logo colour typography identity elements
|
|
|
- Betty Beasley
- 6 years ago
- Views:
Transcription
1 logo colour typography identity elements
2 LOGO LOGO VARIETIES The Cognasense logo consists of mostly typographic elements with a icon cleavery constructedin the g. The g icon is made up of three circles: orange, purple and green. The proportion and arrangement of the logo have been specifically determined. The logo should never be typeset, recreated or altered, which could cause inconsistencies that reduce the impact of the brand. PREFERRED LOGO To maintain consistent use and ensure the integrity of the logo, use only approved electronic art files. 2
3 LOGO LOGO FORMATS The Cognasense logo is made in to several different file formats for ease of use. The information below are guidelines, ideally request preferred formats. For use of the logo in PRINT use CMYK, SPOT, and Black & White formats: PREFERRED LOGO Cognasense logo master.indd Cognasense logo cmyk.pdf Cognasense logo cmyk.jpg Cognasense logo layercmyk.tif Cognasense logo bw.pdf Cognasense logo bw.jpg Cognasense logo layerbw.tif Cognasense logo spot.pdf For use of the logo on SCREEN/WEB use RGB formats of the logo: Cognasense logo rgb.pdf Cognasense logo rgb.jpg Cognasense logo layerrgb.tif Cognasense logo small.jpg SOCIAL MEDIA ICON For use of the logo on SOCIAL MEDIA ONLY use the logo social format: Cognasense logo social.jpg 3
4 LOGO LOGO SPACE To preserve the Cognasense logo s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the Cognasense logo and the wordmark logo is defined as the height of the C in the wordmark. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size. PREFERRED LOGO 4
5 LOGO LOGO APPLICATION SIZES The Cognasense logo retains it s visual strength in a wide range of sizes. However, when the logo is reproduced in print too small, it is no longer legible and it s impact is diminished. The minimum size of the logo for PRINT is determined by the width of the Cognasense logo, which should not be reproduced in a size smaller than 40mm in width. PRINT - 40mm wide The minimum size for on SCREEN/ WEB versions of the logo is no smaller than 200 pixels in width. The minimum size of the logo for EMBROIDERY on material (t-shirts, caps, etc..) is 40mm in width. It is recommended for only the Cognasense name (without the tagline). The letter height should be no smaller than 5mm as the quality of text degrades considerably when smaller than this height. WEB pixels wide EMBROIDERY - 52mm wide 5
6 LOGO LOGO BACKGROUND The Cognasense logo should be reproduced in color whenever possible. The logo is to ONLY be produced on a white background as it provides a clean, crisp contrast for the logo s colors and elements. If color reproduction is not available or is not a viable option, the logo should be reproduced in greyscale. COLOUR ON WHITE GREYSCALE ON WHITE 6
7 LOGO LOGO MISUSE Incorrect use of the Cognasense logo compromises its integrity and effectiveness. The examples of logo misuse are not comprehensive; they are only a small sample of possible misuses of the Cognasense logo. OTHER TEXT To ensure accurate, consistent reproduction of the Cognasense logo, NEVER alter, add to, or attempt to recreate it. Always use the approved digital artwork, available from Inkfish Design Studio. DO NOT CHANGE THE WORDMARK FONT DO NOT COMBINE LOGO WITH OTHER TEXT DO NOT CHANGE THE WORDMARK COLOUR DO NOT STRETCH LOGO OUT OF PROPORTION DO NOT CHANGE THE ICON COLOURS DO NOT CHANGE LOGO PROPORTIONS 7
8 COLOURS COLOUR SCHEME PANTONE CMYK RGB HEX Primary Brand Colour logo / text / base colour 181 C 23 / 88 / 100 / / 60 / 36 #aa3c24 Secondary Brand Colours logo / brand elements 669 C 75 / 84 / 36 / / 57 / 96 #4f C 68 / 41 / 79 / / 102 / 69 #4f6645 Additional Colour text / base colour Pantone BLACK 0 / 0 / 0 / / 0 / 0 #
9 COLOURS GREYSCALE COLOUR SCHEME PANTONE CMYK RGB HEX Primary Brand Colour logo / text / base colour Cool Grey 10 C 0 / 0 / 0 / / 98 / 100 # Secondary Brand Colours logo / brand elements 446 C 0 / 0 / 0 / / 67 / 69 # Cool Grey 10 C 0 / 0 / 0 / / 96 / 98 #5f6062 Additional Colour text / base colour Pantone BLACK 0 / 0 / 0 / / 0 / 0 #
10 TYPOGRAPHY FONTS To help provide a consistent, unified look in the Cognasense brand s use of typography, Muli is the primary font to be used on all communications for Cognasense products and services. In the case of Word documents or PowerPoint presentations, Arial is the secondary font which may be used ONLY if the Muli font is unavailable. The Open Sans font is to be used for all web related text, with the Muli font being used for all headings. PRIMARY FONT Muli light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! Muli regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! 10
11 TYPOGRAPHY FONTS WEB FONT STANDARDISED FONT Open Sans light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! Open Sans regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! Arial regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! Arial bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! Open Sans semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! Open Sans bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! 11
12 TYPOGRAPHY TYPESETTING PRIMARY FONT WEB FONTS MAIN HEADER LOREM IPSUM DOLOR SIT AMET SUB HEADER LOREM IPSUM DOLOR SIT AMET, CONSECTETUER INTRO HEADER LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIPISCING ELIT, SED DIAM NONUMMY NIBH EUISMOD TINCIDUNT UT BODY COPY Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, nonummy nibh euismod. CAPTION Lorem ipsum dolor sit amet, consectetuer adipiscing elit tincidunt ut. MAIN HEADER LOREM IPSUM DOLOR SIT AMET SUB HEADER LOREM IPSUM DOLOR SIT AMET, CONSECTETUER INTRO HEADER LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIPISCING ELIT, SED DIAM NONUMMY NIBH EUISMOD TINCIDUNT UT BODY COPY Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy euismod tincidunt ut. CAPTION Lorem ipsum dolor sit amet, consectetuer adipiscing elit euismod tincidunt ut. 12
13 IDENTITY ELEMENTS BUSINESS CARDS BUSINESS CARD - FRONT 13
14 IDENTITY ELEMENTS LETTERHEAD 14
15 IDENTITY ELEMENTS SIGNATURES 15
16 IDENTITY ELEMENTS POWERPOINT PRESENTATION TEMPLATE POWERPOINT PRESENTATION - TITLE PAGE POWERPOINT PRESENTATION - SECONDARY PAGE 16
17
brand rationale logo colour typography graphics & images GREEN BISHOP BRAND IDENTITY GUIDELINES
brand rationale logo colour typography graphics & images 1 BRAND RATIONALE THE STORY OF GREEN BISHOP Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore
2 December NCFE Corporate Guidelines. Introduction
Introduction Introduction How we connect with people through our brand is essential to who we are, and plays a big part in the NCFE experience. We created this document (which is simpler than it looks)
WCU ATHLETICS LOGOS & USAGE WESTERN CAROLINA UNIVERSITY ATHLETIC LOGO GUIDELINES PAGE 1
WCU ATHLETICS LOGOS & USAGE PAGE 1 WCU ATHLETICS LOGOS The WCU Athletic Style Guide provides the official guidelines for use of the Western Carolina University athletics logos on collateral, signage, merchandise
SUMMARY OF DESIGN CHOICES
SUMMARY OF DESIGN CHOICES Company Name The name is a Hawaiian word that means to go, move. As a new start up application development company, the name fit as Tech designs applications for people on the
norwich university style guide
norwich university style guide 06.22.05 table of contents i. logo Introduction Primary logo: Full-color application One-color applications Reverse applications: Two-color One-color With tagline With departmental
SCHOOL DISTRICT 308 VISUAL STANDARD GUIDE
SCHOOL DISTRICT 308 VISUAL STANDARD GUIDE 4175 Route 71 Oswego, IL 60543 (630) 636-3080 WWW.SD308.ORG SCHOOL DISTRICT 308 VISUAL STANDARD GUIDE Table of contents Letter from the Superintendent of Schools...4
Introduction. ThinManager - A Rockwell Automation Technology
1220 Old Alpharetta Road, Suite 390 Alpharetta, Georgia 30005 www.thinmanager.com info@thinmanager.com OFFICE 678-990-0945 Introduction... 1 Logo... 2 Clear space and minimum size... 3 Primary color palette...
Logo. Logo. Symbol. Wordmark
1725 Windward Concourse, Suite 300 Alpharetta, Georgia 30005 www.thinmanager.com info@thinmanager.com OFFICE 678-990-0945 FAX 678-990-0951 Introduction... 1 Logo... 2 Clear space and minimum size... 3
Visual Identity Guideline
Visual Identity Guideline Primary Logo logomark Wordmark Logo Overview The MSBSD logo consists of a logomark seal that sits alongside or on top of a wordmark. These elements have been carefully designed
II. COLOR PALETTE Primary p. 18 Secondary p. 18. III. TYPOGRAPHY Primary typography p. 19 Secondary typography p. 20 Default typography p.
STYLE GUIDE 2016 TABLE OF CONTENTS I. LOGO Introduction p. 3 Primary logo: Full-color application p. 4 One-color applications p. 5 Reverse applications: p. 6 Two-color p. 6 One-color p. 7 With tagline
Corporate Brand Standards
Corporate Brand Standards Welcome to the new brand standards guideline for the Altegra Health logo mark and brand. This new dynamic brand will help convey the messaging of Altegra Health while increasing
Logos. North Dallas Shared Ministries
Brand Guidelines Logos The NDSM logo stands at the center of the NDSM brand. For this reason it must be reproduced and applied with consistency in all of our brand communications. It is essential that
The Fresno EOC logo includes the box symbol and wordmarks
Brand Guidelines box symbol wordmarks The Fresno EOC logo includes the box symbol and wordmarks Introduction The foundation of our graphic identity system, the Fresno EOC logo, represents the most concise
UNICEF USA Brand Guidelines
Brand Guidelines VERSION 1.0 March 2017 Contents 7 MASTER BRAND LOGO 28 TYPOGRAPHY 9 Versions 29 Fonts 10 Colors and Backgrounds 33 Using Type 11 Size and Clear Space 34 Type Style Examples 12 Don ts 13
[ ] corporate brand guide brought to you from the minds at:
![[ ] corporate brand guide brought to you from the minds at:](/thumbs/87/96758721.jpg "[ ] corporate brand guide brought to you from the minds at:")
[ ] corporate brand guide 2015-2016 introduction This document describes the most essential elements of the p d adapt visual identity collage including logo usage, typographical marks and color palette.
ITC - International Trade Convention
Brand Guidelines 1 ITC - International Trade Convention Networking with a difference 3 day convention to meet qualified, serious buyers and suppliers in a relaxed 5* environment Supporting the industry
Contents. Contact, 19. About our brand, 3 Key elements, 4. Design elements,13
The following identity and brand guideline for Bermondsey Pubs has been created to help you present the brand and all the elements that make up the company s visual identity in a consistent and recognizable
Why have branding guidelines?
Branding Guidelines This This identity identity and brand brand system system has been has been created created to help to help you you present present GÉANT GÉANT in a consistent in a consistent and and
Brand Guidelines 2017
Brand Guidelines 2017 1. INTRO Signifyd was founded to make fraud-free e-commerce available to every business. Signifyd solves the challenges that growing e-commerce businesses persistently face: billions
by Spild af Tid Version 1, july 2013
Europeana Creative Designguide by Spild af Tid Version 1, july 201 design guidelines for Europeana Creative july 201 1 content 2 ABOUT THE DESIGN Europeana creative logo 4 logo use 5 logo colors 6 the
Adform Brand Identity Guidelines
Adform Brand Identity Guidelines Table of Contents Mission Statement 3 Logotype 4 Monochrome Logotype 5 White Logotype 6 Logotype Don ts 7 Clear Space 8 Minimum Size 9 Logotype with Tagline 10 Monochrome
01 The logo design. Our logo is the touchstone of our brand and one of the most valuable assets. We must. Designed by KING DESIGN
01 The logo design Our logo is the touchstone of our brand and one of the most valuable assets. We must 1. The logo and its usage / 2. Black, white and grayscale / 3. Logo construction + clear space /
MARMOL BRAND GUIDELINES APRIL Powered by TECKpert.com
MARMOL BRAND GUIDELINES Powered by TECKpert.com 2 3 4 5 6 7 8 9 10 11 CONTENTS LOGO ICON CLEAR SPACE PROPORTION MINIMUM SIZE DON TS BACKGROUND COLOR COLOR TYPOGRAPHY 2 LOGO This is the primary Marmol logo.
Brand Guidelines. Colours, iconography, and correct use of Environexus brands. September 2018
Brand Guidelines Colours, iconography, and correct use of Environexus brands September 2018 1 Contents Our Brandmarks 2 Environexus 3 Nero 4 Brandmark Lock-ups 5 Leaf Only 6 Colour & Typography 7 Brand
Corporate identity guide
Corporate identity guide MANU CORPORATE IDENTITY GUIDE V1. 6-216 2 Brand philosophy Table of contents File structure CORPORATE IDENTITY PHILOSOPHY We create beautiful products to enhance your (digital)
INTRODUCTION. Please respect the integrity of the brand and the careful thought and craft that has gone into it.
BRAND STANDARDS MAY 2017 INTRODUCTION The Intelligent Office brand is more than a name. It is a complete system of color, typography and artwork that reflects the true spirit of the organization. Using
A STEP-BY-STEP GUIDE TO EVENT BRANDING
A STEP-BY-STEP GUIDE TO EVENT BRANDING WELCOME! Lupus Research Alliance Event Branding Guide 2 We're so happy that you've decided to host an event to support the Lupus Research Alliance. This guide will
LOGO & BRAND STANDARDS GUIDE
LOGO & BRAND STANDARDS GUIDE INTRODUCTION The SparkPost Brand Standards Guide provides key information needed to accurately and consistently produce external and internal documents and communications.
Maintaining the integrity of our brand. Brand guidelines. August Version 1.
Maintaining the integrity of our brand. This document is designed to be straightforward and cover any questions you might have when using the AoC Sport brand. By following this guide, we ll have a brand
MISSION/VISION/VALUES
BRAND GUIDELINES TABLE OF CONTENTS Why Brand Matters...2 Mission Statement...4 Color Palette...6 Typography...8 Logo Usage...10 Letterhead... 12 Powerpoint... 14 Closing...15 WHY BRAND MATTERS Brand is
Contents. 3 About These Guidelines. 4 Why is a Brand Important? 5 Overview. 6 Resources. 7 Logo/Signature. 8 Clear Space. 9 Color Variations
Brand Guidelines Contents 3 About These Guidelines 4 Why is a Brand Important? 5 Overview 6 Resources 7 Logo/Signature 8 Clear Space 9 Color Variations 10 Logo Misuse Examples 11 Background Control 12
FLEET LOGO USAGE AND STANDARDS INNOVA BRANDING STANDARDS 2015 GUIDE
FLEET LOGO USAGE AND STANDARDS INNOVA BRANDING STANDARDS 2015 GUIDE INNOVA BRANDING STANDARDS 2015 GUIDE 2 TABLE OF CONTENTS The Innova Brand 3 Branding Elements Logo Colors Typography 4 8 10 INNOVA BRANDING
Third Party Identity Guidelines
Third Party Identity Guidelines Introduction Introduction This document has been developed to provide anyone using The Wolfson Foundation logotype with clear guidelines on how the brand identity can be
Trican Visual Identity Guidelines 2015
Trican Visual Identity Guidelines 2015 Media Kit Version 2.1 Trican Well Service Ltd. 2900, 645 7 th Avenue SW Calgary, Alberta Canada T2P 4G8 P 403.266.0202 F 403.237.7716 TricanWellService.com TABLE
Brand Standards Manual. Copyright March 2007
Brand Standards Manual Copyright March 2007 Primary Logo Primary Logo Full Color - Positive Primary logo is to be used when ever possible. Primary background color is white. Plum PMS 5185 Metallic Grey
The MMA master logo. The MMA master logo consists of two elements: the MMA graphic and the company name.
Logo guidelines The MMA master logo The MMA master logo consists of two elements: the MMA graphic and the company name. The MMA graphic Each of these elements have been specially spaced and positioned,
Aclara Corporate Identity. Standards & Design Guidelines
Aclara Corporate Identity Standards & Design Guidelines Introduction Aclara has brought together the leading metering and data management companies of ESCO Technologies each well known and well established
Brand guidelines These guidelines are a work in progress.
Brand guidelines 2018 Guidelines These brand guidelines are designed to provide relevant, practical insights into how the Expedia Group brand purpose and strategy can be visually articulated. This guide
SECRET DESIGNS DESIGNED BRAND GUIDELINE
DESIGNED BRAND 2018 GUIDELINE TABLE OF CONTENT 01 COMPANY INRODUCTION PAGE 04 02 OUR LOGO DESIGN PAGE 06 03 THE COLOR SYSTEM PAGE 10 04 TYPOGRAPHY PAGE 12 05 LOGO VIOLATION PAGE 14 06 LOGO USAGE PAGE
Logo Guidelines. Welcome to the Capgemini logo guidelines
Logo Guidelines Welcome to the Capgemini logo guidelines This document provides guidance on how to use our logo with a series of simply defined rules. Logo Our logo is the most vital and visible element
Logo style guide March 2017
Barbershop Toolbox Logo style guide March 2017 Barbershop / Logo Barbershop logo The BARBERSHOP logo consists of a traditional barbershop pole symbol in magenta/black, mustache and the word mark. These
CORPORATE LICENSING SPECIALISTS
CORPORATE LICENSING SPECIALISTS Logo Application and Style Guide Revision: V1 13-02-2014 All contents are copyright 2014 Inde 2 The Logo Design Application 3 Anatomy 4 Clear Space 5-7 Sizing 8 Colour Application
Visual Style Guide. April 2016
Visual Style Guide April 2016 Page 2 Contents Introduction to the Logo 3 Safe Area and Size 4 Incorrect Usage 5 Color Palette 6 Typography 7 Tone and Style of Photography 9 Print Examples 10 Screen Examples
Cisco Learning Partner Logo Guidelines
Cisco Learning Partners Cisco Learning Partner Logo Guidelines 2012 Cisco Systems, Inc. All rights reserved. Guidelines As one of the world s most valuable brands, Cisco has strong recognition in the minds
Barbershop / Contents. Logo 3. Color palette 8. Typography 9. Example of use 10
Barbershop / Contents This is an interactive contentpage. Clicking on the listed items will redirect to the relevant page in this document. Logo 3 Color palette 8 Typography 9 Example of use 10 2 Barbershop
Common Brand Program. December 31, 2006 Taiji Brand Group
Common Brand Program December 31, 2006 Taiji Brand Group visual identity Logo Guidelines Layout and Specifications The Community Futures logo is a combination of the leaf symbol and the logo type. The
BRAND GUIDELINES January 2017 leanconstruction.org
BRAND GUIDELINES January 2017 leanconstruction.org The Lean Construction Institute (LCI) is a non-profit organization, founded in 1997. The Institute operates as a catalyst to transform the industry through
Brand identity guidelines
Brand identity guidelines 2013 The Brand Tool kit presents guidelines for PHENIC s visual identity. Read it, it will help you to apply these characteristics in your comunication. 03 Phenicx Logo 04 Stacked
BRAND GUIDELINES. Maintaining Brand Integrity OUCAS BRAND GUIDELINES MAINTAINING BRAND INTEGRITY
BRAND GUIDELINES Maintaining Brand Integrity 1 ... 3... 4-5... 6... 7... 8... 9-10... 11... 12... 13... 14... 15... 16-17... 18 2 BRAND CONSISTENCY The University of Oklahoma is known and recognized throughout
TITLE EXAMPLE. Sub - title
TITLE EXAMPLE Sub - title SUMMARY 1 TOPIC Relevant text 2 TOPIC Relevant text 3 TOPIC Relevant text 4 TOPIC Relevant text TIMELINE Euismod tincidunt ut laoreet dolore magna aliquam erat volutpat Title
FARÉCLA TRADE BRAND GUIDELINES
FARÉCLA TRADE BRAND GUIDELINES FARÉCLA TRADE BRAND GUIDELINES. WHY BRAND GUIDELINES ARE IMPORTANT? These brand guidelines are to be used to control the look and feel of Farécla s visual apperance. They
GÉANT CORPORATE IDENTITY GUIDELINES FOR USE. connect communicate collaborate
GÉANT CORPORATE IDENTITY GUIDELINES FOR USE connect communicate collaborate THE LOGO The GÉANT logo is the core element within the brand. From printed brochures and datasheets through PowerPoint presentations
Brand Style Guide March 2016
Brand Style Guide March 2016 Contents This document explains the usage of new components of the Sigma Kappa brand including messaging, logo and color usage, typography and photography. Brand Footprint
Visual Identity Standards November 2012
Visual Identity Standards November 2012 Prepared by: NOVEMBER 2012 Table of Contents 1.0 Introduction... 4 1.1 Using This Manual... 4 1.2 Visual Identity Development... 4 1.3 The Duncan Identity... 4 2.0
TYPOGRAPHY. Thoughtful use of typography allows a brand to evoke emotion and convey the tone of the brand.
TYPOGRAPHY TYPOGRAPHY Typography can strongly affect how people react to a design and other communications. Consistent use of a chosen typeface can be just as important as the use of color or images in
Logo Guidelines. Interim guide April 2010 LAUNCH
Logo Guidelines Interim guide April 2010 LAUNCH Welcome page 2 of 11 The establishment of the UK Space Agency has elevated the UK s profile as a major player in the world s space industry. Clear and consistent
1.0 OUR LOGO MAIN VERSION
Brand Guidelines 1.0 OUR LOGO 1.0 OUR LOGO MAIN VERSION 1.1 THE LOCKUP We have retained the circular Clock element as a reference to the always on nature, and the global access of the product. Two colour
Chartered Professional Accountants of British Columbia. Guidelines for the Licensed Use of the CPA Logo (Mark)
Chartered Professional Accountants of British Columbia Guidelines for the Licensed Use of the CPA Logo (Mark) The CPA Logo is available for download and use by Members and Firms in professional practice
National CyberWatch Center Brand Guidelines (truncated) January 2015
Brand Guidelines (truncated) January 2015 Introduction This book is meant to guide all internal, external, partner, alliance and member usage of the brand, logo, name and/or identity. It should guide all
Personal brand identity desigend by JAVIER
Personal brand identity desigend by JAVIER Logo conceptualization Concept Shape the Z is the base, if you observe I ve placed Color The concept was designed using the The use of the AZ is a great idea,
Greater Cincinnati Behavioral Health Services Brand Standards
Greater Cincinnati Behavioral Health Services Brand Standards Greater Cincinnati Behavioral Health Services Brand Standards 2 3 7 10 11 Brand Promise Primary Brand Mark Secondary Brand Mark Color Palette
Visual Style Guide. February 2014
Visual Style Guide February 2014 Contents Introduction to the MC&FP Logo 3 Safe Area and Size 4 Incorrect Usage 5 Color Palette 6 Typography 7 Tone and Style of Photography 8 Print Examples 9 Screen Examples
Visual style guidance
Visual style guidance H 36 H Introduction to the Logo Visual style guidance outlines how to use the program logo, color palette, typography and imagery in print and electronic communication products. The
01: The Digital Explorer Identity
Brand Guidelines Brand Guidelines 01: The Digital Explorer Identity 02: Use of the Identity 03: Color Palette 04: Logo Colour Usage 05: Use of the Digital Graphic 06: Typeface 07: File Formats 08: Sample
Visual Identity Guidelines
V 1.4 10-16-2015 l Visual Identity Guidelines Visual Identity Guidelines Table of Contents 0.1 Logo Suite 3 1.0 Graphic Elements 1.1 Trillium Icon 5 1.2 Trillium Icon 1 colour versions 6 1.3 Primary Logo
Graphic Standards Guide
Graphic Standards Guide Welcome to the. We have developed these standards to assist you in creating consistent and correct usage of the logo for both internal and external communications. Our goal is to
TABLE OF CONTENTS. Updated 4/23/15. The Federal Laboratory Consortium for Technology Transfer FLC Style Guide 2
FLC Style Guide TABLE OF CONTENTS The FLC identity must always be applied in a consistent manner and care must be taken to avoid misuse and confusion. Our logo is the cornerstone to visual consistency,
WarnerMedia Lockup Usage
Brand Guidelines WarnerMedia Lockup Usage The WarnerMedia lockup is used to improve awareness and recognition of our brand in marketing and advertising. It s a clean, elegant, typographic presentation
ALLASSO CORPORATE IDENTITY USER GUIDLINES
ALLASSO CORPORATE IDENTITY USER GUIDLINES Your Partner in Network Security ALLASSO CORPORATE IDENTITY Your Partner in Network Security Already a success in the short time we've been around, our goal is
Visual Identity Guidelines
Guidelines VERSION 1: APRIL 2017 One City One Team Guidelines Table of Contents Introduction to logo 4 Safe Area / Minimum Size 5 Logo Usage 6 Incorrect Uses 7 Typography 8 Logo Colour Palette 9 Graphic
Brand Identity Guide. Raise Your Hand Texas Brand Identity Guide Standards and Practices
Brand Identity Guide Raise Your Hand Texas Brand Identity Guide Standards and Practices August 2016 Primary Logo The Raise Your Hand Texas primary logo uses the letterforms from our name to present an
BRAND IDENTITY GUIDELINES
BRAND IDENTITY GUIDELINES PLASTIC INJECTION MOLDERS TRUSTED WORLDWIDE BRANDING FOR ALL Injection Works provides superior quality plastic injection molding. For over 25 years, our expertise helps clients
CNOOC Nexen Employer Brand Guidelines. A New Energy
CNOOC Nexen Employer Brand Guidelines A New Energy Corporate Colours The primary colour palette is used in the logo. The extended colour palette is built with a range of blues to create a spectrum that
brandguidelines v 1.0
brandguidelines v 1.0 welcome As members, volunteers, staff and partners, each of us plays a key role in expressing our brand. By strongly communicating our brand identity the way we look, what we say
Table of Contents. Logo. Colour
Brand Guidelines (Eternal) June 2018 Table of Contents Logo 1.0 Logo 1.1 Logo Versions 1.2 Tagline Lockup 1.3 Clear Space and Minimum Size 1.4 Relation to Other Logos 1.5 Logo Don ts Colour 2.0 Brand Palette
Cisco Solution Partner Program Logo Guidelines
Cisco Solution Partner Program Logo Guidelines 2014 Cisco Systems, Inc. All rights reserved. Cisco Solution Partner Program Logo Guidelines As one of the world s most valuable brands, Cisco has strong
BRAND IDENTITY GUIDELINES
BRAND IDENTITY GUIDELINES table of contents Mechanics of the Logo 3 Correct Usage - Full Color Logo 4 Correct Usage - Grayscale Logo 5 Correct Usage - Black Only Logo 6 Reversed Identity 7 Clear Zone Requirements
Brand identity design. Professional logo design + Branding guidelines + Stationery Designed by JAVIER
Brand identity design Professional logo design + Branding guidelines + Stationery Designed by JAVIER Logo conceptualization Concept Shape Typography Color After reading the information provided After some
MEDIA KIT. MARCH 2019 / v. 1
MEDIA KIT MARCH 2019 / v. 1 BRAND CONSTRUCTION three elements: the Symbol, the (HOLDINGS). To maintain its impact and immediate visual recognition, no text, graphic element, or edge should interfere with
TECO Logo Guidelines Company Logos. TECO Energy Tampa Electric Peoples Gas TECO Partners TECO Services...
Logo Guidelines Table of Contents The TECO Brand...2... 4 Colors...7 Typography... 8 TECO Logo... 9 Company Logos TECO Energy...10 Tampa Electric...11 Peoples Gas... 12 TECO Partners... 13 TECO Services...
GRAPHIC STANDARDS BOOK
BOOK PURPOSE A uniformly applied visual identity program is essential to building a strong brand. It helps to immediately establish recognition for The Innevation Center University of Nevada, Reno, expresses
1 Basic elements. Corporate identity manual
1 Basic elements Corporate identity manual 1 Basic elements Contents 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 1.13 1.15 The Woqod mark Protecting the Woqod mark Standard use sizes Colour variations
INTRODUCTION. Your brand guidelines detail exactly how to format all of your company s materials for every single person who works with your business.
BRAND GUIDELINES INTRODUCTION Your brand guidelines detail exactly how to format all of your company s materials for every single person who works with your business. Refer back to these guidelines whenever
Style guide LIBERAL DEMOCRATS VISUAL IDENTITY. Style guide Liberal Democrats - Page 1
Style guide LIBERAL DEMOCRATS VISUAL IDENTITY Style guide Liberal Democrats - Page 1 DEMAND BETTER V.1 - Liberal Democrats styleguide - September 2018 - Demand Better Style guide Liberal Democrats - Page
TRANSLATIONAL RESEARCH INSTITUTE
BRAND GUIDELINES VERSION 1.2 2017 www.tri.edu.au TRI BRAND GUIDELINES V1.2 1 CONTENTS Introduction 2 Logo use and variation 3 Corporate palette 5 Typeface and hierarchy 6 Use of partner branding 7 Communications
OUR IDENTITY AND ITS COMPONENTS. Logo Logo usage policy 03 Official logo 05 Dimensions 06 Improper usage 07
VISUAL GUIDELINES TABLE OF CONTENT This document is intended for all those who use the ISPE visual identity in communications and supporting documents. Instructions provided in this guide will ensure consistency
ZAYED UNIVERSITY BRAND GUIDELINES. Version 1 Oct 2018
ZAYED UNIVERSITY BRAND GUIDELINES Version 1 Oct 2018 Introduction The aim of the brand identity guidelines is to present Zayed University as an academic and research institution in a manner that reflects
This document describes the basic elements of our identity system and provides guidelines for their correct use.
STYLE GUIDE CONTENT 3 INTRODUCTION 4 APPROVED PRIMARY LOGO 5 USE OF THE PRIMARY LOGO 10 APPROVED BRAND LOGOS 11 CLEAR SPACE 13 INCORRECT LOGO USAGE 14 FONTS 15 WEBSITE 16 SUMMARY Welcome to the EPIC style
LOGO IDENTITY GUIDELINES
IDENTITY GUIDELINES INTRODUCTION Tasman District Council Logo Identity Guidelines Thanks for downloading our logo guidelines. They'll help you make correct use of the Tasman District Council brand. If
CORPORATE BRAND GUIDELINES
CORPORATE BRAND GUIDELINES Implementing the Williams Scotsman brand in communications. Williams Scotsman 2017 Williams Scotsman, Inc. 901 S Bond Street, Baltimore MD 21231 THE WILLIAMS SCOTSMAN LOGO Primary
February Pandera Labs Brand Guide
February 2017 Pandera Labs Brand Guide This brand style guide establishes the essence of who we are, what we stand for, and expresses our personality. The guide provides you with the tools you will need
OTTER TAIL COUNTY - MINNESOTA LOGO USAGE POLICY
OTTER TAIL COUNTY - MINNESOTA LOGO USAGE POLICY Prepared By: The Branding Task Force as directed by the Division Directors and the Otter Tail County Board of Commissioners. Manual Version Control Version
corporate identity guidelines
Seilevel Corporate Identity Guidelines Introduction 1 Preferred Signature and Components Logo Space and Minimum Size Signature Variations Color Palette Typography Signature Misuse 2 3 4 5 6 7 corporate
IBM Certified for On Demand Business Identifier
IBM Certified for On Demand Business Identifier Contents 1.0 Overview 2.0 Usage 2.1 Artwork files 2.2 Personal stationery 2.3 Resumes 2.4 Business cards 2.5 Individual Web pages 2.6 Professional biographies
Brand Guidelines 2012
Brand Guidelines 2012 Contents Introduction 3 General Guidelines 4 Proportions 5 Variations of the SendGrid logo 6 Protected Area 8 Minimum Size 9 Unacceptable Usage 10 Primary Corporate Colors 12 Secondary
Identity Guidelines: How to use our logo. Version 1.0 April 2014
Identity Guidelines: How to use our logo Version 1.0 April 2014 Contents 2 3 Introduction and Who to Contact 4 Writing the Company Name 5 The Fortune Brands Logo 6 Approved Logo Color Variations 7 Color
Brand Guidelines Overview
Brand Guidelines Overview May 2012 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark
Product Brand Standards & Guidelines. Updated - October 2017
Product Brand Standards & Guidelines Updated - October 2017 Introduction This document serves as a branding usage resource to ensure key themes, brand elements and creative are present and consistent throughout
What is zspace Manifesto Brand Asset Usage Brand Voice zspace Name & Usage Brand Marks zspace Wordmark zspace Portal Mark Primary Logo Horizontal
3 4 6 7 8 9 10 11 12 13 14 15 16 18 20 22 23 What is zspace Manifesto Brand Asset Usage Brand Voice zspace Name & Usage Brand Marks zspace Wordmark zspace Portal Mark Primary Logo Horizontal Version Primary
Brand Guidelines. April acplus.com
Brand Guidelines April 2018 The purpose of this style guide is to explain the brand style and ensure consistent application of the visual elements across all communications, both online and offline. 02