Basic Elements > Color

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1 Contents At a glance: Our Corporate Colors CD guidelines: Values of the primary colors Values of our secondary colors Colors with special status Our colors are an essential part of our corporate design. People associate colors with emotions. And by selecting and applying our colors, we can steer these emotions. As ambassadors and conveyors of positive feelings, our corporate colors support the presence and emotional impact of our brands. We use color as a design element in all areas of Group communications and use it to differentiate the brand presences at DB. The corporate colors were determined following the fusion of West Germany s Deutsche Bundesbahn and East Germany s Deutsche Reichsbahn. Over the years their consistent use has had a lasting effect. Today our identity color DB Red and our color scheme are widely familiar. Page 1

2 At a glance: As the identity color for the entire Group, DB Red is the starting point for the character of the color scheme that results from our corporate colors. DB Red, DB Blue, and DB Gray are used to differentiate our brands. White and gray tones round out the primary color palette of DB. The new, enlarged DB color palette offers a wide spectrum of lighter and darker gradations of the DB primary colors, as well as an additional palette of DB secondary colors. These color tones can be used e.g. for mouse-over or mouse-down movements and to color complex illustrations, big data- and information graphics to the standards of our brand and corporate design. The color palette is used uniformly across all media and is available for downloading in RGB and CMYK. Page 2

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4 Used as a large pane color, DB Red represents the Passenger Transport and Rail Freight Transport divisions. DB Red identifies their products at first sight. Its consistent use as an identity color establishes reliability and a sense of place, and expresses the special status of passenger and freight rail transport. As a division color it distinguishes not only vehicles and products but also the complete line of advertising and communications of the DB brand. DB Blue is the primary color and identity color of our internationally active brand DB Schenker. By using DB Blue, DB Schenker underscores the independent status of its brand. Blue has the same associations in all cultural regions of the globalized transport and logistics market. Vehicles painted in DB Red dominate the appearance of regional transport. On long distance trains, DB Red appears as a red stripe along the vehicle s entire length, thereby symbolizing fast and direct connections between major cities. In all online and print media, DB Blue is an essential component of the DB Schenker brand identity. Page 4

5 DB Gray is used to identify the Group as well as the divisions Infrastructure and Services. DB Gray conveys practicality, solidity and neutrality. As the identity color of the brand DB Netze, DB Gray underscores the role of the service provider for infrastructure. DB Netze and the Group also use the color in online and print media. The Group also has the option of communicating without an identity color. With it, the Group presents itself as neutral and superior and conveys stability. To ensure a sober presence that is reserved in its coloration, the nonbright colors DB Dark Gray, DB Light Gray and DB White Gray are used for structuring and organizing. They are derived from the primary color DB Gray. Use of our gray tones ensures that our vibrant primary colors retain their special status. In addition, DB Silver is a special color for high grade representation in selected media of the Group. Page 5

6 CD guidelines: Values of the primary colors Color is applied to many different surfaces and materials, resulting in a multitude of color systems for the differing areas of application. Definitions of color are therefore only an approximation of an ideal image. Depending on the printing technique and dot gain, it may become necessary to adjust the values defined here. Our references are the current printed ISOcoated color sample books for Pantone und HKS. RGB 240/20/20 Web #F01414 CMYK 0/100/100/0 Grayscale 70% Pantone 485 HKS 14 RAL 3020 RGB 10/30/110 Web #0A1E6E CMYK 100/75/0/35 Grayscale 100% Pantone 281 RAL 5013 RGB 135/140/150 Web #878C96 CMYK 10/0/0/45 Grayscale 50% Pantone 430 RAL 7045 RGB 255/255/255 Web #ffffff CMYK 0/0/0/0 RAL 9010/9016 * * Realization of white in RAL color tones is application-specific (Environmental Design, Vehicles). Gradations of the primary colors Color gradations are no longer set up as simple brightening. They are used across media in optimized tones. For the most important color tones, realizations have been defined for Pantone, HKS and RAL. RGB 255/90/100 Web #FF5A64 CMYK 0/70/50/0 RGB 250/55/60 Web #FA373C CMYK 0/80/65/0 RGB 240/20/20 Web #F01414 CMYK 0/100/100/0 Grayscale 70% Pantone 485 HKS 14 RAL 3020 RGB 204/0/0 Web #CC0000 CMYK 0/100/100/15 RGB 178/0/0 Web #B20000 CMYK 0/100/100/25 RGB 154/0/0 Web #9A0000 CMYK 0/100/100/45 Please note: Color gradations are not used as division colors for sender identification, e.g. as color panes on brochure titles. RGB 102/0/0 Web # CMYK 0/100/100/65 Page 6

7 RGB 55/95/195 Web #375FC3 CMYK 80/55/0/0 RGB 35/65/155 Web #23419B CMYK 90/65/0/15 RGB 10/30/110 Web #0A1E6E CMYK 100/75/0/35 Grayscale 100% Pantone 281 RAL 5013 RGB 0/10/90 Web #000A5A CMYK 100/80/0/45 RGB 0/0/70 Web # CMYK 100/85/0/55 RGB 0/0/50 Web # CMYK 100/90/0/70 RGB 0/0/30 Web #00001E CMYK 100/95/0/85 RGB 240/243/245 Web #F0F3F5 CMYK 2/0/0/5 RGB 234/238/241 Web #EAEEF1 CMYK 2/0/0/10 RGB 225/230/235 Web #E1E6EB CMYK 3/0/0/13 Grayscale 10% Pantone Cool Gray 2 RAL 9002 RGB 215/220/225 Web #D7DCE1 CMYK 4/0/0/19 RGB 200/205/210 Web #C8CDD2 CMYK 5/0/0/25 Grayscale 30% Pantone 428 RAL 7047 RGB 175/180/187 Web #AFB4BB CMYK 7/0/0/35 RGB 155/160/170 Web #9BA0AA CMYK 9/0/0/40 RGB 135/140/150 Web #878C96 CMYK 10/0/0/45 Grayscale 50% Pantone 430 RAL 7045 RGB 120/125/135 Web #787D87 CMYK 12/0/0/55 RGB 100/105/115 Web # CMYK 15/0/0/65 Grayscale 70% Pantone 431 RAL 7012 RGB 80/85/95 Web #50555F CMYK 20/0/0/75 RGB 60/65/75 Web #3C414B CMYK 25/0/0/85 RGB 40/45/55 Web #282D37 CMYK 30/0/0/90 RGB 20/25/35 Web # CMYK 35/0/0/95 Note: The extensive new DB Gray palette replaces the previous brand-independent neutral gray tones. The new palette has been completely derived from the primary color DB Gray and fits harmoniously in our overall look. Page 7

8 Values of our secondary colors The secondary colors allow greater color differentiation, e.g. in information graphics, tables or special applications in product-, interior or UX-UI design. Both bright and subdued colors are available for branding that is target group specific and meets the brand's needs, all integrated in a balanced overall image. The secondary colors are sufficiently distinguishable from the primary colors and cannot be mistaken for them. You can use them across all media. RGB 255/220/60 Web #ffdc3c CMYK 0/10/90/0 RGB 255/205/0 Web #FFCD00 CMYK 0/20/100/0 Pantone 116 RAL 1021 HKS 4 RGB 255/175/0 Web #FFAF00 CMYK 0/40/100/0 Pantone 130 RAL 1037 HKS 6 RGB 255/140/0 Web #FF8C00 CMYK 0/55/90/0 Pantone 151 RAL 2009 HKS 7 RGB 250/105/0 Web #FA6900 CMYK 0/70/95/0 RGB 240/80/0 Web #F05000 CMYK 0/80/100/0 RGB 245/110/170 Web #F56EAA CMYK 0/65/0/0 RGB 240/70/165 Web #F046A5 CMYK 5/80/0/0 RGB 195/50/150 Web #C33296 CMYK 25/85/0/0 RGB 145/30/135 Web #911E87 CMYK 55/100/0/0 RGB 95/20/120 Web #5F1478 CMYK 75/100/0/30 Pantone 2623 RAL 4007 RGB 60/0/100 Web #3C0064 CMYK 85/100/0/40 RGB 170/240/70 Web #AAF046 CMYK 40/0/90/0 RGB 120/190/20 Web #78BE14 CMYK 55/0/100/0 Pantone 376 RAL 6018 HKS 66 RGB 60/165/50 Web #3CA532 CMYK 75/0/100/0 Pantone 361 RAL 6010 HKS 65 RGB 0/120/65 Web # CMYK 100/0/85/30 Pantone 7732 RAL 6016 RGB 0/85/35 Web # CMYK 100/0/95/55 RGB 0/60/25 Web #003c19 CMYK 100/0/100/75 RGB 40/215/255 Web #28D7FF CMYK 60/0/3/0 RGB 0/170/220 Web #00AADC CMYK 70/5/0/10 RGB 0/135/185 Web #0087B9 CMYK 80/15/0/20 RGB 0/100/140 Web #00648C CMYK 100/0/0/50 Pantone 7706 RAL 5017 RGB 0/75/100 Web #004B64 CMYK 100/0/0/65 RGB 0/50/70 Web # CMYK 100/0/0/80 RGB 230/205/165 Web #E6CDA5 CMYK 0/15/40/15 RGB 215/175/135 Web #D7AF87 CMYK 0/25/45/20 RGB 195/130/80 Web #C38250 CMYK 0/45/65/25 RGB 175/90/0 Web #AF5A00 CMYK 0/60/100/35 Pantone 1605 RAL 8023 RGB 140/50/0 Web #8C3200 CMYK 0/80/100/50 RGB 115/15/0 Web #730F00 CMYK 30/100/100/50 Page 8

9 RGB 195/160/185 Web #C3A0B9 CMYK 25/40/15/5 RGB 160/115/145 Web #A07391 CMYK 40/60/25/5 RGB 130/80/115 Web # CMYK 50/70/25/15 RGB 110/55/95 Web #6E375F CMYK 55/80/30/30 RGB 85/35/70 Web # CMYK 60/90/35/45 RGB 55/10/40 Web #370A28 CMYK 65/100/40/65 RGB 215/210/10 Web #D7D20A CMYK 25/5/95/0 RGB 180/180/0 Web #B4B400 CMYK 35/15/100/0 RGB 135/150/0 Web # CMYK 35/5/100/30 RGB 90/110/0 Web #5A6E00 CMYK 40/0/100/60 Pantone 371 RAL 6025 RGB 50/70/0 Web # CMYK 45/0/100/80 RGB 30/45/0 Web #1E2D00 CMYK 50/0/100/90 RGB 125/200/200 Web #7DC8C8 CMYK 55/0/25/0 RGB 95/180/180 Web #5FB4B4 CMYK 60/0/30/10 RGB 35/150/150 Web # CMYK 75/0/40/25 RGB 0/110/115 Web #006E73 CMYK 100/0/40/50 Pantone 323 RAL 6026 RGB 0/85/90 Web #00555A CMYK 100/0/40/65 RGB 0/60/65 Web #003C41 CMYK 100/0/40/75 Downloading color palettes for Adobe software The palettes of our corporate colors in CMYK and RGB can be downloaded here. They can be loaded into e.g. InDesign, Illustrator and Photoshop. You can find more information on the topic of color management and technical standards under the following link: Download: DB Corporate Colors File format: ZIP File size: 4 kb Technical Standards Colors with special status Additional colors have been created for special corporate design applications and customer products. You can find rules for using colors in these special areas in the respective CD guidelines. Browser-specific color tones Light modifications of the color tones are possible if intended to achieve optimized depiction on specific browsers or end devices. Digital Media, UX-UI Design Page 9

10 Copy colors Copy appears on printed pages generally in the pure tone black (0/0/0/100). On screens, use the highly readable and high-contrast color tone DB (RGB 40/45/55, #282d37). Finishing Special topics of printed Group communications can be finished with the special color DB Silver. This refinement of print publications is reserved for the Group. Pantone 877 RAL 9006 Brochures Additional links Office software (PowerPoint, Word) For an interim period, special colors have been defined for PowerPoint and Word. These will be adapted to the latest standard for corporate colors in a future update. PowerPoint Contact Questions about this page? [1] published: Verweisliste [1] Questions about this page?: design@deutschebahn.com Page 10