Signage Guide. Everything you need to make an informed decision on your next signage project.

Transcription

1 Everything you need to make an informed decision on your next signage project Joondalup: / Osborne Park:

2 BEFORE YOU BUY What sign solution do you want? POINTS TO CONSIDER BEFORE BUYING YOUR NEW SIGN SOLUTION: Will your sign be. Permanent or temporary? Indoor or outdoor? Do you need specific colours? Will your sign be illuminated? What s most important? Your product or service? Your phone number or website? Your company s name? A special event? Choose a Material SAV (Self Adhesive Vinyl) ACP (Aluminium Composite Panel) Acrylic Banner PVC Magnetic Foam Board Flag Frosting and more... Add a graphic Logo (Supply your own or we can design one for you) Text (Contact details, services, special offers etc) Shapes, borders or shadows Photos or vector art (we have a stock image library available) We can custom make any type of sign for your business, including: Awnings Banners Box signs Casual mall leasing signage Channel letters Custom logos Decals Fascia signage Flags Full colour digital printing Hoarding Graphics Illuminated displays Labels LED displays Light boxes Magnetic signs Menu boards Office signage Outdoor signs Plaques and memorial signs Point-of-purchase Site signs and Real estate Trade show displays Vehicle graphics Window graphics And much more! Fabricated illuminated signage ACP signage SAV window graphics ACP signage - layered and custom cut

3 VANS WANT TO DESIGN YOUR OWN SIGN? Here are some helpful tips: SIGN DESIGN BASICS: Spacing Keep space around the text to make it easy to read Choose easy to read typefaces for best exposure Use contrasting colours - Light colours should be used on dark backgrounds - Dark colours should be used on light backgrounds POOR SPACING SIGN GOOD SPACING Contrast Why use contrasting colors? Makes it easy and inviting to ready your message Professional appearance for your business To make you stand out from the crowd Signs are the first impression your business makes POOR CONTRAST SIGN GOOD CONTRAST Size Pick letter sizes you need to grab attention Know the distance you can see your message Know the distance or maximum impact of your message This visibility chart will help you: METRIC MEASUREMENTS LETTER HEIGHT MAXIMUM READABLE DISTANCE 8cm 31m 9m 10cm 46m 12m 15cm 61m 18m 20cm 107m 24m 23cm 122m 27m 25cm 137m 30m 30cm 160m 37m 38cm 192m 46m READABLE DISTANCE FOR MAXIMUM IMPACT 45cm 229m 55m 60cm 305m 73m Font Types San Serif (light) San Serif (bold) Serif (regular) Serif (bold) Script Handwritten Fancy Modern Classical Suggested sites to find fonts: ( to purchase licensed fonts) 75cm 381m 91m 90cm 457m 110m 105cm 533m 128m 120cm 610m 146m 135cm 686m 166m 150cm 762m 183m A signage example demonstrating the effectiveness of using spacing, contrast, font selection and size to achieve the best brand exposure.

4 WANT TO DESIGN YOUR OWN SIGN? Here are some helpful tips: COLOUR EXPLAINED: There are three major color systems in the digital and print design industries: RGB CMYK PMS (Pantone) RGB stands for Red, Green, Blue. It is used exclusively in the digital design industry because it represents the same colors used in computer screens, TV screens, as well as mobile device screens. It has the broadest gamut of hues. If you are wanting to design for print then any RGB colours will need to be converted to the CMYK colour system. CMYK stands for Cyan, Magenta, Yellow and Key (Black). The CMYK color system is most commonly referred to as the four-color process because it uses four different colors to produce different hues, as a result the colour gamut is much smaller. CMYK is the colour system used for any material that is digitally printed. PMS stands for Pantone Matching System. PMS is a proprietary colour space used primarily in the manufacture of colored paint, fabric and plastics. The Pantone colour gamut is greater than that of the CMYK colour gamut, meaning not all Pantone colours can be achieved using the CMYK colour system. A colour sample is always recommended if trying to match a specific Pantone colour. COLOUR GAMUTS COMPARED: FILE FORMATS EXPLAINED: There are two kinds of computer graphics RASTER (composed of pixels) and VECTOR (composed of paths). Below is a comparison of raster and vector images. VECTOR Raster Advantages Great for editing photos Great for digital paintings Allows for smoother blends and more tones of colour Raster Disadvantages Loss of quality when scaled up File sizes are typically much larger More difficult to print without loss of quality Raster Files: JPEG - Joint Photographic Experts Group PSD - Adobe Photoshop TIFF - Tag Image File Format PDF - Portable Document Format (when file of origin is raster based) Vector Advantages Perfect for graphics such as logos Infinitely scalable, perfect for signage Easy to edit Smaller file sizes Vector Files: EPS - Encapsulated Postscript AI - Adobe Illustrator PDF - Portable Document Format (when exported from Adobe Illustrator or InDesign) * PLEASE NOTE: Renaming a Raster file with any of the above extensions will not convert the file to a Vector file. Raster image at 100% size Raster image scaled beyond ideal resolution

5 VANS HOW TO SUPPLY YOUR ARTWORK FOR TROUBLE FREE PRINTING FOLLOW THESE GUIDELINES: The following will assist you with your electronic file preparation. However they are a guide only and may not be applicable to some specialist jobs such as vehicle graphics, fabricated signage, flags and offset printing. If you have a specific problem that is not covered in this guide, or have other questions, please feel free to contact us. Improperly prepared files can cause delays in manufacturing or undesirable results with the printed product. General signage artwork specifications: Artwork should be scaled at either 100% or 10% and label file as such. Artwork to size, no bleed, crop marks or registration marks required. All images to be embedded in the file and to be 300dpi when scaled to full size. Low resolution images will print pixelated and this may result in a printed product that you may not be satisfied with. To check an images resolution in Photoshop go to: Image > Image Size and check Resolution setting. PLEASE NOTE: Simply increasing the resolution in Photoshop does not improve the resolution as the resolution of an image will come from the settings applied at the original creation, for example a digital cameras image quality setting. All colours should be CMYK however if specific PMS/ Pantone colours are required please specify these and we will match as close as possible. A true black on our printer is (C0 / M25 / Y0 / K100). This results in a darker tone than black ink alone. If you print black alone (100% K) the resulting black may not be as dark as you might like. All fonts to be converted to outlines. However please leave fonts editable if text editing is required. Font files may need to be supplied if not available in our font library. Please supply final artwork as either a Print Ready PDF or Illustrator EPS file. PLEASE NOTE: Because of variations such as climate, ink, press and media characteristics the results of four colour process printing will vary from run to run and therefor Signarama Joondalup/Osborne Park can not colour match exactly to supplied proofs or previously printed items and will not reprint any item due to such variations. Vehicle graphics artwork specifications: Vehicle graphics involve a specialised design process and are best done by a designer experienced in the design and install process. Artwork should be scaled to 10%, using a vehicle template as a seperate layer. Artwork to size with necessary bleed to wrap around panels. All images to be embedded in the file and to be 300dpi when scaled to full size. Low resolution images will print pixelated and this may result in a printed product that you may not be satisfied with. All colours, fonts and file supply requirements are as per the General signage artwork specifications. Templates available: We have a range of templates available for your use: AFrames Business cards Bollard covers Casual mall leasing table signs Flags (blade & teardrop) Retractable banners Roster signs Tents Vehicle templates Please advise us of your requirements and we can have our Design department send you the necessary templates. WANT US TO DESIGN THE SIGN FOR YOU? No Problem! Tell us what type of sign you want, what your budget is and where your sign will be. We have an experienced team of designers who can customise an eye-catching sign designed just for you.

6 VANS LAMINATION You made the investment, so protect your prints with our high quality laminating products. An over laminate protects your graphic from scratches, spills and UV fading. Without a protective laminate, inks can fade when exposed to UV light. Effects of UV fading: Signarama s optional laminating capabilities are a great way to get the most out of your signs and graphics. We have a variety of laminates to enhance and protect your digital prints: Glossy Satin And more... Vandal resistant Non-slip Without protective laminate With protective laminate Substrates Ink/Graphics Protective Laminate Reverse weeded frosting Floor graphic - non-slip laminate

7 Frequently Asked Questions Do you design logos? Yes we do. We have a team of in-house Graphic Designers who can assist you in designing your logo, branding, and advertising for you to use across all mediums. This includes, building signs, car graphics, truck graphics, fridge magnets, printing, business cards, brochures, exhibition displays, banners and many other advertising mediums. Signarama Joondalup & Osborne Park in Perth can be a very cost effective and effective logo and branding design company for all of your branding and advertising needs. What effects for Illuminated signage can be achieved? Our Signage Graphic Design Team are well trained and qualified in giving you the highest possible impact to meet the required budget, and you brief. We can produce signage with effects on your logo or lettering such as Halo Effect (light glow thrown around the sides of the signage to create a halo look), front illumination only, side illumination only. We have sample boards made up to demonstrate these different effects. One of our Perth based Signage Consultants will be able to help you to achieve the best possible result for the budget allocated. What is the difference between the visual size and the sheet size of a retractable banner? The sheet size includes an additional artwork free area that goes inside the unit. This section connects onto the roller mechanism. The visual size is the area that will be visible when the unit is assembled. How will I know what type of window film to use on my business window signage? Our Signage Consultants will assist and advise you to choose the best possible branding solution to suit your needs. Options include: 3M frosted of 3M dusted vinyl window film. This is a great solution to block out vision, heat and glare, but do so in a very classy and high impact manner. Signarama Joondalup & Osborne Park we can also print directly on to this film in full colour, or cut sections out to allow partial vision if required. The options are endless. Solid full colour vinyl graphics applied directly to the inside, or external surface of the window. A great solution for the highest impact graphics, giving you full blockout of the windows. Our full colour graphic films are over-laminated with a 3M protective laminate film to further extend the life of your window signs. One way vision, or contra vision film. A great way to achieve the high-impact advertising coverage of a solid vinyl, with the added benefit of being able to see outside of the building from the inside. This is achieved as the film is not solid. It is made up of a number of minute holes. This is the same window graphic film that is used on cars, taxis, buses and trucks you see driving around Perth. Clear film. A great solution when you want a full colour image, but with the semi-transparency of one way vision, but that is able to be viewed equally from either inside or outside of the building. What metal board is most suitable to use? This does depend on the application in question. For example, if it is a curved building frontage, and the sign needs to follow the curve of the building, then we would probably use 0.6mm Signwhite Steel, or Colorbond. This is a strong material that is suitable in certain situations. More commonly used than Signwhite Steel now is Aluminium Composite Material (ACM). It is also known by a number of other names including: Dibond, Alucobond, Signbond, Aluminium Composite Panel (ACP), etc. ACP has several advantages over Signwhite Steel, especially for installation on to flat walls. It will not rust, as it is constructed from an inner core of hard plastic, with an outer skin on both sides of aluminium. It is very strong. So much so, that it can be selfsupporting without the need to build supporting frame work in certain situations. It is light-weight for its size. It has some depth / bulk (normally 3mm thick). Extremely long lasting. Sheets fit nice and flat to walls. Oversize sheets are available for certain jobs that need the signage to be in one piece. Are there different sizes and types of reception signs available? Yes, there are. Our team have made and installed thousands of reception signs around Perth over the many years we have been in business. We can represent your logo with many different signage mediums including: Acrylic panels with or without frosted vinyl on the reverse side, with your logo on the face. The logo can be cut from self-adhesive vinyl, or even 3 dimensional letters or shapes. MDF or wood painted letters or logos fixed directly to the wall. Acrylic, PVC or plastic lettering. A wide range of metal letters or logos. Stainless Steel, brushed aluminium, rusted, copper, mirror are all finishes that are readily available. One of our expert Perth signage consultants will be happy to show you some examples and assist you with choices that match your desired effect and budget. What is the difference between the visual size and the sheet size of a retractable banner? The sheet size includes an additional artwork free area that goes inside the unit. This section connects onto the roller mechanism. The visual size is the area that will be visible when the unit is assembled. I am shopping around, should I accept the lowest quote? Sometimes, yes. If all other factors are equal that is, quality 3M films, 3M Platinum Preferred Graphics Provider and Installers. Remember: The bitterness of poor quality lasts far longer than the sweetness of a cheap price. This universal rule of business is so true with regard to vinyl graphics. As a business, you want graphics that look great, represent your brand in the best possible manner, and last long enough to give a return many times your original investment. You need to ensure that the impression of your company is a positive one, not negative. The cheapest price can mean that you graphics are inferior, and your brand is not well represented. I don t feel I can afford my signage right now. I know it will bring more business in, and want it, but don t want to take it out of my cash flow. Do you have a solution? We sure do and one that is proving to be extremely popular. A product exclusive to us called Signs on Finance. As business owners ourselves, we understand that you are always looking for ways to improve your business. That is what we specialise in; helping business owners to grow their business by a smart and resourceful use of vehicle graphics and signage. This is not always practical though, you need to consider future cash flow requirements, and be aware of spreading your cash too thin. This is why we are very excited to launch our exclusive and Australian-first Signs on Finance programme. In times when you really want to promote and grow your business, but don t have the cash readily available, then this unique programme may help. Instead of paying one lump sum for your graphic requirements, we have a very easy to use process that allows you to finance the signage over several years, with reducing repayments each year. FEATURES INCLUDE: NO bond required NO higher rentals charged on custom / tailor made equipment Enjoy the peace of mind of a variable duration with the flexibility to buy the equipment at each anniversary 25% reduction in your rental every year for amounts over $15,000 and 20% reduction per year for amounts under $15,000 Simple application process with immediate response For more information visit

8 Joondalup Osborne Park Unit 1, 157 Winton Road Joondalup Western Australia 6027 Unit 1, 135 Hector Street West Osborne Park Western Australia 6017