The Roblox Brand Guidelines is a reflection of a company who s matured after an incredible 10+ year growth.
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1 Brand Guidelines
2 The is a reflection of a company who s matured after an incredible 10+ year growth. The following pages detail the guiding principals of how to use the building blocks that make Roblox the brand it is today. Careful attention should be given to each element to ensure a cohesive brand across all touchpoints.
3 p_1 Roblox Tilt Icon Horizontal Logo Lockup Roblox Tilt Icon Primary Logo & Icon The Roblox logo emobies the companies unique personality, stemming from the DNA of Dave Baszucki s first company, Interactive Physics. The mark is the heart of our identity, consiting of the logotype and our Tilt icon. The Tilt Icon should be used sparingly in isolation of the full logo design where needed.
4 p_2 Black Tilt Icon Black Roblox Logo Graphite Tilt Icon Graphite Roblox Logo Secondary Logo & Icon Our secondary logo lockups provide flexibility using the identity across mediums where a lighter background color is required, such as stationary or apparel.
5 p_3 Logo & Icon Clear Space A minimum area of space must always surround the Roblox logo and icon. Horizontal and vertical clear space is based upon the counter size of the logo s square shaped letter O. The clear space gives our logo a buffer ensuring that taglines or other visual elements do not advance into our logo.
6 p_4 Roblox Studio Tilt Icon Studio Horizontal Studio Logo logotype Lockup Roblox Studio Tilt Icon Studio Logo & Icon The Roblox Studio logo is derived from the same DNA as our primary brand logo. The slash in the middle of the Studio Tilt Icon was purposefully designed to help color blind users distinguish the Studio Icon from the Brand Icon when using the various platforms.
7 p_5 Studio Studio Logo & Icon Clear Space A minimum area of space must always surround the Roblox Studio logo and icon. Horizontal and vertical clear space is based upon the counter size of the logo s square shaped letter O. The clear space gives our logo a buffer ensuring that taglines or other visual elements do not advance into our logo.
8 p_6 Minimum Size 21px tall on screen / 0.25in (6.35mm) in print Minimum Size 21px tall on screen / 0.25in (6.35mm) in print Studio Minimum Size 21px tall on screen / 0.25in (6.35mm) in print Minimum Size 21px tall on screen / 0.25in (6.35mm) in print Minimum Sizes The Roblox logo must be no smaller than 23px tall on screen, and.25in (6.35mm) tall for print. Our minimum size ensures our logo is always viewed in a clean, legible way.
9 p_7 Roblox Blue Roblox Platinum RGB: 0/162/255 HEX: 00a2ff PMS: 2925 C CMYK: 75/25/0/0 RGB: 204/205/211 HEX: cccdd3 PMS: 427 C CMYK: 19/15/11/0 Black Roblox Silver Primary Colors RGB: 0/0/0 HEX: PMS: Black 6 C CMYK: 60/40/40/100 Secondary Colors RGB: 19/19/19 HEX: PMS: Neutral Black C CMYK: 73/67/66/81 White Roblox Graphite RGB: 255/255/255 HEX: ffffff PMS: CMYK: 0/0/0/0 RGB: 101/102/104 HEX: PMS: Cool Grey 10 C CMYK: 61/52/49/19 Roblox Dark Grey 1 Roblox Dark Grey 2 RGB: 24/24/24 HEX: PMS: Neutral Black C CMYK: 73/67/65/79 RGB: 19/19/19 HEX: PMS: Neutral Black C CMYK: 73/67/66/81 Brand Colors Our brand has matured, as has our color palette. The use of a strong contrasting black & white accented by hues of grey give our brand a sophisticated and refined feel. The Roblox Blue color is used for accents, and for the Studio Icon color.
10 p_8 Gotham Medium is used for all headlines. Gotham Book is used for all bodycopy. Gotham Bold is used for all button copy. Typography The Roblox typeface is Gotham ScreenSmart with three primary weights including Book, Medium and Bold. Each weight should be used as directed. Our typeface is clean and flexible helping Roblox connect with its users easily from Messages to our gaming platform
11 p_9 DO NOT STRAIGHTEN THE O DO NOT USE THE RED LOGO DO NOT MAKE ALTERATIONS OR SUBSTITUTIONS DO NOT RECOLOR DO NOT APPLY OUTLINES DO NOT MAKE ALTERATIONS OR SUBSTITUTIONS Improper Use The Roblox logo should always be used to the exacting proportions and colors for which it was designed. The examples above are a few ways in which the logo should never be used. This is not a complete list, but it showscases some of the most common uses.
12 p_10 Play About Platforms Log In Sign Up roblox.com Careers Technology People News corp.roblox.com Games Catalog Create Robux Log In Sign Up roblox.com/create Digital & Web All three of the Roblox site offerings need to align so that we present ourselves as a unified company under our new identity design system. Type size, color, and position are important towards establishing seamless user interactions.
13 p_11 Roblox Education Opportunities Parent s Guide Technical Issues Account Security Building on Roblox Kid Safety and Community Guidelines Roblox Studio Tutorial Customizing Your Avatar How To Play Roblox Billing Social Media & Merchandise Roblox FAQ General Customer Inquiries Iconography The Roblox Icon design is refined, crisp, and should always feel premium. Line weights need to be unified using minimal strokes to create the intended iconographic meaning.
14 p_12 Brand Patterns The Roblox Brand Pattern can be used as a textural backdrop for web, apparel, and product uses. The pattern comes in 2 distinct hues that compliment the brand aesthetic.
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