Graphic Standards Manual

Transcription

1 Graphic Standards Manual

2 TABLE OF CONTENTS Preface Identity Guidelines Visual System Guidelines Applications 1 Purpose of This Manual 2 Core Values 2 Our Purpose 3 File Naming System 4 OSI Logos 5 OSI Logo Clearspace 6 OSI Logo Minimum Size 7 OSI Logo Color 8 OSI Skyline Art 9 Color Palette 10 Typography 11 Paragraph Style 12 Image Style 13 Rack Brochure 14 Letterfold Brochure 15 Newsletter 16 Eblast 17 Letterhead 18 Business Card 19 Notecard 20 Envelopes

3 1 Purpose of This Manual This manual is to be used when producing any materials that represent Organizational Strategies, Inc. (OSI) and any sub-brand or product within. Maintaining these established guidelines will strengthen our brand recognition and ensure consistency in brand management. If you need any files referenced in this document, or need assistance interpretting it, please contact the OSI marketing department at

4 Our Core Values: 2 COMMITMENT Founded in 1996, Organizational Strategies, Inc. (OSI) has been providing the most comprehensive portfolio of innovative and technologically advanced solutions and services for commercial, government and private sectors, both within the U.S. and internationally, for almost two decades. Our commitment to our customers is longstanding and relied upon by our own U.S. Department of Defense, the U.S. Customs and Border Protection, U.S. Immigration and Customs Enforcement, Department of Homeland Security Infrastructure Protection, and Federal Emergency Management Agency. QUALITY OSI has deployed a mature set of technology tools that all began on our state of the art interoperability platform, Inter-Domain Services Manager (IDSM.) This platform has been deployed for over 10 years, and has been the gateway to developing quality Big Data products and services. Featuring integration, interoperability, data analytics, security exchange, video teleconferencing, common operating picture (COP), and video analytics, OSI s quality products add value to your existing infrastructure, and transform your business. EMPOWERMENT At OSI, we believe in empowerment: empowerment of both our customers and employees. We recognize that our employees are our most important assets, and offer people the opportunity to join a group of professionals who possess unique technical and management expertise. We believe in growing and promoting a diverse workforce, and our competitive employee benefits package is designed to help employees meet the varying needs of both their lives and the lives of our customers. We pass on our philosophy to our customers. By providing the excellence of our staff, we empower you with the knowledge it takes to be a leader in your industry. ACCOUNTABILITY We offer big solutions with a personalized touch, and maintain offices in close proximity to our clients. The OSI corporate office is located in the Metro DC area, with field offices established throughout the United States and in Singapore. With a global presence, this direct site support ensures our ability to provide quality products and services in a timely manner, and many of our employees work onsite and side-by-side with our clients, providing the local accountability you need. OSI is free from conflicting manufacturing interests. All results, decisions, judgments and recommendations are purely objective and are wholly dedicated to fulfilling the client s requirements. Our Purpose: Purpose summary statement The Mission Statement of Organizational Strategies, Inc. is to provide professional products and services that are practical, cost effective, innovative and responsive to our customers needs. The Vision Statement of Organizational Strategies, Inc. is to leverage current and future capabilities to establish OSI as an internationally recognized leader in developing comprehensive technical products and services in both the public and private sectors.

5 COLOR BLACK OSI Logo 3 OSI Logo_2016.ai OSI Logo_Black_2016.ai Logos The OSI logo should never be altered, modified or reproduced in any way. When reproducing the logo, use only the artwork supplied with these guidelines. The logo must appear clearly and in the approved colors. When reproducing the logo, use only the artwork supplied with these guidelines. The logo must appear clearly and in the approved colors. REVERSED OSI Logo_reversed_2016.ai

6 OSI Logo 4 Clearspace X To ensure its integrity and visibility, the OSI logo should be kept clear of competing text, X X X images and graphics. It must be surrounded on top, right and left by a clearspace equal in size to the height of the I. The bottom clearspace should be at least one-half the height of the I in OSI. X / 2 When reproducing the logo, use only the artwork supplied with these guidelines. The logo must appear clearly and in the approved colors.

7 Measure by logo width OSI Logo 5 Minimum Size The OSI logo can be sized down to a minimum of 1" wide or wide if using the approved Icon Only logo. 1" When reproducing the logo, use only the artwork supplied with these guidelines. The logo must appear clearly and in the approved colors "

8 Visual System 6 Midnight Sky Pantone 2767 CMYK 100 / 87 / 42 / 41 Hexadecimal #13284c OSI Blue Pantone 285 CMYK 91 / 52 / 0 / 0 Hexadecimal #0071ce Sea Blue Pantone 306 CMYK 81 / 3 / 5 / 0 Hexadecimal #00b3e3 Primary Color Palette OSI s color palette consists of a primary and secondary color palette. The secondary palette consists of every color in the spectrum in hues complementary to the primary colors found in the OSI logo. All printed and online materials must stay within the primary and secondary color palette. The consistent use of these colors will create recognition and strengthen the identity. Battleship Gray Pantone 7544 CMYK 58 / 41 / 34 / 3 Hexadecimal # The colors shown throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE is a registered trademark of Pantone, Inc. Polished Steel Pantone 427 CMYK 18 / 12 / 12 / 0 Hexadecimal #d0d3d4

9 Visual System 7 Night-Vision Green Pantone 382 CMYK 30 / 0 / 100 / 0 Hexadecimal #bfd730 Alert Orange Pantone 285 CMYK 0 / 54 / 100 / 0 Hexadecimal #f28b00 Bulls-Eye Red Pantone 711 CMYK 12 / 97 / 91 / 3 Hexadecimal #d02c30 Accent Color Palette Only use one of these colors in small quantity in a single marketing piece in combination with the primary color palette. The colors shown throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE is a registered trademark of Pantone, Inc. Bright Yellow Pantone 1235 CMYK 0 / 30 / 100 / 0 Hexadecimal #fdb913

10 Visual System 8 PT Sans PT Sans Regular PT Sans Bold Italic Source Sans Pro Source Sans Pro Extra Light Source Sans Pro Extra Light Italic Source Sans Pro Light Source Sans Pro Light Italic Source Sans Pro Regular Source Sans Pro Italic Source Sans Pro Semibold Source Sans Pro Semibold Italic Source Sans Pro Bold Source Sans Pro Bold Italic Typography OSI typography consists of two typefaces: PT Sans and Source Sans Pro. Commitment to these typefaces will create a consistent and strong identity. These typefaces should be used on all interiors of brochures as well as any copy block longer than three lines.

11 SOLUTION BRIEF Document Title or Presentation Name Subhead Level 1 The analytic technology is hardware agnostic and only needs an IP address, or video file upload to obtain a video feed. The technology has the ability to integrate with your current surveillance network and maximize your current surveillance capability without the addition of analytic hardware. VA TĒS requires less equipment and fewer resources to use. VA TĒS sits on top of your surveillance investment applying analytics without adding cameras or additional surveillance hardware. VA TĒS is easy to use for the operator and can be deployed in multiple environments. Subhead Level 1 Subhead Level 2 is smaller and can accomodate two lines. OSI VA TĒS runs in the IDSM nfusion platform, giving the user a comprehensive analytical tool. OSI understands how data sources can vary for operators. Utilizing the interoperability engine from IDSM, VA TĒS is able to incorporate video source technologies that include, but are Minimum column width is 2" HEADLINE-LEVEL 2 Source Sans Pro Semibold 15 pt. type Single line only Left Justified All Caps 40% black HEADLINE-LEVEL 1 PT Sans Bold Italic 28 pt. type 30 pt. leading (line spacing) Left Justified Initial Caps colored SUBHEAD-LEVEL 1 Source Sans Pro Bold 12 pt. type 13 pt. leading (line spacing) Left Justified no paragraph spacing Initial Caps colored SUBHEAD-LEVEL 2 Source Sans Pro Semibold 10 pt. type 13 pt. leading (line spacing) Left Justified no paragraph spacing Sentence case 100% black BODY COPY Source Sans Pro Regular 10 pt. type 13 pt. leading (line spacing) Left Justified 13 pt. paragraph spacing 80% black Visual System 9 Paragraph style The body copy of all materials is just as important to the brand as the covers of brochures. Body copy should alway be set according to OSI brand standards. Only the font size or leading can be altered if the document size requires it. Use the Associated Press Style Guide for formatting copy, unless otherwise noted. A copy of the AP Stylebook can be found in the church office. iphone apps and spiral bound copies are also available at Avoid hyphens at the end of lines whenever possible. Format event times as shown below. Do not add spaces or periods to times. 10am 2:30pm ( :00 is NOT used if an event begins on the hour) 1:30 2pm (note that there is only one pm used) noon 4pm (use noon instead of 12:00pm) 7:30pm midnight (use midnight instead of 12:00am)