Trican Visual Identity Guidelines 2015
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1 Trican Visual Identity Guidelines 2015 Media Kit Version 2.1 Trican Well Service Ltd. 2900, th Avenue SW Calgary, Alberta Canada T2P 4G8 P F TricanWellService.com
2 TABLE OF CONTENTS CoNTENTS Logo...3 Logo Usage Specifications...4 Logo Variations...5 Incorrect Logo Usage...6 Colour Palette...7 Typographic System...8 Corporate Slogan...9 Legal Entities TricanWellService.com TRICAN VISUAL IDENTITY GUIDELINES 2015
3 LOGO INTRODUCTION The visual identity of Trican should be consciously and consistently applied in order to maintain continuity across all its collateral. This will stabilize its persona, secure its impression and maintain its credibility. It will aid Trican in accurately presenting itself as the friendly, frank, honest and professional company that it is. Logo The primary logo is composed of two parts: the bullet and, within it, the Trican company name with a maple leaf in the letter A. The bullet and the typeface must always appear together. Bullet Letterform Proportions 1x 6.9x TRICAN VISUAL IDENTITY GUIDELINES 2015 TricanWellService.com 3
4 LOGO usage specifications SIZE SPECIFICATIONS The maximum size of the logo is determined by its application, provided the guidelines for the required buffer zone are adhered to. The minimum size is 20 mm (1.0 in., 6 px), measured from the far left tip of the bullet to the far right tip of the bullet for print. The minimum size for screen/web is 40 mm (1.573 in., 472 px). For situations where the shape of the identity does not suit the items it is being implemented on, please contact the Marketing and Communication Department. Minimum print size: Minimum web size: 20 mm (1.0 in., 6px) 40 mm (1.573 in., 472px) BUFFER ZONE SPECIFICATIONS As shown below, the box around the logo defines the area of clear space that MUST NOT be overlapped. This applies to all versions of the logo in both negative and positive. The area above, below and on either side of the logo the bullet should always be equal to, or greater than, the exact height of the bullet. These relative proportions should always remain as shown. The proportions have been designed based on the bullet to provide clarity about buffer zones in any situation, regardless of the size of the logo. When it is being reduced and enlarged, the buffer zone expands and contracts in proportion to the logo. The bullet and the letterform are to be treated as one object. Minimum buffer zone Height of the bullet 4 TricanWellService.com TRICAN VISUAL IDENTITY GUIDELINES 2015
5 LOGO variations primary logos These logos are to be used as a first option. They constitute of mocha filled, white, and transparent versions of the logo. Transparent Logo The transparent logo can only be used against a mocha background, or white background. Any other background colour it is prohibited to use the transparent logo. Mocha Filled Logo White Filled Logo Black Transparent Logo The mocha filled logo can be used against any colour background except a black, or mocha background. The white filled logo can be used against any colour background except a black background. The black transparent logo can only be used against a mocha background, or white background. Any other background colour it is prohibited to use the transparent logo. secondary logos These logos are to be used only when the primary options will not work, and can be used with one colour applications or on difficult backgrounds. Reversed White Full Transparent Logo Reversed White Transparent Logo Reversed Mocha Transparent Logo ONE USE ONLY The Trican logo with the reversed bullet is to be used on the driver s side of a vehicle ONLY, and only on the outside of the vehicle. Reversed White Full Transparent Logo TRICAN VISUAL IDENTITY GUIDELINES 2015 TricanWellService.com 5
6 INCORRECT LOGO USAGES IMPROPER USE OF LOGO To preserve and protect the integrity of our brand, it is the responsibility of all departments and programs to ensure the logo is presented in an acceptable manner, as outlined in this manual. Well Service Ltd. Never place text directly beneath or around the logo Never break the logo apart - elements cannot be used individually Never cut off any part of the logo Never add a drop shadow to the logo Never convert the logo to outlines Never bevel or emboss the logo Never convert the logo to greyscale use the black and white version instead Never use the logo in a colour other than those approved Never add an extra outline or stroke to the logo Never use a low resolution logo for print Never right justify the logo Never attach anything to the logo CANADA Never stretch or alter the logo proportions Never alter the orientation of the logo Never print on top of the logo Never change the logo in any way Never place a logo on the wrong background colour Questions? Questions regarding approved use of the Trican logo should be addressed directly to the Marketing Department. 6 TricanWellService.com TRICAN VISUAL IDENTITY GUIDELINES 2015
7 COLOUR PALETTE PRIMARY COLOUR PALETTE This palette includes specifications for PMS colours on coated stock (C) and uncoated stock (U), when reproduced using 4-colour process (CMYK), when creating PowerPoint presentations (RGB) and websites (hexadecimal code). 50% 30% *NOTE: Trican Red (Maple Leaf ) colour should NOT be used as a design element and can only be used in 2 colour versions of the logo. TRICAN MOCHA PMS: Warm Grey 6 CMYK: 0, 5, 12, 31 RGB: 187, 176, 166 HEX: #BBB0A6 TRICAN BLACK PMS: Black CMYK: 100, 100, 100, 100 RGB: 0, 0, 0 HEX: # TRICAN BLUE PMS: 5405 CMYK: 78, 51, 37, 13 RGB: 68, 104, 125 HEX: #44687D TRICAN RED* PMS: 485 CMYK: 0, 100, 94, 0 RGB: 237, 28, 42 HEX: #ED1C2A SECONDARY COLOUR PALETTE The secondary colour palette presents an additional set of colours to be used to augment elements of the Trican branded designs. TRICAN GREY PMS: Cool Grey 11 CMYK: 44 34, 22, 77 RGB: 83, 86, 90 HEX: #53565A TRICAN ORANGE PMS: 7580 CMYK: 0, 77, 97, 15 RGB: 192, 81, 49 HEX: #C05131 TRICAN YELLOW PMS: 124 CMYK: 0, 30, 100, 0 RGB: 234, 170, 0 HEX: #EAAA00 TRICAN BROWN PMS: 7533 CMYK: 55, 62, 71, 52 RGB: 75, 60, 48 HEX: #4B3C30 TRICAN GREEN PMS: 383 CMYK: 29, 1, 100, 18 RGB: 168, 173, 0 HEX: #A8AD00 *NOTE: Trican Green colour should only be used sparingly and in special circumstances as a highlight colour. TRICAN VISUAL IDENTITY GUIDELINES 2015 TricanWellService.com 7
8 TYPOGRAPHIC SYSTEM PRIMARY typeface Primary font families are used for all external publications, advertising and presentations. Aa sans-serif: Myriad Pro Myriad Pro Aa serif: Minion Pro Minion Pro Light Light Italic Regular Italic Semibold Semibold Italic Bold Bold Italic Condensed Condensed Italic Bold Condensed Bold Condensed Italic Regular Italic Medium Medium Italic Semibold Semibold Italic Bold Bold Italic Bold Condensed Bold Condensed Italic secondary Typeface Secondary font families are used for internal documents, forms, reports, web pages, s and other documents where the primary font families are unavailable. Aa Aa sans-serif: Arial Arial serif: Times New Roman Times New Roman Regular Italic Bold Bold Italic Regular Italic Bold Bold Italic 8 TricanWellService.com TRICAN VISUAL IDENTITY GUIDELINES 2015
9 Corporate slogan corporate tagline The tagline is used as a support tool for the logo and in communications. For consistency, please note that the tagline is presented in upper case letters, with no period at the end of the phrase. Worldwide Knowledge is a lighter colour than the Local Solutions in the 2 colour format. Hyphen not Em or En dash Pantone Warm Grey 6C Trademark WORLDWIDE KNOWLEDGE - LOCAL SOLUTIONS Black WORLDWIDE KNOWLEDGE - LOCAL SOLUTIONS 2 colour stacked 2 colour horizontal WORLDWIDE KNOWLEDGE - LOCAL SOLUTIONS Black stacked Black horizontal WORLDWIDE KNOWLEDGE - LOCAL SOLUTIONS Reversed stacked Reversed horizontal TRICAN VISUAL IDENTITY GUIDELINES 2015 TricanWellService.com 9
10 legal entities Trican legal entities Trican s legal entities are not included in the design of the letterhead but MUST be included as part of the signature in the text of each letter. Australia Trican Well Service Pty Ltd. Canada Trican Well Service Ltd. Trican Geological Solutions Ltd. Trican Completion Solutions Ltd. Colombia Trican Independence Energy Services, SAS Cyprus Trican Well Service (Cyprus) Ltd. Kazakhstan Trican Well Service Kazakhstan Limited Norway Trican Completion Solutions AS Russia Trican Well Service LLC Saudi Arabia Trican SSOC Well Service Ltd. Ukraine Trican Well Service LLC USA Trican Well Service, L.P. Trican Completion Solutions LLC 10 TricanWellService.com TRICAN VISUAL IDENTITY GUIDELINES 2015
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