Graphic Standards Guide
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1 Graphic Standards Guide Welcome to the. We have developed these standards to assist you in creating consistent and correct usage of the logo for both internal and external communications. Our goal is to present a consistent image that will increase the strength and awareness for the development of Kelowna s Gospel Mission. These guidelines must be followed when producing any type of promotional materials such as booklets, brochures, manuals, advertisements or signage. No exceptions will be allowed. 1 1
2 Logo Specifications Logo Usage Please do not re-create this logo in any manner. A logo disc has been created and supplied. No substitutes are allowed for any reproduction of this logo. To maintain clear branding and quality, do not substitute a low-standard quality artwork of the logo in replacement of an authorized version. Primary Logo Secondary Logo Colour Black and White Colour For Most Uses. Black and White For use when the Primary Logo would be inappropriate due to sizing/format constraints. Size Specifications For printing purposes, do not reduce the size of the logo to be less than 1 wide. There should always be at least 1/8 of clear space around the logo you are using. Please be sure no copy or other artwork interferes with this space. For applications smaller than 5 use the logo titled Small Format. This version has been modified so that typographically the logo still holds its integrity. For applications larger than 5 use the logo titled Large Format. 1 wide 2 wide 2 2
3 Logo Orientation You may use Kelowna s Gospel Mission logo in vertical or horizontal orientations. However, the vertical format is preferred. Separating the Logo Components Separation of the logo s elements (icon and words) is NOT allowed. In order to maintain cohesive branding, each element must be displayed at every opportunity. However the box (without the arched lines) used on its own is allowed. Print Colour Specifications Kelowna s Gospel Mission logo is two colours. The line art symbol and wordmark should always appear in the colours allocated to them. CMYK RGB(%) PMS Uncoated PMS Coated Vanilla 0,5,15,0 99,96, U 7506C Blue 100,25,0,50 0,34,51 301U 302C Embroidery Version of the Logo The embroidery version of Kelowna s Gospel Mission logo is to be used for any apparel that is to be embroidered. Acceptable colours allowed for embroidery are: vanilla, blue, gold, black or white. When embroidering the logo, do not reduce to below 2.0 in width to ensure legibility and clarity. 3 3
4 Printing on a White Background Colour logo on a white background. See example #1. Example #1 If due to budgetary or media restraints, using the logo in colour is not feasible, use the black logo on a white background. See example #2. Example #2 Printing on a Colour Background The colour scheme of product identity elements is dependent upon their background colour. Use these guidelines for different background colour situations. Example #1 You may reverse black and white for the logo if you are printing on a solid, dark colour. Example #2 You may screen the background when using the logo but do not screen the actual logo. Please be mindful of the degrees of shading when printing on a screened background. The logo will not appear on a background that is too dark. Example #1 Example #2 4 4
5 Incorrect Usage The examples below illustrate a number of incorrect uses and are not intended to be a complete list. Never apply these examples. Example #1 Do not substitute an unapproved colour for the logo. Example #2 Do not alter the letter spacing of the wordmark. Example #3 Do not alter the arrangement of the logo. Example #4 Do not use the wordmark without the symbol. Example #5 Do not place the logo on a background that clouds its legibility. Example #6 This is not correct. Do not place any additional elements behind, next or inside the clear area of the logo. 5
![Incorrect Usage [continued] Example #7 Do not change the colour of the symbol. Example #8 Do not reset the wordmark in another typeface.](/docs-images/94/120329484/images/6-0.jpg "Gospel Mission Example #9 Do not substitute a low-standard quality of artwork in place of an authourized version. Example #10 Do not electronically skew (expand, condense or re-shape) the logo.")
6 Incorrect Usage [continued] Example #7 Do not change the colour of the symbol. Example #8 Do not reset the wordmark in another typeface. Gospel Mission Example #9 Do not substitute a low-standard quality of artwork in place of an authourized version. Example #10 Do not electronically skew (expand, condense or re-shape) the logo. Example #11 Do not alter the size relationship between the symbol and wordmark. Example #12 Never tint or screen-back the logo. Do not use the logo as a pattern. 6 6
7 Fonts The words Kelowna s Gospel Mission have been set using the fonts Rotis Semi Serif and Rotis Serif. The fonts used in the logo may NOT be changed. Web Specifications Use of the Logo in the Web All standards in this manual apply to both print and web applications. For example, Kelowna s Gospel Mission logo must appear prominently within all the web environments, just as it must appear prominently on all printed publications. The logo must also maintain a clear space on the web. It may not be used as a three dimensional image or altered in any way (framed, shadowed, animated, etc.). Size For web, bitmap versions of Kelowna s Gospel Mission logo may be used. The logo may not be reduced below 110 pixels in width. Web Colour Specifications RGB(%) Hex Vanilla 99,96,51 #FFF6E2 Blue 0,34,51 #
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