CORPORATE IDENTITY GUIDELINE
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1 CORPORATE IDENTITY GUIDELINE
2
3 3 WORLD TOURISM FORUM CORPORATE IDENTITY World Tourism Forum name has a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently will reinforce our position. This book is a short overview of our guidelines, illustrating how to apply the visual components of our company. As its name suggests, this book is a brief summary of the full World Tourism Forum Corporate Identity guidelines which can be found at worldtourismforum.net. These guidelines describe the visual and verbal elements that represent World Tourism Forum s corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect World Tourism Forum s commitment to quality, consistency and style. Each of us is responsible for protecting the company s interests by preventing unauthorized or incorrect use of the World Tourism Forum name and marks.
4 4 HOW TO USE WORLD TOURISM FORUM IDENTITY? A sample of the correct logo A sample of the correct logo A sample of the correct logo Will be used on groundless works Will be used on black grounded works A sample of the correct logo Will be used on dark grounded works Will be used on dark grounded works
5 5 WORLD TOURISM FORUM CORPORATE IDENTITY HOW DO WE USE? Do not stretch or condense any logo. Do not stretch or condense any logo. Do not stretch or condense any logo. Do not stretch or condense any logo.
6 6 THE CORPORATE FONTS AND TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all World Tourism Forum communications. We have selected REVOLUTION PRIMARY FONT REVOLUTION REVOLUTION A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
7 7 THE CORPORATE FONTS AND TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design.Inc communications. We have selected Gotham and Montserrats, which helps inject energy and enthusiasm into the entire Design.Inc communications, as the primary and secondary corporate typefaces. GOTHAM FAMILY MONTSERRAT FAMILY Thin Thin Italic Extra Light Extra Light Italic Light Light Italic Book Book Italic Medium Medium Italic Bold Bold Italic Black Black Italic Ultra Ultra Italic Thin Extra Light Light Regular Medium Semibold Bold Extra Bold - Black
8 8 THE PRIMARY COLOR SYSTEM AND COLOR CODES Color plays an important role in the Design.Inc corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the One Voice color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Design.Inc brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will always be consistent. PRIMARY COLOR BLUE COLOR CODES CMYK : C072 M019 Y000 K000 Pantone : 299 C RGB : R54 G164 B221 COLOR TONES Web : #36A4DD 100 % 80 % 60 % 40 % 20 %
9 9 USE OF LOGO ON PRINTED MATERIALS Printed materials must be prepared in accordance with the following examples of the World Tourism Forum logos. BUSINESS CARD Size : 85x55 mm FRONT FACE BACK FACE Color : Corporate Colors 3.5 mm 3.5 mm 3.5 mm 3.5 mm Address Font : Gotham Light Address Point : 6 pt Bulut BAĞCI President Bomonti Business Center Cumhuriyet Mh. Silahsor Cd. Yeniyol Sk. No.8 Kat 7 Ofis No:33-34 Bomonti/Sisli/Istanbul/Turkey P F M E....@worldtourismforum.net Bulut BAĞCI Yönetim Kurulu Başkanı Bomonti Business Center Cumhuriyet Mh. Silahsor Cd. Yeniyol Sk. No.8 Kat 7 Ofis No:33-34 Bomonti/Şişli/İstanbul/Türkiye T F G E....@worldtourismforum.net Name Font Name Point Title Font : Gotham Bold : 8.5 pt : Gotham Book * Edge margins should be 3.5mm on each side. Title Point : 7 pt
10 10 USE OF LOGO IN PRINTED MATERIALS 6 mm Printed materials must be prepared in accordance with the following examples of the World Tourism Forum logos. 6 mm LETTERHEAD Size Color Address Font Address Point : A4 : Corporate Colors : Gotham Light : 10 pt * Edge margins should be 6mm on each side. Bomonti Business Center Cumhuriyet Mh. Silahsor Cd. Yeniyol Sk. No.8 Kat 7 Ofis No:33-34 Bomonti/Şişli/İstanbul/Türkiye T F info@worldtourismforum.net
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12 12 HOW TO USE WORLD TOURISM FORUM IDENTITY? World Tourism Forum alternative logo work. A sample of the correct logo A sample of the correct logo A sample of the correct logo Gold foil print will be used on groundless work. Gold foil print will be used on black grounded work. Will be used on digital media works.
13 13 WORLD TOURISM FORUM CORPORATE IDENTITY HOW DO WE USE? Do not stretch or condense any logo. Do not stretch or condense any logo. Do not stretch or condense any logo.
14 14 THE CORPORATE FONTS AND TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all World Tourism Forum communications. We have selected REVOLUTION PRIMARY FONT REVOLUTION REVOLUTION A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
15 15 THE PRIMARY COLOR SYSTEM AND COLOR CODES COLOR ON PRINTED MATERIAL COLOR CODES CMYK : C000 M000 Y000 K000 Pantone : 000 C RGB Web : : R0 G0 B0 #0 COLOR ON DIGITAL MEDIA COLOR CODES CMYK : C000 M000 Y000 K100 Pantone : - RGB Web : : R35 G31 B32 #231F20 * Gold foil will be used on printed material. * Gold foil ground will be used on digital media.
16 ALTERNATIVE LOGO USAGE ON PRINTED MATERIALS. 16 Printed materials must be prepared in accordance with the following examples of the World Tourism Forum logos. BUSINESS CARD Size : 85x55 mm FRONT FACE BACK FACE Color : Gold Foil Print 3.5 mm 3.5 mm 3.5 mm 3.5 mm Address Font : Gotham Light Address Point : 6 pt Bulut BAĞCI Yönetim Kurulu Başkanı Bomonti Business Center Cumhuriyet Mh. Silahsor Cd. Yeniyol Sk. No.8 Kat 7 Ofis No:33-34 Bomonti/Sisli/Istanbul/Turkey P F M E. info@worldtourismforum.net Bulut BAĞCI President Bomonti Business Center Cumhuriyet Mh. Silahsor Cd. Yeniyol Sk. No.8 Kat 7 Ofis No:33-34 Bomonti/Sisli/Istanbul/Turkey P F M E. info@worldtourismforum.net Name Font Name Point : Gotham Bold : 8.5 pt * Edge margins should be 3.5mm on each side. Title Font Title Point : Gotham Book : 7 pt
17 ALTERNATIVE LOGO USAGE ON PRINTED MATERIALS 17 6 mm Printed materials must be prepared in accordance with the following examples of the World Tourism Forum logos. 6 mm LETTERHEAD Size Color Address Font Address Point : A4 : Gold Foil Print : Gotham Light : 10 pt * Edge margins should be 6mm on each side. Bomonti Business Center Cumhuriyet Mh. Silahsor Cd. Yeniyol Sk. No.8 Kat 7 Ofis No:33-34 Bomonti/Şişli/İstanbul/Türkiye T F info@worldtourismforum.net
18 ALTERNATIVE LOGO USAGE ON PRINTED MATERIALS 18 Printed materials must be prepared in accordance with the following examples of the World Tourism Forum logos. 20 mm LETTERHEAD ENVELOPE Size Color : 32x24cm : Gold Foil Print * Edge margins should be 20mm above.
19 ALTERNATIVE LOGO USAGE ON PRINTED MATERIALS 18 Printed materials must be prepared in accordance with the following examples of the World Tourism Forum logos. 20 mm LETTERHEAD ENVELOPE Size Color : 32x24cm : Gold Foil Print * Edge margins should be 20mm above.
20 19 ALTERNATIVE LOGO USAGE ON BRANDING Branding must be prepared in accordance with the following examples of the World Tourism Forum logos.
21 CORPORATE IDENTITY GUIDELINE Bomonti Business Center Cumhuriyet Mh. Silahsor Cd. Yeniyol Sk. No.8 Kat 7 Ofis No:33-34 Bomonti/Şişli/İstanbul/Türkiye T F info@worldtourismforum.net
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