Typography. Our fonts give you the tools to make an impact. For access to our corporate fonts, please contact Corporate Marketing

Transcription

1 Typography Our fonts give you the tools to make an impact. For access to our corporate fonts, please contact Corporate Marketing Circu

2 Our primary typeface Circular Pro is our primary typeface. We use it in various weights to display everything from headlines that pack a punch to body copy. It gives us huge flexibility, allowing us to be playful, grown-up or restrained, and the multiple weights allow our communications to flex to suit our various audiences. Licence for Circular can be sourced from External Relations but cannot be issued to third parties. External Relations can also advise you on the licence agreement. Third party suppliers can purchase Circular from lineto.com When setting copy in Chinese, we use YaHei. To use the Chinese font please contact Corporate Marketing. ABCDEFG HIJKL mnopqrst uvwxyz !@ $%^&* Circular Black Circular Bold Circular Medium Circular Book

3 Our secondary typeface Arvo is our secondary typeface. It allows us to tailor our communications, adding touches of character and reflecting the University s heritage. It should be used sparingly in quotes, pull-out text and call to actions, to give us the flexibility to make our message stand out. Arvo is a free Google font and can be downloaded here fonts.google.com ABCDEFG HIJKL mnopqrst uvwxyz !@ $%^&* Arvo Bold Arvo Bold Italic Arvo Regular Arvo Regular Italic

4 System fonts The primary fonts are for use in professionally designed materials. For Microsoft packages and instances where a font licence does not exist, these complementary equivalents are available. Substitute for Circular Pro black and bold Arial Bold Arial Bold Italic Substitute for Arvo and Arvo bold Georgia Bold Georgia Bold Italic Substitute for Circular Pro Medium and Book Arial Regular Arial Italic Substitute for Arvo regular Georgia Regular Georgia Italic

5 University of Nottingham Brand and identity guidelines Welcome Our identity 39 Tools and templates Our logo Brand architecture Campaigns Colours Imagery Typography Tone of voice Digital Graphic assets Examples Your Students Union Setting our typography Why Nottingham? Get ready for something extraordinary Main headlines Sub-headings Leading 110% of type size The following examples give guidance on how our typography should be set. Footnote Circular regular Leading 120% of typesize our UK campuses have won 16 Green Flag Awards Subheadings Leading 110% of type size Body copy Circular book Kerning 0 (Optical) Architecture and Built Environment Architecture and Built Environment At a glance Overview Career prospects Architecture and built environment is transformative, and concerned with the design of the places in which we live, work and relax. Effective design is essential to improving our social environment. Construction is a major industry, not only in new build, but in urban regeneration, adaptive reuse, and energy transformation of existing building stock. Our strong links with UK and international companies mean that our graduates have excellent prospects for employment, professional recognition and research training. Access teaching enhanced by research in architecture, urban design and sustainable energy technologies, and innovative work in green issues and sustainability Most of our graduates pursue careers in architecture or building services engineering, while others explore directions such as construction and housing administration, energy management, graphics, journalism, project management, work in research organisations and web design. Join an architecture department which is ranked in the UK top 15 in The Complete University Guide, 2016 How you will study You will learn through a range of teaching methods including seminars, workshops, computer laboratory classes, presentations and one-to-one tutorials. Students benefit from the wealth of expertise of tutors, lecturers and visiting critics. As well as traditional architectural skills, we encourage students to develop vocational skills and Field study trips These trips abroad are seen as an essential part of architectural education. All our first-year BArch Architecture and MEng Architecture and Environmental Design students spend time on a paid for week- Take advantage of our strong links with UK and international companies This information has been published approximately two years in advance of the academic year to which it applies and therefore changes to the information contained in it may occur. It is important that you read the prospectus information on page 219 which provides more detail about the possible changes and check on a world top 100 university by the QS World University Rankings Choose from over Main headlines BEng MEng Aerospace Ranked as Engineering Links and pull-outs 2 Aerospace Engineering The way we set our text is vital to ensure a consistent and strong identity. Award-winning green spaces and innovative architecture 300 student-run clubs and societies UG Prospectus 2018 Intro section AW.indd 6 Together Main headlines we ll achieve the incredible BEng MEng Aerospace Engineering including Subheadings an Industrial Year Arvo regular Study with us and you can expect a world-class education. But the Nottingham experience is so much more than that. We want you to have the time of your life. Leading 110% of type size The Students Union is here to make sure you get everything you want out of your time at University, whether that means getting involved in societies, volunteering, campaigning for change or making use of our help and support. Links and pull-outs 1 Body copy Single honours Single honours Circular book UCAS: H402 H400 UCAS: H40A H40B Kerning 0 (Optical) 3 years full-time 4 years full-time 4 years full-time 5 years full-time AAA-AAB for BEng A*AA-AAA for MEng; including A in maths and preferably physics Kerning -10 (Optical) University Park Campus AAA-AAB for BEng A*AA-AAA for MEng; including A in maths and preferably physics Quote marks Circular for BEng forbold MEng; -10Level (Optical) 6 in mathskerning at Higher or 7 at Standard Level; plus preferably Guidance on how to use 5 in physics at Higher Level or quotation marks can be 6 at Standard Level found on page XX University Park Campus 100 for BEng and MEng 75 for BEng and MEng for BEng for MEng; 6 in maths at Higher Level or 7 at 500m in research Standard Level; plus preferably funding Main headlines in the last three 5 in physics atcircular Higher bold Level or years ( ) 6 at Standard Leading Level 105% of typesize We have attracted over Interview not usually required Interview not usually required Links andthrough pull-outs 2 Opportunities through Universitas Opportunities Universitas Arvoyear regular Book your place 21 in third year of MEng 21 in third of MEng Visit nottingham.ac.uk/opendays Year in industry Kerning -10available (Optical) in On these courses you develop or callwill +44 (0) third year to book your place. Sign-offs and CTAs the knowledge, skills and insight 16pt/19.2pt needed to succeed in the growing UoNApplicants These courses have the taught Leading 120% ofsame typesize aerospace sector. All content askerning those -10 without the year (Optical) #UoNOpenday follow a common programme in industry. There is a common of study for the first two years, programme of study for the first studying core material relevant to two years, with advanced study the entire sector, and gaining a solid and the potential for specialisation foundation for advanced study and 07/02/ :30 Our Students Union offers one of the broadest range of clubs and societies of any university in the country, and if you can t find one you like create your own! Find out about our Students Union and see how you can get involved: su.nottingham.ac.uk 30 Thanks to the knowledge and industrial links at the University of Nottingham I secured an aerospace placement with Rolls-Royce. This time spent in industry has proven Find out about our Students Union: su.nottingham.ac.uk invaluable. Sean Whittle, MEng Mechanical Engineering (aerospace stream) UG Prospectus 2018 Intro section AW.indd 30

6 University of Nottingham Brand and identity guidelines Welcome Our identity 40 Tools and templates Apply our fonts with confidence University Park Campus STUDY WITH US AND YOU CAN EXPECT A WORLD-CLASS EDUCATION. BUT THE NOTTINGHAM EXPERIENCE IS SO MUCH MORE THAN THAT. Our logo Brand architecture Incredible experiences go beyond the lecture theatre Study with us and you can expect a world-class education. But the Nottingham experience is so much more than that. The Students Union is here to make sure you get everything you want out of your time at University, whether that means getting involved in societies, volunteering, campaigning for change or making use of our help and support. Use a combination of our brand fonts and weights to highlight information and deliver key messaging. Never use our typefaces completely in upper-case for large paragraphs of text. This conflicts with our tone of voice. Incredible experiences go beyond the lecture theatre Study with us and you can expect a world-class education. But the Nottingham experience is so much more than that. The Students Union is here to make sure you get everything you want out of your time at University, whether that means getting involved in societies, volunteering, campaigning for change or making use of our help and support. Never skew or distort our typefaces and be aware of the rules about kerning and leading. Colours Imagery Typography Tone of voice Digital Graphic assets Examples Ensuring our typefaces are used correctly ensures our identity remains strong and recognisable across a wealth of communications. Here are some examples of correct use, and some to avoid. University of the Year for Graduate Employment The Times and Sunday Times Good University Guide Ensure our typography is set with legibility in mind, giving it enough space and presence on the page. Campaigns Use a combination of our brand fonts and weights to highlight information and deliver key messaging. You can use secondary colours Sparingly in faculty communications Ensure blue is the predominant colour in any comms. You should not use any secondary colours for more than 20% of the design. University of the Year for Book your place Book your place Graduate Employment +44 (0) UoNApplicants UoNApplicants The Times and Sunday Times Good University #UoNOpenday Don t create too many styles of our brand font to create information or deliver key messaging. Keep to the secondary colour rule Only 20% of colour should be secondary You should not use any secondary colours for more than 20% of the design. Ensure blue is the predominant colour in any comms. nottingham.ac.uk/opendays Keep information section styles consistent throughout communications. Only use the brand fonts or combinations of the two Only use our two typefaces in university communications, or our listed alternative fonts in internal / digital communications. Visit nottingham.ac.uk/opendays or call +44 (0) to book your place. Do not repeat the same information in different ways style should always remain consistent. Never use non-brand fonts whatsoever Never replace our primary fonts or alternative typefaces with unauthorised fonts choices.