20% by 2020 ANNUAL SPONSORSHIP PROPOSAL

Transcription

1 20% by 2020 ANNUAL SPONSORSHIP PROPOSAL

2 TABLE OF CONTENTS INTRODUCTION 2 WHAT IS THE ATLANTA BETTER BUILDINGS CHALLENGE? 3 WHO WILL PARTICIPATE? 4 FOUNDING PARTNERS BUILDING PARTICIPANTS WHO WILL THE BETTER BUILDINGS CHALLENGE REACH 5 SPONSORSHIP OPPORTUNITIES 6

3 The City of Atlanta is committed to meeting the goals of this challenge by upgrading building energy performance by a minimum of 20 percent by I am proud that the Better Buildings Challenge is supported by so many Atlanta businesses and organizations, and I am particularly pleased that we have already exceeded our goals in the first phase of this vital sustainability initiative. Mayor Kasim Reed, City of Atlanta We are pleased to see such an enthusiastic early response to the Atlanta BBC from these Downtown property owners. These buildings are leading the way in our mission for long-term sustainability in Downtown Atlanta. AJ Robinson President, CAP/ADID INTRODUCTION In a continuous effort to ensure economic and environmental prosperity for Downtown Atlanta, Central Atlanta Progress (CAP) and the Atlanta Downtown Improvement District (ADID) along with the City of Atlanta and many other Founding Partners, launched the Atlanta Better Buildings Challenge in November The Atlanta Better Buildings Challenge (Atlanta BBC) is a nation-leading public/private initiative. The goal of the Atlanta BBC is to reduce energy and water consumption by at least 20% in participating buildings across Atlanta by 2020, with a primary focus on a 400-block area in the city s Downtown central business district. The Atlanta BBC will utilize substantive energy and water efficiency upgrades of municipal, university, hospitals and commercial buildings as a means of fostering new business opportunities, and creating more sustainable footprints. For more information, visit Founded in 1941, Central Atlanta Progress is a private, not-for-profit corporation that strives to create a robust economic climate for Downtown Atlanta. With a Board of Downtown s top business leaders, CAP is funded through the investment of businesses and institutions. In 1995, CAP formed the Atlanta Downtown Improvement District, a public-private partnership funded through a community improvement district in which commercial property owners pay special assessments to support capital projects and programs. Together, CAP and ADID are committed to building a sustainable Downtown as the green heart of the Atlanta region - a vibrant community with strong leadership and an environmentally sustainable mission. By fostering a marketplace for building energy and water efficiency, the Atlanta Better Buildings Challenge provides the perfect platform for your company to connect with building participants as they strive to reach their energy efficiency goals. Here s your chance to join the sustainability leaders of Atlanta. Become an inaugural sponsor today!

4 PROGRAM MODEL WHAT IS THE BETTER BUILDINGS CHALLENGE? ENERGY BENCHMARKING Create awareness amont building owners of their energy and water usage and related EE opportunities PROJECT FINANCE Provide access to powerful and attractive financing models OVERVIEW Initiated by Mayor Kasim Reed s Office of Sustainability and in support of the City s Power to Change sustainability plan, the Atlanta Better Buildings Challenge ( Atlanta BBC ) is a nation-leading public-private initiative. The goal of the Atlanta BBC is to reduce energy and water consumption by at least 20% in participating buildings across Atlanta by 2020, with a primary focus on a 400-block area in the city s Downtown central business district. The Atlanta BBC will utilize substantive energy and water efficiency (collectively EE ) upgrades of municipal, university, hospital, and commercial buildings as a means of freeing up business capital for more productive uses, stimulating growth for communities, fostering new business opportunities, and creating more sustainable footprints. Buildings participating in EE upgrades will initially exceed 20 million square feet, with broader participation expected over the next few years. The Atlanta BBC was launched in June 2011 at the Clinton Global Initiative as one of the inaugural projects of the US Dept. of Energy s Better Buildings Challenge program. Atlanta will compete with Los Angeles, Denver, Sacramento, Washington, DC and Seattle in the national initiative. PUBLIC-PRIVATE PARTNERSHIP PROJECT IMPLEMENTATION Enable implementation of EE improvements identified through building assessments SAVINGS PAYBACK Achieving the goals of the Atlanta BBC will result from the collective efforts of a growing public-private partnership. Founding Partners are listed below. VALUE PROPOSITION The Atlanta BBC s strength centers on its ability to convene a team of top-qualified partners to maximize upgrades of participating buildings. Access to Capital / Emerging Finance Models Via Atlanta BBC and traditional channels Access to Education, Data and Technical Support Via partners, local to national Access to Public Recognition Marketing and PR exposure identifying your organization as a leader in energy and water efficiency. Energy and water utility savings repay project investment

5 ATLANTA BBC FOUNDING PARTNERS City of Atlanta US Department of Energy White House Council for Environmental Quality General Services Administration Georgia Environmental Finance Authority Central Atlanta Progress and the Atlanta Downtown Improvement District Sustainable Atlanta Southface AGL Resources Davis, Pickren, Seydel & Sneed Georgia Power Kendeda Fund Turner Foundation Energy Future Coalition US Green Building Council of Georgia International Knowledge Research Center for Green Building JR Hipple & Co. Reputation Management Emerald Cities of Atlanta Heery International The University Financing Foundation Invest Atlanta BLT Sustainable Energy, Inc. WHO WILL PARTICIPATE? The Atlanta Better Buildings Challenge is open to all Atlanta Property owners, including office, retail, education, municipal and hospital facilities with a primary focus on the Downtown central business district. CURRENT BUILDING PARTICIPANTS AS OF JANUARY 2012 The Coca-Cola Company Georgia Tech Research Institute Mandelis, LLC City of Atlanta AmericasMart Turner Properties Legacy Property Group Epsten Properties, LLP Georgia World Congress Center GSA Summit Building Atlanta Spirit Spelman College Fulton County Luckie Street Properties Cousins Properties Georgia Power Company Morehouse School of Medicine Jamestown Properties Parkway Properties Jones Lang LaSalle Clark Atlanta University Richard Bowers & Co. Georgia State University Jackson Oats Shaw CRE Hartsfield Jackson International Airport CNN Center/Omni Hotel Embassy Suites Centennial Olympic Park Ponce City Market Georgia Dome Philips Arena Portman Management Company Grady Health System Lincoln Property Company

6 Communications from the Atlanta Better Buildings Challenge will reach a broad audience that includes property owners, service providers, financing institutions and municipalities. WHO WILL THE BETTER BUILDINGS CHALLENGE REACH? Description: Robust portal for news, events and information about the Atlanta Better Buildings Challenge. Features include participant roster, national Better Buildings Challenge updates, local events and energy efficiency case studies. Traffic: The website receives an average of 2,184 hits per month. E-NEWSLETTER Description: Monthly electronic newsletter highlighting Atlanta BBC events and activities. Dates: Monthly EDUCATIONAL SEMINARS Description: Exclusive events for Atlanta BBC participants that highlight best practices in building energy and water efficiency Audience: Atlanta BBC participants (property owners and facilities staff) 2012 CAP/ADID ANNUAL MEETING Description: Breakfast meeting providing insight into the future of Downtown; featuring updates on the Atlanta Better Buildings Challenge Sponsorship benefits include: Branding on all promotional collateral and recognition at the event. Date: March 2012 Audience: 1,300 business, civic and community leaders For more information contact: Lauren Dufort Director of Sustainability, Central Atlanta Progress 50 Hurt Plaza Suite 110 Atlanta, GA LDufort@atlantadowntown.com 2012 DOWNTOWN DEVELOPMENT DAY Description: Economic development forum, including panel discussions, a trade expo and tour of Downtown developments and an update on the Atlanta Better Buildings Challenge Date: November 2012 Audience: 600 business leaders, elected officials and media representatives Frequency: Daily Audience: 4,228 followers as of February 2012 FACEBOOK- DOWNTOWN ATLANTA Frequency: Daily Audience: 3,346 Fans as of February 2012 Insights: Fan base is made up of 62% female and 37% male; median age group is year olds.

7 SPONSORSHIP OPPORTUNITIES Become a sustainability industry leader. The Atlanta Better Buildings Challenge provides a unique and captivating way for sponsors to reach key audiences. We offer three levels of sponsorship that can be customized to effectively achieve your company s marketing objectives. Additionally, we are open to exploring customized sponsorship arrangements upon request. Annual Levels and Benefits PLATINUM GOLD SILVER $25,000 (1) $10,000 (2) $5,000 BRONZE $2,500 Logo placement and link to company website on Atlanta BBC website Logo placement and link to company website on Atlanta BBC monthly newsletter Opportunities to provide subjectmatter content for Atlanta BBC newsletter and website Logo featured at CAP Downtown Development Day (November 2012) plus complementary trade show booth Logo featured at CAP Annual Meeting (March 2012) Logo featured in Building Assessment Summary Reports in applicable service category Sponsor recognition at all Atlanta BBC educational seminars for 2012 (print materials) Primary source of quotes in program related press releases Atlanta BBC Buyer s Guide logo placement Complimentary Admission to all Atlanta BBC ticketed events including: CAP Annual Meeting Downtown Development Day Other BBC events TBD Banner Ad; Premium Logo Banner Ad; Premium Logo Secondary Logo Secondary Logo Announcement; Premium Logo Banner Ad; Premium Logo (1) Limited Number Available; Category Exclusivity; Right of first refusal (2) Category Exclusivity (3) Multi-year sponsorship opportunities available upon request Secondary Logo Secondary Logo

8 SPONSOR LEVEL Return completed sponsorhip form to Lauren Dufort via or fax. To take advantage of this sponsorship opportunity, please submit this form by or fax. Upon receipt of this written intent to accept a sponsorship package, an invoice and sponsorship agreement will be issued, along with instructions regarding logos, signage and other sponsor supplied items. DATE Lauren Dufort Director of Sustainability, Central Atlanta Progress 50 Hurt Plaza Suite 110 Atlanta, GA (p) (f) LDufort@atlantadowntown.com COMPANY NAME (as it should appear on all recognition materials) ADDRESS CITY STATE ZIP CODE PHONE CURRENT CAP MEMBER? YES NO SPONSOR LEVEL (select one) PLATINUM GOLD SILVER BRONZE SIGNATURE SUBMITTED BY