Zaye Flowers Senior UX/UI Designer

Transcription

1 Zaye Flowers Senior UX/UI Designer PORTFOLIO: With over 13 years of experience, I m an extremely inventive, enthusiastic and successful UX/UI Designer with elevated skills in web/mobile design, visual design, affiliate internet marketing, social media marketing, blogging, and established print design. PROFESSIONAL EXPERIENCE: Senior UX/UI Designer March 2017 November 2017 Atlanta, GA at ADP Lead design (UI/UX) strategy for major enterprise apps (Desktop/IOS) Created high fidelity prototypes for Business Analysts and Risk Analyst agents Communicated scenarios, interaction models, and screen designs to stakeholders Created user personas to be aligned with team strategy Implemented analytics into the app to observe agent s user experience Conducted enterprise studio sessions with Dev Team to create design strategies Collaborated with off-shore Senior Developers to create a cohesive workflow for users Performed interviews with agents in the field to provide theories and methods to support client recommendations Software Used: Adobe CC, Sketch, Axure Communication: Microsoft Lync PRISM Desktop (formerly RAMS) PRISM ios App Senior UX Designer June 2016 January 2017 Atlanta, GA at The Home Depot Created UX strategy deliverables, including: discovery findings, user journey maps, wireframes, creative briefs, competitive and landscape analyses, and concept documentation Designed and created UX deliverables including but not limited to: mental models, user journeys, personas, scenarios, low & high fidelity prototypes, wireframes

2 Utilized research to translate findings into tangible designs, including: heuristic reviews, usability testing, competitive product analysis, web metrics data, field research, quantitative surveys, user interviews and persona development Presented design concepts, user needs, and design rationale to multidisciplinary teams, as well as to key stakeholders and business partners Worked alongside with Senior Developers, Data Scientists, and Product Managers to deliver Supply Chain enterprise applications Proven proficiency with a variety of rapid prototyping and visualization tools (e.g., Axure, Sketch, Balsamiq, Adobe CC, UXPin, etc.), with at least a high-level understanding of how HTML, CSS, and JavaScript can be used for prototyping purposes. Experience participating and facilitating user research and conducting usability tests Software Used: Adobe CC, Sketch, Axure, Balsamiq Web Software: InvisionApp Communication: Slack SCRE - Supply Chain Reporting Engine UOTC - Units on Time Completed Product Safety Order Forecasting - Simulations Senior UX/UI Designer May 2015 May 2016 Atlanta, GA at Cox Communications Planned, developed, and executed web strategy in support of producing customer (RGU) and revenue growth in both the residential and business segments Created UX journey maps, wireframes, site-flows, scenarios and competitive research Developed and maintained website designs and layout to support the brand image, marketing strategies, and online sales Designed a diverse mix of Web material, graphical user interfaces, and multimedia Created visual prototypes utilizing web software (InvisionApp, Axure), as well as providing quick and effective white-boarding sessions with PMs and partners Worked with IA and Web Developers to expand and elevate interactions and functionality Produced graphics including icons and logos using Illustrator and Photoshop Presented visual concepts, feedback, and design logic to SCRUM teams, as well as to stakeholders and affiliated partners Analyzed usability feedback and incorporated it into design iterations and future product plans Software Used: Adobe Creative Suite, Balsamiq, Sketch Web Software: InvisionApp, Todolists Cox Business Interface Gateway (CBIG) Cox Homelife (Security) Cox Phonetools

3 Cox WiFi Kiosk (UI redesign) UX/UI Designer Sept 2013 May 2015 Present Atlanta, GA at IMT Created mockups for web and mobile interfaces using InvisionApp, Axure RP Assisted Marketing Manager in implementing innovative and appropriate current technologies as a part of the overall interactive strategy Possessed in-depth knowledge of creative techniques, tools, and concepts in digital user experience Produced graphics including icons and logos using Illustrator and Photoshop Created responsive/mobile concepts for affiliates Created scalable site structures and navigation elements that improve usability Designed/coded templates/sites for affiliate companies (e.g., CapitalOne) Marketing: Worked with affiliates/companies on online marketing strategies Software Used: Adobe Creative Cloud, Balsamiq, Sketch, Web Software: InvisionApp, Basecamp Marketing Skills: Affiliate marketing, Mailchimp, Hitpath Skills: CSS3, HTML5, jquery UX/UI Designer / Web Manager Jan 2013 Aug 2013 Atlanta, GA at SCUF Gaming Handled entire UI/UX design Created desktop and mobile visual mockups Worked with the Program Director on strategic and tactical creative solutions Studied company s Google Analytics for usability research / Created new page flows Participated in development of Warehousing, Reporting and Analytics initiatives Responsible for business approval of digital artifacts Updated US/EU WordPress websites and other social media elements (Over 600k visitors a month) Added products through the company's Ecwid shopping cart / Wrote product descriptions / Photo-touched several products for online display Edited, cropped, and designed visual campaign products Updated and wrote company s newsletter through icontact.com Created visual concepts for affiliates through YouTube, Twitter, and Facebook Edited raw footage for company s YouTube partners Software Used: Adobe Creative Suite, Balsamiq Mockups Web Software Used: Wordpress, icontact, Ecwid (shopping Cart) Skills: HTML5, CSS3, database management, photo-retouching, copy-writing, photography

4 UX/UI Designer Nov 2011 Jan 2013 Atlanta, GA at XRev Media Brought to life visually full scale websites for the company s marketing networks Designed and conducted user research, including the analysis and implementation Created submits for advertising campaigns, i.e., (eharmony, Best Buy) Over 400k visitors a month / Conversions at 86% Created banners, designed icons, and other visual elements for affiliates Developed engaging user experiences based on analysis of users problems Coded and designed several Wordpress templates for advertising agencies Designed and coded mobile campaigns for iphone and Android phones Handled and maintained several marketing campaigns Created design artifacts such as UX strategy documents, wireframes, interactive prototypes, specifications, flow diagrams, visual design comps, and usability reports. Software Used: Photoshop CS5, Illustrator, Coda, Web Software Used: Wordpress, CAKE (Online Campaigns), CoReg Skills: HTML5, CSS, jquery Mobile, database management, WHM, copy-writing Notable Clients: JetBlue, American Eagle, Beats by Dre / CoReg campaigns Freelance Interactive Designer July 2009 Oct 2011 Atlanta, GA Created dynamic banner ads for advertisers Designed mockups/prototypes for clients to use Performed user research with in-depth interviews and contextual inquiries Responsible for the design of client websites right from conceptualization stage to its implementation Created newsletters for internal projects Software Used: Adobe Creative Skills: CSS, HTML, JavaScript, handcoding Web/Graphic Designer Jan July 2009 Fort Lauderdale, FL at ABC Web Service Communicated with customers regarding visual needs Utilized the latest trends in web design, while also implementing CSS markup for the most recent sites Collaborated with web developers to enhance e-commerce and dynamic websites Responsible for the design of client websites right from conceptualization stage to its implementation Created Wordpress full-scale websites from start to finish Software Used: Adobe Photoshop, Dreamweaver, Illustrator, Web Position Gold (SEO) Web Software Used: Wordpress Skills: HTML, CSS, jquery, database management, WHM, Control Panel

5 Technical and Knowledge of Skills CMS: Wordpress / Joomla / E-Commerce solutions Mobile: Axure RP, Justinmind, InvisionApp Prototypes/Mockups: Balsamiq, Omnigraffle Graphics: Adobe Creative Suite / Print / Logo design / Balsamiq wireframe Video: Sony Vegas, Adobe After Effects, Flash video editing Coding: Responsive Design / PHP edits / CSS / HTML5 / Website Maintenance Marketing: Affiliate marketing / CPC advertising / Campaigns (Mailchimp) / AdWords Other Skills: Eye for trendy design, Creative, Fast-Learner, Customer Service Skills, and organized