azada design company kathy azada : art director : :

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Aron Anthony
6 years ago
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1 RESUME I thrive on finding solutions that are at once functional, usable, and aesthetically pleasing. My love for typography and form takes shape in all my work, be it GUI, publication layout, wedding invitation, direct marketing design, e-commerce user interface, logo and identity, or the odd concert poster. My communication style is open and affirming, and I am clear and assertive when sharing my creative vision. I enjoy collaborative environments that nurture productive relationships and excellent work. Qualifications 10+ years in interactive web design industry; 12+ in print, identity, and promotional design Passion for color, composition, typography, critical thinking and branding Accustomed to performing in deadline-driven environments while juggling multiple projects and tasks of varying levels of difficulty Advanced skills in Photoshop CS, Illustrator CS, InDesign CS, Dreamweaver CS, and working knowledge of HTML, CSS, javascript, and Flash; experience in both Mac and PC platforms Comprehensive knowledge of the web production process from concept and wireframing to final execution and maintenance Experience in personnel management and sourcing; passion for fostering collaborative, cross-departmental relationships Experience in Agile development/scrum process Experience in prototyping and usability testing process Strong presentation skills; excellent verbal and written communications skills for and with internal and external clients Relevant Experience Senior Art Director BabyCenter.com and BabyCenterStore.com (Public company with over 4.3 million monthly unique visitors) May 2004 Present For BabyCenter.com, I have art directed and led design of: User interface and maintenance of a variety of single and multi-page templates and features User interface for products across content/commerce businesses Marketing creative direction for sales online and offline ad creative to support new business development Branding initiatives, including logo and identity work, and collateral For BabyCenterStore.com, I have art directed and led design of: Entire seasonal site releases, including UI, promotional materials, weekly swaps, added features, and any associated creative Brand boutiques, assisting external clients and internal buyer team to achieve revenue goals and brand awareness on BabyCenter All photography initiatives, including management of budget, talent, and overseeing of shoots and final production/delivery All external marketing efforts, including print advertisements, direct mail marketing, and online/offlline ad creative

2 Principal Azada Design Co. (Self-employed) 1996 Present (12 years) Maintained career as freelance designer in print design (including brand/identity, promotional/marketing, and publishing design) and interactive and web-related design Worked effectively from conception to production and print brokering of final artwork with clients and vendors for time- and cost-effective solutions Established a client base of non-profit, environmentally responsible, and artistic organizations; Clients have included: The Conservatory of Flowers The San Francisco Parks Trust Organic Events The San Francisco Ballet Earth Island Institute EmSpace Dance Encore Theatre Company Mama s Clinic The San Francisco Youth Credit Union Program LOVES white lacquered objects french bulldogs dark chocolate southern barbecue hairstylists concrete countertops surf culture comfy socks art supplies Designer BabyCenter.com and ParentCenter.com May 1998 July 2003 Led and assisted in design of user interface and maintenance of a variety of single and multi-page templates and features for a content/commerce/community web site, resulting in multiple awards, including the Webby Award in 1998, 1999, and 2000 and the Society of Publication Designers Award in 2000 Coordinated with production managers, editorial teams, programming/tech teams, and client representatives to create sponsored content sites for high-end clients (including Johnson & Johnson, GM Motors, SONY, Subaru, and Proctor & Gamble companies), resulting in increased ad revenue and client contract renewal Designed collateral promotional and direct marketing materials, providing promotional print material to health care providers, registered users, and vendors Art Director SIREN Magazine, San Francisco Art directed, designed, and produced launch and subsequent issues of new fashion/culture-based San Francisco magazine Designer Tampa Tribune Designed and assisted in production of in-house and client advertisements for daily newspaper with circulation Education Ringling School of Art and Design Bachelor of Fine Arts, Graphic Design, Work published in Grid Sytems: Principles of Organizing Type by Kimberly Elam 4-year Portfolio Scholarship Design Center Senior Intern

3 MARKETING/ PROMOTIONAL Brochures Booklets & Collateral Standalone Invitations Collateral Invitations Programs Posters Special Emphasis on Use of Green Vendors and Materials Special Concentration on Non-Profit and Artistic Clients

4 IDENTITY Logomarks Brand Style Guides Stationery Packages Product Impressions Special Emphasis on Use of Green Vendors and Materials

5 PUBLICATION DESIGN Magazine Design Book Design Full- and Limited-Color Shown here: 1st row: SIREN Magazine 2nd row: The Secrets of Falling

6 BESPOKE INVITATION DESIGN Weddings Save-the-Dates Birth Announcements Occasion Announcements Map Illustration Print Brokering Special Emphasis on Use of Green Vendors and Materials

management in developing campaigns to meet metric demands Daily and Weekly Email Design Photography Art Direction and

7 ECOMMERCE Top-to-Bottom ecommerce User Experience, including: Creative Direction and Brand Management Experience Managing Entire Seasonal Site Releases on UI front-end Experience working with Merchandise, Marketing, and upper management in developing campaigns to meet metric demands Daily and Weekly Design Photography Art Direction and SKU Production Management External Offline Marketing Shown here: BabyCenter Store Seasonal Campaigns

8 ECOMMERCE (cont.) Shown here: BabyCenter Store Photography Art Direction

9 ECOMMERCE (cont.) Shown here: BabyCenter Store Magazine Inserts, Direct Mail Marketing

10 USER EXPERIENCE User Experience Design includes: Wireframing and Prototyping of pages and interactive modules Creation of single, standalone and multipage templates Comping final art direction to client specification Production of final assets and front-end specification Samples shown here: Great Schools (From left, clockwise) 1. Sample from multi-step registration process for parent groups of college-bound seniors 2. Wireframe for multi-part campaign to encourage parent engagement in child s education 3. Final graphics for Back-to- School campaign, externally sponsored 4. Wireframes and page comps for Community section of website

azada design company USER EXPERIENCE (cont.

Sample Topic Template from Main Site Catalog

11 azada design company USER EXPERIENCE (cont.) Samples shown here: BabyCenter (4.5 million unique visitors) (From left, clockwise) 1. Sample Topic Template from Main Site Catalog 2. In-Page Ad Unit Design 3. Newsletter Design 4. Blog Template from Main Site Catalog kathy azada : art director : azadadesignco@gmail.com :

12 USER EXPERIENCE (cont.) Samples shown here: Common Sense Media (From left, clockwise) 1. Standalone page promoting Focus Dialogues Study encouraging users to take part in research 2. design to encourage registration with Common Sense Media through special partner offer 3. Weekly ewsletter comp 4. Page promoting content for Twilight DVD release and CSM content

13 USER EXPERIENCE (cont.) Shown here: (From left, clockwise) (launching March 2010) (launching March 2010)

Good morning. I am writing to express my interested in the Sr Graphic Designer position.

Hello, Good morning. I am writing to express my interested in the Sr Graphic Designer position. I am self-motivated and capable of managing multiple project timelines. I enjoy working directly and collaboratively