Brand Mark Specifications and Usage Guidelines

Transcription

1 Brand Mark Specifications and Usage Guidelines Notes: 1. s (a) Pantone is a colour system of exact colours for commercial hard-copy printing, when a company s colours in a brand mark need to be exact, to maintain corporate identity (it is expensive as each ink is ready-mixed, but most Faculty projects do not require this method). It is also used a standard reference colour system when finding close matches via the cheaper method of CMYK colour-mixing. (b) RGB (red/green/blue) is the light-colour mixing system used for screen/tv/websites/powerpoint presentations. Because screens vary, the closest matching websafe colours are recommended. (c) CMYK (cyan/magenta/yellow/black) is the ink-colour mixing system used for commercial or office hard-copy printing, but the real percentages of each colour depend on each laser printer and printing company. s thus need to be modified after a colour-proof (or sample print-out) is compared against a previous, unfaded sample, or against the appropriate colour swatch in a Pantone swatch book. For printing-press work, final art files always need to be converted from RGB to CMYK, and colours often need to be refined, and art file replacements made, at colour-proof stage. (d) Special production projects need special colour treatments (Pantone, other ink systems, metallic paint, metallic transfer, lamination, etc), depending on the final intended effect (eg, silkscreen onto fabric and pens; paint on metal, plastic, etc) (e) Avoid busy patterns or clashing colours in the background immediately behind the logo and company name; allow enough leading (breathing space) around logos. 2. Resolution, scale & font (a) Resolution: >300 dpi (dots per inch) for commercial printing; dpi for office laser printing; dpi for computer screens. (b) Logos must be resized in proportion (scaled) but not stretched in one direction only. Please consult Ms Cheng, Knowledge Transfer Officer (swcheng@hku.hk) if any special treatments or logo versions are needed. (c) The Faculty of Dentistry and The University of Hong Kong logo text is the Eras font family (but please note the text within the brand marks is not directly from standard typing, eg in Word, as the text and spacing have been resized). Eras Demi and Eras Bold, without added formatting, is recommended for the URL of and the tag line Tomorrow s Dentistry Today ; alternatively, use a sanserif font (no feet ; Times New Roman has feet and is a serif font) such as Arial. (d) To achieve consistent corporate identity and recognition, please do not change any of the artwork in the logos (such as adding outlines and shadows, adding transparency effects, or changing the position of the shield or text) and do not add any extra elements or text to it. Please consult Ms Cheng, Knowledge Transfer Officer (swcheng@hku.hk) if you have any questions or problems. Logos are downloadable at Dr Trevor Lane, Publishing Manager, HKU Faculty of Dentistry 23 March 2010 Page 1 of 33

2 1. Basic logo in all available formats Horizontal Version Vertical Version A B C D E F G H Page 2 of 33

3 Logo Text Blue Text Grey: HKU Text Pantone Pantone 2745pc Pantone 425c Greyscale: Faculty Text colour CMYK C=100%, M=95%, K=15% C=0%, K=75% C=0%, K=85% RGB R=7, G=43, B=122 R=100, G=101, B=103 R=75, G=75, B=77 Page 3 of 33

4 1.1 Light background sample treatments (use colour or greyscale or black) Horizontal Versions Vertical Versions Page 4 of 33

5 1.2 Dark background sample treatments (use colour +/- reverse text, or reverse logo, or greyscale +/- reverse text, or black) Horizontal Versions Vertical Versions Page 5 of 33

6 Page 6 of 33

7 1.3 Grey background sample treatments (use colour, greyscale, reverse text, reverse logo, or black) Horizontal Versions Vertical Versions Light grey background Dark grey background Page 7 of 33

8 2. Faculty logo with traditional Chinese text Horizontal Versions Vertical Versions A B C D E F G H I Page 8 of 33

9 Logo Text Pantone Blue Text Pantone 2745pc Grey: HKU Text Pantone 425c Greyscale: Faculty Text colour Greyscale Chinese Text CMYK C=100%, M=95%, K=15% C=0%, K=75% C=0%, K=85% C=0%, K=85% RGB R=7, G=43, B=122 R=100, G=101, B=103 R=75, G=75, B=77 R=75, G=75, B=77 Page 9 of 33

10 2.1 Light background sample treatments Horizontal Versions Vertical Versions Page 10 of 33

11 2.2 Dark background sample treatments Horizontal Versions Vertical Versions Page 11 of 33

12 Page 12 of 33

13 2.3 Grey background sample treatments Horizontal Versions Vertical Versions Page 13 of 33

14 3. Faculty logo with PPDH logo Horizontal Versions Vertical Versions A B C D E F G H Page 14 of 33

15 Logo Text Pantone Blue Text Pantone 2745pc Grey: HKU Text Greyscale: Faculty Text Green PPDH Pantone 425c Pantone 3415 Greyscale PPDH Pantone 425c CMYK C=100%, M=95%, K=15% C=0%, K=75% C=0%, K=85% C=100%, Y=77%, K=22% C=0%, K=75% RGB R=7, G=43, B=122 R=100, G=101, B=103 R=75, G=75, B=77 R=0, G=124, B=81 R=100, G=101, B=103 Page 15 of 33

16 3.1 Light background sample treatments Horizontal Versions Vertical Versions Page 16 of 33

17 3.2 Dark background sample treatments Horizontal Versions Vertical Versions Page 17 of 33

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20 3.3 Grey background sample treatments Horizontal Versions Vertical Versions Page 20 of 33

21 4. Faculty logo and PPDH with traditional Chinese text Horizontal Versions Vertical Versions A B C D E F G H I Page 21 of 33

22 Page 22 of 33 Logo Text Blue Text Grey: HKU Text Greyscale: Faculty Text Grey Chinese Text Green PPDH Greyscale PPDH Pantone Pantone 2745pc Pantone 425c Pantone 3415 Pantone 425c CMYK C=100%, M=95%, K=15% C=0%, K=75% C=0%, K=85% C=0%, K=85% C=100%, Y=77%, K=22% C=0%, K=75% RGB R=7, G=43, B=122 R=100, G=101, B=103 R=75, G=75, B=77 R=75, G=75, B=77 R=0, G=124, B=81 R=100, G=101, B=103

23 4.1 Light background sample treatments Horizontal Versions Vertical Versions Page 23 of 33

24 4.2 Dark background sample treatments Horizontal Versions Vertical Versions Page 24 of 33

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29 4.3 Grey background sample treatments Horizontal Versions Vertical Versions Page 29 of 33

30 5. PPDH logo Only horizontal available A B C D E F Logo / Text Grey Text Green Greyscale PPDH logo Pantone Pantone 425c Pantone 3415 Pantone 425c CMYK C=0%, K=75% C=100%, Y=77%, K=22% C=0%, K=75% RGB R=100, G=101, B=103 R=0, G=124, B=81 R=100, G=101, B=103 Page 30 of 33

31 5.1 Light background sample treatments Green Versions Grey/black Versions Page 31 of 33

32 5.2 Dark background sample treatments Green Versions Grey/black Versions White Versions Page 32 of 33

33 5.3 Dark background sample treatments Green Versions Grey/black Versions White Versions 5.4 Grey background sample treatments Green Versions Grey/black Versions White Versions Page 33 of 33