Alex JH Hong Director of Marketing Oracle Korea

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2 Alex JH Hong Director of Marketing Oracle Korea

3 If you want good information, you have to spend less. Larry Ellison at Oracle World

4 Customers are now focusing on Return On IT. Carly Fiorina at Oracle World

5 Wild Ride (1) KOSPI for last 5 years

6 Wild Ride (2) KOSDAQ for last 1 year

7 Understanding Business Drivers

8 Operational Paradox

9 Cost vs Investment

10 Address Business Pain Operational inefficiency Incomplete customer data Decision based on guesswork Reduced IT Budget Unpredictable environment Weak alignment between IT and Business and so on.

11 The IT Challenge Technology Spend Differentiating The Business Cost Of Doing Business Operational systems Competitive advantage

12 The IT Response Competitive advantage Savings Technology Spend Operational systems Competitive advantage Operational systems

13 IT Economics Internal Staff 34% Facilities/Other 3% Hardware 20% Data Communication 7% Software 17% Voice Communication 5% IT Services 14% 48% of Budget Spent on Technology Management Source: Gartner, 2001

14 The more robust the infrastructure, the greater the total benefit... Flexible infrastructure produces greater productivity and lower TCO across the stack. -Nicholas Gall Vice President META Group 2002

15 Unbreakable Infrastructure

16 Unbreakable Software Infrastructure

17 Unbreakable Software Infrastructure Central Repositories Manage All Your Data

18 Benefits of Centralizing Data Better Performance Scalability Lots of data Lots of users Reduced Hardware Easier to Manage

19 Unbreakable Software Infrastructure Application Infrastructure Manages Business Flows

20 Benefit of Standardized Architecture Rapid Development Rapid Deployment Quicker Integration Less Cost

21 Unbreakable Software Infrastructure Secure Multi-Channel Access For All Your Users

22 Benefits of Multi-Channel Access All Users, Anywhere, Any Time Rapid Access to Information Better Security and Privacy

23 Unbreakable Software Infrastructure Performance Scalability Reliability Security Manageability

24 The Road to Make Affordable EXIT Cutting Costs

25 Cut Costs Now With Unbreakable Software Lower your database costs Save through server consolidation Reduce hidden costs

26 Cut Costs Now With Unbreakable Software Lower your database costs Save through server consolidation Reduce hidden costs

27 How Can I Lower My Oracle Costs? Low Sticker Price Oracle9iDB Standard Edition Low Cost Platforms Wintel and Lintel Reduce Support & DBA Costs Oracle Support

28 Oracle9i Database Standard Edition Perfect for: Departmental server of large enterprise Small/medium business applications Easy Upgrade to Enterprise Edition Oracle9i Personal Edition Oracle9i Standard Edition Oracle9i Enterprise Edition

29 Cut Costs with Named User Licenses Assumes 5 Users Initial License Cost Oracle9i Database SE $1,500 Microsoft SQL Server 2000 SE $1,490 Upgrade Cost Support Cost $ 225 $ 105 $ 373 $ 245 per incident Total $ 1,830 $ 2,108 Install As Many Databases As You Want Same Unbreakable Database Engine as EE

30 Unbreakable Windows Technology Leader First and fastest database on Windows First and only real database clusters 15 security evaluations Market Leader #1 Oracle platform (units) #1 development platform

31 Unbreakable Linux Technology Leader First and fastest database on Linux First and only real database clusters Oracle/Red Hat Partnership Market Leader Most popular database on Linux Voted #1 by Linux Journal editors

32 LG Card Purpose: LG Point management & Event Mail blasting Workload: 3,400 concurrent mails to LG Card Members Solution: Oracle8i Standard Edition on Free BSD Result: Lower TCO, effective reliability and availability We have several low-end servers for specific purpose like LG Point management. Oracle Standard Edition is suitable solution for small and medium dedicated jobs Suk-Jae Lee Project Manager LG Card

33 Onnuri Drug Store Franchise Company: Onnuri Drug Store Franchise (Onnuri Pharmacy) Retires Sybase DB; Implements Oracle9iDB on Windows Workload: Individual or integrated sales information management of 1,500 Onnuri Pharmacies Requirement The reliability and Transparency of data Integrated Sales Information management of all stores Solution Main Server in HQ: Oracle Standard Edition Server in store : Oracle Personal Edition

34 Cost Reduction: Staff Efficiency Internal Staff 34% Facilities/Other 3% Hardware 20% Data Communication 7% Software 17% Voice Communication 5% IT Services 14% 48% of Budget Spent on Technology Management Source: Gartner, 2001

35 Upgrade to Oracle9i Database Oracle8i Database Oracle9i Database Total Configuring Monitoring Managing Tuning Training DBA Days Per Week Increase DBA productivity by 40%

36 Cut Costs Now With Oracle9i Database Lower your database costs Save through server consolidation Reduce hidden costs

37 Problem: Server Sprawl Too Many Servers Databases, , file & print, data marts Escalating IT costs Never ending installs, patches, upgrades Poor quality of service and system downtime Difficult and expensive to manage and secure Inhibited View of Your Business No single view of truth

38 Solution: Server Consolidation Lower IT Costs Centrally manage fewer systems Unlimited scalability with Oracle clusters Better Information Reduced Complexity More effective search Security fewer doors to lock Don t Buy Twice What You Need Pay as you grow

39 Oracle9i Real Application Clusters Start small, incremental growth with unlimited headroom Works with ALL applications Scalable AND fault tolerant NO downtime to add servers and disk

40 How to upgrade SE to EE Back up the database De-install the SE software Install the EE software If you have an existing DB, point your ORACLE_SID to this pre-existing database Start up the database Run the catalog.sql and catproc.sql scripts, as usual

41 Problem: Too Many Independent Data Marts ETL Processing Independent Data Marts Marketing Finance Sales High administration costs Inconsistent information Limited analytical flexibility

42 Solution: Data Mart Consolidation ETL Processing Enterprise Data Warehouse Dependent Data Mart Marketing Finance Sales Tremendous cost savings Single version of the truth Faster business decisions

43 Cut Costs Now With Oracle9i Database Lower your database costs Save through server consolidation Reduce hidden costs

44 Problem: Downtime Sector Downtime Impact On Line Trader Portal Provider On Line Trader Telecoms Air Traffic Control 4 * 5-hour 5 outages 24 hour outage 4 * 4-hour 4 outage Network outages Failed upgrade 22% drop in stock price $80m in new infrastructure $70m in new infrastructure Lost revenue & customers Flight delays & cancellations Revenue from eliminating downtime would pay for entire nonstop infrastructure - Forrester Research Inc.

45 Do you have a Disaster Recovery Plan? A survey of IT managers, revealed that over 60 percent of businesses surveyed did not have a basic plan to mediate the effects of a disaster, should one occur. -- Gartner Group,2001

46 Oracle9i Database: Can t Break It Protect from ALL Forms of Failure system failure storage failure site failure human error Near Elimination of Planned Downtime Makes All Applications Unbreakable Achieve Higher Availability in Days

47 The Cost of Security Breaches 90% detected computer security breaches in the past year. 80% acknowledged financial losses due to computer breaches. -- CSI/FBI Computer Crime and Security Survey, 2002

48 Unauthorized Access or Misuse % of Company Web Sites - CSI/FBI Computer Crime and Security Survey, 2002

49 Oracle9i Database: Can t Break In Security Challenges Criteria Oracle IBM DB2 Microsoft SS2000 TCSEC, Level B TCSEC, Level C ITSEC, levels E3/F-C ITSEC, levels E3/F-B Common Criteria, level EAL Russian Criteria, levels III, IV FIPS 140-1, 1, level TOTAL

50 Hidden Cost Cutting Features of Oracle9i Database Advanced Queuing Reduce integration costs Rich interoperability with legacy products Transparent Gateways Provide a consolidation roadmap Access all DBs (Oracle and non-oracle) with a single programming model Table Compression Reduce storage costs for Data Warehouses 3X to 5X compression ratios Automatic Tuning and Server Management Better performance with less worry Know the impact of DBA operations before they happen

51 Consolidate Data Integration Phased Consolidation Integrate, then migrate Consolidate, then retire Messaging Sources MQ Series XML Oracle Advanced Queuing (AQ) TIBCO Oracle Transparent Gateways Non-Oracle Data Sources DB2 Informix Sybase

52 Oracle9iDB Table Compression Reduce storage costs by shrinking DW size Compress at Table or Partition level All DDL/DML commands are supported Can reduce total DW size by 2/3 Table # Blocks Uncompressed # Blocks Compressed Ratio Fact Table (one partition) Aggregate table # Aggregate table # Small sample CPG DW (40GB)

53 Oracle9iDB Server Manageability Intelligent, Dynamic, Self-Tuning memory time Intelligent Advisors Buffer Cache Shared Pool Usage SQL Execution Memory Mean-Time-To-Recover Dynamic Memory Management Storage Management Oracle-managed files Automatic Segment Space Management System Managed Undo

54 Cut Costs Now With Unbreakable Software Lower your database costs Save through server consolidation Reduce hidden costs

55 The Road To Survival Lay a Foundation For the Future

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