Customers Own Branding Guidelines
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1 Customers Own Branding Guidelines Page 1 of 17
2 Contents Helping build your brand...3 Product branding overview Branding Mercury range Branding Modular range Branding Myriad range Branding MultiFlex Branding ECO range Branding BrightLogic...17 Page 2 of 17
3 Helping build your brand Welcome to the Brightwell Dispensers Customers Own Branding Guidelines. Your logo or brand reflects your company s distinct character and individuality. It is the personal signature of your company and the more exposure it receives, the more clients you will gain. We know that you are proud of your corporate identity and by utilising these guidelines, together we can successfully promote your brand to potential customers and remind existing customers how to contact you. These guidelines are in no way set in stone; however, it is important that you read them in full as they are designed to ensure that your brand is reproduced to the highest quality, to the Brightwell standard that we all expect. Product branding overview What can we brand? We can laser etch onto our Mercury washroom range and pad print onto our Modular washroom range, dilution systems and electronic dosing units. Your logo Size Your logo will be at its optimum when printed on the flattest part of the dispenser; this is why the sizing is critical. In these guidelines you will find the maximum size logos that we can print on each unit type. Colour In order to reproduce your logo and retain your corporate image we will need the pantone colour (PMS) reference for your logo. This can usually be obtained from your marketing or design team. It is important that we have these references to ensure that the ink used is mixed correctly for printing on the white background of the dispenser. Image types We can only accept logos and images that are of photographic quality and in the right format. If the resolution is too low, the finished printed image will appear grainy with rough edges and colours can bleed. Most images that appear on websites are 72dpi, which whilst they appear clear on your screen, when enlarged and/or printed will be pixelated and definition lost. The right image file type for logo print is a Vector image - Adobe Illustrator or vector PDF. As a last option, we might be able to work with high resolutions jpeg images at min 300dpi. Page 3 of 17
4 Text font selection All text should be set to outlines or curves (a Vector image) to ensure the final image has a smooth appearance. The best fonts to use are common fonts such as Arial or Times Roman. We have a large selection of fonts available, but we suggest that you confirm suitability and availability before commencing any artwork. What is a Vector image? There are two main image types: raster and vector. The raster image is made out of tiny dots (pixels) that make up a bigger picture and vector image uses lines and curves to draw the outline of a shape. Vector images give the strong definition needed for pad printing and laser etching. Image types: Raster (JPEG, GIF, PNG) Vector (Adobe Illustrator or PDF vector file) Colours: We can print up to 2 different colours and in solid blocks of colour only. We cannot print graduated, merging or fading colours. Page 4 of 17
5 Mercury Range Mercury dispensers can be laser etched with your company logo, please find below details regarding the set-up and supply. Product range Branding type Logo artwork file type required MOQ / Cost Mercury Laser Etch Adobe Illustrator Vector Images Vector PDF images TBA by your Brightwell BDM Branding Dimensions Units Max logo size (mm) Logo Position All Mercury units H40 x W40 40mm from top The process 1) your Adobe Illustrator or Vector PDF logo to sales@brightwell.co.uk or post a CD to Marketing Dept, Brightwell Dispensers Ltd, Unit 1 Rich Industrial Estate, Avis Way, Newhaven, BN9 0DU. 2) Within 48 hours we will confirm the suitability of your logo file, assign a reference number (LExxxx) for use on your purchase orders for the requested logo and create an Artwork Approval Form with the logo size and positioning on the requested products for you to sign and return. 3) You should expect an extended lead time (additional 5 days) for your first order with a new logo. Page 5 of 17
6 40mm 40mm 40mm Mercury Soap 900ml Mercury Tissue Mercury Waste Bin 40mm 40mm Mercury Jumbo Mercury Hand Towel Page 6 of 17
7 Modular Range Modular dispensers can be printed with your company logo, please find below details regarding the set-up and supply. Product range Modular Range Branding type Pad Printing Logo colours Logo artwork file type required MOQ / Cost Up to 2 colours, only solid colour logos no graduated, merging of fading colours Adobe Illustrator Vector Images Vector PDF images TBA by your Brightwell BDM Branding Dimensions Units Max logo size (mm) Logo Position 2Ltr Soap dispensers 900ml Soap dispensers 400ml Soap dispensers Touch free Soap dispenser Icons/Text may be printed under the window of Modular Soap Dispensers Tissue dispensers plaque The process H60 x W75 (for block logos max H50 x W50) H55 x W55 (for block logos max H45 x W45) H45 x W45 (for block logos max H30 x W30) H40 x W65 (for block logos max H40 x W45) H20 x W45 H30 x W65 Minimum of 30mm from top of window Minimum of 20mm from top of window Minimum of 10mm from top of window Minimum of 10mm from top of window Horizontally and Vertically Centred below the window Horizontally and Vertically Centred above the window 1) your Adobe Illustrator or vector pdf logo to sales@brightwell.co.uk or post a CD to Marketing Dept, Brightwell Dispensers Ltd, Unit 1 Rich Industrial Estate, Avis Way, Newhaven, BN9 0DU. 2) Within 48 hours we will confirm the suitability of your logo file, assign a reference number (FNxxxx) for use on your purchase orders for the requested logo and create an Artwork Approval Form with the logo size and positioning on the requested products for you to sign and return. 3) You should expect an extended lead time (additional 5 days) for your first order with a new logo. Page 7 of 17
8 LOGO H60 x W75 H50 x W50 LOGO H55 x W55 H45 x W45 LOGO H45 x W45 H30 x W30 Modular Soap 2L Modular Soap 900ml Modular Soap 400ml LOGO H30 x W65 LOGO H40 x W65 H40 x W45 Modular Tissue plaque Modular Soap touch free Page 8 of 17
9 Myriad Range Myriad dispensers can be printed with your company logo, please find below details regarding the set-up and supply. Product range Myriad Range Branding type Pad Printing Logo colours printed Logo artwork file type required MOQ / Cost Up to 2 colours, only solid colour logos no graduated, merging of fading colours Adobe Illustrator Vector Images Vector PDF images TBA by your Brightwell BDM Branding Dimensions Units Max logo size (mm) Logo Position 900ml Soap dispensers MultiFlex Soap dispensers Toilet Roll Mini Jumbo Medium Hand Towel Centrepull Hand Towel Icons/Text may be printed under the window of Myriad Soap Dispensers The process H55 x W55 (for block logos max H40 x W40) H55 x W55 (for block logos max H40 x W40) H55 x W55 (for block logos max H40 x W40) H75 x W75 (for block logos max H55 x W55) H75 x W75 (for block logos max H55 x W55) H20 x W45 Minimum of 15mm from top of window Minimum of 15mm from top of window Minimum of 15mm from top of window Minimum of 15mm from top of window Minimum of 15mm from top of window Horizontally and Vertically Centred below the window 1) your Adobe Illustrator or vector pdf logo to sales@brightwell.co.uk or post a CD to Marketing Dept, Brightwell Dispensers Ltd, Unit 1 Rich Industrial Estate, Avis Way, Newhaven, BN9 0DU. 2) Within 48 hours we will confirm the suitability of your logo file, assign a reference number (FNxxxx) for use on your purchase orders for the requested logo and create an Artwork Approval Form with the logo size and positioning on the requested products for you to sign and return. 3) You should expect an extended lead time (additional 5 days) for your first order with a new logo. Page 9 of 17
10 H40 x W40 H40 x W40 H40 x W40 Myriad Soap 900ml Myriad MultiFlex Soap Myriad Toilet Roll Mini Jumbo H55 x W55 H55 x W55 Myriad Medium Hand Towel Myriad Centrepull Hand Towel Page 10 of 17
11 MultiFlex Range MultiFlex dispensers can be printed with your company logo, please find below details regarding the set-up and supply. Product range MultiFlex Range Branding type Pad Printing Logo colours printed Logo artwork file type required MOQ / Cost Up to 2 colours, only solid colour logos no graduated, merging of fading colours Adobe Illustrator Vector Images Vector PDF images TBA by your Brightwell BDM Branding Dimensions Units Max logo size (mm) Logo Position Manual MultiFlex Automatic (Touch Free) MultiFlex H55 x W55 (for block logos max H45 x W45) H40 x W65 (for block logos max H40 x W45) Minimum of 20mm from top of window Minimum of 10mm from top of window The process 1) your Adobe Illustrator or vector pdf logo to sales@brightwell.co.uk or post a CD to Marketing Dept, Brightwell Dispensers Ltd, Unit 1 Rich Industrial Estate, Avis Way, Newhaven, BN9 0DU. 2) Within 48 hours we will confirm the suitability of your logo file, assign a reference number (FNxxxx) for use on your purchase orders for the requested logo and create an Artwork Approval Form with the logo size and positioning on the requested products for you to sign and return. 3) You should expect an extended lead time (additional 5 days) for your first order with a new logo. Page 11 of 17
12 LOGO H55 x W55 H45 x W45 H40 x W45 Manual MultiFlex Touch Free MultiFlex Page 12 of 17
13 ECO RANGE ECOMIX, ECOMULTI, ECOSHOT dispensers and the ECO RANGE cabinet can be printed with your company logo, please find below details regarding the set-up and supply. Product range ECO RANGE Branding type Pad Printing Logo colours printed Logo artwork file type required MOQ / Cost Up to 2 colours, only solid colour logos no graduated, merging of fading colours Adobe illustrator Vector Images Vector PDF images TBA by your Brightwell BDM Branding Dimensions Units Max logo size (mm) Logo Position ECOMIX 1 chemical H15 x W35 or H40 x W40 Horizontally and Vertically Centred ECOMIX 2 chemical H15 x W35 Horizontally and Vertically Centred ECOMULTI all variants H15 x W35 Horizontally and Vertically Centred ECOSHOT all variants H15 x W35 or H40 x W40 Horizontally and Vertically Centred ECO RANGE cabinet H50 x W50 Horizontally and Vertically Centred The process 1) your Adobe Illustrator or vector pdf logo to sales@brightwell.co.uk or post a CD to Marketing Dept, Brightwell Dispensers Ltd, Unit 1 Rich Industrial Estate, Avis Way, Newhaven, BN9 0DU. 2) Within 48 hours we will confirm the suitability of your logo file, assign a reference number (FNxxxx) for use on your purchase orders for the requested logo and create an Artwork Approval Form with the logo size and positioning on the requested products for you to sign and return. 3) You should expect an extended lead time (additional 5 days) for your first order with a new logo. Page 13 of 17
14 Please note, the small plaque can be branded with your logo, or if not, it will have the product name printed on it. ECOMIX Compact 1 chemical ECOMIX Standard 1 chemical ECOMIX Compact 2 chemical Page 14 of 17
15 Please note, the small plaque can be branded with your logo, or if not, it will have the product name printed on it. ECOMULTI Compact 4 chemical ECOMULTI Standard 4 chemical ECOMULTI Compact chemical Page 15 of 17
16 Please note, the small plaque can be branded with your logo, or if not, it will have the product name printed on it. ECOSHOT ECO RANGE cabinet Page 16 of 17
17 BrightLogic Laundry BrightLogic dispensers can be printed with your company logo, please find below details regarding the set-up and supply. Product range BrightLogic Laundry Branding type Pad Printing Logo colours printed Logo artwork file type required MOQ / Cost Up to 2 colours, only solid colour logos no graduated, merging of fading colours Adobe illustrator Vector Images Vector PDF images TBA by your Brightwell BDM Branding Dimensions Units Max logo size (mm) Logo Position BrightLogic Laundry H40 x W50 Horizontally and Vertically Centred The process 1) your Adobe Illustrator or vector pdf logo to sales@brightwell.co.uk or post a CD to Marketing Dept, Brightwell Dispensers Ltd, Unit 1 Rich Industrial Estate, Avis Way, Newhaven, BN9 0DU. 2) Within 48 hours we will confirm the suitability of your logo file, assign a reference number (FNxxxx) for use on your purchase orders for the requested logo and create an Artwork Approval Form with the logo size and positioning on the requested products for you to sign and return. 3) You should expect an extended lead time (additional 5 days) for your first order with a new logo. BrightLogic Page 17 of 17
Customers Own Branding Guidelines
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