Section A: [corporate logo specifications

Transcription

1 c o r p o r a t e i d e n t i t y m a n u a l

2 Section A: [corporate logo specifications

3 The XCO Corporate Logo The corporate logo is the primary component of the XCO identity. It is vital that the usage of the corporate logo remains consistent. It is not permitted to display the logo in configurations not stipulated in this corporate manual. When reproducing the corporate logo, use only the official artwork and colour specified in this manual, or obtained from the Advertising Agency responsible for all media. Should the logo be applied to any medium, with the size being smaller than 50mm, the logo at the bottom right of this page should be utilised. Logo that should be used for small prints (< 50mm) [ 4 ] corporate identity manual

4 The XCO Corporate Logo - Construction Corporate Logo - Construction Small Print Corporate Logo - Construction Leaders in Sports Gear Delivery corporate identity manual [ 5 ]

5 The Corporate Logo Applied - Print Media The logo should always be utilised in its two colour composition (Pantone Orange 021 and Pantone Process Black) unless the medium cannot accomodate this. In that instance the full colour composition should be applied. (Refer to page 10 for corporate colour breakdowns) For print media the XCO logo may only be applied against a black or a white background. See samples on this page. Two colour logo on a white background Two colour logo on a black background Full colour logo on a white background Full colour logo on a black background One colour logo on an orange background One colour logo on a white background One colour logo on a black background [ 6 ] corporate identity manual

6 The Corporate Logo Applied - Promotional Items Density of background 0% (white) When the corporate logo is applied to any promotional items which background colours are not black or white, refer to the grey chart on this page to determine the tonal value of the background colour and use the appropriate logo as indicated in the chart. 20% 40% 60% 80% 100% (black) corporate identity manual [ 7 ]

7 Prohibited use of the Corporate Logo Shown here are a few examples of what one should avoid doing. The XCO emblem and wordmark are precious assets of the identity, and any distortion of the presentation and appearance is harmful. Changing the corporate colours Spacing the elements incorrectly Altering the corporate colours Overlapping the graphic elements Altering the size of the emblem Altering the angle of the emblem Changing the font styles Distorting the graphic elements [ 8 ] corporate identity manual Placing a block behind the slogan Rotating the logo vertically

8 Section B: [corporate colours

9 The Corporate Colour Palette Pantone Colour Pantone Orange 021 Process Colours (CMYK) C: 0, M: 60, Y: 90 K: 0 For use on Signage Paint Pantone Orange 021 Paint supplier will be required to match and makeup according to this pantone colour Pantone Colour Pantone Process Black Process Colours (CMYK) C: 63, M: 52, Y: 51 K: 100 For use on Signage Paint Black [ 10 ] corporate identity manual

10 Section C: [corporate typefaces

11 The Corporate Typefaces The corporate typeface is Square 721 (for PC) and Eurostile (for Apple Macintosh). The typefaces opposite have been chosen to compliment the XCO logo. The typefaces specified must be used for all copy on primary identity items. They must be used consistently to ensure the integrity of the visual corporate identity system. When designing or ordering any item which requires the use of corporate typefaces, please liaise with the Marketing Department. Do not attempt to substitute with any other typeface which may appear to be similar to the typefaces opposite. The brand name XCO SPORT should always be typed in UPPER case when corresponding via s or any word processing programme. Eurostile Eurostile Oblique Eurostile Demi Eurostile Demi Oblique Eurostile Bold Eurostile Bold Oblique [ 12 ] corporate identity manual