehydration cycles Complex to manage Limited performance and scale Risk due to lack of high availability Critical technologies Deduplicate data anywhere Deduplicate once and never rehydrate Manage centrally Scale-out performance and capacity Built-in high availability 13

14 Big, fast, smart backup for Big Data and Cloud HP StoreOnce enables the worlds fastest deduplication solution StoreOnce B6200 scale-out deduplication system and StoreOnce Catalyst technology for industry leading 100TB/hour backup Federated deduplication enables processing on servers or target devices for flexibility and data mobility without rehydration Manage StoreOnce functions directly from Symantec or HP Data Protector HP Data Protector is now Autonomy IDOL10 enabled for meaning-based protection and includes secure integrated cloud backup 100TB/hr. Backup Speed: B6200 with StoreOnce Catalyst 14 40TB/hr. Native Backup AND Restore Performance 75% less $ TCO: Lower dollars per TB per hour vs EMC

15 HP has a multi-year advantage vs. the competition NEW EMC DD990 with Boost Introduced on May 21, 2012 vs. StoreOnce B6200 with Catalyst 3x 5x Yes 75% Less NO 31 TB/hr. 7.5 TB/hr. 15 Autonomic Restart High Availability 100TB/HR Backup Speed Symantec or Data Protector 40TB/HR Restore Speed Native VTL w/o offload Any Backup Application Lower $ per TB/hour

16 HP Storage can help you master the cloud Store Designed for unpredictable workloads. Double VM Density per server Guaranteed! Manage Autonomic and orchestrated. New services in minutes Optimize Start thin, get thin, stay thin. Reduce capacity requirements by 50% - Guaranteed! Protect StoreOnce and never rehydrate. Leading performance and availability to minimize business risk 16

17 Thank you!

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