HARMONY Branding Guidelines BRANDING GUIDELINES

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1 12 BRANDING GUIDELINES

2 TOON BOOM HARMONY Toon Boom Harmony is the animation software used by studios and individuals worldwide. It is the fastest-evolving animation software, with the most advanced feature set, built from the ground up based on feedback from users like you. Harmony is Ideal for animation studios, game studios, 2D animators/freelancers and universities. The new Harmony 12 offers: Light Shading, Add automatic tones and highlights to your characters - save huge amounts of time over manual methods. Game Engine Compatibility, Export characters and animations at multiple resolutions to the popular Unity game engine. Import 3D, Import more 3D formats to add dimensionality to your productions or use as references for hand drawing. Faster than Ever, Harmony 12 delivers enhanced rendering speed, as well as real-time visualization of deformers and special effects. Deformer Improvments, Bend, squash and stretch your characters more easily than ever. Bitmap Brush Improvments, Dual-brush and other improvements make Harmony even better for organic and expressive drawing. OpenFx Support, Apply new special effects like lightning or dramatic warps to your next production. BENEFITS AND KEY POINTS ACCELERATE YOUR ART Harmony is the most expressive and yet, efficient, software ever created for animation that s why it s the industry standard. More studios use Harmony than any other 2D animation software. EVERY ARTIST Toon Boom Harmony is designed for creative expression, and can be used by professionals and enthusiasts alike. Whether you are a hobbyist, a freelancer or work in a studio, Harmony is ideal for your next project. PRODUCTION PROVEN Harmony is packed with drawing, painting, and animation tools that let you create any style of animation. It s fully equipped for production of traditional, paperless and cut-out style animation. EVERY STYLE Discover the gold standard by which all 2D animation software is judged. Harmony combines artist-friendly drawing and animation tools with stunning efficiency to deliver a uniquely powerful creation experience. 2

3 GENERAL GUIDELINES Visual space should be clean and free of distractions. A single visual with a generous amount of white space is preferred for any advertisement. MESSAGING A Harmony message focuses on a single, prominent title, plus a possible subtitle or a small amount of supporting text. 3

4 COLOUR PALETTE When representing Harmony, use grey text on a white canvas. Colour may be used for titles, use official Harmony colours when designing for Harmony. Use Toon Boom colours when referring to Toom Boom Products as a whole. Colour palettes can be found in MCCS > Marketing > Harmony > Product Identification > Print Images OR Web Images OR Toolkit PREMIUM BLUE #0064B1 ADVANCED BLUE #00A8E5 ESSENTIALS BLUE #64C6DC HARMONY GRAY # CMYK 92,62,0,0 CMYK 72,16,0,0 CMYK 56,2,12,0 CMYK 0,0,0,90 RGB 0,100,177 RGB 0,168,229 RGB 100,198,220 RGB 65,64,66 FONT SET For print, web, videos and PDF advertising, including datasheets and advertising, all Toon Boom professional products use the Avenir font family. Web layouts should follow the above guidelines. Fonts can be found in MCCS > Marketing > Corporate > Fonts MAIN TITLE AVENIR LIGHT 35 ALL CAPS SUBTITLE AVENIR 65 ALL CAPS Regular body text uses Avenir Light 35, point size is generally 10 or 11, and usually grey (C0,M0,Y0,K90). Bold may be used to highlight certain words, but not whole sentences. EXAMPLE: Learn more at toonboom.com/harmony 4

5 THE HARMONY LOGO There are two official Harmony logos, A vertical and a horizontal logo, each with three colour versions (six total): Colour version, for use on a white background (preferred). Black version, for use in the case when colour and white are not an option. White version, for use on a dark or coloured background. Logos can be found in MCCS > Marketing > Harmony > Product Identification > Logo VERTICAL LOGOS HORIZONTAL LOGOS 5

6 HARMONY EDITIONS There are three edition logos, each with their own logos in vertical as well as horizontal. Each logo has a colour, black, and white version. Most of the time, you should use the colour versions, and only in situations where colour is not allowed, use the black or white ones. VERTICAL EDITION LOGOS HORIZONTAL EDITION LOGOS 6

7 LOGO SPACING The Harmony logo should not be crowded. Be sure to always leave space around the logo for maximum visibility. Here are some general guidelines to follow for the space surrounding the logo, but more should be given for optimal visibility. The H is used to show the spacing between elements. ICON The Harmony icon is the 3 triangle peices of the Harmony logo. If you need to use the edition icons, do so, but try to use the family icon more. The more it gets used, the better but remember to leave ample whitespace. Desktop (modular) icons are also available. Do not use modular icons for general representation of Harmony. Modular icons may be used when appropriate for describing modules. Product icons can be found in MCCS > Marketing > Harmony > Product Identification > Icon Product 7

8 DECORATIVE ARTWORK Triangles are the theme of the logo, so you may use geometric triangles to make a visual as needed per project. There are a few triangle versions of artwork you may use. If you must make your own design, please make sure everything lines up and is symmetrical. You may have the artwork bleeding off the edge and leave ample white space in your document. You may use the triangle design in white as well, see the examples below. Decorative art and other useful graphics can be found in MCCS > Marketing > Harmony > Product Identification > Print Images > Harmony 12 Pattern 8