FOUNDATION IN GRAPHIC DESIGN. with ADOBE APPLICATIONS

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1 FOUNDATION IN GRAPHIC DESIGN with ADOBE APPLICATIONS

2 CAN YOU ALL HEAR ME?

3

4 LESSON 8 Graphic Design for Web

5 ELEMENTS LINE SHAPE (FORM) COLOUR TEXTURE MASS (SIZE) SPACE

6 PRINCIPLES ALIGNMENT BALANCE CONTRAST PROXIMITY REPETITION

7 WHAT IS WEB DESIGN? The task of designing web pages to be displayed over the World Wide Web. Web design encompasses a number of important elements including colour, layout, and overall graphical appearance.

8 WHAT IS USABILITY? Usability is the ease of use and learnability of a human-made object. The object of use can be a software application, website, book, tool, machine, process, or anything a human interacts with.

9 WHAT IS THE USABILITY OF A WEBSITE? Web usability is the ease of use of a website. Some broad goals of usability are the presentation of information and choices in a clear and concise way, a lack of ambiguity and the placement of important items in appropriate areas.

10 WHY USABILITY IS IMPORTANT

11 WHAT IS USER EXPERIENCE? User Experience (UX) involves a person's behaviours, attitudes, and emotions about using a particular product, system or service. User experience includes the practical, experiential, affective, meaningful and valuable aspects of human computer interaction and product ownership.

12

13 PURPOSE Cater to the needs of the user

14 COMMUNICATION Easy to Read & Digest Organise Information Use Headlines & Sub-Headlines Bullet Points Cut out Waffle!

15 AND FROM TOP TO BOTTOM We like to Read from Left to Right F LAYOUT

16 COLOUR For Web Design

17 COLOUR For Web Design

18 COLOUR For Web Design monochromatic

19 COLOUR For Web Design complementary

20 COLOUR For Web Design split complementary

21 COLOUR For Web Design analogous

22 COLOUR For Web Design triads

23 COLOUR for Web Design

24 TEXTURE For Web Design

25 REPETITION For Web Design

26 SPACE For Web Design

27

28 TYPOGRAPHY Things to remember Font Choices Spacing Line Length Colour Paragraphing Don t use Comic Sans, ever, NO REALLY!

29 Web-Safe Fonts v Web Fonts

30 TYPOGRAPHY For Web Design Web-Safe Fonts Cross-Platform They need to be already installed on a visitors device

31 TYPOGRAPHY For Web Design Web-Safe Fonts Examples

32 TYPOGRAPHY For Web Design Web Fonts Hosted Fonts You do not need to install any fonts * DISCLAIMER: Check Google Fonts!

33 TYPOGRAPHY For Web Design Font Pairing

34 IMAGES Pictures speak a Thousand Words Help with Branding Connect with your audience Try and get Professional Images or purchase Stock Images Use Infographics, Video & Graphics to communicate message

35 VISUAL HIERARCHY Visual hierarchy is the order or sequence in which our eye moves and perceives the things it sees.

36 VISUAL HIERARCHY SIZE

37 VISUAL HIERARCHY CONTENT

38 DESIGNING FOR WEB What Web Design Is Importance of Usability Effective Communication F Layout Colour Systems for Web Elements & Principles Typography for Web Images Hierarchy

39

40 ADVANCED DIPLOMA in GRAPHIC DESIGN Our flagship Advanced Graphic Design Course Become the Designer you ve always wanted to be 10 Week Course with a Lifetime of Weekly Practical's thereafter Master Colour, Layout & Grid Theory and Advanced Principles of Design Résumé & Portfolio creation Logos, Infographics, Branding & Packaging Ideas Generation & Career Advice for your further development Lifetime Access to the Course and Lifetime Support from the Design Team

41 Lifetime Access to EVERYTHING else! All Foundation and Advanced Diploma courses

42

43 l a i c e p S d n o c e S t n e m e c n u o n An

44 Advanced Graphic Design & Lifetime Membership Regular Price: $1250 NOW ONLY: Type: INFO $495 Check your offer for the discount in your own currency

45 Hear from one of our members

46 Advanced Graphic Design & Lifetime Membership Start Part 2 or try something new! Advanced Graphic Design All Basic & Advanced Courses Unlimited Support for Life Share with 3 Friends & Family Type: INFO

47 Shaw Academy for Business Your company can pay for you Type: Invoice We will send you a pro forma invoice to present to your employer

48 Advanced Graphic Design & Lifetime Membership Type: INFO Regular Price: $1250 NOW ONLY: $495 2 & 4 Part Payment options available Check your offer for the discount in your own currency Discount Expires on Sunday, August 21st

Shaw Academy Lifetime Membership. Winner will be announced at the end of the lesson

Shaw Academy Lifetime Membership. Winner will be announced at the end of the lesson Shaw Academy Lifetime Membership Winner will be announced at the end of the lesson FOUNDATION IN GRAPHIC DESIGN with ADOBE APPLICATIONS CAN YOU ALL HEAR ME? LESSON 8 Graphic Design for Web ELEMENTS LINE

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