Brand Manual THE NEW CORPORATE DESIGN GUIDELINES FOR ARABRENEUR COMPANY CORPORATE DESIGN MANUAL V1 PREPARED FOR

Transcription

1 Davinci Digital Agency Brand Manual THE NEW CORPORATE DESIGN GUIDELINES FOR ARABRENEUR COMPANY CORPORATE DESIGN MANUAL V1 PREPARED FOR Address Phone & Fax Online Arabreneur Company City Mall, New Damietta Damietta Egypt Phone 1: Phone 2: : Phone: Fax: Website: July 2018

2 Table of contents SECTION 1 LOGO INTRODUCTION... Page 3 SECTION 2 LOGO CONSTRUCTION AND CLEARSPACE... Page 5 SECTION 3 APPLICATION ON BACKGROUND... Page 6 SECTION 4 LOGO APPLICATIONS GUIDELINES... Page 7 SECTION 5 COLOR SYSTEMS... Page 8 SECTION 6 THE PRIMARY COLOR SYSTEM... Page 9 SECTION 7 COLOR TONES... Page 10 SECTION 8 THE CORPORATE FONT... Page 11 SECTION 9 THE FONT AND STRUCTURE... Page 12 SECTION 10 TYPOGRAPHY AND ALIGNEMENT... Page 13 SECTION 11 CONTACTS... Page 14 Page 2

3 Logo introduction These guidelines descibe the visual and verbal elements that represnet Arabreneur s corporate identity This brand manual is designed to help us present our logo and our image in a consistent way in all communication materials we need to produce. If you have any queries please contact. info@arabreneur.com Page 3

4 Logo introduction THE FULL LOGOTYPE LOGO INTRODUCTION Arabreneur s logo is an important asset in its communication with the targeted audience through all materials provided by Arabreneur, the logo is the main part of the brand as it holds with care, its vision & mission. Our logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and our company name first letter -- they have a fixed relationship that should never be changed in any way. Arabreneur s logo composition is defined by two main elements, the symbol and logotype. 1 THE FULL LOGOTYPE 2 THE FULL LOGO TITLE The symbol is a powerful image evoking the culture of professional business services the connection between the endless opportunities arabreneur provides and the limitless potentialities it influences, resulting in profits and companies sustainability. The logotype has been carfuly choosen for its modern and yet excellent, highly legible style, which has been further enhanced by the use of uppercase letters. The typeface is Gotham Book and has been choosen to balance the practicality with logo symbol. 3 LOGO DARK VERSION 4 LOGO LIGHT VERSION RECOMMENDED FORMATS ai. png. jpg. gif. eps. ATTENTION The logo must always have good contrast with the background to ensure maximum impact and accessability. Page 4

5 Logo construction & Clearspace LOGO CONSTRUCTION AND CLEARSPACE It s important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the symbol itself and the company name - they have a fixed relationship that should never change. CLEARSPACE In order to maximize its visual presence, the logo requires a surrounding area clear of any other graphic elements or text. The minimum exclusion zone is equal to the width of the logo icon. Always allow at least this amount of clear space around the logo. It s important that this rule is observed and the exclusion zone is maintained at all times. The recommended minimum clearance is to protect the logo. The logo will appear on many different applications and formats and this will help to give it clarity and presence. ATTENTION This is not a placement guide. It s a minimum only. Page 5

6 Application on a background Colored logo version A Colored logo version B Colored logo version C Colored logo version D Sub-brand Application Sub-brand version A Sub-brand version B Page 6

7 Logo Application Guidelines RECOMMENDING SIZES MINIMUM SIZE Logo size consistency is important when producing a wide range of communications. Our logo must clearly visible and reproduced consistently. For this reason a minimum size has been established. The size is 32mm for model A and 20mm for model B measured across the width of the logo. A SIZE FORMATS DL & AS LOGO A= 50mm B= 32mm 50mm 78mm 32mm A5 LOGO A= 50mm B= 32mm B A4 LOGO A= 50mm B= 32mm A3 LOGO A= 78mm B= 50mm 50mm 32mm 20mm Page 7

8 Color systems Colors are one of the most important things to transfar a brand to the customers. Color Colors play an important role in the arabreneur corporate identity. The color palettes in this section are recommended for various media usage. A guideline of primary palette has been developed to reflect the one vision color scheme. Page 8

9 The primary color system & Color codes RGB SYSTEM PRIMARY SECONDARY RGB colors should be used with any digital media like web platform, website, mobile application, graphics,... etc. HEX #29A9E1 HEX #0D72B9 HEX #1F1F1F R41 G169 B225 R13 G114 B185 R51 G51 B51 C70,04 M16,25 Y0 K0 C87,3 M51,8 Y0,27 K0 C69,14 M62,89 Y61,72 K58,2 HEX #00558C HEX #5E5E5E HEX FFFFFF R0 G85 B140 R94 G94 B94 R255 G255 B255 C98,31 M70,86 Y20,25 K4,67 C61,77 M53,54 Y52,75 K25,02 C0 M0 Y0 K0 Page 9

10 Color Tones RGB SYSTEM lighter palette A set of tonally darker and lighter colors have been developed in order to support the core colors. These supporting colors are designed to work with the core colors in various combinations. They should be used to add depth and variety. HEX #00d2ff HEX #2edaff HEX #50e0ff HEX #73e6ff HEX #9bedff R0 G210 B255 R46 G218 B255 R80 G224 B255 R115 G230 B255 R155 G237 B255 darker palette HEX # HEX # HEX # HEX # HEX # R1 G35 B69 R18 G52 B86 R35 G69 B103 R52 G86 B120 R69 G130 B137 Page 10

11 The corporate font Typography plays an important role in communicating the corporate s overall tone and quality. Carfule use of typography maintains our personality and ensures clarity in all arabreneur s visual communications. Gotham book has been carfully selected to presents arabreneur s brand, it s a widely available san serf typface. Page 11

12 The font and Structure TYPEFACE Gotham is a widely available sans-serf typface and computer font. Gotham GOTHAM BOOK GOTHAM MEDIUM GOTHAM BOLD A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z FIGURES 0 SPECIAL CHARACTERS! # 2 $ % 3 ^ 4 & * 5 ( ) _ 6 + < 7 >? 8 { } 9 \ Page 12

13 Typography and Alignement READABILITY ALIGNEMENT Lower case letters, with their ascenders and descenders, make it easy for the eye to process word formations. Text can be ranged from the left hand edge of the coat of arms or left hand edge of the logotype. UPPER CASE LETTERS text feels official and strong. It has been carfully selected to evoke authority through logo. Good examples of all-uppercase text logos include apparel retailer Old Navy, with its robust sans-serif text, Southwest Airlines in a bold, all-black capitalized font and mega-retailer Target with its red, iconic text. All uppercase doesn t have to evoke a completely stiff or stuffy expression. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. You can soften its outwardly strong appearance by using soft colors (gray in this case) or adding graphics that diffuse and complement the text (arabreneur blue logo). Page 13

14 Contact Thanks For queries about this brand manual please contact Page 14