Eshwar Pittampalli, Ph.D. Director, Market Development Open Mobile Alliance (OMA) Carriers and the M2M Ecosystem

Transcription

1 Eshwar Pittampalli, Ph.D. Director, Market Development Open Mobile Alliance (OMA) Carriers and the M2M Ecosystem

2 CSPs in OMA (in alphabetical order)

3 M2M Ecosystem Players Chipset vendors Module vendors Device vendors Application developer Connection providers Service providers Service distributors Industry, Enterprises, Consumers Chipset vendors: e.g.qualcomm, Infineon, Texas Instruments, ST Ericsson Module vendors: e.g. Telit, Centurion, Novatel, Sierra Wireles Device vendors: e.g. Electric meters (M2M) Service developers Connection providers Service providers Service distributors

4 What roles can the carriers fulfill in M2M? Chipset vendors Module vendors Device vendors Application developer Connection providers Service providers Service distributors Industry, Enterprises, Consumers Connection Only Connection + Platform Connection + Platform + M2M Service E2E System Integration/Deployment The above scenarios are not exhaustive. For example, it is possible for a CSP to provide Connection plus M2M Service (w/o Platform).

5 Should carriers facilitate distribution beyond their footprint? Yes Global City There are already Alliances to address this issue: Global M2M Association (Telecom Italia, Deutsche Telekom, Orange, Telia Sonera) M2M World Alliance (NTT DoCoMo, Etisalat, KPN, Rogers, SingTel, Telefonica, Telstra, and VimpelCom) Dedicated business units to address M2M needs (Telefonica, Telecom Italia, etc.) CSPs have services with global reach Automotive and consumer electronics Some operators rely on their global network coverage with partner networks to fill in the gaps. Have partnerships with neighboring country CSPs

6 Which verticals depend most heavily on Carriers? Some vertical industries that depend on Carriers are: Regulatory: emergency call, regulated games (Video lottery, poker), electric/gas metering, etc. Automotive: performance monitoring, maintenance, infotainment, remote assistance, emergency alerting i.e. as emergency in case of crash Tracking: Shipment, Fleet Smart Metering: Utilities - gas/electrical meters; Healthcare: Legal compliance, Healthcare and technology providers partnerships

7 How should M2M ecosystem players work together to deliver full service strategies? Carriers must develop Partner/Vendor partnerships to address niche markets (off-deck services) Develop M2M standard complaint ecosystems (through SDP, PaaS layer, certification environment, etc.) to reduce the cost of development and foster execution Exploit partnerships with government agencies (municipalities, districts) for smart-city services offerings Support standardization initiatives (onem2m, ETSI M2M, OMA) Service Layer/Network Layer/Device Layer

8 Summary The M2M connectivity is not the only role CSPs can play. They can expand by leveraging their proven core competencies in areas such as: Partnerships Partnerships Device compliance Network deployment, commissioning and maintenance End to end system integration On-board/Off-board services offerings NOC/Customer support

9 Thank You!

10 Fredrik Åkerlind EVP Worldwide Sales Telenor Connexion Carriers and the M2M Ecosystem

11 Slow ramp up Sound business cases terminated Regulations strongest driver

12 Business case? Scalability? Operations?

13 We need to; Lower the barrier! Take more responsibility!

14 Central piece of the solution Experienced in operations Global reach

15 Monetizing data over time? Revenue needed to deliver desired QoS?

16 Partnerships are key! Standards need to be in place Customer experience!

17 Fredrik Åkerlind. EVP Worldwide Sales Telenor Connexion

18 Carriers and the M2M Ecosystem Rene Sotola VP, Global Communications Sector, Mobility & IoT

19 CGI External Recognition for M2M Systems Electric vehicle charge point service: E-lead won a COMPUTERWORLD award IBOR: Won the Dutch ICT Office Environment Award Helsinki trip planner: Second most valued internet brand in 2009 and 2010 EMO vehicle emissions monitoring solution: One of ten game-changing solutions to combat climate change Global Mobile Awards 2011 CiMS has been shortlisted as one of the finalists in the category Best Mobile Innovations for Utilities European M2M Platform Provider of the Year 2012 Frost & Sullivan: Oct 2012 Renewable energy for EDP: Technology Innovation of the Year Award for Excellence in Renewable Energy 2011 Energy saving for VEAB: European Utility Award for Customer Excellence IET Innovation Awards 2011 EMO chosen from over 400 entries as a finalist in the Transport category. Product/Service Award In 2011 EMO wins the Golden Peacock for Innovative Product/Service Market facing innovation: Hygeia wins Runner Up at NASSCOM Innovation Awards 2012

20 Market And Supplier Ramifications Promising nascent market Synergies with other growth areas (mobility, cloud, health, utilities, public domain) But Enterprise/gov t IT overwhelmed trying to do more with less Many candidate areas for investment M2M ecosystem complexity Supplier long tail can slow down adoption due to risk and complex pricing Pay as you grow desire yet SaaS nascent also

21 The M2M Ecosystem Application and portal layer Web services Portal Applications Interface Service enablement layer Order Orchestration, Billing, Collections Servic ce managem ment Data warehouse Analytics Provisioning Interface Business rules engine Device connection management Status and reporting Asset management Data processing Data Security and policy man nagement Connectivity management Bearer management Device management Fixed, GSM, CDMA, WifI, satellite etc

22 Convergent M2M Mass Data Billing Full single M2M offering versus module subsets Different M2M module price Volume of use Peak/off-peak use Partner revenue and settlement HA, DR, SLAs M2M Applications M2M Applications M2M Applications Service enablement stacks, load balancing, security, HA, DR, SLAs M2M Service Enablement M2M Service Enablement M2M Service Enablement Networking, CPU type/usage, server type, DASD capacity/type, HA, DR, SLAs, space, power, sysadm Connectivity Platform Connectivity Platform Connectivity Platform

23 Cybersecurity Is Key Cyber Attack Process Reconnaissance Scanning System Access Malicious Activity Exploitation Cyber Attack Planning Cyber Attack Design Cyber Attack Initiation Phone Home Feedback Phone Home Feedback Attack

24 Partnership short tail, decrease in complexity Enablers: cybersecurity, automated provisioning, mass data billing, BI, privacy etc. Agility: Internet speed, on demand service Attractive business models What Should You Look For? M2M ecosystem coverage & trust

25 Conclusion It s not the strongest of the species that survive, nor the most intelligent; it is the one that is the most adaptable to change. Charles Darwin

26 Supplemental Materials M2M: White papers: Addressing the challenges of cloud order orchestration and provisioning Cloud billing: The missing link for cloud providers CSPs in the next decade: 26